{"id":19175,"date":"2022-10-05T10:27:58","date_gmt":"2022-10-05T08:27:58","guid":{"rendered":"https:\/\/www.celum.com\/de\/?post_type=event&#038;p=19175"},"modified":"2023-10-05T14:24:11","modified_gmt":"2023-10-05T12:24:11","slug":"rosenbauer-content-flamme","status":"publish","type":"event","link":"https:\/\/www.celum.com\/de\/event\/rosenbauer-content-flamme\/","title":{"rendered":"Wie Rosenbauer das E-Commerce Feuer entfacht"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19175\" class=\"elementor elementor-19175\" data-elementor-post-type=\"event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e197b6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e197b6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5efeda90\" data-id=\"5efeda90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e0abf5 elementor-widget elementor-widget-breadcrumbs\" data-id=\"72e0abf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670f44d9 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"670f44d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wie Rosenbauer das E-Commerce Feuer entfacht<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3031a149 elementor-widget elementor-widget-text-editor\" data-id=\"3031a149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>E-Commerce und Digitalisierungsstrategie<br>im B2B und B2C-Business<\/h3>\n<p>Wie kommt der gr\u00f6\u00dfte Feuerwehrausstatter der Welt auf die Idee, im B2B und B2C Business einen Onlineshop ins Leben zu rufen? Wohin geht die E-Commerce-Reise bei Rosenbauer? Und wie wird in einem international agierenden Unternehmen mit starker Verwurzelung im Heimmarkt Content f\u00fcr Marketing und E-Commerce produziert, bearbeitet und verteilt?<\/p>\n<p>In dieser Exclusive Insights Session unterhalten sich J\u00fcrgen Eppinger, Gesch\u00e4ftsf\u00fchrer Rosenbauer E-Commerce GmbH, und Fabian Greiler dar\u00fcber, wie Rosenbauer die Herausforderung meistert, Brandmanagement und Internationalisierung erfolgreich zu vereinen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d38b913 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d38b913\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19729c70\" data-id=\"19729c70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c488b06 elementor-widget elementor-widget-heading\" data-id=\"6c488b06\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"aufzeichnung\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Aufzeichnung ansehen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e21b4a7 elementor-widget elementor-widget-video\" data-id=\"e21b4a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/T_W4_9rQiUk&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05a2caa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05a2caa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-288f046\" data-id=\"288f046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca1df7c elementor-widget elementor-widget-heading\" data-id=\"ca1df7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sprecher<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f50a5e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f50a5e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd7c1b0\" data-id=\"bd7c1b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c35c1 elementor-widget elementor-widget-heading\" data-id=\"40c35c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">J\u00fcrgen Eppinger<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7c74a elementor-widget elementor-widget-text-editor\" data-id=\"ad7c74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nach dem Studium der Medientechnik und diversen Marketing Stationen bei Unternehmen und Agenturen rund um Wien und Linz ist J\u00fcrgen Eppinger Head of Digital Marketing bei der <a href=\"https:\/\/www.rosenbauer.com\/\">Rosenbauer<\/a> International AG sowie Gesch\u00e4ftsf\u00fchrer der Rosenbauer E-Commerce GmbH. Dort ist er neben den verschiedensten Marketing-Kan\u00e4le auch f\u00fcr die Weiterentwicklung von digitalen Transformationsma\u00dfnahmen wie dem Onlineshop verantwortlich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c88f18\" data-id=\"2c88f18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b568df elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"7b568df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/09\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px.png\" class=\"attachment-large size-large wp-image-19179\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/09\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px.png 800w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/09\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px-300x300.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/09\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px-150x150.png 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/09\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-619a006 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"619a006\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7470a6d\" data-id=\"7470a6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bdb5f3 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"8bdb5f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Fabian-Greiler.jpg\" class=\"attachment-large size-large wp-image-16739\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Fabian-Greiler.jpg 800w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Fabian-Greiler-300x300.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Fabian-Greiler-150x150.jpg 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Fabian-Greiler-768x768.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/elementor\/thumbs\/Fabian-Greiler-pmmvgtreb5wlfy6lzgcegupy3npkkl7uhrt3zhtbxc.jpg 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d11bd2\" data-id=\"6d11bd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f38775 elementor-widget elementor-widget-heading\" data-id=\"4f38775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fabian Greiler<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5f14f elementor-widget elementor-widget-text-editor\" data-id=\"5a5f14f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fabian Greiler verantwortet die Wachstumsstrategien im Marketing bei CELUM. Dabei kann er auf seinen Erfahrungsschatz im Digitalmarketing, PR und Journalismus zur\u00fcckgreifen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77adf3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77adf3d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ecc41b\" data-id=\"6ecc41b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7a6c5f elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e7a6c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544799b elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"544799b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946a7c4 elementor-widget elementor-widget-heading\" data-id=\"946a7c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum teilnehmen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b89b7 elementor-widget elementor-widget-text-editor\" data-id=\"79b89b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-family: 'Open Sans', sans-serif; font-weight: var( --e-global-typography-c06ca07-font-weight ); line-height: var( --e-global-typography-c06ca07-line-height ); font-size: var( --e-global-typography-c06ca07-font-size ); letter-spacing: normal; word-spacing: 0px;\">Ein Jahr Rosenbauer Onlineshop<\/h3><p>Seit einem Jahr erm\u00f6glicht der Rosenbauer Onlineshop, Produkt\u00adinformationen abzufragen, ausgew\u00e4hlte Produkte zu konfigurieren, Angebote einzuholen und die Produkte zu bestellen.