{"id":36274,"date":"2025-08-26T16:50:18","date_gmt":"2025-08-26T14:50:18","guid":{"rendered":"https:\/\/www.celum.com\/de\/?post_type=event&p=36274"},"modified":"2025-09-04T14:13:57","modified_gmt":"2025-09-04T12:13:57","slug":"reden-eden-brand-management-2035","status":"publish","type":"event","link":"https:\/\/www.celum.com\/de\/event\/reden-eden-brand-management-2035\/","title":{"rendered":"Reden in der Eden – Brand Management 2035"},"content":{"rendered":"\t\t
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Reden in der Eden – Brand Management 2035<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After Work Networking Event<\/h3>

11. September 2025, ab 18:00 Uhr
Eden Bar,\u00a0Liliengasse 2, 1010 Wien<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Am 11. September kehrt das spannende After Work Event der Fachgruppe Werbung und Marktkommunikation Wien wieder zur\u00fcck in die Eden Bar. Der MarTech-Pionier und CELUM-CEO Michael J. Kr\u00e4ftner zeigt die Zukunft des Brand Managements im Spannungsfeld von KI, Daten und Automatisierung. Erfahre, wie sich Marken trotz kleiner Budgets erfolgreich positionieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brand Management 2035 \u2013 <\/br>\nWer nicht automatisiert, verliert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand Management steht vor einem radikalen Wandel. Wo fr\u00fcher Markenh\u00fcter mit festen Regeln und zentraler Kontrolle arbeiteten, erfordert die Realit\u00e4t von heute und morgen ein v\u00f6llig neues Denken: systemisch, vernetzt, adaptiv.<\/p>

Michael Kr\u00e4ftner beleuchtet in seinem Impulsvortrag, warum klassische Markenf\u00fchrung an ihre Grenzen st\u00f6\u00dft \u2013 und welche Kompetenzen in Zukunft entscheidend sein werden und wirft einen praxisnahen, vision\u00e4ren Blick auf die kommenden zehn Jahre der Markenf\u00fchrung.<\/p>

Anhand realer, anonymisierter Beispiele aus Industrie und Handel wird gezeigt, wie Organisationen heute bereits erste Schritte in Richtung \u201eBrand Operating System\u201c gehen \u2013 und was es daf\u00fcr braucht: Systemdenken statt Silodenken, Plattformverst\u00e4ndnis statt Tool-Hopping, kulturelle Offenheit statt starrer Markenrichtlinien.<\/p>

Ein Vortrag f\u00fcr alle, die Marke nicht mehr nur verwalten, sondern zukunftsf\u00e4hig gestalten wollen.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Michael J. Kr\u00e4ftner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Michael Johann Kr\u00e4ftner ist Gr\u00fcnder und CEO von CELUM. Er setzt sich seit seinem Studium der Medieninformatik intensiv mit Themen rund um digitale Produktkommunikation und Markenf\u00fchrung auseinander. Er ist anerkannter Experte in den Bereichen Digitalisierung von Marketingprozessen und technologischer Disruption rund um E-Commerce Content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Agenda<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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18:00 pm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Einlass<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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18:30 pm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Begr\u00fc\u00dfung<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Eva Mandl, PR-Ausschuss FG Werbung und Marktkommunikation<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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18:35 Uhr<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Keynote „Brand Management 2035 – Wer nicht automatisiert, verliert“\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Michael J. Kr\u00e4ftner, MarTech Pionier und CEO von CELUM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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19:25 Uhr<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Flying Buffet & Networking<\/p>

Ende: ca. 22:00 Uhr<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Organisatorisches<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dresscode: Business Casual\u00a0
<\/b>(Keine T-Shirts, Herren bitte mit Sakko)<\/p>

Der Eintritt ist frei,<\/strong> eine Anmeldung ist Voraussetzung f\u00fcr die Teilnahme.<\/p>

F\u00fcr Anmeldung und Teilnahme gilt das „first come, first served“ Prinzip. Der Einlass kann auch mit Anmeldebest\u00e4tigung nur f\u00fcr die 60 zuerst eintreffenden G\u00e4ste garantiert werden.\u00a0<\/p>

Es wird um p\u00fcnktliches Erscheinen gebeten.<\/p>

Die Veranstaltung richtet sich an Mitglieder der Fachgruppe Werbung Wien.<\/strong><\/p>

Anmeldeschluss ist der 10.9.2025<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Weitere Veranstaltungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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CELUM Partner Update – Spring: Road to 26.7<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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CELUM Partner Update – Winter<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n\n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CELUM \nEvent Einladungen erhalten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Die Eden Bar ist am 11.9. wieder Treffpunkt f\u00fcr Networking. MarTech Pionier Michael Kr\u00e4ftner zeigt die Zukunft des Brand Managements.<\/p>\n","protected":false},"author":17,"featured_media":36304,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-36274","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-conferences-seminars"],"yoast_head":"\nReden in der Eden - Brand Management 2035<\/title>\n<meta name=\"description\" content=\"CELUM CEO und Gr\u00fcnder Michael Kr\u00e4ftner spricht beim Networking-Event "Reden in der Eden" \u00fcber die Zukunft des Brand Managements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/de\/event\/reden-eden-brand-management-2035\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reden in der Eden - Brand Management 2035\" \/>\n<meta property=\"og:description\" content=\"CELUM CEO und Gr\u00fcnder Michael Kr\u00e4ftner spricht beim Networking-Event "Reden in der Eden" \u00fcber die Zukunft des Brand Managements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/de\/event\/reden-eden-brand-management-2035\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T12:13:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/08\/Reden-in-der-Eden_Michael-Kraeftner_Brand-Management_1200\u00d7630-px.png?ver=1756219682\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/reden-eden-brand-management-2035\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/reden-eden-brand-management-2035\\\/\",\"name\":\"Reden in der Eden - Brand Management 2035\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/reden-eden-brand-management-2035\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/reden-eden-brand-management-2035\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/Reden-in-der-Eden_Michael-Kraeftner_Brand-Management_1200\u00d7630-px.png?ver=1756219682\",\"datePublished\":\"2025-08-26T14:50:18+00:00\",\"dateModified\":\"2025-09-04T12:13:57+00:00\",\"description\":\"CELUM CEO und Gr\u00fcnder Michael Kr\u00e4ftner spricht beim Networking-Event \\\"Reden in der Eden\\\" \u00fcber die Zukunft des Brand Managements.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/reden-eden-brand-management-2035\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/reden-eden-brand-management-2035\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/reden-eden-brand-management-2035\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/Reden-in-der-Eden_Michael-Kraeftner_Brand-Management_1200\u00d7630-px.png?ver=1756219682\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/Reden-in-der-Eden_Michael-Kraeftner_Brand-Management_1200\u00d7630-px.png?ver=1756219682\",\"width\":2400,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/reden-eden-brand-management-2035\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.celum.com\\\/de\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reden in der Eden – Brand Management 2035\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. 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