{"id":871,"date":"2020-01-08T12:03:57","date_gmt":"2020-01-08T11:03:57","guid":{"rendered":"https:\/\/www.celum.com\/de\/?p=871"},"modified":"2025-12-10T10:44:16","modified_gmt":"2025-12-10T09:44:16","slug":"digital-asset-management","status":"publish","type":"post","link":"https:\/\/www.celum.com\/de\/blog\/digital-asset-management\/","title":{"rendered":"Was ist Digital Asset Management (DAM)?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"871\" class=\"elementor elementor-871\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47cbc161 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47cbc161\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b2e7005\" data-id=\"2b2e7005\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40050b1 elementor-widget elementor-widget-text-editor\" data-id=\"40050b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In einer vollst\u00e4ndig digitalisierten Welt wird es f\u00fcr Unternehmen immer schwieriger, all ihre digitalen Inhalte, sogenannten \u201edigitalen Assets\u201c, effizient zu strukturieren, zu finden und zu teilen. Digital Asset Management (DAM) Software hilft Unternehmen dabei, Konsistenz, Markenintegrit\u00e4t und Effizienz in allen Content-Prozessen zu gew\u00e4hrleisten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9518bc elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1b9518bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;.hide&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tInhalt\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1b9518bc\" aria-expanded=\"true\" aria-label=\"Inhaltsverzeichnis \u00f6ffnen\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1b9518bc\" aria-expanded=\"true\" aria-label=\"Inhaltsverzeichnis schlie\u00dfen\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1b9518bc\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f9160c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f9160c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-452a709\" data-id=\"452a709\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1daaf2c elementor-widget elementor-widget-heading\" data-id=\"1daaf2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was ist Digital Asset Management?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-798dbcec elementor-widget elementor-widget-text-editor\" data-id=\"798dbcec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Asset Management (kurz: DAM) ist ein Prozess der Verwaltung, Organisation und Verteilung digitaler Assets von einer Content Location oder einem Hub (Knotenpunkt) aus.<\/p><p>DAM hilft Unternehmen dabei, ihre digitalen Inhalte \u00fcber den gesamten <a href=\"https:\/\/www.celum.com\/de\/blog\/was-ist-ein-digital-asset-lifecycle\/\" data-wplink-edit=\"true\">Digital Asset Lifecycle <\/a>hinweg zu verwalten. DAM-Software unterst\u00fctzt beim Erstellen, Speichern, Organisieren, Wiederverwenden, Bearbeiten und Verteilen digitaler Dateien. Dabei werden jeder Datei Metadaten zugewiesen. Metadaten sind beschreibende Informationen, die das Suchen und Verwalten aller Inhalte im Unternehmen vereinfachen.<\/p><p>Um die Effizienz dieses Lebenszyklus nochmal zu steigern, kann DAM um L\u00f6sungen wie einem <a href=\"https:\/\/www.celum.com\/de\/product-content-studio\/\">Product Content Studio<\/a>\u00a0oder <a href=\"https:\/\/www.celum.com\/de\/content-templates\/\">Content Templates<\/a>\u00a0erg\u00e4nzt werden.<\/p><p>Gleichzeitig k\u00f6nnen DAM-Systeme ma\u00dfgeschneidert auf die individuellen Anforderungen und Abl\u00e4ufe eines Unternehmens angepasst werden, sodass sie flexibel f\u00fcr unterschiedliche Inhalte und Abteilungen eingesetzt werden k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cab70f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cab70f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44bc86f\" data-id=\"44bc86f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66a493d elementor-widget elementor-widget-heading\" data-id=\"66a493d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was sind digitale Assets?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f23a9 elementor-widget elementor-widget-text-editor\" data-id=\"69f23a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digitale Assets sind Dateien, die digital gespeichert werden: Wie Videoclips, Bilder, Dokumente oder andere digitale Medien. Dagegen ist jeder physische Content, wie eine Zeitung, eine Zeitschrift, ein Buch oder eine DVD kein digitaler Asset.<\/p><p>Die am g\u00e4ngigsten verwendeten digitalen Dateiformate sind:<\/p><ul><li>Bilder und Grafiken: Logos, Infografiken, Produktfotos, Diagramme<\/li><li>Videos: Tutorials, Marketingvideos, Produktvorstellungen<\/li><li>Audio-Dateien: Podcasts, Jingles, Radiospots<\/li><li>Dokumente: PDFs, Powerpoint-Pr\u00e4sentationen, HTML-Dokumente, einfache Textdateien, MS Office-Dokumente, Richtlinien<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c2b7f elementor-widget elementor-widget-image\" data-id=\"f7c2b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/IMG_Typesofdigitalassets_DE-1024x701.jpg\" class=\"attachment-large size-large wp-image-36660\" alt=\"Grafik zu Arten digitaler Assets mit Symbolen f\u00fcr Dokumente, Bilder, Videos, Audiodateien, Richtlinien und Pr\u00e4sentationen.\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/IMG_Typesofdigitalassets_DE-1024x701.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/IMG_Typesofdigitalassets_DE-300x205.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/IMG_Typesofdigitalassets_DE-768x526.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/IMG_Typesofdigitalassets_DE-1536x1052.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/IMG_Typesofdigitalassets_DE.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Arten von digitalen Assets: Dokumente, Bilder, Videos, Audiodateien, Richtlinien und Pr\u00e4sentationen in der digitalen Asset-Verwaltung.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dffe11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dffe11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e2677\" data-id=\"89e2677\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6afcfba elementor-widget elementor-widget-heading\" data-id=\"6afcfba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Funktionen eines DAM-Systems<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748aed0 elementor-widget elementor-widget-text-editor\" data-id=\"748aed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Content Creation und kreative Bearbeitung<\/li><li>Zentrale Speicherung und Organisation<\/li><li>Metadaten-Management<\/li><li>Erweiterte Such- und Filterfunktionen<\/li><li>Rechte- und Lizenzmanagement<\/li><li>Versionskontrolle und Workflow-Management<\/li><li>Asset Distribution<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3724b elementor-widget elementor-widget-image\" data-id=\"bf3724b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Graph_DAM-Functions_DE-1024x1024.jpg\" class=\"attachment-large size-large wp-image-36768\" alt=\"Grafik zu den Funktionen von Digital Asset Management mit Symbolen f\u00fcr Bearbeitung, Verteilung, Versionierung, Rechte, Metadaten und Suche.