{"id":29326,"date":"2024-04-17T13:26:47","date_gmt":"2024-04-17T11:26:47","guid":{"rendered":"https:\/\/www.celum.com\/de\/?post_type=event&#038;p=29326"},"modified":"2024-07-30T16:58:49","modified_gmt":"2024-07-30T14:58:49","slug":"produkt-content-management-leicht-gemacht","status":"publish","type":"event","link":"https:\/\/www.celum.com\/de\/event\/produkt-content-management-leicht-gemacht\/","title":{"rendered":"Product Content Management leicht gemacht"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29326\" class=\"elementor elementor-29326\" data-elementor-post-type=\"event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7575919b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7575919b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b2de1c1\" data-id=\"7b2de1c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34963439 elementor-widget elementor-widget-breadcrumbs\" data-id=\"34963439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f63f8f1 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3f63f8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Product Content Management leicht gemacht<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f9b2dc elementor-widget elementor-widget-text-editor\" data-id=\"48f9b2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Informiere dich, was Product Content Management (PCM) eigentlich ist und warum es sinnvoll ist, es einzuf\u00fchren. Finde heraus, wie es dir hilft, deine Produktdaten konsistent zu halten, deine Produktwerte an einem Ort zu haben und alles mit all deinen Kan\u00e4len zu verbinden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13358262 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13358262\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aeb23cb\" data-id=\"aeb23cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69b10e22 elementor-widget elementor-widget-heading\" data-id=\"69b10e22\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"aufzeichnung\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aufzeichnung ansehen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742fd14 elementor-widget elementor-widget-video\" data-id=\"742fd14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/sNlELhWsoDE&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/04\\\/13-Exclusive-Insights_PCM_-Stay-on-top-product-assets-and-data_1200x630px-2.png&quot;,&quot;id&quot;:29328,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/04\/13-Exclusive-Insights_PCM_-Stay-on-top-product-assets-and-data_1200x630px-2.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Video abspielen\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9699a68 e-flex e-con-boxed e-con e-parent\" data-id=\"9699a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be39807 elementor-widget elementor-widget-heading\" data-id=\"be39807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was ist Product Content Management?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ac803 elementor-widget elementor-widget-text-editor\" data-id=\"82ac803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In unserer sich schnell entwickelnden Gesch\u00e4ftswelt sind kundenorientierte Strategien und die Beherrschung des Product Content Managements unverzichtbar f\u00fcr den Unternehmenserfolg. CELUM bietet eine umfassende L\u00f6sung, die sich den vielf\u00e4ltigen Herausforderungen der modernen Wirtschaft stellt und daf\u00fcr sorgt, dass Unternehmen die Erwartungen ihrer Kunden mit personalisierten, pr\u00e4zisen und ansprechenden Produktpr\u00e4sentationen nicht nur erf\u00fcllen, sondern \u00fcbertreffen k\u00f6nnen.<\/p><p>Unternehmen m\u00fcssen Produktinformationen und -inhalte f\u00fcr Tausende von Produkten verwalten. Und das schnell und ohne Abstriche beim Kundenerlebnis oder bei der Einhaltung von rechtlichen, marken- und urheberrechtlichen Standards. Dies erfordert akribische Detailarbeit, die anf\u00e4llig f\u00fcr menschliche Fehler sein kann, vor allem, wenn Abh\u00e4ngigkeiten von anderen Teams und Teammitgliedern bestehen und ein komplexes technologisches \u00d6kosystem vorhanden ist.<\/p><p>Die Herausforderung besteht darin, den Gesch\u00e4ftsbetrieb zu skalieren und die Prozesse in der digitalen Arbeitswelt zu optimieren, in der Agilit\u00e4t und Effizienz entscheidend sind.<\/p><p>In dieser Online-Session erl\u00e4utern CELUMs Chief Product Officer, Alessando Kurzidim, und Bojan Bozic, Head of Client Services, Product Content Management im Detail und erkl\u00e4ren, wie du von den folgenden Vorteilen profitieren kannst:<\/p><ul><li>Einer zentralen Plattform als &#8222;Single Source of Truth&#8220; f\u00fcr alle multimedialen Produktinhalte.<\/li><li>Effizienter Zusammenarbeit, Content-Erstellung und Freigabe.<\/li><li>Klare Identifizierung von essentiellen, w\u00fcnschenswerten oder optionalen Inhalten pro Produkt.<\/li><li>Einfache Erstellung von Self-Service-Portalen f\u00fcr Sales und Vertriebskan\u00e4le.<\/li><li>Wertvolle Daten zur Content Performance.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccd5ff0 e-flex e-con-boxed e-con e-parent\" data-id=\"ccd5ff0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b81a9c7 elementor-widget elementor-widget-heading\" data-id=\"b81a9c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d4cb4 elementor-widget elementor-widget-text-editor\" data-id=\"52d4cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Was ist Product Content Management?<\/li><li>Herausforderungen und L\u00f6sungen<\/li><li>Live-Demonstration<\/li><li>Frage-und-Antwort-Runde<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-243936e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"243936e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ab2e245\" data-id=\"6ab2e245\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23141c34 elementor-widget elementor-widget-heading\" data-id=\"23141c34\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"sprecher\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sprecher<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2bb906fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bb906fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-723407cd\" data-id=\"723407cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deab771 elementor-widget elementor-widget-heading\" data-id=\"deab771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alessandro Kurzidim<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a27a907 elementor-widget elementor-widget-text-editor\" data-id=\"1a27a907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alessandro Kurzidim hat schon immer digitale Produktl\u00f6sungen sowohl f\u00fcr lokale KMU als auch f\u00fcr international agierende Konzerne entwickelt und ist heute Chief Product Officer bei CELUM.