{"id":770,"date":"2020-09-23T16:48:48","date_gmt":"2020-09-23T14:48:48","guid":{"rendered":"https:\/\/www.celum.com\/de\/?p=770"},"modified":"2026-02-17T13:26:28","modified_gmt":"2026-02-17T12:26:28","slug":"erfolgsgeschichte-hansgrohe","status":"publish","type":"post","link":"https:\/\/www.celum.com\/de\/blog\/erfolgsgeschichte-hansgrohe\/","title":{"rendered":"Hansgrohe beschleunigte Vermarktung durch DAM-PIM-Datenstrom"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"770\" class=\"elementor elementor-770\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f5a249d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f5a249d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a3a0ae2\" data-id=\"7a3a0ae2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64023ff8 elementor-widget elementor-widget-text-editor\" data-id=\"64023ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Die Hansgrohe Gruppe, f\u00fchrender Hersteller von Armaturen und Brausen f\u00fcr K\u00fcche und Bad, setzt seit 2010 auf die Software von CELUM. Die zwei ausschlaggebenden Anforderungen daf\u00fcr erf\u00fcllt die CELUM Content Supply Chain spielend: Zum einen die Verwaltung tausender Bilder und Marketingmaterialien in unterschiedlichen Sprachen und zum anderen die einfache Distribution der Daten zur Best\u00fcckung zahlreicher Websites von Hansgrohe.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31edc52 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"31edc52\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44b6098\" data-id=\"44b6098\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fece00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fece00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6eea29a\" data-id=\"6eea29a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87e2c58 elementor-widget elementor-widget-image\" data-id=\"87e2c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"552\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/successstorycover2x-1.png\" class=\"attachment-large size-large wp-image-10083\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/successstorycover2x-1.png 640w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/successstorycover2x-1-300x259.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c97d105\" data-id=\"c97d105\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccabd95 elementor-widget elementor-widget-heading\" data-id=\"ccabd95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download der Erfolgsgeschichte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f8608 elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"b0f8608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"0e2e0478-553f-48da-b899-d3ccdb3a8acc\"}' data-element-id=\".elementor-element-b0f8608\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb8a100 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fb8a100\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2412924a\" data-id=\"2412924a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-201dff22 elementor-widget elementor-widget-heading\" data-id=\"201dff22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIE HERAUSFORDERUNG:<br>MARKETINGPROZESSE EFFIZIENT GESTALTEN\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e5157e elementor-widget elementor-widget-text-editor\" data-id=\"34e5157e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hansgrohe, mit Hauptsitz in Deutschland, hat 34 Gesellschaften und 21 Verkaufsb\u00fcros in 143 L\u00e4ndern weltweit. Mit seinen rund 5.600 Mitarbeitern erwirtschaftet das Unternehmen einen Umsatz von \u00fcber einer Milliarde Euro, davon 77 Prozent im Ausland. Diese globale Unternehmensstruktur erfordert ausgereifte sowie effiziente Marketing- und Kommunikationsprozesse.<\/p><p>Hansgrohe betreut zwei Produktmarken, gut 19.400 Produkttypen und ca. 50.000 Produktvarianten. F\u00fcr die mannigfaltigen Daten (Bilder, Zeichnungen, Publikationen) in einer nicht mehr \u00fcberschaubaren Menge war eine neue digitale Struktur notwendig geworden.<\/p><p>Die L\u00f6sung f\u00fcr Hansgrohe ist die CELUM Content Supply Chain Plattform, welche u. a. folgende Anforderungen erf\u00fcllt:<\/p><ul><li>Marketing: Bereitstellung verschiedener Bildformate f\u00fcr Websites, elektronischen Ersatzteilkatalog, mobile Websites und Architektenplattform<\/li><li>Technische Dokumentation: Pflege und Verwaltung der Assets f\u00fcr das Produktinformationsmanagement (PIM) sowie deren Verkn\u00fcpfung<\/li><li>Kundenservice: Exportm\u00f6glichkeiten gro\u00dfer Datenlieferungen, Downloaden und Versenden der mit dem Produkt verkn\u00fcpften Assets an die Kunden.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfd1d71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfd1d71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66139fa6\" data-id=\"66139fa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17caa142 elementor-widget elementor-widget-testimonial\" data-id=\"17caa142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201eUnsere digitale Architektur ist mit CELUM um einen integralen Baustein erweitert worden und nicht mehr wegzudenken. Denn die Effizienz unserer digitalen Content Supply Chain ist dadurch enorm gestiegen.