{"id":39537,"date":"2026-07-07T11:01:12","date_gmt":"2026-07-07T09:01:12","guid":{"rendered":"https:\/\/www.celum.com\/de\/?post_type=event&#038;p=39537"},"modified":"2026-07-16T15:09:28","modified_gmt":"2026-07-16T13:09:28","slug":"bvik-connect-dmexco","status":"publish","type":"event","link":"https:\/\/www.celum.com\/de\/event\/bvik-connect-dmexco\/","title":{"rendered":"bvik Connect &#8211; Die Welt ist nicht genug"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39537\" class=\"elementor elementor-39537\" data-elementor-post-type=\"event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e69acc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e69acc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-634521bf\" data-id=\"634521bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aa89fda elementor-widget elementor-widget-breadcrumbs\" data-id=\"1aa89fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-269d2341 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"269d2341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">bvik Connect &#8211; Die Welt ist nicht genug<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6933bef9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6933bef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630-1024x538.jpg\" class=\"attachment-large size-large wp-image-39538\" alt=\"bvik Connect Networking DMEXCO Pre-Event_Die Welt ist nicht genug. genug_1200x630\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630-1024x538.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630-300x158.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630-768x404.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630.jpg 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1a30f4 elementor-widget elementor-widget-text-editor\" data-id=\"7a1a30f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>bvik Connect Networking Event am Vorabend der DMEXCO: B2B-Marketing im Zeitalter von Agentic AI&nbsp;<\/h3>\n<p>Dienstag, 22. September 2026, 18:00 &#8211; 21:30 Uhr MESZ<br>THE CLOUTH &#8211; Niehler Str. 104, 50733 K\u00f6ln, Deutschland<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8f6cd elementor-widget elementor-widget-text-editor\" data-id=\"2e8f6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CELUM verf\u00fcgt \u00fcber ein Kontingent kostenloser VIP-Tickets f\u00fcr Nicht-bvik-Mitglieder.<br \/>Melde dich bei\u00a0 <a href=\"mailto:isabel.stingl@celum.com\">isabel.stingl@celum.com<\/a> f\u00fcr dein Ticket \ud83d\ude0a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f2a458 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"59f2a458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bvik.org\/veranstaltung\/zukunftsgestalter-networking-event-fuer-b2b-marketing-champions-dmexco\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Melde dich an<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1defc8ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1defc8ec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68b0fcd7\" data-id=\"68b0fcd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14adaa53 elementor-widget elementor-widget-text-editor\" data-id=\"14adaa53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Am Vorabend der DMEXCO l\u00e4dt bvik CONNECT gemeinsam mit DRPGroup und CELUM zum Networking-Abend f\u00fcr B2B-Marketing-Champions nach K\u00f6ln ein. Nutze die M\u00f6glichkeit, dich mit anderen Praktikern zu aktuellen Herausforderungen und Trends im Digital Marketing von morgen auszutauschen.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d0da7ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d0da7ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e94db25\" data-id=\"6e94db25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59337c3b elementor-widget elementor-widget-heading\" data-id=\"59337c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Networking und B2B Marketing-Input<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0749753 elementor-widget elementor-widget-text-editor\" data-id=\"0749753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Mittelpunkt stehen Entwicklungen, die das digitale Marketing grundlegend ver\u00e4ndern: Suchmaschinen werden zu Antwortmaschinen, KI-Agenten beeinflussen zunehmend, welche Produkte, Marken und Inhalte sichtbar bleiben, und Unternehmen m\u00fcssen ihre Kommunikationsstrategien neu ausrichten.<\/p><p>Welche Rolle spielen Events und Bewegtbild in dieser neuen Realit\u00e4t? Welche Kan\u00e4le m\u00fcssen wie bespielt werden, um weiterhin relevant zu bleiben? Und wie ver\u00e4ndert KI die Unternehmenskommunikation im B2B-Marketing?<\/p><p>In zwei kurzen Impulsen zeigen CELUM und DRPGroup, wie KI den Marketingalltag ver\u00e4ndert. CELUM beleuchtet Agent Commerce, Hyperpersonalisierung und ergebnisorientierte Produktsuche. DRPGroup zeigt, welche neuen M\u00f6glichkeiten KI f\u00fcr Bewegtbild und Corporate Events er\u00f6ffnet.<\/p><h3>Impulsvortr\u00e4ge:<\/h3><ul><li><strong>Unternehmenskommunikation mit KI: Gesch\u00fcttelt, aber bitte nicht ger\u00fchrt!<\/strong><br \/><em>Dagmar Mackett, Global Development Director, DRPGroup, und Gesch\u00e4ftsf\u00fchrerin DRP Deutschland GmbH<\/em><\/li><li><strong>Agent Commerce: Die Welt ist nicht genug<\/strong><br \/>Wie KI durch Hyperpersonalisierung, ergebnisorientierte Produktsuche und Agentic Experiences den E-Commerce ver\u00e4ndert<strong><br \/><\/strong><em>Alexandra Vetrovsky-Brychta, Chief Operating Officer, CELUM<\/em><\/li><\/ul><p>\u00a0<\/p><p>Bei Drinks, Fingerfood und Gespr\u00e4chen bietet der Abend Raum f\u00fcr Austausch, neue Perspektiven und wertvolles Networking kurz vor dem Start der DMEXCO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83af4f1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"83af4f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bvik.org\/veranstaltung\/zukunftsgestalter-networking-event-fuer-b2b-marketing-champions-dmexco\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Melde dich an<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ea498 elementor-widget elementor-widget-text-editor\" data-id=\"e3ea498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CELUM verf\u00fcgt \u00fcber ein Kontingent kostenloser VIP-Tickets f\u00fcr Nicht-bvik-Mitglieder. Melde dich bei\u00a0 <a href=\"mailto:isabel.stingl@celum.com\">isabel.stingl@celum.com<\/a> f\u00fcr dein Ticket \ud83d\ude0a.