\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Graph_DAM-Functions_DE-1024x1024.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Graph_DAM-Functions_DE-300x300.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Graph_DAM-Functions_DE-150x150.jpg 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Graph_DAM-Functions_DE-768x768.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Graph_DAM-Functions_DE-1536x1536.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Graph_DAM-Functions_DE.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Funktionen von Digital Asset Management (DAM): Inhaltsbearbeitung, Asset-Verteilung, Versionierung, Rechteverwaltung, Metadatenmanagement und zentrale Organisation.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca649a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca649a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be46b67\" data-id=\"be46b67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d183c7 elementor-widget elementor-widget-heading\" data-id=\"4d183c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Creation und kreative Bearbeitung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f6197 elementor-widget elementor-widget-text-editor\" data-id=\"49f6197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DAM-Plattformen integrieren oft Content-Creation-Tools direkt in das System. Diese erm\u00f6glichen es Nutzern, in ihren bevorzugten Content-Creation-Tools wie z.B. Adobe Suite zu arbeiten und die Assets mit ihrem DAM zu synchronisieren. Dies umfasst u.a. das Erstellen und Bearbeiten von Bildern und Grafiken, das Schneiden von Videos und Gestalten von Layouts. Zus\u00e4tzlich bieten sie oft <a href=\"https:\/\/www.celum.com\/de\/content-templates\/\">Template-Funktionen<\/a>\u00a0und Brand-Guidelines-Integration, um die <a href=\"https:\/\/www.celum.com\/de\/blog\/content-skalierung\/\">Content-Erstellung zu skalieren<\/a>\u00a0und markenkonsistente Inhalte zu schaffen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e861ba0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e861ba0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-281b29e\" data-id=\"281b29e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61dbf34 elementor-widget elementor-widget-heading\" data-id=\"61dbf34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zentrale Speicherung und Organisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c365e91 elementor-widget elementor-widget-text-editor\" data-id=\"c365e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das DAM-System fungiert als zentraler Speicherort f\u00fcr alle digitalen Assets eines Unternehmens. S\u00e4mtliche Dateien werden an einem Ort gespeichert und durch strukturierte Ordnerhierarchien, Kategorien und Tags systematisch organisiert. Dies schafft eine Single Source of Truth f\u00fcr alle digitalen Inhalte, wodurch sich Duplicate Content vermeiden l\u00e4sst und Zugriffsrechte zentral gesteuert werden k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c3c9e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c3c9e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7dd8c8\" data-id=\"d7dd8c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d5115e elementor-widget elementor-widget-heading\" data-id=\"0d5115e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metadaten-Management und Verschlagwortung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9eb56 elementor-widget elementor-widget-text-editor\" data-id=\"6c9eb56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eine der Kernfunktionen ist die umfassende Verwaltung von <a href=\"https:\/\/www.celum.com\/de\/blog\/metadaten-im-dam-zur-content-supply-chain-optimierung\/\">Metadaten<\/a>. Das System erm\u00f6glicht es, Assets mit relevanten Informationen wie Beschreibungen, Keywords, Urheberrechtsangaben, Erstellungsdatum und technischen Spezifikationen zu versehen. Diese Metadaten sind essentiell f\u00fcr die sp\u00e4tere Auffindbarkeit und rechtssichere Nutzung der Assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce86aad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce86aad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-052ea12\" data-id=\"052ea12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c36c0a elementor-widget elementor-widget-heading\" data-id=\"9c36c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Erweiterte Suchfunktionen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc3bde elementor-widget elementor-widget-text-editor\" data-id=\"6dc3bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DAM-Systeme bieten leistungsstarke Suchfunktionen, die weit \u00fcber einfache Dateinamensuchen hinausgehen. Nutzer k\u00f6nnen anhand von Metadaten, visueller \u00c4hnlichkeit, Dateiformaten, Erstellungszeitr\u00e4umen oder Tags gezielt nach Assets suchen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05db701 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05db701\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-912a494\" data-id=\"912a494\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-931ea20 elementor-widget elementor-widget-heading\" data-id=\"931ea20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rechte- und Lizenzmanagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca17fb elementor-widget elementor-widget-text-editor\" data-id=\"dca17fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das System verwaltet Nutzungsrechte und Lizenzbedingungen jedes Assets. Es \u00fcberwacht Lizenzlaufzeiten, warnt vor Ablaufdaten und stellt sicher, dass nur berechtigte Personen auf bestimmte Inhalte zugreifen k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a415382 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a415382\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4028d4\" data-id=\"f4028d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a84367f elementor-widget elementor-widget-heading\" data-id=\"a84367f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Versionskontrolle und Workflow-Management <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4359e elementor-widget elementor-widget-text-editor\" data-id=\"ae4359e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DAM-Systeme dokumentieren alle \u00c4nderungen an Assets und verwalten verschiedene Versionen systematisch. Gleichzeitig unterst\u00fctzen sie Freigabeprozesse durch definierbare <a href=\"https:\/\/www.celum.com\/de\/blog\/was-ist-digital-asset-management-workflow\/\">Workflows<\/a>, bei denen Assets verschiedene Genehmigungsstufen durchlaufen m\u00fcssen. Dies