{"id":33575,"date":"2025-05-23T09:42:58","date_gmt":"2025-05-23T07:42:58","guid":{"rendered":"https:\/\/www.celum.com\/de\/?page_id=33575"},"modified":"2025-12-30T15:30:15","modified_gmt":"2025-12-30T14:30:15","slug":"manage-marken-und-ihre-geschichten","status":"publish","type":"page","link":"https:\/\/www.celum.com\/de\/manage-marken-und-ihre-geschichten\/","title":{"rendered":"Manage Marken und ihre Geschichten"},"content":{"rendered":"\t\t
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Herausforderung <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Manage Marken und ihre Geschichten <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Baue <\/span>Brand Equ<\/span>ity <\/span>auf<\/span>. E<\/span>rz\u00e4hle <\/span>d<\/span>eine Markenstory, um <\/span>Mitarbeitende, dein <\/span>\u00d6kosystem <\/span>und vor allem deine Kund*innen zu begeistern.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die Herausforderung <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Deine Markengeschichte ist genauso erz\u00e4hlenswert wie die von <\/span>Coca-Cola<\/span> oder <\/span>Red<\/span> Bull, aber in deinem Budget fehl<\/span>en<\/span> eine Null oder <\/span>mehrere<\/span>.<\/span> Du musst die Geschichte hinter <\/span>d<\/span>einer Marke genauso erkl\u00e4ren wie die <\/span>Nutzung <\/span>der <\/span>Branding-E<\/span>lemente.<\/span> Und vor allem willst <\/span>d<\/span>u <\/span>d<\/span>eine Marken<\/span>-Nutzer*innen<\/span> in die Lage versetzen<\/span>, selbstst\u00e4ndig Inhalte zu erstellen<\/span>,<\/span> ohne dabei die <\/span>Brand-<\/span>I<\/span>dentit\u00e4t zu gef\u00e4hrden.<\/span> Und das vielleicht nicht nur f\u00fcr eine, sondern<\/span> gleich<\/span> f\u00fcr ein Dutzend Marken.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Unsere L\u00f6sung <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mache <\/span>d<\/span>eine<\/span> Mitarbeitenden<\/span>\u00a0zu<\/span> Markenbotschaftern<\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gib <\/span>ihnen<\/span> eine<\/span> einfache<\/span> M\u00f6glichkeit<\/span>, <\/span>deine<\/span> Markengeschichte<\/span> kennenzulernen<\/span> und <\/span>Werkzeuge<\/span> an<\/span> die Hand<\/span>, <\/span>um\u00a0<\/span> Brand<\/span> Features<\/span> auf <\/span>ihre<\/span> eigenen<\/span> Inhalte<\/span> anzuwenden<\/span>, und zwar <\/span>immer <\/span>markenkonform<\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Einmal<\/span> erkl\u00e4ren<\/span>, <\/span>vielfach<\/span> nutzen<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Erstelle<\/span> mit<\/span> wenigen<\/span> Klicks <\/span>ansprechende<\/span>, intuitive <\/span>Markenrichtlinien<\/span> und <\/span>stelle<\/span> sicher<\/span>, <\/span>dass<\/span> Kreativpartner*innen<\/span> d<\/span>eine<\/span> Markenelemente<\/span> korrekt<\/span> verwenden<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Verankere<\/span> Employer Branding in der DNA <\/span>d<\/span>eines<\/span> Unternehmens<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Biete<\/span> d<\/span>einen<\/span> Mitarbeitenden<\/span> einen<\/span> Ort, <\/span>an<\/span> dem <\/span>sie<\/span> die <\/span>Markenstory<\/span> kennenlernen<\/span> und <\/span>mit<\/span> Kolleg*innen<\/span>, <\/span>Freund*innen<\/span> und Familie in <\/span>jeder<\/span> gew\u00fcnschten<\/span> Sprache<\/span> teilen<\/span> k\u00f6nnen<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Erreiche<\/span> dein<\/span>e<\/span> Zielgruppe<\/span> und <\/span>erweck<\/span> deine<\/span> Markengeschichte<\/span> zum<\/span> Leben<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Erstelle<\/span> in <\/span>wenigen<\/span> Minuten<\/span> Press<\/span>e<\/span>– und <\/span>Medienportale<\/span> f\u00fcr <\/span>das<\/span> gesamte<\/span> Unternehmen<\/span> oder<\/span> einzelne<\/span> Events und <\/span>baue<\/span> starke<\/span>, <\/span>nachhaltige<\/span> Beziehungen<\/span> zu<\/span> Presse, Medien und <\/span>Influencer*innen<\/span> kanal\u00fcb<\/span>ergreifend<\/span> auf.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Erlebe CELUM in Aktion<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Erfahre mehr dar\u00fcber, was CELUM f\u00fcr dich tun kann. Vertiefe dich in die Funktionen und erhalte Antworten auf all deine Fragen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WAS UNSERE KUNDEN \u00dcBER UNS SAGEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eMit dem NovaUI ist CELUM insbesondere im Bereich der Usability ein gro\u00dfer Wurf gelungen. Die Akzeptanz sowohl bei den Redakteuren als auch bei den Anwendern ist entsprechend gro\u00df.\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Torsten M\u00fchlhoff<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Corporate Projects<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201eDank CELUM k\u00f6nnen wir Zeit und Geld sparen, indem wir die Asset-Nutzung \u00fcber den gesamten Content-Lebenszyklus hinweg optimieren. Wir haben einen klaren \u00dcberblick und die Mitarbeiter sind begeistert, wie einfach es ist!\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mia Rasmussen<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Senior Product Owner, DAM<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201eCELUM Portale erm\u00f6glichen es uns, Stakeholder \u00fcber verschiedene Kan\u00e4le ma\u00dfgeschneidert mit Inhalten zu bespielen. Unsere Verkaufsteams in 13 Tochtergesellschaften und 16.000 H\u00e4ndler weltweit profitieren t\u00e4glich davon. Wir sparen wertvolle Zeit und unterst\u00fctzen unsere Vertriebsaktivit\u00e4ten effektiv.\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dr. Anja Strejcek<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Rosenbauer_HEROS-H30-Feuerwehrhelm\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Mit CELUM und SharePoint k\u00f6nnen wir die digitalen Assets unserer vielf\u00e4ltigen hochtechnischen Produkte einfach managen, ohne ein digitales Feuer zu entfachen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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IT Manager <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mit CELUM ist es m\u00f6glich, verborgene Content-Sch\u00e4tze f\u00fcr Forschung und Lehre sowie f\u00fcr die \u00f6ffentliche Wahrnehmung unserer Traditionsgeschichte sichtbar zu machen und auf diese zuzugreifen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Geoffrey Browell<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"RadebGruppeLogo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir haben die Content Supply Chain f\u00fcr unser Portfolio von \u00fcber 40 Marken mit CELUM optimiert und so unsere Effizienz und Produktivit\u00e4t gesteigert.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Das benutzerfreundliche und intuitive User Interface sowie die offene Architektur von CELUM unterst\u00fctzen den Know-how-Transfer in unserem Firmennetzwerk.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Project Manager Digital Communication Design<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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bei Bewertungen auf<\/div>\n\t\t\t\t\t\t
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Baue Brand Equity auf. Erz\u00e4hle deine Markenstory, um Mitarbeiter, dein \u00d6kosystem und vor allem deine Kunden zu begeistern. <\/p>\n","protected":false},"author":53,"featured_media":36050,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"folder":[],"class_list":["post-33575","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nManage Marken und ihre Geschichten<\/title>\n<meta name=\"description\" content=\"Baue Brand Equity auf. 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