{"id":33560,"date":"2025-05-23T09:24:07","date_gmt":"2025-05-23T07:24:07","guid":{"rendered":"https:\/\/www.celum.com\/de\/?page_id=33560"},"modified":"2025-12-30T15:17:45","modified_gmt":"2025-12-30T14:17:45","slug":"gewinne-im-digitalen-schaufenster","status":"publish","type":"page","link":"https:\/\/www.celum.com\/de\/gewinne-im-digitalen-schaufenster\/","title":{"rendered":"Gewinne im digitalen Schaufenster"},"content":{"rendered":"\t\t
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Herausforderung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gewinne im digitalen Schaufenster <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Erm\u00f6gliche deinen Teams, zielgerichtete, markenkonforme Inhalte zu erstellen und diese m\u00fchelos \u00fcber verschiedene Kan\u00e4le zu verbreiten, um Content-getriebenes Wachstum zu erzielen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die Herausforderung <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Deine Kund*innen lieben deine Produkte, aber deine digitale Produktdarstellung hinkt hinterher, wenn es darum geht, vor dem Kauf den entscheidenden \u201eWow\u201c-Effekt zu erzeugen.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\t\t\tIcon_light bulb<\/title><\/path><\/path><\/path><\/g><\/path><\/path><\/g><\/g><\/line><\/line><\/line><\/line><\/line><\/line><\/line><\/line><\/line><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unsere L\u00f6sung <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mehr passender Content bedeutet besserer Content \u2013 aber wie schaffst du das, ohne explodierende Kosten?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ganz <\/span>einfach<\/span>: <\/span>Erstelle<\/span> mehr<\/span> Content<\/span> \u2013 <\/span>aber<\/span> effizienter<\/span>.<\/span> CELUM <\/span>bietet<\/span> d<\/span>ir<\/span> verschiedene<\/span> Tools, um <\/span>Zeit<\/span>a<\/span>ufwand<\/span> und Kosten <\/span>bei<\/span> jedem<\/span> Content-Projekt <\/span>optimal<\/span> zu<\/span> steuern<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Alle <\/span>Inhalte<\/span> an <\/span>einem<\/span> Ort \u2013 <\/span>aber<\/span> nicht<\/span> auf <\/span>einem<\/span> Haufen<\/span>!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Stelle <\/span>eine<\/span> zentrale<\/span>, <\/span>zuverl\u00e4ssige<\/span> Quelle f\u00fcr alle Marken-, <\/span>Produkt<\/span>– und <\/span>Kampagneninhalte<\/span> bereit<\/span> – <\/span>mit<\/span> ma\u00dfgeschneiderten<\/span> Zug\u00e4ngen<\/span> f\u00fcr <\/span>d<\/span>ein<\/span>e<\/span> Team<\/span>s<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mit <\/span>gro\u00dfartigen<\/span> Content-<\/span>Erlebnissen<\/span> schl\u00e4gst<\/span> d<\/span>u <\/span>gleich<\/span> mehrere<\/span> Fliegen<\/span> mit<\/span> einer<\/span> Klappe<\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Integriere<\/span> Inhalte<\/span> mit<\/span> nur<\/span> einer<\/span> Zeile Code in <\/span>jedes<\/span> digitale<\/span> Schaufenster<\/span>, <\/span>anstatt<\/span> jedes<\/span> Mal <\/span>zus\u00e4tzliche<\/span> Kosten <\/span>zu<\/span> verursachen<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Erlebe CELUM in Aktion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Erfahre mehr dar\u00fcber, was CELUM f\u00fcr dich tun kann. Vertiefe dich in die Funktionen und erhalte Antworten auf all deine Fragen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WAS UNSERE KUNDEN \u00dcBER UNS SAGEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ABUS\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u201eMit dem NovaUI ist CELUM insbesondere im Bereich der Usability ein gro\u00dfer Wurf gelungen. Die Akzeptanz sowohl bei den Redakteuren als auch bei den Anwendern ist entsprechend gro\u00df.\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Torsten M\u00fchlhoff<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Corporate Projects<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201eDank CELUM k\u00f6nnen wir Zeit und Geld sparen, indem wir die Asset-Nutzung \u00fcber den gesamten Content-Lebenszyklus hinweg optimieren. Wir haben einen klaren \u00dcberblick und die Mitarbeiter sind begeistert, wie einfach es ist!\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mia Rasmussen<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Senior Product Owner, DAM<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201eCELUM Portale erm\u00f6glichen es uns, Stakeholder \u00fcber verschiedene Kan\u00e4le ma\u00dfgeschneidert mit Inhalten zu bespielen. Unsere Verkaufsteams in 13 Tochtergesellschaften und 16.000 H\u00e4ndler weltweit profitieren t\u00e4glich davon. Wir sparen wertvolle Zeit und unterst\u00fctzen unsere Vertriebsaktivit\u00e4ten effektiv.\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dr. Anja Strejcek<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Head of PR & Communication<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mit CELUM und SharePoint k\u00f6nnen wir die digitalen Assets unserer vielf\u00e4ltigen hochtechnischen Produkte einfach managen, ohne ein digitales Feuer zu entfachen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IT Manager <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mit CELUM ist es m\u00f6glich, verborgene Content-Sch\u00e4tze f\u00fcr Forschung und Lehre sowie f\u00fcr die \u00f6ffentliche Wahrnehmung unserer Traditionsgeschichte sichtbar zu machen und auf diese zuzugreifen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wir haben die Content Supply Chain f\u00fcr unser Portfolio von \u00fcber 40 Marken mit CELUM optimiert und so unsere Effizienz und Produktivit\u00e4t gesteigert.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Das benutzerfreundliche und intuitive User Interface sowie die offene Architektur von CELUM unterst\u00fctzen den Know-how-Transfer in unserem Firmennetzwerk.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Project Manager Digital Communication Design<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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