verhindert die Verwendung veralteter oder nicht freigegebener Inhalte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7710c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7710c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07a437\" data-id=\"a07a437\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f03a11c elementor-widget elementor-widget-heading\" data-id=\"f03a11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vorteile von Digital Asset Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491d483 elementor-widget elementor-widget-text-editor\" data-id=\"491d483\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Konsistenz im Markenauftritt<\/li><li>Effizienteres Dateimanagement<\/li><li>Assets sofort finden und Zeit sparen<\/li><li>Effizientere Produktion<\/li><li>Aktuelle und regelkonforme Dateien<\/li><li>Nahtlose Systemintegration<\/li><li>Vereinfachte Analysierung und Optimierung<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-024867c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"024867c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a8a4fa\" data-id=\"6a8a4fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd4d136 elementor-widget elementor-widget-heading\" data-id=\"dd4d136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Konsistenz im Markenauftritt\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc4835 elementor-widget elementor-widget-text-editor\" data-id=\"1cc4835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marken m\u00fcssen heute \u00fcber alle Kan\u00e4le hinweg ein einheitliches Erlebnis bieten, doch da viele Abteilungen an der Kommunikation beteiligt sind, ist es zunehmend schwieriger diese Konsistenz sicherzustellen.<\/p><p>Mit einer DAM-Software k\u00f6nnen auch globale Unternehmen aktuelle Asset-Versionen an allen Standorten bereitstellen und die Einhaltung von Markenrichtlinien, Vorlagen sowie anderen Assets zu Sicherung eines konsistenten Markenimages gew\u00e4hrleisten. Dadurch kann das <a href=\"https:\/\/www.celum.com\/de\/brand-management-software\/\">Brand Management<\/a> deutlich vereinfacht werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e6f40c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e6f40c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4803723\" data-id=\"4803723\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a92c79f elementor-widget elementor-widget-heading\" data-id=\"a92c79f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Effizienteres Dateimanagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfd971 elementor-widget elementor-widget-text-editor\" data-id=\"6dfd971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beim Austausch von Dateien \u00fcber gemeinsame Laufwerke und Server treten typische Probleme auf: unterschiedliche Versionen, Zeitverlust bei der Suche und versehentliches \u00dcberschreiben von Dateien.<\/p><p>DAM vereinfacht den gesamten Prozess der Dateiverwaltung und stellt sicher, dass keine derartigen Probleme auftreten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-215530a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"215530a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-339e95f\" data-id=\"339e95f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e066d1e elementor-widget elementor-widget-heading\" data-id=\"e066d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Assets sofort finden und Zeit sparen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c366c elementor-widget elementor-widget-text-editor\" data-id=\"b2c366c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die zentrale Speicherung aller Assets sowie die vereinfachte Kennzeichnung und Filterung erleichtern das Auffinden von Dateien. Teams k\u00f6nnen auf die ben\u00f6tigten Assets direkt \u00fcber die DAM-Plattform oder \u00fcber API-Anbindungen in ihren gewohnten Tools zugreifen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b8bbee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b8bbee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc135c0\" data-id=\"dc135c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51fec1e elementor-widget elementor-widget-heading\" data-id=\"51fec1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Effizientere Produktion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acfb3c4 elementor-widget elementor-widget-text-editor\" data-id=\"acfb3c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein zentrales DAM beschleunigt die Produktion, Nutzung, Archivierung und Bereitstellung digitaler Inhalte erheblich. Teams k\u00f6nnen einfacher Content- Personalisierungen vornehmen und auf bereits vorhandene Content Templates zur\u00fcckgreifen, anstatt sie erneut zu erstellen. Au\u00dferdem erfolgen daran anschlie\u00dfende <a href=\"https:\/\/www.celum.com\/de\/blog\/was-ist-ein-marketing-freigabeverfahren\/\">Freigaben<\/a>\u00a0deutlich schneller. Dies reduziert Produktionszeiten und -kosten und erm\u00f6glicht eine effizientere Nutzung der Ressourcen im gesamten Unternehmen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-943bfdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"943bfdb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-957d373\" data-id=\"957d373\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddddb7b elementor-widget elementor-widget-heading\" data-id=\"ddddb7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aktuelle und regelkonforme Dateien<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9aae1e elementor-widget elementor-widget-text-editor\" data-id=\"b9aae1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viele Organisationen bef\u00fcrchten, dass in der Marketing- oder Gesch\u00e4ftskommunikation veraltete Dateien verwendet werden. Mit DAM lassen sich Ablaufdaten, Berechtigungen zur Kontrolle von Dateiversionen und weitere Einstellungen zentral festlegen, wodurch die Sicherheit der Assets erh\u00f6ht und Governance- sowie Compliance-Anforderungen zuverl\u00e4ssig eingehalten werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87218ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87218ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4edd28e\" data-id=\"4edd28e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e6e6be elementor-widget elementor-widget-heading\" data-id=\"3e6e6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nahtlose Systemintegration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944f8dc elementor-widget elementor-widget-text-editor\" data-id=\"944f8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ein Digital Asset Management System l\u00e4sst sich in deine bestehende Systemlandschaft wie PIM-System, CMS-System oder anderen Marketing-Tools einbinden. So behalten Teams die Kontrolle \u00fcber Assets w\u00e4hrend des gesamten Lebenszyklus, von der Erstellung bis zur Bereitstellung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d581a elementor-widget elementor-widget-image\" data-id=\"d6d581a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"689\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Central-Independent-Content-Hub-Circle-Graphic-without-highlight-DE-1024x882.jpg\" class=\"attachment-large size-large wp-image-36662\" alt=\"Zentrales Content Hub von CELUM: Nahtlose Integration von Inhalten, Metadaten und Nutzungsdaten in CRM, PIM, Commerce, ERP, DXP\/CMS, Marketing-Automatisierung und soziale Netzwerke.