{"id":845,"date":"2020-06-16T11:32:40","date_gmt":"2020-06-16T09:32:40","guid":{"rendered":"https:\/\/www.celum.com\/de\/?p=845"},"modified":"2026-02-17T13:24:21","modified_gmt":"2026-02-17T12:24:21","slug":"shop-apotheke-europe-erfolgsgeschichte","status":"publish","type":"post","link":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/","title":{"rendered":"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"845\" class=\"elementor elementor-845\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f5b73e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67f5b73e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-357cd61a\" data-id=\"357cd61a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33bea10d link--inherit-styles elementor-widget elementor-widget-text-editor\" data-id=\"33bea10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shop Apotheke setzt auf CELUM in Verbindung mit Akeneo PIM, um den Gro\u00dfteil der Workflows rund um die l\u00e4nderspezifischen Online-Shops zu digitalisieren, Content nutzbar zu verwalten und die t\u00e4gliche Arbeit von den Business-Units nachhaltig zu vereinfachen. Durch die L\u00f6sung von CELUM und Akeneo gelangen neue Produkte deutlich schneller und mit gesteuerter Qualit\u00e4t in die Online-Shops. Kunden k\u00f6nnen somit schneller auf neue Produkte zugreifen und diese in den Online-Shops erwerben. Damit z\u00e4hlt das Unternehmen zu den digitalen Vorreitern und setzt die Wachstumsstrategie weiter fort.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-228ef356 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"228ef356\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-556d0aec\" data-id=\"556d0aec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-386db63d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"386db63d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24c2cba6\" data-id=\"24c2cba6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60494af2 elementor-widget elementor-widget-image\" data-id=\"60494af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"552\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/successstorycover2x-1.png\" class=\"attachment-large size-large wp-image-10083\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/successstorycover2x-1.png 640w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/12\/successstorycover2x-1-300x259.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f63c413\" data-id=\"f63c413\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d49c765 elementor-widget elementor-widget-heading\" data-id=\"5d49c765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download der Erfolgsgeschichte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1157f elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"3d1157f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"f93f71eb-f5f6-4d79-af88-3d385c2a736b\"}' data-element-id=\".elementor-element-3d1157f\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d743712 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d743712\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2da9fbe3\" data-id=\"2da9fbe3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2445f7fb elementor-widget elementor-widget-heading\" data-id=\"2445f7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIE HERAUSFORDERUNG:<br>\nH\u00f6here Effizienz in der Online-Produktvermarktung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22eecac9 elementor-widget elementor-widget-text-editor\" data-id=\"22eecac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shop Apotheke ist eine der f\u00fchrenden Online-Apotheken in Kontinentaleuropa. \u00dcber eine Million Produktinhalte, in Form von Bildern und Produktinformationen verwaltet das Unternehmen f\u00fcr die l\u00e4nderspezifischen Online-Shops. Dabei setzt Shop Apotheke auf L\u00f6sungen von CELUM, um die Verf\u00fcgbarkeit von neuen Produkten im Online-Shop zu beschleunigen, mehr Transparenz \u00fcber alle Produktinhalte zu schaffen, eine intelligente Verwaltung der Bildmenge zu erm\u00f6glichen und damit die t\u00e4gliche Arbeit zu vereinfachen.<\/p><p>Das Unternehmen profitiert von der L\u00f6sung durch:<\/p><ul><li>Einfache Verwaltung, Suche sowie Qualit\u00e4tspr\u00fcfung von Bildern.<\/li><li>Vollautomatisierte Synchronisierung von Produktinformationen zwischen CELUM und Akeneo PIM.<\/li><li>Automatisierung des \u201cFirst article listing\u201d Workflows. Eine \u201cSingle source of truth\u201d, die \u00dcberblick \u00fcber alle Inhalte in den Online-Shops liefert<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41fbcf2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41fbcf2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3efc6fbd\" data-id=\"3efc6fbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aa6113d elementor-widget elementor-widget-testimonial\" data-id=\"2aa6113d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201eDie direkte und partnerschaftliche Integration mit CELUM hat uns geholfen, unsere Prozesse noch st\u00e4rker zu digitalisieren. Dadurch konnte die Mitarbeiterzufriedenheit deutlich gesteigert und eine signifikante Verbesserung des Time-to-market erzielt werden.\u201c<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/02\/dominik-wollenschein.1024x1024-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-856\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/02\/dominik-wollenschein.1024x1024-150x150.jpg 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/02\/dominik-wollenschein.1024x1024-300x300.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/02\/dominik-wollenschein.1024x1024-768x768.