{"id":3775,"date":"2020-12-15T12:36:32","date_gmt":"2020-12-15T11:36:32","guid":{"rendered":"https:\/\/www.celum.com\/de\/event\/omnichannel-marketing\/"},"modified":"2025-07-30T14:11:38","modified_gmt":"2025-07-30T12:11:38","slug":"omnichannel-marketing","status":"publish","type":"event","link":"https:\/\/www.celum.com\/de\/event\/omnichannel-marketing\/","title":{"rendered":"Hoffmann Group: erfolgreiches 360\u00b0 Omnichannel-Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3775\" class=\"elementor elementor-3775\" data-elementor-post-type=\"event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6f409e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6f409e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38f29e18\" data-id=\"38f29e18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4822847 elementor-widget elementor-widget-breadcrumbs\" data-id=\"4822847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1564f29 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1564f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hoffmann Group: erfolgreiches 360\u00b0 Omnichannel-Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f82146 elementor-widget elementor-widget-text-editor\" data-id=\"17f82146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wie die Hoffmann Group durch intelligente Bereitstellung von Produkt-Media-Assets die digitale Kollaboration in Marketing- und Vertriebs-Teams verbessert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4630c48d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4630c48d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47e990bb\" data-id=\"47e990bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72f110cb elementor-widget elementor-widget-heading\" data-id=\"72f110cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WEBINAR AUFZEICHNUNG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-359b1215 elementor-widget elementor-widget-video\" data-id=\"359b1215\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/93sZHNSYY2k&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69dd4b14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69dd4b14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19ffd769\" data-id=\"19ffd769\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f787f5 elementor-widget elementor-widget-heading\" data-id=\"34f787f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sprecher<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-562c2f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"562c2f28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a4fbaa1\" data-id=\"2a4fbaa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6facb7c1 elementor-widget elementor-widget-heading\" data-id=\"6facb7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">J\u00fcrgen Mayer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef3a53a elementor-widget elementor-widget-text-editor\" data-id=\"5ef3a53a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u00fcrgen Mayer ist seit 2004 bei der Hoffmann Group besch\u00e4ftigt. Zun\u00e4chst war er f\u00fcr das \u00dcbersetzungsmanagement und Optimierungen im Print-Bereich zust\u00e4ndig. Bald kamen Aufgaben im Produktdatenmanagement hinzu. Heute verantwortet J\u00fcrgen Mayer als Director Product Data Services den Aufbau und Betrieb rund um PIM, DAM und Print. Mit gro\u00dfer Leidenschaft f\u00fcr Menschen, Prozesse und Technologien entwickelt er mit seinem Team erfolgreich diesen komplexen Fachbereich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6de2ef6b\" data-id=\"6de2ef6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d30412c elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"6d30412c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"149\" height=\"147\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/hoffmann.png\" class=\"attachment-large size-large wp-image-4759\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0ea0bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0ea0bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f6e8ebc\" data-id=\"2f6e8ebc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f467020 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"3f467020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"147\" height=\"145\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/mielke.png\" class=\"attachment-large size-large wp-image-4760\" alt=\"Peter Mielke headshot\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33c44bbf\" data-id=\"33c44bbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-391ca7f1 elementor-widget elementor-widget-heading\" data-id=\"391ca7f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Peter Mielke<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3062a10 elementor-widget elementor-widget-text-editor\" data-id=\"3062a10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Peter Mielke hat Betriebswirtschaft mit den Schwerpunkten Internationales Management und Projektmanagement studiert. Er betreut seit \u00fcber 13 Jahren Kunden im Bereich Content und explizitem Digital Asset Management und leitet den Vertrieb von CELUM in Norddeutschland, den nordischen L\u00e4ndern, den USA und Kanada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-272f3e0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"272f3e0b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3532f296\" data-id=\"3532f296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c994fcf elementor-widget elementor-widget-heading\" data-id=\"1c994fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sven reinert<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd23060 elementor-widget elementor-widget-text-editor\" data-id=\"3dd23060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sven Reinert betreut als Account Manager bei der parsionate Kunden in den Regionen DACH, Benelux und Nordics. Als Spezialist f\u00fcr PIM, MDM und Data Quality ber\u00e4t er zahlreiche europ\u00e4ische Gro\u00dfunternehmen praxisnah und zukunftsorientiert. Durch seine Stationen in Produktmanagement, Vertrieb und Marketing bei verschiedenen IT-Technologie-Dienstleistern, wie Excelsis Business Technlogy AG und der Adsigo AG, verf\u00fcgt er \u00fcber umfangreiche Erfahrungen rund um E-Commerce, Omnichannel und Stammdatenmanagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66651d00\" data-id=\"66651d00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa91932 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"7fa91932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"145\" height=\"144\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/sven-reinert.png\" class=\"attachment-large