\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Central-Independent-Content-Hub-Circle-Graphic-without-highlight-DE-1024x882.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Central-Independent-Content-Hub-Circle-Graphic-without-highlight-DE-300x258.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Central-Independent-Content-Hub-Circle-Graphic-without-highlight-DE-768x661.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Central-Independent-Content-Hub-Circle-Graphic-without-highlight-DE-1536x1322.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2020\/01\/Central-Independent-Content-Hub-Circle-Graphic-without-highlight-DE.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Grafik des zentralen Content Hub von CELUM mit Verbindungen zu CRM, PIM, Commerce, ERP, DXP\/CMS, Marketing-Automatisierung und sozialen Netzwerken.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfe07f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfe07f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fbad5e\" data-id=\"5fbad5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-630ec9c elementor-widget elementor-widget-heading\" data-id=\"630ec9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vereinfachte Analysierung und Optimierung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2559f3 elementor-widget elementor-widget-text-editor\" data-id=\"a2559f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tracke Nutzung der Assets und relevante Performance-Kennzahlen, um Erkenntnisse zu gewinnen und personalisierte Optimierungen an den Inhalten vornehmen zu k\u00f6nnen.<\/p><p><a href=\"https:\/\/www.celum.com\/de\/blog\/vorteile-digital-asset-management-software\/\">Mehr Vorteile von Digital Asset Management Software<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31446eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31446eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a13e8d8\" data-id=\"a13e8d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a914f87 elementor-widget elementor-widget-heading\" data-id=\"a914f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wer Nutzt DAM-Prozesse? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dce390 elementor-widget elementor-widget-heading\" data-id=\"9dce390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Abteilungen, die DAM nutzen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d51512 elementor-widget elementor-widget-text-editor\" data-id=\"9d51512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Asset Management kann praktisch jeder Abteilung innerhalb einer Organisation helfen. Es gibt jedoch einige bestimmte Abteilungen, die sich besonders intensiv mit digitalen Assets besch\u00e4ftigen:<\/p><ul><li><strong>PR, Marketing &amp; Brand<\/strong>: PR, Marketing und Brand-Teams nutzen DAM, um die f\u00fcr verschiedene Kampagnen und Initiativen erforderlichen Assets zu erstellen, zu verwalten und auszuspielen.<\/li><li><strong>IT-Abteilung<\/strong>: IT-Teams verwenden Digital Asset Management, um die Konformit\u00e4t von Dateien \u00fcber die Ger\u00e4te und den Technology Stack des Unternehmens hinweg sicherzustellen.<\/li><li><strong>Vertrieb<\/strong>: Mit DAM, k\u00f6nnen Vertriebsmitarbeitende verschiedene Verkaufsmaterialien erstellen \u2013 Pr\u00e4sentationen, Foliens\u00e4tze, Angebote und andere \u2013 und dabei sicherstellen, dass sie immer mit der neuesten Version der Datei arbeiten.<\/li><li><strong>Rechtsabteilung<\/strong>: Rechtsabteilungen setzen auf DAM-L\u00f6sungen, um relevante und meist vertrauliche Schriftst\u00fccke wie Vertr\u00e4ge oder Dokumente sicher aufzubewahren und zu organisieren.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e1bbf elementor-widget elementor-widget-heading\" data-id=\"a3e1bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Industriezweige, die DAM nutzen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc57582 elementor-widget elementor-widget-text-editor\" data-id=\"fc57582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Asset Management (DAM) wird branchen\u00fcbergreifend genutzt \u2013 insbesondere in Sektoren mit einem hohen Bedarf an digitalen Inhalten:<\/p><ul><li><a href=\"https:\/\/www.celum.com\/de\/handel\/\">Handel<\/a>: Im Handelssektor werden tausende von Produktbildern und Marketingmaterialien f\u00fcr verschiedene Kan\u00e4le verwaltet. DAM-Systeme erm\u00f6glichen konsistente Nutzung \u00fcber alle Verkaufskan\u00e4le hinweg.<\/li><li><a href=\"https:\/\/www.celum.com\/de\/consumer-goods\/\">Konsumg\u00fcter<\/a>: Sie ben\u00f6tigen umfangreiche Produktdokumentationen, Verpackungsdesigns und Werbematerialien f\u00fcr verschiedene M\u00e4rkte. DAM-L\u00f6sungen gew\u00e4hrleisten einheitliche Markendarstellung und beschleunigen die Markteinf\u00fchrung neuer Produkte.<\/li><li><a href=\"https:\/\/www.celum.com\/de\/produktion\/\">Produktion<\/a>: Produzierende Unternehmen nutzt DAM f\u00fcr technische Dokumentationen, CAD-Dateien und Produktfotos. Die DAM-Systeme stellen sicher, dass immer aktuelle Versionen verwendet werden.<\/li><li><a href=\"https:\/\/www.celum.com\/de\/lifestyle-consumer-brands\/\">Lifestyle &amp; Consumer Brands<\/a>: Diese Brands produzieren kontinuierlich hochwertige visuelle Inhalte f\u00fcr Social Media, E-Commerce und Werbekampagnen. DAM-Systeme optimieren die kreative Zusammenarbeit und sorgen f\u00fcr konsistente Markenidentit\u00e4t bei allen Touchpoints.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6142ba4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6142ba4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9de5e68\" data-id=\"9de5e68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f17cca1 elementor-widget elementor-widget-heading\" data-id=\"f17cca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unterschiedliche Arten von Digital Asset Management-Systemen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2f4c0 elementor-widget elementor-widget-text-editor\" data-id=\"6d2f4c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DAM-Systeme lassen sich nach ihrem Schwerpunkt und Einsatzzweck in verschiedene Typen einteilen:<\/p><ul><li>Einige DAM-Produkte konzentrieren sich auf <b>Brand Asset Management<\/b> und legen den Schwerpunkt auf die Speicherung marketingbezogener Inhalte, Logos und andere gebrandete Assets, um Teams bei der schnellen Erstellung erfolgreicher Kampagnen zu unterst\u00fctzen.