<br \/>Wir erfahren, was die <strong>Haupt\u00adziele<\/strong> des Shops waren bzw. jetzt sind, welche Herausforderungen bei den internen Prozessen im Zuge der Umsetzung zu meistern waren, und ob es realistisch ist, dass Feuerwehren weltweit bald ihre Fahrzeuge in Onlineshop kaufen werden.<\/p><h3>Contentstrategie<\/h3><p>Die beiden Sprecher werden spannende Fragen beantworten:<\/p><ul><li>Wie sieht die Contentstrategie des global t\u00e4tigen Unternehmens Rosenbauer aus?<\/li><li>Wie, wo und von wem werden Inhalte f\u00fcr Printkampagnen, Videos f\u00fcr Webseiten, Content f\u00fcr Social-Media-Kan\u00e4le usw. erzeugt?<\/li><li>Wie wird der Content global verwaltet und verteilt?<\/li><li>Werden die individuellen Bed\u00fcrfnisse der sehr unterschiedlichen M\u00e4rkte erf\u00fcllt?<\/li><li>Wie funktioniert Tik-Tok f\u00fcr ein B2B Unternehmen wie Rosenbauer?<\/li><li>Welche Ziele haben welche Kan\u00e4le?<\/li><\/ul><h3>KPIs<\/h3><p>Marketingaktivit\u00e4ten m\u00fcssen messbare Ergebnisse liefern. Doch nicht jede Firma bewertet alle KPIs gleich. Sind es Klickraten? Die Anzahl der Fans? Oder die Ums\u00e4tze? Wann ist der Onlineshop rentabel, wann eine Kampagne erfolgreich?<br \/>J\u00fcrgen Eppinger verr\u00e4t, welche Kennzahlen f\u00fcr Rosenbauer wirklich wichtig sind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b3970a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b3970a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-638d3e8\" data-id=\"638d3e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8663dc elementor-widget elementor-widget-heading\" data-id=\"b8663dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weitere Veranstaltungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b91886c elementor-widget elementor-widget-li-widgets--dynamic-archive\" data-id=\"b91886c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--dynamic-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"li-widgets--dynamic-archive li-widgets--dynamic-archive__grid \"\n             data-has-pagination=\"\"\n             data-page=\"0\">\n                                                <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38470\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\">Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38528\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\">CELUM Partner Update &#8211; Spring: Road to 26.7<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38014\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\">CELUM Partner Update &#8211; Winter<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <\/div>\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-303f30f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"303f30f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4adc1d1 event-invitation-form \" data-id=\"4adc1d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c10e6d7 elementor-widget elementor-widget-heading\" data-id=\"c10e6d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CELUM event Einladungen erhalten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b769f2 center-form elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"1b769f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"dd8284f3-1c45-49e2-99a2-db7dc739117b\"}' data-element-id=\".elementor-element-1b769f2\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-Commerce und Digitalisierungsstrategieim B2B und B2C-Business Wie kommt der gr\u00f6\u00dfte Feuerwehrausstatter der Welt auf die Idee, im B2B und B2C Business einen Onlineshop ins Leben zu rufen? Wohin geht die E-Commerce-Reise bei Rosenbauer? Und wie wird in einem international agierenden Unternehmen mit starker Verwurzelung im Heimmarkt Content f\u00fcr Marketing und E-Commerce produziert, bearbeitet und verteilt? [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":19272,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-19175","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-exclusive-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Online Talk mit Rosenbauer \u00fcber E-Commerce &amp; Content Strategie<\/title>\n<meta name=\"description\" content=\"Erfahre, wie die E-Commerce und Content Strategien des global Players Rosenbauer aussehen und welche Marketing KPIs wichtig sind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/de\/event\/rosenbauer-content-flamme\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Rosenbauer das E-Commerce Feuer entfacht\" \/>\n<meta property=\"og:description\" content=\"Erfahre, wie die E-Commerce und Content Strategien des global Players Rosenbauer aussehen und welche Marketing KPIs wichtig sind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/de\/event\/rosenbauer-content-flamme\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T12:24:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/Rosenbauer-entfacht-E-Commerce-Feuer_CELUM-Exclusive-Insights_1200-\u00d7-630-px-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/rosenbauer-content-flamme\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/rosenbauer-content-flamme\\\/\",\"name\":\"Online Talk mit Rosenbauer \u00fcber E-Commerce & Content Strategie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/rosenbauer-content-flamme\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/rosenbauer-content-flamme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/Rosenbauer-entfacht-E-Commerce-Feuer_CELUM-Exclusive-Insights_1200-\u00d7-630-px-1.png\",\"datePublished\":\"2022-10-05T08:27:58+00:00\",\"dateModified\":\"2023-10-05T12:24:11+00:00\",\"description\":\"Erfahre, wie die E-Commerce und Content Strategien des global Players Rosenbauer aussehen und welche Marketing KPIs wichtig sind.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/rosenbauer-content-flamme\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/rosenbauer-content-flamme\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/rosenbauer-content-flamme\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/Rosenbauer-entfacht-E-Commerce-Feuer_CELUM-Exclusive-Insights_1200-\u00d7-630-px-1.png\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2022\\\/10\\\/Rosenbauer-entfacht-E-Commerce-Feuer_CELUM-Exclusive-Insights_1200-\u00d7-630-px-1.png\",\"width\":1200,\"height\":630,\"caption\":\"Rosenbauer \u2013 RT Revolutionary Technology\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/rosenbauer-content-flamme\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.celum.com\\\/de\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wie Rosenbauer das E-Commerce Feuer entfacht\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. 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