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e78da17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e78da17\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f629c16\" data-id=\"6f629c16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5ebf35 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6c5ebf35\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eeb628e elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2eeb628e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0379d20 elementor-widget elementor-widget-heading\" data-id=\"0379d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sprecherinnen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b4820c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4820c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6591caf\" data-id=\"6591caf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a99900d elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"a99900d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"802\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/Dagmar-Mackett_quadratisch-1021x1024.jpg\" class=\"attachment-large size-large wp-image-39582\" alt=\"Dagmar Macket - Gesch\u00e4ftsf\u00fchrerin DRPGroup Deutschland\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/Dagmar-Mackett_quadratisch-1021x1024.jpg 1021w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/Dagmar-Mackett_quadratisch-300x300.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/Dagmar-Mackett_quadratisch-150x150.jpg 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/Dagmar-Mackett_quadratisch-768x770.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/Dagmar-Mackett_quadratisch-1531x1536.jpg 1531w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/Dagmar-Mackett_quadratisch-1920x1926.jpg 1920w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/Dagmar-Mackett_quadratisch.jpg 2001w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c4b92f9\" data-id=\"c4b92f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc192cf elementor-widget elementor-widget-heading\" data-id=\"cc192cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dagmar Mackett<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ce4f4 elementor-widget elementor-widget-text-editor\" data-id=\"d5ce4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dagmar Mackett ist Global Development Director der <a href=\"https:\/\/www.drpgroup.com\/\" target=\"_blank\" rel=\"noopener\">DRPGroup<\/a>, Gesch\u00e4ftsf\u00fchrerin der deutschen Niederlassung, DRP Germany GmbH und Mitglied im Board der European Association of Communication Directors (EACD). Als international erfahrene Kommunikationsexpertin verbindet sie journalistische Neugier mit strategischem Markenverst\u00e4ndnis. In ihren Vortr\u00e4gen spricht sie \u00fcber Markenf\u00fchrung, Storytelling und die Zukunft menschenzentrierter Kommunikation \u2013 mit einem klaren Blick daf\u00fcr, wie Unternehmen Menschen authentisch erreichen und langfristig verbinden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30ed27af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30ed27af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ca0d864\" data-id=\"5ca0d864\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50259ffa elementor-widget elementor-widget-heading\" data-id=\"50259ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alexandra Vetrovsky-Brychta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3e282e elementor-widget elementor-widget-text-editor\" data-id=\"2b3e282e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alexandra ist Chief Growth Officer bei CELUM und verantwortet Expansion und Wachstum. Mit ihrer Erfahrung in SaaS, Go-to-Market-Strategien und datengetriebenem Skalieren wei\u00df sie genau, welche Faktoren modernes digitales Marketing erfolgreich machen.<\/p><p>Nutze die Gelegenheit, dich mit Alexandra auszutauschen \u2013 \u00fcber B2B Marketing-Trends, neue Wachstumschancen oder einfach dar\u00fcber, wie sich deine Content-Prozesse mit oder trotz KI auf das n\u00e4chste Level heben lassen. Ein inspirierender Austausch ist garantiert!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f8e69b3\" data-id=\"4f8e69b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c5a0302 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"5c5a0302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-1024x1024.jpg\" class=\"attachment-large size-large wp-image-37455\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-1024x1024.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-300x300.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-150x150.jpg 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-768x768.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-1536x1536.