{"id":32286,"date":"2025-02-06T13:21:08","date_gmt":"2025-02-06T12:21:08","guid":{"rendered":"https:\/\/www.celum.com\/de\/?page_id=32286"},"modified":"2026-02-10T15:09:17","modified_gmt":"2026-02-10T14:09:17","slug":"brand-management-survey-report","status":"publish","type":"page","link":"https:\/\/www.celum.com\/de\/brand-management-survey-report\/","title":{"rendered":"Brand Management Survey Report"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32286\" class=\"elementor elementor-32286\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e434e96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e434e96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2dcbfa7\" data-id=\"2dcbfa7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eec3ca elementor-absolute elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"9eec3ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7211378 elementor-absolute elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"7211378\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb86b8 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2fb86b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"273\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/02\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-21239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8cdb76 elementor-widget elementor-widget-heading\" data-id=\"e8cdb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Management Tools in Europa 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea041d elementor-widget elementor-widget-text-editor\" data-id=\"2ea041d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erhalte exklusive Einblicke ins Brand Management \u2013 mit unserer Brand Management Umfrage 2024! Wir haben Marketing- und Brand Manager aus mittelst\u00e4ndischen und gro\u00dfen B2B- und B2C-Unternehmen in ganz Europa befragt, um zu verstehen, wie Brand Management Tools aktuell eingesetzt werden \u2013 und die Ergebnisse sind aufschlussreich!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7d47b elementor-align-left celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"1e7d47b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#guide\" guide=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lade den Bericht herunter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-584158d elementor-hidden-phone\" data-id=\"584158d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8c99d elementor-absolute elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"aa8c99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1254\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_small_DE.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-32299\" alt=\"Cover des CELUM Reports &quot;Stand der Brand Management Tools in Europa im Jahr 2024&quot;\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_small_DE.png 1920w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_small_DE-300x196.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_small_DE-1024x669.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_small_DE-768x502.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_small_DE-1536x1003.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3205c6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3205c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cceef2\" data-id=\"0cceef2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ca9256 elementor-widget elementor-widget-heading\" data-id=\"5ca9256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wer hat an der Umfrage teilgenommen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9621db8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9621db8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d4b61a3\" data-id=\"d4b61a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cf1a85 elementor-widget elementor-widget-image\" data-id=\"6cf1a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/icon-location_BM-report.svg\" class=\"attachment-medium size-medium wp-image-32290\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c41446 elementor-widget elementor-widget-text-editor\" data-id=\"8c41446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>15<\/strong><br \/>Europ\u00e4ische L\u00e4nder<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-2342058\" data-id=\"2342058\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee58bc8 elementor-widget elementor-widget-image\" data-id=\"ee58bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/icon-brand-managers_BM-report.svg\" class=\"attachment-medium size-medium wp-image-32291\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa957e elementor-widget elementor-widget-text-editor\" data-id=\"3fa957e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>45%<br \/><\/b>Marketing and Brand Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-21c52fe\" data-id=\"21c52fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0674783 elementor-widget elementor-widget-image\" data-id=\"0674783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/icon-enterprise_BM-report.svg\" class=\"attachment-medium size-medium wp-image-32292\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3139ea2 elementor-widget elementor-widget-text-editor\" data-id=\"3139ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>47%<\/b><br \/>Unternehmen mit 500 &#8211; 10.000+ Mitarbeitenden<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-2cb4f83\" data-id=\"2cb4f83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf5829a elementor-widget elementor-widget-image\" data-id=\"cf5829a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Icon_Handshake2.svg\" class=\"attachment-medium size-medium wp-image-32293\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ce3e4 elementor-widget elementor-widget-text-editor\" data-id=\"27ce3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>70%<br \/><\/b>B2B