Social Media Content Management
The one solution to manage, publish, and track all your multimedia content in all your social media networks.
celum Social Media Content Management (SMC) is a new kind of content management and distribution system. It rests on an extremely capable content repository for multimedia files with extended metadata capabilities, but what sets it apart is the “backstage”: It is the central control panel used to publish content on social media networks, define its publication lifecycle as well as certain abilities (e.g., comment, share, like) and to be able to syndicate content usage information (e.g., views, likes, responses). celum SMC is the only of its kind, and it can be easily extended to Product Media Management and Digital Asset Management services.
Social media networks like YouTube, Vimeo and Facebook have become integral in the world of marketing and communications and they provide the perfect complement to classically employed strategies. However, such systems still pose specific challenges to content management and most of all content distribution control. Delivering rich content to many different systems remains tedious and is hardly a way to control content flow and ensure proper usage. celum SMC lets users distribute content to any system from just one central point to manage the endpoint capabilities of a multitude of different platforms, e.g., YouTube. SMC enables users to respond to files or share them on a multitude of social media platforms without having to leave the celum interface, and it protects your digital assets by dutifully enforcing content rights across any platform.