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-2048x2048.jpg 2048w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/01\/Alexandra-Vetrovsky-Brychta_CGO_CELUM-2024-263-Business-Portait-1920x1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab13d44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab13d44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0fca12\" data-id=\"d0fca12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45462c8 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"45462c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd8ff7 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"dbd8ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f56dab elementor-widget elementor-widget-heading\" data-id=\"9f56dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Details zum Networking-Event<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-889c4a0 elementor-widget elementor-widget-text-editor\" data-id=\"889c4a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der bvik Connect richtet sich an B2B-Marketing-Entscheider aus der Industrie und<br \/>Marketingverantwortliche aus dem Agentur- und Dienstleistungsumfeld<\/p><h3>Warum teilnehmen?<\/h3><ul><li>Tausche deine Erfahrungen zum Thema mit Branchen-Kollegen aus.<\/li><li>Diskutiere im kleinen Kreis aktuelle strategische Themen des B2B-Marketings.<\/li><li>Werde zum Zukunftsgestalter im B2B-Marketing.<\/li><\/ul><h3>Anmeldung \u00fcber bvik<\/h3><p>Der bvik Connect ist eine Veranstaltung aus der Reihe &#8222;Zukunftsgestalter: Networking-Event f\u00fcr B2B-Marketing-Champions&#8220; des Bundesverband Industrie Kommunikation e.V. (bvik). Die Anmeldung erfolgt \u00fcber die offizielle Seite des bvik und NICHT \u00fcber CELUM. Alle Informationen zum Ablauf und zum Programm der Veranstaltung sowie den Kosten f\u00fcr die Teilnahme findest du ebenfalls dort.\u00a0<\/p><p><strong>\ud83c\udfab CELUM verf\u00fcgt \u00fcber ein Kontingent verg\u00fcnstigter Tickets f\u00fcr Nicht-bvik-Mitglieder. Kontaktiere <a href=\"mailto:isabel.stingl@celum.com\">isabel.stingl@celum.com<\/a> f\u00fcr weitere Details \ud83d\ude0a.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4035b34 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4035b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dmexco.com\/de\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zur bvik Connect Seite<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff05fdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff05fdb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1305e9f\" data-id=\"1305e9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e91f903 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"e91f903\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4efd9c elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"d4efd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea4190 elementor-widget elementor-widget-heading\" data-id=\"dea4190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CELUM auf der DMEXCO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ae777 elementor-widget elementor-widget-text-editor\" data-id=\"e2ae777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Auch auf der DMEXCO 2026 dreht sich bei CELUM alles um die Frage, wie Unternehmen KI sicher, skalierbar und markenkonform in ihre Marketing- und Content-Prozesse integrieren k\u00f6nnen. Am 23. und 24. September zeigt CELUM in K\u00f6ln, warum erfolgreiche AI Readiness bei strukturierten Inhalten, sauberen Metadaten, transparenten Workflows und klaren Freigabeprozessen beginnt.<\/p><p>Ein besonderes Highlight ist die <strong>Corporate Lecture<\/strong> von Michael J. Kr\u00e4ftner, Gr\u00fcnder und CEO von CELUM, auf der TechSummit Stage: Unter dem Titel \u201e<strong>Die 15-Millionen-Euro-Bedrohung\u201c<\/strong> spricht er dar\u00fcber, warum der EU AI Act Human-in-the-Loop-Freigaben und ein AI Content System of Record f\u00fcr Brands zur entscheidenden Grundlage macht.<\/p><p><strong>Triff CELUM auf der DMEXCO in Halle 6.1 am meeting-Pint E 011a,<\/strong> und sprich mit dem Team dar\u00fcber, wie moderne Content Supply Chains den sicheren und wertsch\u00f6pfenden Einsatz von KI im Marketing erm\u00f6glichen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80c3440 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"80c3440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/event\/dmexco-2026\/#Vortrag\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr zu CELUM auf der DMEXCO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3934746 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3934746\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-325dfb0\" data-id=\"325dfb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b28ba49 elementor-widget elementor-widget-heading\" data-id=\"b28ba49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Weitere Veranstaltungen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69f350 elementor-widget elementor-widget-li-widgets--dynamic-archive\" data-id=\"f69f350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--dynamic-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"li-widgets--dynamic-archive li-widgets--dynamic-archive__grid \"\n             data-has-pagination=\"\"\n             data-page=\"0\">\n                                                <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/bvik-connect-dmexco\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/bvik-connect-dmexco\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"404\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630-768x404.jpg\" class=\"attachment-medium_large size-medium_large wp-image-39538\" alt=\"bvik Connect Networking DMEXCO Pre-Event_Die Welt ist nicht genug. genug_1200x630\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630-768x404.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630-300x158.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630-1024x538.