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/02\/dominik-wollenschein.1024x1024.jpg 1024w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Dominik Wollenschein<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Senior Consultant, Architecture Management<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76545d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76545d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fd81409\" data-id=\"2fd81409\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91e4978 elementor-widget elementor-widget-heading\" data-id=\"91e4978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DIE L\u00d6SUNG:\n <br \/>Eine zentrale Anwendung f\u00fcr die gesamte Produktverwaltung im Online-Shop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d8db34 elementor-widget elementor-widget-text-editor\" data-id=\"28d8db34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der zentrale Workflow bei Shop Apotheke beginnt mit der Listung neuer Produkte f\u00fcr die l\u00e4nderspezifischen Webshops und reicht bis hin zur Lieferfertigung der Ware. Mit dem Einsatz neuer Technologien sollte dieser Prozess modernisiert werden. Dabei wurden Aufgaben aus den unterschiedlichen Business-Units intelligent digitalisiert, um die Performance zu steigern, Kosten zu reduzieren und die t\u00e4gliche Arbeit zu erleichtern.<\/p><p>Im ersten Schritt werden neue Produkte an einer zentralen Stelle fotografiert, dabei automatisch authentifiziert, mit den richtigen Produktinformationen aus Akeneo PIM verkn\u00fcpft und in CELUM hochgeladen. Die automatisierte Verschlagwortung der Inhalte \u00fcber Metadaten erm\u00f6glicht eine einfache Suche und liefert eine aktuelle \u00dcbersicht, welche Produkte gerade im Online-Store verf\u00fcgbar sind. Das Bildrechte-Management gelingt dadurch ebenfalls problemlos und Urheberrechtsverletzungen k\u00f6nnen vermieden werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58e72843 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58e72843\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c5a76a\" data-id=\"65c5a76a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63365b21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63365b21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6ce8942f\" data-id=\"6ce8942f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e07e698 elementor-widget elementor-widget-image\" data-id=\"5e07e698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2019\/10\/Customersince.svg\" class=\"attachment-full size-full wp-image-3814\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8cb2b6 elementor-widget elementor-widget-text-editor\" data-id=\"4a8cb2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Seit 2018<\/strong><br \/>KUNDE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-688a2fa9\" data-id=\"688a2fa9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8d8d86 elementor-widget elementor-widget-image\" data-id=\"7a8d8d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2019\/10\/Integration.svg\" class=\"attachment-full size-full wp-image-3800\" alt=\"Integration\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4073501f elementor-widget elementor-widget-text-editor\" data-id=\"4073501f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Akeneo<\/strong><br \/>Integration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-2c70c728\" data-id=\"2c70c728\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-479b481c elementor-widget elementor-widget-image\" data-id=\"479b481c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2019\/10\/Assetvolume.svg\" class=\"attachment-full size-full wp-image-3813\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8eb098 elementor-widget elementor-widget-text-editor\" data-id=\"3d8eb098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&gt;1.000.000<\/strong><br \/>ASSETS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-4978d3d0\" data-id=\"4978d3d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fdee72 elementor-widget elementor-widget-image\" data-id=\"3fdee72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/Icon_Products.svg\" class=\"attachment-full size-full wp-image-4936\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae40e6a elementor-widget elementor-widget-text-editor\" data-id=\"4ae40e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&gt;100.000<\/strong><br \/>PRODUKTE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3d772ed\" data-id=\"3d772ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fce11f7 elementor-widget elementor-widget-image\" data-id=\"2fce11f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2019\/10\/Users_Editors.svg\" class=\"attachment-full size-full wp-image-3815\" alt=\"users\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e82864 elementor-widget elementor-widget-text-editor\" data-id=\"70e82864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3,8 MILLIONEN<\/strong><br \/>KUNDEN<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7207a69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7207a69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a2e95f\" data-id=\"2a2e95f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2d7d9d elementor-widget elementor-widget-text-editor\" data-id=\"d2d7d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Effizienz konnte um ein Vielfaches gesteigert werden, da zeitintensive Aufgaben, wie Bildumrechnungen und Inhalts-Syndikation automatisiert von CELUM \u00fcbernommen werden. Neben der Beschleunigung aller verkaufsrelevanten Prozesse war die Steigerung der Mitarbeiterzufriedenheit ein wesentliches Ziel. Die Usability ist dabei ausschlaggebend: Die L\u00f6sung l\u00e4sst sich intuitiv bedienen, sodass alle Mitarbeiter ohne Schulungsaufwand in einer modernen Umgebung gleich loslegen k\u00f6nnen. Durch die neue L\u00f6sung konnten Eigenentwicklungen durch Standardtechnologie ersetzt werden. Au\u00dferdem ist CELUM durch die zahlreichen Standard-Konnektoren leicht erweiterbar und bietet damit State-of-the-Art M\u00f6glichkeiten, um die Technologielandschaft zu erweitern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e378b1c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"6e378b1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43a5c3b3\" data-id=\"43a5c3b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6aef0897 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aef0897\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d1aba0d\" data-id=\"4d1aba0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1c2d2 elementor-widget elementor-widget-image\" data-id=\"4d1c2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"8001\" height=\"4501\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/iMac.png?ver=1744791678\" class=\"attachment-full size-full wp-image-24923\" alt=\"iMac\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/iMac.png 8001w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/iMac-300x169.