{"id":27513,"date":"2024-01-18T09:38:52","date_gmt":"2024-01-18T08:38:52","guid":{"rendered":"https:\/\/www.celum.com\/de\/?page_id=27513"},"modified":"2025-04-01T12:24:15","modified_gmt":"2025-04-01T10:24:15","slug":"leitfaden-content-supply-chain-fuer-e-commerce-und-handel","status":"publish","type":"page","link":"https:\/\/www.celum.com\/de\/leitfaden-content-supply-chain-fuer-e-commerce-und-handel\/","title":{"rendered":"Leitfaden: Wie eine Content Supply Chain E-Commerce und Handel unterst\u00fctzt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27513\" class=\"elementor elementor-27513\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23fb07b elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23fb07b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1759b11\" data-id=\"1759b11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3408e40 elementor-absolute elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"3408e40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08581e elementor-absolute elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"d08581e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68590f1 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"68590f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc2cc2 elementor-widget elementor-widget-heading\" data-id=\"adc2cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wie eine Content Supply Chain <br>E-Commerce und Retail unterst\u00fctzt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df64b3 elementor-widget elementor-widget-text-editor\" data-id=\"5df64b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In der modernen dynamischen Gesch\u00e4ftswelt sind die Erstellung und Verwaltung \u00fcberzeugender Produktinhalte unverzichtbar. Handelsunternehmen, die im komplexen digitalen Umfeld wettbewerbsf\u00e4hig bleiben wollen, m\u00fcssen ihre Markenpr\u00e4senz durch herausragende Produktpr\u00e4sentationen \u00fcber viele verschiedene Kan\u00e4le hinweg etablieren. In diesem Leitfaden lernst du die innovativen L\u00f6sungen von CELUM f\u00fcr agile Workflows zur Content-Produktion kennen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a307c elementor-align-left celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"16a307c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#guide\" guide=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt kostenlosen Leitfaden anfordern<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc68cf2\" data-id=\"dc68cf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c6469 elementor-widget__width-initial e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"80c6469\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:160,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-25,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.3,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/elementor\/thumbs\/Ebook23_cover-qifr6w2letx39csrbtsc4h6gwttzgvrwnqn805sk06.png\" title=\"Ebook23_cover.png\" alt=\"Ebook23_cover.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1b1111 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1b1111\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fd9f06\" data-id=\"3fd9f06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d1fa76 elementor-absolute elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"5d1fa76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9648b elementor-absolute elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"3e9648b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76d4da elementor-absolute elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"b76d4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1f654 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2b1f654\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5648ab elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c5648ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"239\" height=\"300\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-239x300.png\" class=\"attachment-medium size-medium wp-image-27586\" alt=\"ebook ecommerce\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-239x300.png 239w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-814x1024.png 814w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-768x966.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow.png 1188w\" sizes=\"(max-width: 239px) 100vw, 239px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2279bf9 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"2279bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"966\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-768x966.png\" class=\"attachment-medium_large size-medium_large wp-image-27586\" alt=\"ebook ecommerce\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-768x966.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-239x300.png 239w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-814x1024.png 814w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow.png 1188w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d54d15 elementor-widget elementor-widget-heading\" data-id=\"4d54d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wie eine Content Supply Chain <br>E-Commerce und Handel unterst\u00fctzt<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef4a1a elementor-widget elementor-widget-text-editor\" data-id=\"bef4a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In der dynamischen Gesch\u00e4ftswelt von heute ist die Erstellung und Verwaltung \u00fcberzeugender Produktinhalte von gr\u00f6\u00dfter Bedeutung. Handelsunternehmen, die im komplexen digitalen Umfeld wettbewerbsf\u00e4hig bleiben wollen, m\u00fcssen ihre Markenpr\u00e4senz durch herausragende Produktpr\u00e4sentationen \u00fcber mehrere Kan\u00e4le hinweg etablieren. In diesem Leitfaden lernst du die innovativen L\u00f6sungen von CELUM f\u00fcr agile Content-Produktions-Workflows kennen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d4b00 elementor-align-left celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"f7d4b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#guide\" guide=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt kostenlosen Leitfaden anfordern<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e907234 elementor-hidden-phone\" data-id=\"e907234\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e115d1f elementor-absolute elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e115d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1539\" height=\"1149\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/Artboard.