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/02\/stefan-vollmer.jpg\" class=\"attachment-full size-full wp-image-776\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/02\/stefan-vollmer.jpg 225w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/02\/stefan-vollmer-150x150.jpg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Stefan Vollmer<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Business Processes &amp; Digital Media<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58340858 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58340858\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-def3cbf\" data-id=\"def3cbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a771f68 elementor-widget elementor-widget-heading\" data-id=\"3a771f68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIE L\u00d6SUNG: <br \/>SAP COMMERCE &amp;\nCELUM NAHTLOS INTEGRIERT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f5f035 elementor-widget elementor-widget-text-editor\" data-id=\"70f5f035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2010 ersetzte Hansgrohe seine bestehende Multimediadatenbank durch die CELUM Content Supply Chain Plattform, die sich zum zentralen Content Hub f\u00fcr Marketing, PR, Kundenservice und Technik entwickelt hat. Heute verwaltet die CELUM L\u00f6sung mehr als 200.000 Objekte.<\/p><p>Das Unternehmen f\u00fchrte im Zuge der Implementierung insgesamt 14 Asset-Typen und diverse Informationsfelder ein. So konnte eine bessere Verschlagwortung erreicht und das Finden von Assets f\u00fcr die interne Produktsuche deutlich vereinfacht werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53c97e33 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53c97e33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38e0fae2\" data-id=\"38e0fae2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-554118bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"554118bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6881aaf9\" data-id=\"6881aaf9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c02928d elementor-widget elementor-widget-image\" data-id=\"1c02928d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2019\/10\/Customersince.svg\" class=\"attachment-full size-full wp-image-3814\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c515911 elementor-widget elementor-widget-text-editor\" data-id=\"7c515911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2010<\/strong><br \/>KUNDE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-31bb5947\" data-id=\"31bb5947\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8408ac elementor-widget elementor-widget-image\" data-id=\"e8408ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/07\/Icon_tag.svg\" class=\"attachment-full size-full wp-image-24538\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc9f3fc elementor-widget elementor-widget-text-editor\" data-id=\"1bc9f3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>50.000<\/strong><br \/>PRODUKTVARIANTEN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-285f899f\" data-id=\"285f899f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a76702 elementor-widget elementor-widget-image\" data-id=\"71a76702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2019\/10\/Integration.svg\" class=\"attachment-full size-full wp-image-3800\" alt=\"Integration\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb04afe elementor-widget elementor-widget-text-editor\" data-id=\"3bb04afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SAP COMMERCE<\/strong><br \/>INTEGRATION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d0fc25c\" data-id=\"d0fc25c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-342508f2 elementor-widget elementor-widget-image\" data-id=\"342508f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/09\/Icon_assetsfiles_scaled_down.svg\" class=\"attachment-full size-full wp-image-24769\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54727824 elementor-widget elementor-widget-text-editor\" data-id=\"54727824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&gt;200.000<\/strong><br \/>ASSETS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-35901ba4\" data-id=\"35901ba4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-510fac50 elementor-widget elementor-widget-image\" data-id=\"510fac50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/08\/Icon_media_assets.svg\" class=\"attachment-full size-full wp-image-18366\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716c0cfd elementor-widget elementor-widget-text-editor\" data-id=\"716c0cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>14<\/strong><br \/>ASSETTYPEN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e3d126 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e3d126\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0ef60a\" data-id=\"a0ef60a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c6df5e elementor-widget elementor-widget-text-editor\" data-id=\"3c6df5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die CELUM Content Supply Chain Plattform passt sich perfekt in die digitale Architektur bei Hansgrohe an. CELUM ist direkt in das PIM-System SAP Commerce integriert, wodurch Produktbilder sowie Anh\u00e4nge in CELUM verschlagwortet und automatisch mit dem richtigen Produkt\/SKU verkn\u00fcpft werden.