{"id":37075,"date":"2025-11-13T12:47:35","date_gmt":"2025-11-13T11:47:35","guid":{"rendered":"https:\/\/www.celum.com\/de\/?post_type=event&#038;p=37075"},"modified":"2025-12-10T19:31:58","modified_gmt":"2025-12-10T18:31:58","slug":"ai-geo-brand-management","status":"publish","type":"event","link":"https:\/\/www.celum.com\/de\/event\/ai-geo-brand-management\/","title":{"rendered":"KI-gest\u00fctzte Suche &#038; GEO: Warum Markenf\u00fchrung der neue Performance-Motor ist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37075\" class=\"elementor elementor-37075\" data-elementor-post-type=\"event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17a37eac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17a37eac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e14f36b\" data-id=\"1e14f36b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a583225 elementor-widget elementor-widget-breadcrumbs\" data-id=\"1a583225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755fcc6a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"755fcc6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">KI-gest\u00fctzte Suche &#038; GEO: Warum Markenf\u00fchrung der neue Performance-Motor ist<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3f48f5 elementor-widget elementor-widget-text-editor\" data-id=\"3d3f48f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Mach deine Markenstrategie bereit f\u00fcr die Zukunft!<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2deb4c25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2deb4c25\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7844d33d\" data-id=\"7844d33d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a6ca48 elementor-widget elementor-widget-text-editor\" data-id=\"70a6ca48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vom Kampf um Klicks zum Kampf um Vertrauen.<\/p><p>W\u00e4hrend AI-gesteuerte Suchmechanismen und GEO ver\u00e4ndern, wie Marken gefunden werden, sind Konsistenz und Glaubw\u00fcrdigkeit die neue W\u00e4hrung f\u00fcr erfolgreiche Performance \u2013 und wirken sich direkt auf deinen Gesch\u00e4ftserfolg aus.<\/p><p>In diesem Webinar zeigen wir dir, warum Markenf\u00fchrung heute die Sichtbarkeit, das Vertrauen und das Wachstum deiner Marke \u00fcber digitale und standortbasierte Kan\u00e4le hinweg antreibt. Du lernst, wie du eine konsistente Markenstory erz\u00e4hlst, mit GEO beeinflusst, was \u00fcber deine Marke gesagt wird, und Nutzer*innen dazu bringst, mit AI nach deiner Marke \u2013 und nicht nur nach deinen Produkten \u2013 zu suchen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-496a8928 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"496a8928\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13bd0bfb\" data-id=\"13bd0bfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79b2f98f elementor-widget elementor-widget-heading\" data-id=\"79b2f98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aufnahme ansehen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-267c35c7 elementor-widget elementor-widget-video\" data-id=\"267c35c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/4fEcJ64m-KE&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/11\\\/ki-geo-brand-management_1200x630-1.png?ver=1763037389&quot;,&quot;id&quot;:37085,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/ki-geo-brand-management_1200x630-1.png?ver=1763037389);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Video abspielen\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68a2a43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68a2a43\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80218d5\" data-id=\"80218d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28d4358 elementor-widget elementor-widget-heading\" data-id=\"28d4358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum du teilnehmen solltest<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec93dc elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4ec93dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de22f17 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"de22f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921e3e0 elementor-widget elementor-widget-text-editor\" data-id=\"921e3e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>KI-gest\u00fctzte Suche ver\u00e4ndert, wie Menschen Marken finden.<\/strong><\/p><p>Nutzer*innen erhalten als Suchergebnisse heute nicht mehr nur eine Liste an Links. Sie bekommen Antworten, die von KI-Systemen erstellt werden und die auch entscheiden, welche Marken erw\u00e4hnt werden, welche Botschaften sichtbar sind und welchen Quellen vertraut wird. F\u00fcr Marketer und Brand Verantwortliche entstehen dadurch neue Anforderungen, denn klassische SEO-Ma\u00dfnahmen reichen nicht mehr aus, um sichtbar zu bleiben.<\/p><p>Dieses Webinar gibt dir einen klaren und praxisnahen Einblick in Generative Engine Optimisation (GEO). GEO hilft dir zu verstehen, wie generative Suchsysteme deine Marke interpretieren und wie du beeinflussen kannst, ob und wie sie in KI-Antworten auftaucht. Du erf\u00e4hrst, was heute wirklich z\u00e4hlt, um Auffindbarkeit, Glaubw\u00fcrdigkeit und Relevanz in einer KI-gepr\u00e4gten Suchlandschaft zu sichern.