size-large wp-image-4761\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9202df4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9202df4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2faae5b\" data-id=\"2faae5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40a095f elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"40a095f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"143\" height=\"149\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/reinhardt.png\" class=\"attachment-large size-large wp-image-4762\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-574c747\" data-id=\"574c747\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d2dbcd elementor-widget elementor-widget-heading\" data-id=\"7d2dbcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stefan reinhardt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfa6da elementor-widget elementor-widget-text-editor\" data-id=\"fdfa6da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stefan Reinhardt leitet das Produktmanagement f\u00fcr \u201eMDM \u2013 Product 360\u201c bei Informatica und ist seit 9 Jahren aktiv an der Gestaltung der Roadmap und der Releases beteiligt. In seiner Rolle arbeitet er an der kontinuierlichen Weiterentwicklung von MDM \u2013 Product 360, um unseren Kunden auf der ganzen Welt das leistungsst\u00e4rkste Produkt auf dem Markt zur Verf\u00fcgung zu stellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cb206d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cb206d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ea966d8\" data-id=\"4ea966d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-384600f9 elementor-widget elementor-widget-heading\" data-id=\"384600f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dcber das Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34034f8 elementor-widget elementor-widget-text-editor\" data-id=\"34034f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Hoffmann Group ist Europas f\u00fchrender Systempartner f\u00fcr Qualit\u00e4tswerkzeuge mit \u00fcber 135.000 Kunden. Die Herausforderungen des 360\u00b0 Omnichannel-Vertriebs und -Marketings sind dem Unternehmen, das weltweit \u00fcber 4000 Mitarbeiter \u2013 davon 1400 als Fachberater \u2013 in mehr als 50 L\u00e4ndern besch\u00e4ftigt, nicht fremd.<\/p><p>Sei in diesem Webinar live dabei, wenn J\u00fcrgen Mayer, Director Product Data Services der Hoffmann Group, erkl\u00e4rt, wie das Unternehmen Asset und Produktdaten Management kombiniert \u2013 f\u00fcr maximalen Omnichannel-Erfolg.<br \/>Erfahre aus erster Hand, wie man<\/p><ul><li>mehr als 3.000.000 Dateien in 18 verschiedenen Sprachen verwalten,<\/li><li>das Datenvolumen drastisch reduzieren,<\/li><li>eine einzige Quelle der Wahrheit f\u00fcr digitale Medien-Assets in einem globalen Unternehmen schaffen und<\/li><li>eigenst\u00e4ndige PIM- und DAM-Systeme miteinander verbinden kann, um das Beste f\u00fcr das Unternehmen aus ihnen herauszuholen.<\/li><\/ul><p>Nat\u00fcrlich geht J\u00fcrgen Mayer auch auf deine Fragen ein, die du auch schon vorab an uns schicken kannst. Sende uns dazu einfach ein E-Mail an <a href=\"mailto:marketing@celum.com\">marketing@celum.com<\/a>\u00a0mit dem Betreff \u201eFragen \u2013 Webinar Hoffmann Group\u201c und wir leiten deine Fragen an die Sprecher weiter.<\/p><p>Nimm im Anschluss an den Use Case an der LIVE-Podiumsdiskussion mit J\u00fcrgen Mayer (Hoffmann Group), Sven Reinert (parsionate), Stefan Reinhardt (Informatica) und Michael Sahlender (CELUM) teil, stelle den Experten deine Fragen und bekomme so einen noch tieferen Einblick in dieses erfolgreiche Projekt.<\/p><p>Sprache: Englisch<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-141b7da7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"141b7da7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71ef800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71ef800\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-295ad009\" data-id=\"295ad009\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76aa377e elementor-widget elementor-widget-heading\" data-id=\"76aa377e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weitere Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc59724 elementor-widget elementor-widget-li-widgets--dynamic-archive\" data-id=\"5fc59724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--dynamic-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"li-widgets--dynamic-archive li-widgets--dynamic-archive__grid \"\n             data-has-pagination=\"\"\n             data-page=\"0\">\n                                                <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38470\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta_DE.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/next-gen-commerce-shop-visibility-2026\/\">Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38528\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/04\/Partner-Skilling-Road-to-26.7-1-1.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/partner-update-spring-road-to-26-7\/\">CELUM Partner Update &#8211; Spring: Road to 26.7<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-38014\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/02\/Winter-Partner-Update-26_1200x630px.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/celum-partner-update-winter\/\">CELUM Partner Update &#8211; Winter<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <\/div>\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Webinar &#8222;Hoffmann Group: erfolgreiches 360\u00b0 Omnichannel-Marketing&#8220; von CELUM, parsionate und Informatica<\/p>\n","protected":false},"author":17,"featured_media":3776,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3775","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Das Omnichannel-Marketing-Erfolgsrezept der Hoffmann Gruppe<\/title>\n<meta name=\"description\" content=\"Webinar &quot;Hoffmann Group: erfolgreiches 360\u00b0 Omnichannel-Marketing&quot; von CELUM, parsionate und Informatica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/de\/event\/omnichannel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Join the live webinar on February 3, 2021!\" \/>\n<meta property=\"og:description\" content=\"Director Product Data Services J\u00fcrgen Mayer on how Hoffmann Group combined product data and asset management - for maximum omnichannel success.\" \/>\n<meta property=\"og:url\" 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