\u00a0Das Ausspielen der dazugeh\u00f6rigen Bilder in verschiedenen Formaten auf die Webseiten, den elektronischen Ersatzteilkatalog oder die hauseigene Architektenplattform l\u00e4uft nun effizient und reibungslos. Dies ist ein gro\u00dfer Mehrwert, z. B. um Urheberrechtsverletzungen vorzubeugen.<\/p><p>Das Marketingteam und die Public Relations Abteilung von Hansgrohe profitieren enorm von der CELUM Content Supply Chain Plattform. Hansgrohe versorgt mithilfe der CELUM PIN-Links Journalisten gezielt mit Assets zu den jeweiligen Pressemitteilungen. Dar\u00fcber hinaus wurde die Verwaltung von Videos vereinfacht und andere Systeme deutlich entlastet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73fa469 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"73fa469\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68dd44b\" data-id=\"68dd44b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69aa136 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69aa136\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d0a249\" data-id=\"3d0a249\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b79a8f2 elementor-widget elementor-widget-image\" data-id=\"b79a8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/09\/Hansgrohe-iMac.png\" class=\"attachment-full size-full wp-image-24770\" alt=\"Hansgrohe iMac\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/09\/Hansgrohe-iMac.png 1920w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/09\/Hansgrohe-iMac-300x169.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/09\/Hansgrohe-iMac-1024x576.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/09\/Hansgrohe-iMac-768x432.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/09\/Hansgrohe-iMac-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c1abc9\" data-id=\"1c1abc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6af21fdd elementor-widget elementor-widget-heading\" data-id=\"6af21fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hansgrohe<br>\nF\u00fchrend in Innovation, Design und Qualit\u00e4t in der Bad- und K\u00fcchenindustrie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0ef6e4 elementor-widget elementor-widget-text-editor\" data-id=\"3d0ef6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit 34 Gesellschaften und 21 Verkaufsb\u00fcros weltweit geh\u00f6rt Hansgrohe zu den wenigen Global Playern der Sanit\u00e4rbranche. Dieser besch\u00e4ftigte 2022 rund 5.600 Mitarbeiter(innen) und erzielte einen Umsatz von mehr als 1,5 Milliarden Euro. \u00dcbrigens: \u201chansgrohe\u201d ist neben \u201cAXOR\u201d die zweite Marke der Hansgrohe Gruppe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22c89c76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22c89c76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d0d395\" data-id=\"8d0d395\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bdbf40e elementor-widget elementor-widget-heading\" data-id=\"4bdbf40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nutze deinen Content als Verkaufsmaschine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68718929 elementor-widget elementor-widget-text-editor\" data-id=\"68718929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMit Tools, die deine Produkte mit den Inhalten anreichern, die deine Kunden begeistern.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e794430 elementor-align-center celum-button celum-button--primary elementor-widget elementor-widget-button\" data-id=\"1e794430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KOSTENLOS MIT CELUM LOSLEGEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Erfahre, wie Hansgrohe mit der CELUM-Software einen st\u00e4ndigen Austausch von Produktdaten zwischen PIM und DAM herstellte.<\/p>\n","protected":false},"author":15,"featured_media":10139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[160,139],"post_folder":[],"class_list":["post-770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story","tag-hansgrohe","tag-hersteller","post_industry-industrie-produktion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hansgrohe beschleunigte Vermarktung durch DAM-PIM-Datenstrom<\/title>\n<meta name=\"description\" content=\"Erfahre, wie Hansgrohe mit der CELUM-Software einen st\u00e4ndigen Austausch von Produktdaten zwischen PIM und DAM herstellte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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