<\/p><p>Marketing Expertin Alexandra Vetrovsky-Brychta und SEO-Experte Jan K\u00f6nigst\u00e4tter zeigen dir, wie du deine Marke durch diesen Wandel f\u00fchrst. Die Session kombiniert fachlichen Austausch mit gut verst\u00e4ndlichen Beispielen, die dir sofortige Orientierung bieten.<\/p><h3>Das nimmst du aus dem Webinar mit:<\/h3><ul><li><p>Wie KI-gest\u00fctzte Suche und GEO bestimmen, welche Marken in generierten Antworten erscheinen<\/p><\/li><li><p>Warum konsistente Storytelling-Arbeit und aktives Brand Management immer wichtiger werden<\/p><\/li><li><p>Wie du Inhalte so aufbereitest, dass die k\u00fcnstliche Intelligenz sie korrekt verstehen und nutzen<\/p><\/li><li><p>Welche Rolle Digital PR und aktueller Content f\u00fcr Vertrauen und Autorit\u00e4t spielen<\/p><\/li><li><p>Welche Prompts, Tools und Methoden dir helfen, die Darstellung deiner Marke in KI-Antworten zu analysieren und zu verbessern<\/p><\/li><li><p>Beispiele aus B2B und B2C<\/p><\/li><\/ul><p>\u00a0<\/p><p><strong>Lerne, wie du deine Marke in einer Welt st\u00e4rkst und sichtbar machst, in der KI entscheidet, was Nutzer*innen als erstes zu sehen bekommen.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17f8d631 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17f8d631\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bfa2f3\" data-id=\"8bfa2f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4beb5040 elementor-widget elementor-widget-heading\" data-id=\"4beb5040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vortragende<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78665589 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78665589\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e0ed849\" data-id=\"3e0ed849\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce5a739 elementor-widget elementor-widget-heading\" data-id=\"5ce5a739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jan K\u00f6nigst\u00e4tter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b993a2e elementor-widget elementor-widget-text-editor\" data-id=\"4b993a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jan K\u00f6nigst\u00e4tter geh\u00f6rt zu den f\u00fchrenden Experten f\u00fcr SEO, SEM und GEO-Marketing in \u00d6sterreich. Als Gr\u00fcnder und Inhaber von <a href=\"https:\/\/www.otago.at\/\" target=\"_blank\" rel=\"noopener\">otago Online Consulting<\/a> unterst\u00fctzt er Unternehmen dabei, ihre Online-Sichtbarkeit mit cleveren Suchstrategien zu steigern.<br \/>Mit \u00fcber zwei Jahrzehnten Berufserfahrung \u2013 von immodirekt.at und derStandard.at bis hin zu seiner eigenen Agentur \u2013 verbindet Jan tiefes technisches Know-how mit gro\u00dfer Leidenschaft f\u00fcr digitale Performance. Er teilt sein Wissen regelm\u00e4\u00dfig an Hochschulen, auf Konferenzen und in Workshops und ist Google Digital Workshop Certified Trainer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11779316\" data-id=\"11779316\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b0a53ad elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"6b0a53ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"501\" height=\"500\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Koenigstaetter-Jan-business-500x500-1.png\" class=\"attachment-large size-large wp-image-37078\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Koenigstaetter-Jan-business-500x500-1.png 501w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Koenigstaetter-Jan-business-500x500-1-300x300.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/Koenigstaetter-Jan-business-500x500-1-150x150.png 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/elementor\/thumbs\/Koenigstaetter-Jan-business-500x500-1-ren9mgcargjamvk7s96i037ji6r8i2whkswoyjxzts.png 272w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a724dad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a724dad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76750e80\" data-id=\"76750e80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53bff671 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"53bff671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-1024x1024.jpg\" class=\"attachment-large size-large wp-image-32757\" alt=\"Alexandra Vetrovsky-Brychta\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-1024x1024.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-300x300.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-150x150.jpg 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-768x768.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-1536x1536.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-2048x2048.jpg 2048w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-1920x1920.jpg 1920w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/03\/elementor\/thumbs\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-r2zj4qh7ei1r53jqle5wrgz73hov5a2f92tfsr4o80.jpg 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-223293f\" data-id=\"223293f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21fa2cf elementor-widget elementor-widget-heading\" data-id=\"21fa2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alexandra Vetrovsky-Brychta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e7de59 elementor-widget elementor-widget-text-editor\" data-id=\"49e7de59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alexandra ist Chief Growth Officer bei CELUM und verantwortet Expansion und Wachstum. Zuvor leitete sie als Business Director bei onlyfy by XING die Solution Unit Select&amp;Manage. Sie verf\u00fcgt \u00fcber umfassende Expertise in SaaS-Gesch\u00e4ftsmodellen, Go-to-Market-Strategien und datengetriebener Skalierung und war u. a. in leitenden Positionen bei Forum Verlag, Herold, Purpur Media und Bisnode\/Dun &amp; Bradstreet t\u00e4tig. Alexandra setzt sich seit vielen Jahren auch ehrenamtlich f\u00fcr die datengetriebene Kommunikationsbranche ein, u. a. als Pr\u00e4sidentin des DMV\u00d6.