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/iMac-1024x576.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/iMac-768x432.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/iMac-1536x864.png 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/iMac-2048x1152.png 2048w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/iMac-1920x1080.png 1920w\" sizes=\"(max-width: 8001px) 100vw, 8001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54263aac\" data-id=\"54263aac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65135f52 elementor-widget elementor-widget-heading\" data-id=\"65135f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Shop Apotheke<br>Die f\u00fchrende Online-Apotheke in Europa\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463dfa93 elementor-widget elementor-widget-text-editor\" data-id=\"463dfa93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shop Apotheke betreibt Online-Apotheken auf dem deutschen, \u00f6sterreichischen, franz\u00f6sischen, belgischen, italienischen, spanischen, niederl\u00e4ndischen und dem Schweizer Markt. SHOP APOTHEKE EUROPE liefert schnell und zu attraktiven Preisen ein sehr breites Sortiment von \u00fcber 100.000 Originalprodukten an \u00fcber 3,8 Millionen aktive Kunden. Das Angebot wird erg\u00e4nzt durch umfassende pharmazeutische Beratung und Betreuung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d06e9f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d06e9f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72dd912e\" data-id=\"72dd912e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6fc69d elementor-widget elementor-widget-heading\" data-id=\"5f6fc69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nutze deinen Content als Verkaufsmaschine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124e5ece elementor-widget elementor-widget-text-editor\" data-id=\"124e5ece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMit Tools, die deine Produkte mit den Inhalten anreichern, die deine Kunden begeistern.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dd1e09 elementor-align-center celum-button celum-button--primary elementor-widget elementor-widget-button\" data-id=\"13dd1e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KOSTENLOS MIT CELUM LOSLEGEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SHOP APOTHEKE EUROPE erm\u00f6glicht deutlich schnellere Produktplatzierungen im Online-Shop dank CELUM ContentHub in Kombination mit Akeneo PIM.<\/p>\n","protected":false},"author":13,"featured_media":18186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[148],"post_folder":[],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story","tag-retail","post_industry-industrie-handel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM<\/title>\n<meta name=\"description\" content=\"SHOP APOTHEKE EUROPE erm\u00f6glicht deutlich schnellere Produktplatzierungen im Online-Shop dank CELUM ContentHub in Kombination mit Akeneo PIM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM\" \/>\n<meta property=\"og:description\" content=\"SHOP APOTHEKE EUROPE erm\u00f6glicht deutlich schnellere Produktplatzierungen im Online-Shop dank CELUM ContentHub in Kombination mit Akeneo PIM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T09:32:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T12:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/Shopapotheke.jpg?ver=1744791871\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabian Greiler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabian Greiler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/\"},\"author\":{\"name\":\"Fabian Greiler\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#\\\/schema\\\/person\\\/6775208a7fb2e8a1ba83419d6e3e4692\"},\"headline\":\"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM\",\"datePublished\":\"2020-06-16T09:32:40+00:00\",\"dateModified\":\"2026-02-17T12:24:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/\"},\"wordCount\":586,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/06\\\/Shopapotheke.jpg?ver=1744791871\",\"keywords\":[\"Retail\"],\"articleSection\":[\"Erfolgsgeschichten\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/\",\"name\":\"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/06\\\/Shopapotheke.jpg?ver=1744791871\",\"datePublished\":\"2020-06-16T09:32:40+00:00\",\"dateModified\":\"2026-02-17T12:24:21+00:00\",\"description\":\"SHOP APOTHEKE EUROPE erm\u00f6glicht deutlich schnellere Produktplatzierungen im Online-Shop dank CELUM ContentHub in Kombination mit Akeneo PIM.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/06\\\/Shopapotheke.jpg?ver=1744791871\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/06\\\/Shopapotheke.jpg?ver=1744791871\",\"width\":1920,\"height\":1190,\"caption\":\"Shopapotheke\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/shop-apotheke-europe-erfolgsgeschichte\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Erfolgsgeschichten\",\"item\":\"https:\\\/\\\/www.celum.com\\\/de\\\/blog\\\/category\\\/story\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. Sell Products.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.celum.