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630.jpg 1201w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/bvik-connect-dmexco\/\">bvik Connect &#8211; Die Welt ist nicht genug<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/ai-readiness-content-supply-chain\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/ai-readiness-content-supply-chain\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/Webinar-AI-Readiness-mit-Content-Supply-Chain-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-39603\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/Webinar-AI-Readiness-mit-Content-Supply-Chain-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/Webinar-AI-Readiness-mit-Content-Supply-Chain-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/Webinar-AI-Readiness-mit-Content-Supply-Chain-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/Webinar-AI-Readiness-mit-Content-Supply-Chain.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/ai-readiness-content-supply-chain\/\">AI Readiness beginnt in der Content Supply Chain &#8211; Webinar<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/de\/event\/training-experience-content-templates\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/de\/event\/training-experience-content-templates\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/CELUM-Experience-Training_Steve-Lourdesamy_1200x630px-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-39380\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/CELUM-Experience-Training_Steve-Lourdesamy_1200x630px-768x403.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/CELUM-Experience-Training_Steve-Lourdesamy_1200x630px-300x158.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/CELUM-Experience-Training_Steve-Lourdesamy_1200x630px-1024x538.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/06\/CELUM-Experience-Training_Steve-Lourdesamy_1200x630px.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc38a4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"7fc38a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/de\/event\/training-experience-content-templates\/\">User Training &#8211; CELUM Experience und Content Templates<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <\/div>\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d332a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d332a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f99dd71 event-invitation-form \" data-id=\"f99dd71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3870b2c elementor-widget elementor-widget-heading\" data-id=\"3870b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CELUM Event Einladungen erhalten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbdddb8 center-form elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"fbdddb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"dd8284f3-1c45-49e2-99a2-db7dc739117b\"}' data-element-id=\".elementor-element-fbdddb8\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Am Vorabend der DMEXCO 2026 bringt bvik CONNECT Entscheider aus B2B-Marketing und Kommunikation in K\u00f6ln zusammen. Gemeinsam mit DRPGroup und CELUM steht der Abend im Zeichen von Austausch, Networking und aktuellen Trends im Digital Marketing von morgen.<\/p>\n","protected":false},"author":17,"featured_media":39538,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-39537","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-conferences-seminars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>bvik Connect - Die Welt ist nicht genug<\/title>\n<meta name=\"description\" content=\"bvik CONNECT zur DMEXCO 2026: Networking-Abend f\u00fcr Entscheider aus B2B-Marketing und Kommunikation mit DRPGroup und CELUM in K\u00f6ln.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/de\/event\/bvik-connect-dmexco\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"bvik Connect - Die Welt ist nicht genug\" \/>\n<meta property=\"og:description\" content=\"bvik CONNECT zur DMEXCO 2026: Networking-Abend f\u00fcr Entscheider aus B2B-Marketing und Kommunikation mit DRPGroup und CELUM in K\u00f6ln.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/de\/event\/bvik-connect-dmexco\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T13:09:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2026\/07\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"7\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/bvik-connect-dmexco\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/bvik-connect-dmexco\\\/\",\"name\":\"bvik Connect - Die Welt ist nicht genug\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/bvik-connect-dmexco\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/bvik-connect-dmexco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630.jpg\",\"datePublished\":\"2026-07-07T09:01:12+00:00\",\"dateModified\":\"2026-07-16T13:09:28+00:00\",\"description\":\"bvik CONNECT zur DMEXCO 2026: Networking-Abend f\u00fcr Entscheider aus B2B-Marketing und Kommunikation mit DRPGroup und CELUM in K\u00f6ln.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/bvik-connect-dmexco\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/bvik-connect-dmexco\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/bvik-connect-dmexco\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630.jpg\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/bvik-Connect-DMEXCO-Pre-Event_Die-Welt-ist-nicht-genug_1200x630.jpg\",\"width\":1201,\"height\":631,\"caption\":\"bvik Connect Networking DMEXCO Pre-Event_Die Welt ist nicht genug. genug_1200x630\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/event\\\/bvik-connect-dmexco\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.celum.com\\\/de\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"bvik Connect &#8211; Die Welt ist nicht genug\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. 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