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-27516\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/Artboard.png 1539w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/Artboard-300x224.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/Artboard-1024x765.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/Artboard-768x573.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/Artboard-1536x1147.png 1536w\" sizes=\"(max-width: 1539px) 100vw, 1539px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a6ded4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a6ded4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca83e31\" data-id=\"ca83e31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181f119 elementor-widget elementor-widget-heading\" data-id=\"181f119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ein kurzer Blick in den Leitfaden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-033ee7a elementor-widget elementor-widget-text-editor\" data-id=\"033ee7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing- und Produktteams wissen, dass <strong>die Qualit\u00e4t der Produktinhalte direkten Einfluss auf die Verkaufsergebnisse hat<\/strong>. Bilder, Videos, Produktdaten, usw. Wo soll man nur anfangen?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10cdc41 elementor-widget elementor-widget-text-editor\" data-id=\"10cdc41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entdecke das revolution\u00e4re Konzept der <strong>Content Supply Chain<\/strong> und ihre tiefgreifenden Auswirkungen auf die Optimierung agiler Content-Produktions-Workflows f\u00fcr E-Commerce und Retail. Du erf\u00e4hrst, wie CELUMs innovativer Ansatz zahlreichen Kunden, darunter <strong>Shop Apotheke Europe<\/strong>, geholfen hat, ihre Content-Produktionsprozesse zu rationalisieren und zu verbessern.<\/p><p>Dieser Leitfaden verr\u00e4t dir:<\/p><ul><li>Was ist eine Content Supply Chain (CSC)?<\/li><li>Was bedeutet eine CSC f\u00fcr Retail und E-Commerce?<\/li><li>Wie sieht ein typischer CSC-Workflow im E-Commerce aus?<\/li><li>Wie kannst du dein Product Content Management optimieren?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c4d546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c4d546\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e423058\" data-id=\"e423058\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c097337 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c097337\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29ddfa1\" data-id=\"29ddfa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2041739 elementor-widget elementor-widget-heading\" data-id=\"2041739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HIGHLIGHTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e19a04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e19a04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-82293d1\" data-id=\"82293d1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b36b3e elementor-widget elementor-widget-image\" data-id=\"5b36b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"494\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/11\/IMG_Use-placeholders.png\" class=\"attachment-large size-large wp-image-26367\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/11\/IMG_Use-placeholders.png 966w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/11\/IMG_Use-placeholders-300x185.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/11\/IMG_Use-placeholders-768x475.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bedbe8 elementor-widget elementor-widget-heading\" data-id=\"9bedbe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product Content Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-99fff6b\" data-id=\"99fff6b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47ffb68 elementor-widget elementor-widget-image\" data-id=\"47ffb68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"494\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/IMG_Route.png\" class=\"attachment-large size-large wp-image-27517\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/IMG_Route.png 966w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/IMG_Route-300x185.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/IMG_Route-768x475.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3637e elementor-widget elementor-widget-heading\" data-id=\"2d3637e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Teilen und integrieren von Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ff2ad52\" data-id=\"ff2ad52\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09fd17b elementor-widget elementor-widget-image\" data-id=\"09fd17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing-1024x701.png\" class=\"attachment-large size-large wp-image-31539\" alt=\"Portal-Sales-Materials-for-Manufacturing\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing-1024x701.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing-300x205.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing-768x526.