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#organization\",\"name\":\"CELUM\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/01\\\/celum-header-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/01\\\/celum-header-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"CELUM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/celumcorporate\\\/\",\"https:\\\/\\\/x.com\\\/CELUM\",\"https:\\\/\\\/www.instagram.com\\\/celum_life\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/328144\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/celumTV\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/de\\\/#\\\/schema\\\/person\\\/6775208a7fb2e8a1ba83419d6e3e4692\",\"name\":\"Fabian Greiler\",\"description\":\"VP of Marketing @ CELUM | Loves to create digital content with actual value for readers.\",\"sameAs\":[\"https:\\\/\\\/derfabian.at\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM","description":"SHOP APOTHEKE EUROPE erm\u00f6glicht deutlich schnellere Produktplatzierungen im Online-Shop dank CELUM ContentHub in Kombination mit Akeneo PIM.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/","og_locale":"de_DE","og_type":"article","og_title":"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM","og_description":"SHOP APOTHEKE EUROPE erm\u00f6glicht deutlich schnellere Produktplatzierungen im Online-Shop dank CELUM ContentHub in Kombination mit Akeneo PIM.","og_url":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/","og_site_name":"Celum","article_publisher":"https:\/\/www.facebook.com\/celumcorporate\/","article_published_time":"2020-06-16T09:32:40+00:00","article_modified_time":"2026-02-17T12:24:21+00:00","og_image":[{"width":1920,"height":1190,"url":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/Shopapotheke.jpg?ver=1744791871","type":"image\/jpeg"}],"author":"Fabian Greiler","twitter_card":"summary_large_image","twitter_creator":"@CELUM","twitter_site":"@CELUM","twitter_misc":{"Verfasst von":"Fabian Greiler","Gesch\u00e4tzte Lesezeit":"5\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/#article","isPartOf":{"@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/"},"author":{"name":"Fabian Greiler","@id":"https:\/\/www.celum.com\/de\/#\/schema\/person\/6775208a7fb2e8a1ba83419d6e3e4692"},"headline":"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM","datePublished":"2020-06-16T09:32:40+00:00","dateModified":"2026-02-17T12:24:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/"},"wordCount":586,"commentCount":0,"publisher":{"@id":"https:\/\/www.celum.com\/de\/#organization"},"image":{"@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/Shopapotheke.jpg?ver=1744791871","keywords":["Retail"],"articleSection":["Erfolgsgeschichten"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/","url":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/","name":"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM","isPartOf":{"@id":"https:\/\/www.celum.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/#primaryimage"},"image":{"@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/Shopapotheke.jpg?ver=1744791871","datePublished":"2020-06-16T09:32:40+00:00","dateModified":"2026-02-17T12:24:21+00:00","description":"SHOP APOTHEKE EUROPE erm\u00f6glicht deutlich schnellere Produktplatzierungen im Online-Shop dank CELUM ContentHub in Kombination mit Akeneo PIM.","breadcrumb":{"@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/#primaryimage","url":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/Shopapotheke.jpg?ver=1744791871","contentUrl":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/06\/Shopapotheke.jpg?ver=1744791871","width":1920,"height":1190,"caption":"Shopapotheke"},{"@type":"BreadcrumbList","@id":"https:\/\/www.celum.com\/de\/blog\/shop-apotheke-europe-erfolgsgeschichte\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Erfolgsgeschichten","item":"https:\/\/www.celum.com\/de\/blog\/category\/story\/"},{"@type":"ListItem","position":2,"name":"Medizin f\u00fcrs Wachstum: Shop Apotheke vereint DAM und PIM"}]},{"@type":"WebSite","@id":"https:\/\/www.celum.com\/de\/#website","url":"https:\/\/www.celum.com\/de\/","name":"CELUM","description":"Make Brands. Sell Products.","publisher":{"@id":"https:\/\/www.celum.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.celum.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.celum.com\/de\/#organization","name":"CELUM","url":"https:\/\/www.celum.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.celum.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/celum-header-logo.svg","contentUrl":"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2021\/01\/celum-header-logo.svg","width":1,"height":1,"caption":"CELUM"},"image":{"@id":"https:\/\/www.celum.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/celumcorporate\/","https:\/\/x.com\/CELUM","https:\/\/www.instagram.com\/celum_life\/","https:\/\/www.linkedin.com\/company\/328144\/","https:\/\/www.youtube.com\/user\/celumTV\/"]},{"@type":"Person","@id":"https:\/\/www.celum.com\/de\/#\/schema\/person\/6775208a7fb2e8a1ba83419d6e3e4692","name":"Fabian Greiler","description":"VP of Marketing @ CELUM | Loves to create digital content with actual value for readers.","sameAs":["https:\/\/derfabian.at"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/posts\/845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/comments?post=845"}],"version-history":[{"count":18,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/posts\/845\/revisions"}],"predecessor-version":[{"id":38049,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/posts\/845\/revisions\/38049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/media\/18186"}],"wp:attachment":[{"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/media?parent=845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/categories?post=845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/tags?post=845"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.celum.com\/de\/wp-json\/wp\/v2\/post_folder?post=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}