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-29cc5f2 e-flex e-con-boxed e-con e-parent\" data-id=\"29cc5f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc58ed1 elementor-widget elementor-widget-text-editor\" data-id=\"bc58ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00dcber otago<\/h3><p>otago unterst\u00fctzt Unternehmen dabei, ihre Online-Pr\u00e4senz zu st\u00e4rken und ihre Markenbekanntheit zu steigern. Durch gezieltes Suchmaschinenmarketing, Suchmaschinenoptimierung und Social-Media-Marketing werden Zielgruppen effektiv erreicht, Kund:innen auf die Websites der betreuten Unternehmen gelenkt und Wachstumspotenziale im Web maximiert. Das Angebot von otago umfasst neben der Wissensvermittlung in diversen Formaten wie Workshops und Konferenzen die kontinuierliche Optimierung von Websites, die Entwicklung ma\u00dfgeschneiderter SEO- und SEA-Konzepte, die laufende Betreuung dieser Bereiche sowie die Abwicklung von Social-Media-Kampagnen. otago bietet dar\u00fcber hinaus Unterst\u00fctzung bei Themen wie Data Analytics, Programmatic Advertising, Conversion Rate Optimierung, YouTube Marketing, Microsoft Ads und Remarketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed11dc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed11dc8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87cad5d\" data-id=\"87cad5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f3d9e6 elementor-widget elementor-widget-heading\" data-id=\"5f3d9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weitere Veranstaltungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bc9f9 elementor-widget elementor-widget-li-widgets--dynamic-archive\" data-id=\"13bc9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--dynamic-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"li-widgets--dynamic-archive li-widgets--dynamic-archive__grid \"\n             data-has-pagination=\"\"\n             data-page=\"0\">\n                                                <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38470\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\">Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38528\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\">CELUM Partner Update &#8211; Spring: Road to 26.7<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38014\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\">CELUM Partner Update &#8211; Winter<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <\/div>\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a5dd4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a5dd4e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-948bd0e event-invitation-form \" data-id=\"948bd0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71af459 elementor-widget elementor-widget-heading\" data-id=\"71af459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CELUM Event Einladungen erhalten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6befa51 center-form elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"6befa51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"dd8284f3-1c45-49e2-99a2-db7dc739117b\"}' data-element-id=\".elementor-element-6befa51\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lerne, wie du deine Marke in einer Welt st\u00e4rkst und sichtbar machst, in der KI entscheidet, was Nutzer*innen als erstes zu sehen bekommen.<\/p>\n","protected":false},"author":17,"featured_media":37085,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-37075","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-exclusive-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>KI-Suche und GEO: Brand Management als Performance-Booster<\/title>\n<meta name=\"description\" content=\"Wir sprechen mit SEO-Experten Jan K\u00f6nigst\u00e4tter dar\u00fcber, wie GEO und Brand Management die Brand Sichtbarkeit bei der KI-Suche optimieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/de\/event\/ai-geo-brand-management\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KI-gest\u00fctzte Suche &amp; GEO: Warum Markenf\u00fchrung der neue Performance-Motor ist\" \/>\n<meta property=\"og:description\" content=\"Wir sprechen mit SEO-Experten Jan K\u00f6nigst\u00e4tter dar\u00fcber, wie GEO und Brand Management die Brand Sichtbarkeit bei der KI-Suche optimieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/de\/event\/ai-geo-brand-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T18:31:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/11\/ki-geo-brand-management_1200x630-1.png?ver=1763037389\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta 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