<\/li><li>Das <b>Product Content Management<\/b> <b>System<\/b> ist umfassender und konzentriert sich auf die Speicherung von Assets, die in der digitalen Produktion verwendet werden \u2013 wie Produktbilder, Videos, Datenbl\u00e4tter oder technische Zeichnungen.<\/li><li><b>Library Asset Management<\/b> <b>Systeme<\/b>, vereinfachen lediglich die Speicherung und das Wiederauffinden von Assets, die sich nur selten \u00e4ndern. Das beste Beispiel hierf\u00fcr ist eine Fotobibliothek, welche Anspruchsberechtigten Zugriff auf die ben\u00f6tigten Dateien bietet.<\/li><\/ul><p>\u00a0<\/p><p>Zudem l\u00e4sst sich DAM-Software nach ihrer Implementierung im Unternehmen in drei Arten unterscheiden:<\/p><ul><li><strong>SaaS<\/strong>: Hierbei wird die Plattform in der Cloud auf den Servern des Anbieters gehostet wird. Der Endkunde kann dann \u00fcber den Browser auf sein Konto zugreifen. <br \/><a href=\"https:\/\/www.celum.com\/de\/blog\/cloud-based-digital-asset-management\/\">Mehr zu Cloud Based DAM<\/a><\/li><li><strong>Hybrid<\/strong>: Hier liegt ein Teil des Produkts in der Cloud, der andere Teil wird beim Kunden vor Ort bereitgestellt.<\/li><li><strong>On-Premise-Software<\/strong>: Diese wird zur G\u00e4nze beim Kunden vor Ort betrieben. Hier stellt der Kunde die gesamte Infrastruktur f\u00fcr den Betrieb der Software zur Verf\u00fcgung.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eabe035 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eabe035\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90d1dab\" data-id=\"90d1dab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a7f008 elementor-widget elementor-widget-spacer\" data-id=\"3a7f008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d24a804 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d24a804\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ecd26a\" data-id=\"0ecd26a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5717da3 elementor-widget elementor-widget-spacer\" data-id=\"5717da3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e1143 elementor-widget elementor-widget-heading\" data-id=\"05e1143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eine kurze Einf\u00fchrung in die CELUM\nDigital Asset Management Software\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d3959 elementor-widget elementor-widget-video\" data-id=\"11d3959\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=jk3a-FdaPXk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2600d0 elementor-align-center celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"b2600d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/digital-asset-management-software\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zu Digital Asset Management von CELUM <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4775ccda elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4775ccda\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-468ac710\" data-id=\"468ac710\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cf1c2b9 elementor-widget elementor-widget-heading\" data-id=\"7cf1c2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie kann CELUM Dir helfen?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18439cfc elementor-widget elementor-widget-text-editor\" data-id=\"18439cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Buche eine Demo mit unseren Expert*innen, um zu erfahren, was CELUM f\u00fcr dich tun kann. CELUM Digital Asset Management ist in unserem Enterprise-Tarif verf\u00fcgbar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b35d0 elementor-align-center celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"09b35d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demo buchen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ed2148 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ed2148\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b58615f\" data-id=\"b58615f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c059aed elementor-widget elementor-widget-spacer\" data-id=\"c059aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a60ecc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a60ecc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d87906\" data-id=\"6d87906\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdbfe89 elementor-widget elementor-widget-heading\" data-id=\"bdbfe89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fazit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d77b06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d77b06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89b7d7b\" data-id=\"89b7d7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a580524 elementor-widget elementor-widget-text-editor\" data-id=\"a580524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Asset Management-Prozesse sind f\u00fcr moderne Marken keine Option \u2013 sondern ein Muss. Sie sind die einzige M\u00f6glichkeit, sich in der erstaunlichen Vielfalt und Anzahl der digitalen Assets zurechtzufinden, die erforderlich sind, um Projekte termin- und spezifikationsgerecht abzuschlie\u00dfen.<\/p><p>Ebenso bedeutet der Einsatz der richtigen Digital Asset Management Software, dass das Unternehmen von den vielen Vorteilen des DAM profitiert und dadurch Wettbewerbsvorteile generieren kann.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1bbdb84 e-flex e-con-boxed e-con e-parent\" data-id=\"1bbdb84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9917c elementor-widget elementor-widget-heading\" data-id=\"9a9917c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aefcf6 elementor-widget elementor-widget-n-accordion\" data-id=\"2aefcf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4500\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-4500\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Was sind Digital Assets?  <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4500\" class=\"elementor-element elementor-element-7dfdf09 e-con-full e-flex e-con e-child\" data-id=\"7dfdf09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f497ab4 elementor-widget elementor-widget-text-editor\" data-id=\"f497ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Assets sind alle digitalen Dateien mit Wert f\u00fcr ein Unternehmen \u2013 Bilder, Videos, Dokumente, Logos, Audiodateien, Grafiken und andere Multimedia-Inhalte, die f\u00fcr Marketing, Vertrieb, Branding oder Gesch\u00e4ftsprozesse verwendet werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4501\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4501\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Was ist Digital Asset Management?   <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4501\" class=\"elementor-element elementor-element-4077df9 e-con-full e-flex e-con e-child\" data-id=\"4077df9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43fc87e elementor-widget elementor-widget-text-editor\" data-id=\"43fc87e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Asset Management (DAM) ist ein Prozess der zentralen Speicherung, Organisation, Verwaltung und Verteilung digitaler Inhalte. Es erm\u00f6glicht Teams, durch automatisierte Prozesse ihre digitalen Ressourcen effizient zu finden, zu nutzen und zu teilen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4502\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4502\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Wie funktioniert DAM?  <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4502\" class=\"elementor-element elementor-element-4c47ca9 e-con-full e-flex e-con e-child\" data-id=\"4c47ca9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db6264 elementor-widget elementor-widget-text-editor\" data-id=\"2db6264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DAM-Systeme speichern Dateien in einer zentralen Datenbank mit Metadaten, Suchfunktionen und Kategorisierung. Nutzer k\u00f6nnen Assets \u00fcber eine Benutzeroberfl\u00e4che hochladen, taggen, suchen, herunterladen und teilen. Zugriffsrechte und Workflows regeln die Nutzung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4503\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4503\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Warum DAM?   <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4503\" class=\"elementor-element elementor-element-f75f2d2 e-flex e-con-boxed e-con e-child\" data-id=\"f75f2d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e378967 elementor-widget elementor-widget-text-editor\" data-id=\"e378967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Nutzung von DAM-Systemen bringt eine Vielzahl an Vorteilen mit sich: DAM spart Zeit durch schnelle Asset-Suche, verhindert Duplikate, gew\u00e4hrleistet Markenkonsistenz, verbessert die Zusammenarbeit zwischen Teams und reduziert Kosten durch effizientere Nutzung vorhandener Inhalte. Es sch\u00fctzt auch vor Lizenzverletzungen und Datenverlust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Was sind Digital Assets?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Digital Assets sind alle digitalen Dateien mit Wert f\\u00fcr ein Unternehmen \\u2013 Bilder, Videos, Dokumente, Logos, Audiodateien, Grafiken und andere Multimedia-Inhalte, die f\\u00fcr Marketing, Vertrieb, Branding oder Gesch\\u00e4ftsprozesse verwendet werden.\"}},{\"@type\":\"Question\",\"name\":\"Was ist Digital Asset Management?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Digital Asset Management (DAM) ist ein Prozess der zentralen Speicherung, Organisation, Verwaltung und Verteilung digitaler Inhalte. 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Es sch\\u00fctzt auch vor Lizenzverletzungen und Datenverlust.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c95c11f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c95c11f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-99e4e27\" data-id=\"99e4e27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9801a19 elementor-widget elementor-widget-image\" data-id=\"9801a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/11\/ebook-DE-cover-no-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-33248\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/11\/ebook-DE-cover-no-shadow-768x591.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/11\/ebook-DE-cover-no-shadow-300x231.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/11\/ebook-DE-cover-no-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/11\/ebook-DE-cover-no-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/11\/ebook-DE-cover-no-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/11\/ebook-DE-cover-no-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-31b77a6\" data-id=\"31b77a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8492ae elementor-widget elementor-widget-text-editor\" data-id=\"d8492ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In unserem <b>kostenlosen Leitfaden<\/b> erf\u00e4hrst du, wie ein Digital Asset Management (DAM)-System die Content Supply Chain optimiert, um Komplexit\u00e4t, Kosten und Markteinf\u00fchrungszeit zu reduzieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62df4f1 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"62df4f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/leitfaden-mit-dam-grossartige-contenterlebnisse-erschaffen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Jetzt anfordern<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c3ebbc7 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"2c3ebbc7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e83ea0b\" data-id=\"7e83ea0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f64bfc elementor-widget elementor-widget-heading\" data-id=\"2f64bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Erfahre die Erfolgsgeschichten unserer Kunden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18784b2a elementor-widget elementor-widget-li-widgets--sst-slider\" data-id=\"18784b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--sst-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Slider main container -->\n<div class=\"li-widgets--sst-slider swiper-container\">\n    <!-- Additional required wrapper -->\n    <div class=\"swiper-wrapper\">\n        <!-- Slides -->\n                        <div class=\"swiper-slide\">\n                    \t\t<div data-elementor-type=\"section\" data-elementor-id=\"1934\" class=\"elementor elementor-1934\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9139923 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9139923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf3868a\" data-id=\"cf3868a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ded376a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"ded376a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-097b7d2\" data-id=\"097b7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdebb5c elementor-widget elementor-widget-image\" data-id=\"fdebb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Header-1024x588.jpg\" class=\"attachment-large size-large wp-image-22516\" alt=\"ABUS\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Header-1024x588.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Header-300x172.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Header-768x441.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Header-1536x882.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Header-1920x1102.jpg 1920w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Header.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd4e705 slider--content-column\" data-id=\"dd4e705\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d32d44d elementor-widget elementor-widget-image\" data-id=\"d32d44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"329\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/ABUS-Logo-1024x421.png\" class=\"attachment-large size-large wp-image-22515\" alt=\"ABUS Logo\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/ABUS-Logo-1024x421.