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/10\/UI_Portal-Sales-Materials-for-Manufacturing.png 1380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b01b0 elementor-widget elementor-widget-heading\" data-id=\"72b01b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Einheitliches Kundenerlebnis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed555a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed555a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84e5b5b\" data-id=\"84e5b5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ada6c98 elementor-widget elementor-widget-menu-anchor\" data-id=\"ada6c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"guide\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e006439 elementor-widget elementor-widget-heading\" data-id=\"e006439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hol dir jetzt deinen kostenlosen Leitfaden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a2618 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"89a2618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"966\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-768x966.png\" class=\"attachment-medium_large size-medium_large wp-image-27586\" alt=\"ebook ecommerce\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-768x966.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-239x300.png 239w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow-814x1024.png 814w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_noshadow.png 1188w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-648b264 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"648b264\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-652cbc3\" data-id=\"652cbc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b077c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b077c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-576aaa3\" data-id=\"576aaa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b03ac79 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b03ac79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"595\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_withshadow-1024x762.png\" class=\"attachment-large size-large wp-image-27587\" alt=\"Ebook eCommerce\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_withshadow-1024x762.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_withshadow-300x223.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_withshadow-768x572.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2024\/01\/E-bookcover_DE_withshadow.png 1416w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-05ab6fc\" data-id=\"05ab6fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8102a46 elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"8102a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"db02e1ed-e9c1-4abf-a3c8-389c33bad07b\"}' data-element-id=\".elementor-element-8102a46\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wie eine Content Supply Chain E-Commerce und Retail unterst\u00fctzt In der modernen dynamischen Gesch\u00e4ftswelt sind die Erstellung und Verwaltung \u00fcberzeugender Produktinhalte unverzichtbar. Handelsunternehmen, die im komplexen digitalen Umfeld wettbewerbsf\u00e4hig bleiben wollen, m\u00fcssen ihre Markenpr\u00e4senz durch herausragende Produktpr\u00e4sentationen \u00fcber viele verschiedene Kan\u00e4le hinweg etablieren. In diesem Leitfaden lernst du die innovativen L\u00f6sungen von CELUM f\u00fcr agile [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"folder":[175],"class_list":["post-27513","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Leitfaden: Content Supply Chain f\u00fcr E-Commerce und Handel<\/title>\n<meta name=\"description\" content=\"Erfahre hier, wie Handelsunternehmen erfolgreich ihre Markenpr\u00e4senz mit herausragenden Omni-Channel Produktpr\u00e4sentationen etablieren k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/de\/leitfaden-content-supply-chain-fuer-e-commerce-und-handel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leitfaden: Wie eine Content Supply Chain E-Commerce und Handel unterst\u00fctzt\" \/>\n<meta property=\"og:description\" content=\"Erfahre hier, wie Handelsunternehmen erfolgreich ihre Markenpr\u00e4senz mit herausragenden Omni-Channel Produktpr\u00e4sentationen etablieren k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/de\/leitfaden-content-supply-chain-fuer-e-commerce-und-handel\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T10:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/03\/CELUM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/leitfaden-content-supply-chain-fuer-e-commerce-und-handel\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/leitfaden-content-supply-chain-fuer-e-commerce-und-handel\\\/\",\"name\":\"Leitfaden: Content Supply Chain f\u00fcr E-Commerce und Handel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/leitfaden-content-supply-chain-fuer-e-commerce-und-handel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/leitfaden-content-supply-chain-fuer-e-commerce-und-handel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/02\\\/NEW-Dark.svg\",\"datePublished\":\"2024-01-18T08:38:52+00:00\",\"dateModified\":\"2025-04-01T10:24:15+00:00\",\"description\":\"Erfahre hier, wie Handelsunternehmen erfolgreich ihre Markenpr\u00e4senz mit herausragenden Omni-Channel Produktpr\u00e4sentationen etablieren k\u00f6nnen.\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/de\\\/leitfaden-content-supply-chain-fuer-e-commerce-und-handel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/leitfaden-content-supply-chain-fuer-e-commerce-und-handel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/02\\\/NEW-Dark.svg\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/02\\\/NEW-Dark.svg\",\"width\":239,\"height\":218},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. 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