\u00a0In den letzten Jahren hat er seinen Fokus von Themen wie Content- und Influencer-Marketing, Change Management bei B2B-Portalen oder E-Commerce-L\u00f6sungen auf die agile Produktentwicklung im Software-as-a-Service-Umfeld verlagert.<br \/>Als CPO zeichnet Alessandro sich seit Anfang 2022 f\u00fcr die Weiterentwicklung aller CELUM Produkte und Technologien verantwortlich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3760d010\" data-id=\"3760d010\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f7c0996 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"1f7c0996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/05\/Alessandro-Kurzidim_CELUM_800x800px.jpg\" class=\"attachment-large size-large wp-image-23532\" alt=\"Alessandro Kurzidim, CTO at CELUM\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/05\/Alessandro-Kurzidim_CELUM_800x800px.jpg 800w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/05\/Alessandro-Kurzidim_CELUM_800x800px-300x300.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/05\/Alessandro-Kurzidim_CELUM_800x800px-150x150.jpg 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/05\/Alessandro-Kurzidim_CELUM_800x800px-768x768.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/05\/elementor\/thumbs\/Alessandro-Kurzidim_CELUM_800x800px-q6jnvify1sbat1v1pyfucd4srkla5kt1sdadv5if8g.jpg 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5adc77eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5adc77eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75251a0\" data-id=\"75251a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37fba428 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"37fba428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/04\/Bojan-Bozic_800x800-px.jpg\" class=\"attachment-large size-large wp-image-29330\" alt=\"Bojan Bozic, Head of Client Services bei CELUM\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/04\/Bojan-Bozic_800x800-px.jpg 800w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/04\/Bojan-Bozic_800x800-px-300x300.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/04\/Bojan-Bozic_800x800-px-150x150.jpg 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/04\/Bojan-Bozic_800x800-px-768x768.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/04\/elementor\/thumbs\/Bojan-Bozic_800x800-px-qmvq5qorkz546x6kgxvpngf811p6xozjmrqsrzf9uo.jpg 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ee498f\" data-id=\"1ee498f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ecc71af elementor-widget elementor-widget-heading\" data-id=\"7ecc71af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bojan Bozic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65cc3ab4 elementor-widget elementor-widget-text-editor\" data-id=\"65cc3ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bojan hat 15 Jahre Erfahrung in der Software-Branche und hat sich in dieser Zeit mit den Themen Recruitment, eProcurement und Marketing befasst. Den Schwerpunkt seiner Aufgaben bildeten die Bereiche Consulting und seit einigen Jahren auch f\u00fchrende Management-Rollen. Zus\u00e4tzlich hat er auch weitreichende Erfahrungen im Vertrieb gesammelt. Bei Celum leitet er als Head of Client Services mehrere Customer facing Units, mit dem Ziel, ausgezeichnete Kundenerlebnisse zu generieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-472ba4b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"472ba4b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66240009\" data-id=\"66240009\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-736e2115 elementor-widget elementor-widget-heading\" data-id=\"736e2115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weitere Veranstaltungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730d42ce elementor-widget elementor-widget-li-widgets--dynamic-archive\" data-id=\"730d42ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--dynamic-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"li-widgets--dynamic-archive li-widgets--dynamic-archive__grid \"\n             data-has-pagination=\"\"\n             data-page=\"0\">\n                                                <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38470\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\">Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38528\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\">CELUM Partner Update &#8211; Spring: Road to 26.7<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38014\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\">CELUM Partner Update &#8211; Winter<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <\/div>\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c0571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9c0571\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a99c88e event-invitation-form \" data-id=\"a99c88e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56487e4 elementor-widget elementor-widget-heading\" data-id=\"56487e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CELUM \nEvent Einladungen erhalten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5342ab center-form elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"a5342ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"dd8284f3-1c45-49e2-99a2-db7dc739117b\"}' data-element-id=\".elementor-element-a5342ab\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3b97e08 e-flex e-con-boxed e-con e-parent\" data-id=\"3b97e08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03c6ece elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"03c6ece\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c66a7d0 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"c66a7d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a685a97 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"a685a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b948f69 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"b948f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Informiere dich, was Product Content Management (PCM) eigentlich ist und warum es sinnvoll ist, es einzuf\u00fchren. Finde heraus, wie es dir hilft, deine Produktdaten konsistent zu halten, deine Produktwerte an einem Ort zu haben und alles mit all deinen Kan\u00e4len zu verbinden. Aufzeichnung ansehen Was ist Product Content Management? In unserer sich schnell entwickelnden Gesch\u00e4ftswelt [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":29328,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-29326","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Content Management leicht gemacht<\/title>\n<meta name=\"description\" content=\"Behalte den \u00dcberblick \u00fcber deine Produkt-Assets und -Daten! 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