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/ABUS-Logo-300x123.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/ABUS-Logo-768x316.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/ABUS-Logo-1536x632.png 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/ABUS-Logo-2048x843.png 2048w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/ABUS-Logo-1920x790.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66149a6 elementor-widget elementor-widget-text-editor\" data-id=\"66149a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eMit dem NovaUI ist CELUM insbesondere im Bereich der Usability ein gro\u00dfer Wurf gelungen. Die Akzeptanz sowohl bei den Redakteuren als auch bei den Anwendern ist entsprechend gro\u00df.\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e1e55a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1e55a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3eb07f8\" data-id=\"3eb07f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e33296 elementor-widget elementor-widget-image\" data-id=\"1e33296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Portrait-Torsten-Muehlhoff-1024x1024.jpg\" class=\"attachment-large size-large wp-image-22514\" alt=\"Torsten M\u00fchlhoff ABUS\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Portrait-Torsten-Muehlhoff-1024x1024.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Portrait-Torsten-Muehlhoff-300x300.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Portrait-Torsten-Muehlhoff-150x150.jpg 150w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Portrait-Torsten-Muehlhoff-768x768.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Portrait-Torsten-Muehlhoff-1536x1536.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2023\/04\/Portrait-Torsten-Muehlhoff.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9054974\" data-id=\"9054974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d053293 elementor-widget elementor-widget-heading\" data-id=\"d053293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Torsten M\u00fchlhoff<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ab34b elementor-widget elementor-widget-heading\" data-id=\"19ab34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Corporate Projects<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92eb88 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c92eb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/blog\/abus-meistert-sein-content-management-mit-celum\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erfolgsgeschichte lesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                <\/div>\n                                <div class=\"swiper-slide\">\n                    \t\t<div data-elementor-type=\"section\" data-elementor-id=\"1934\" class=\"elementor elementor-1934\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9139923 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9139923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf3868a\" data-id=\"cf3868a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ded376a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"ded376a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-097b7d2\" data-id=\"097b7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdebb5c elementor-widget elementor-widget-image\" data-id=\"fdebb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/ID408338643227-0101-1024x564.jpg\" class=\"attachment-large size-large wp-image-19397\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/ID408338643227-0101-1024x564.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/ID408338643227-0101-300x165.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/ID408338643227-0101-768x423.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/ID408338643227-0101-1536x846.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/ID408338643227-0101-1920x1058.jpg 1920w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/ID408338643227-0101.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd4e705 slider--content-column\" data-id=\"dd4e705\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d32d44d elementor-widget elementor-widget-image\" data-id=\"d32d44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"170\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/Danfoss-logo.png\" class=\"attachment-large size-large wp-image-19396\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/Danfoss-logo.png 628w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/Danfoss-logo-300x81.png 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66149a6 elementor-widget elementor-widget-text-editor\" data-id=\"66149a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eDank CELUM k\u00f6nnen wir Zeit und Geld sparen, indem wir die Asset-Nutzung \u00fcber den gesamten Content-Lebenszyklus hinweg optimieren. Wir haben einen klaren \u00dcberblick und die Mitarbeiter sind begeistert, wie einfach es ist!\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e1e55a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1e55a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3eb07f8\" data-id=\"3eb07f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e33296 elementor-widget elementor-widget-image\" data-id=\"1e33296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"954\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/IMG_Mia-859x1024.jpg\" class=\"attachment-large size-large wp-image-19398\" alt=\"Mia Rasmussen\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/IMG_Mia-859x1024.jpg 859w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/IMG_Mia-252x300.jpg 252w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/IMG_Mia-768x916.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/10\/IMG_Mia.jpg 1017w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9054974\" data-id=\"9054974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d053293 elementor-widget elementor-widget-heading\" data-id=\"d053293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mia Rasmussen<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ab34b elementor-widget elementor-widget-heading\" data-id=\"19ab34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Senior Product Owner, DAM<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92eb88 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c92eb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/blog\/danfoss-steigert-unternehmensweit-effizienz\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erfolgsgeschichte lesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                <\/div>\n                                <div class=\"swiper-slide\">\n                    \t\t<div data-elementor-type=\"section\" data-elementor-id=\"1934\" class=\"elementor elementor-1934\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9139923 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9139923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf3868a\" data-id=\"cf3868a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ded376a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"ded376a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-097b7d2\" data-id=\"097b7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdebb5c elementor-widget elementor-widget-image\" data-id=\"fdebb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/SIL_Endkontrolle-SUN_CR-unlimited_Lightwork-1024x683.jpg\" class=\"attachment-large size-large wp-image-18128\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/SIL_Endkontrolle-SUN_CR-unlimited_Lightwork-1024x683.