Unternehmen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-f90a47a\" data-id=\"f90a47a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d2c18 elementor-widget elementor-widget-image\" data-id=\"19d2c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/icon-industry_BM-report.svg\" class=\"attachment-medium size-medium wp-image-32294\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-897288d elementor-widget elementor-widget-text-editor\" data-id=\"897288d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>38%<br \/><\/b>Fertigungsindustrie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea8f63b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea8f63b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8edaefb\" data-id=\"8edaefb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1842b4f elementor-widget elementor-widget-heading\" data-id=\"1842b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erste Einblicke in die Umfrageergebnisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616a19e elementor-widget elementor-widget-text-editor\" data-id=\"616a19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In diesem umfassenden Report erf\u00e4hrst du:<\/p><ul><li><strong>Tool-Nutzungstrends:<\/strong>\u00a0Welche Tools dominieren den Markt?<\/li><li><strong>Effektivit\u00e4t im Einsatz:<\/strong> Wie gut funktionieren diese Tools wirklich?<\/li><li><strong>Digital Asset Management:<\/strong> Die #1-L\u00f6sung f\u00fcr erfolgreiches Brand Management?<\/li><li><strong>Tool-Vielfalt:<\/strong> Welche L\u00f6sungen Unternehmen wirklich nutzen.<\/li><li><strong>Content-Bereitstellung &amp; Schulungsbedarf:<\/strong> Wo Brand-Strategien noch optimiert werden k\u00f6nnen.<\/li><\/ul><p>Hol dir den vollst\u00e4ndigen Report und erfahre, wie diese Erkenntnisse dein Brand Management auf das n\u00e4chste Level bringen!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5eba4fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eba4fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dc4673\" data-id=\"1dc4673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a1c74f elementor-widget elementor-widget-testimonial\" data-id=\"3a1c74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Eine starke Marke erz\u00e4hlt eine Geschichte, die nie zu Ende geht.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/scott-bedbury.jpg\" class=\"attachment-full size-full wp-image-32295\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/scott-bedbury.jpg 250w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/scott-bedbury-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Scott Bedbury<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Branding Consultant<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1f431c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1f431c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1289199\" data-id=\"1289199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c5248b elementor-widget elementor-widget-menu-anchor\" data-id=\"9c5248b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"guide\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b99b646 elementor-widget elementor-widget-heading\" data-id=\"b99b646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lade den Survey Report herunter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8ac410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8ac410\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7496d29\" data-id=\"7496d29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52e07f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52e07f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d36af1e\" data-id=\"d36af1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa99dc5 elementor-widget elementor-widget-image\" data-id=\"aa99dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"590\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_big_DE-768x590.png\" class=\"attachment-medium_large size-medium_large wp-image-32304\" alt=\"Cover des CELUM Umfrageberichts &quot;Der Stand der Brand Management Tools in Europa im Jahr 2024&quot;\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_big_DE-768x590.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_big_DE-300x231.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_big_DE-1024x787.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_big_DE-1536x1181.png 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/Cover_BMreport_big_DE.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6659ac3\" data-id=\"6659ac3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8abc488 elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"8abc488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"3af181de-b8e8-40e0-bb55-a08337545c50\"}' data-element-id=\".elementor-element-8abc488\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand Management Tools in Europa 2024 Erhalte exklusive Einblicke ins Brand Management \u2013 mit unserer Brand Management Umfrage 2024! Wir haben Marketing- und Brand Manager aus mittelst\u00e4ndischen und gro\u00dfen B2B- und B2C-Unternehmen in ganz Europa befragt, um zu verstehen, wie Brand Management Tools aktuell eingesetzt werden \u2013 und die Ergebnisse sind aufschlussreich! Lade den Bericht [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":32287,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"folder":[],"class_list":["post-32286","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Management Survey Report<\/title>\n<meta name=\"description\" content=\"Wie setzen Unternehmen in Europa Brand Management Tools ein? Unsere Umfrage unter Marketing- und Brand Managern liefert spannende Einblicke!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/de\/brand-management-survey-report\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Management Survey Report\" \/>\n<meta property=\"og:description\" content=\"Wie setzen Unternehmen in Europa Brand Management Tools ein? Unsere Umfrage unter Marketing- und Brand Managern liefert spannende Einblicke!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/de\/brand-management-survey-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T14:09:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/CELUM-Brand-Management-Survey-Report.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/brand-management-survey-report\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/brand-management-survey-report\\\/\",\"name\":\"Brand Management Survey Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/brand-management-survey-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/brand-management-survey-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/02\\\/CELUM-Brand-Management-Survey-Report.jpg\",\"datePublished\":\"2025-02-06T12:21:08+00:00\",\"dateModified\":\"2026-02-10T14:09:17+00:00\",\"description\":\"Wie setzen Unternehmen in Europa Brand Management Tools ein? Unsere Umfrage unter Marketing- und Brand Managern liefert spannende Einblicke!\",\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/de\\\/brand-management-survey-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/brand-management-survey-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/02\\\/CELUM-Brand-Management-Survey-Report.jpg\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/02\\\/CELUM-Brand-Management-Survey-Report.jpg\",\"width\":1921,\"height\":1081},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. Sell Products.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.celum.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#organization\",\"name\":\"CELUM\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/01\\\/celum-header-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/01\\\/celum-header-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"CELUM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/celumcorporate\\\/\",\"https:\\\/\\\/x.com\\\/CELUM\",\"https:\\\/\\\/www.instagram.com\\\/celum_life\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/328144\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/celumTV\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Management Survey Report","description":"Wie setzen Unternehmen in Europa Brand Management Tools ein? Unsere Umfrage unter Marketing- und Brand Managern liefert spannende Einblicke!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.celum.com\/de\/brand-management-survey-report\/","og_locale":"de_DE","og_type":"article","og_title":"Brand Management Survey Report","og_description":"Wie setzen Unternehmen in Europa Brand Management Tools ein? Unsere Umfrage unter Marketing- und Brand Managern liefert spannende Einblicke!","og_url":"https:\/\/www.celum.com\/de\/brand-management-survey-report\/","og_site_name":"Celum","article_publisher":"https:\/\/www.facebook.com\/celumcorporate\/","article_modified_time":"2026-02-10T14:09:17+00:00","og_image":[{"width":1921,"height":1081,"url":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/CELUM-Brand-Management-Survey-Report.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@CELUM","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.celum.com\/de\/brand-management-survey-report\/","url":"https:\/\/www.celum.com\/de\/brand-management-survey-report\/","name":"Brand Management Survey Report","isPartOf":{"@id":"https:\/\/www.celum.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.celum.com\/de\/brand-management-survey-report\/#primaryimage"},"image":{"@id":"https:\/\/www.celum.com\/de\/brand-management-survey-report\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/CELUM-Brand-Management-Survey-Report.jpg","datePublished":"2025-02-06T12:21:08+00:00","dateModified":"2026-02-10T14:09:17+00:00","description":"Wie setzen Unternehmen in Europa Brand Management Tools ein? Unsere Umfrage unter Marketing- und Brand Managern liefert spannende Einblicke!","inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.celum.com\/de\/brand-management-survey-report\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.celum.com\/de\/brand-management-survey-report\/#primaryimage","url":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/CELUM-Brand-Management-Survey-Report.jpg","contentUrl":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2025\/02\/CELUM-Brand-Management-Survey-Report.jpg","width":1921,"height":1081},{"@type":"WebSite","@id":"https:\/\/www.celum.com\/de\/#website","url":"https:\/\/www.celum.com\/de\/","name":"CELUM","description":"Make Brands. Sell Products.","publisher":{"@id":"https:\/\/www.celum.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.celum.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.celum.com\/de\/#organization","name":"CELUM","url":"https:\/\/www.celum.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.celum.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/celum-header-logo.svg","contentUrl":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/celum-header-logo.svg","width":1,"height":1,"caption":"CELUM"},"image":{"@id":"https:\/\/www.celum.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/celumcorporate\/","https:\/\/x.com\/CELUM","https:\/\/www.instagram.com\/celum_life\/","https:\/\/www.linkedin.com\/company\/328144\/","https:\/\/www.youtube.com\/user\/celumTV\/"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/pages\/32286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/comments?post=32286"}],"version-history":[{"count":20,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/pages\/32286\/revisions"}],"predecessor-version":[{"id":37952,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/pages\/32286\/revisions\/37952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/media\/32287"}],"wp:attachment":[{"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/media?parent=32286"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/folder?post=32286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}