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/SIL_Endkontrolle-SUN_CR-unlimited_Lightwork-300x200.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/SIL_Endkontrolle-SUN_CR-unlimited_Lightwork-768x512.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/SIL_Endkontrolle-SUN_CR-unlimited_Lightwork-1536x1024.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/SIL_Endkontrolle-SUN_CR-unlimited_Lightwork-2048x1365.jpg 2048w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/SIL_Endkontrolle-SUN_CR-unlimited_Lightwork-1920x1280.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd4e705 slider--content-column\" data-id=\"dd4e705\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d32d44d elementor-widget elementor-widget-image\" data-id=\"d32d44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"337\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Silhouette_Logo_international_2019_schwarz-1024x431.png\" class=\"attachment-large size-large wp-image-18127\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Silhouette_Logo_international_2019_schwarz-1024x431.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Silhouette_Logo_international_2019_schwarz-300x126.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Silhouette_Logo_international_2019_schwarz-768x323.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Silhouette_Logo_international_2019_schwarz-1536x646.png 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Silhouette_Logo_international_2019_schwarz-2048x861.png 2048w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Silhouette_Logo_international_2019_schwarz-1920x808.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66149a6 elementor-widget elementor-widget-text-editor\" data-id=\"66149a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eCELUM Portale erm\u00f6glichen es uns, Stakeholder \u00fcber verschiedene Kan\u00e4le ma\u00dfgeschneidert mit Inhalten zu bespielen. Unsere Verkaufsteams in 13 Tochtergesellschaften und 16.000 H\u00e4ndler weltweit profitieren t\u00e4glich davon. Wir sparen wertvolle Zeit und unterst\u00fctzen unsere Vertriebsaktivit\u00e4ten effektiv.\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e1e55a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1e55a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3eb07f8\" data-id=\"3eb07f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e33296 elementor-widget elementor-widget-image\" data-id=\"1e33296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Q-6-8335-Anja-Strejcek-1024x683.jpg\" class=\"attachment-large size-large wp-image-18129\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Q-6-8335-Anja-Strejcek-1024x683.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Q-6-8335-Anja-Strejcek-300x200.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Q-6-8335-Anja-Strejcek-768x512.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Q-6-8335-Anja-Strejcek-1536x1024.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Q-6-8335-Anja-Strejcek-2048x1366.jpg 2048w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/07\/Q-6-8335-Anja-Strejcek-1920x1280.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9054974\" data-id=\"9054974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d053293 elementor-widget elementor-widget-heading\" data-id=\"d053293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Dr. Anja Strejcek<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ab34b elementor-widget elementor-widget-heading\" data-id=\"19ab34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Head of PR &amp; Communication<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92eb88 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c92eb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/blog\/silhouette-group-erfolgsgeschichte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erfolgsgeschichte lesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                <\/div>\n                                <div class=\"swiper-slide\">\n                    \t\t<div data-elementor-type=\"section\" data-elementor-id=\"1934\" class=\"elementor elementor-1934\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9139923 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9139923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf3868a\" data-id=\"cf3868a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ded376a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"ded376a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-097b7d2\" data-id=\"097b7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdebb5c elementor-widget elementor-widget-image\" data-id=\"fdebb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/Rosenbauer_HEROS-H30-Feuerwehrhelm_kl.jpg\" class=\"attachment-large size-large wp-image-17202\" alt=\"Rosenbauer_HEROS-H30-Feuerwehrhelm\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/Rosenbauer_HEROS-H30-Feuerwehrhelm_kl.jpg 672w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/Rosenbauer_HEROS-H30-Feuerwehrhelm_kl-300x200.jpg 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd4e705 slider--content-column\" data-id=\"dd4e705\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d32d44d elementor-widget elementor-widget-image\" data-id=\"d32d44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"121\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/2000px-Rosenbauer_Logo.svg-1024x155.png\" class=\"attachment-large size-large wp-image-16920\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/2000px-Rosenbauer_Logo.svg-1024x155.png 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/2000px-Rosenbauer_Logo.svg-300x45.png 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/2000px-Rosenbauer_Logo.svg-768x116.png 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/2000px-Rosenbauer_Logo.svg-1536x232.png 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/2000px-Rosenbauer_Logo.svg-1920x290.png 1920w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/2000px-Rosenbauer_Logo.svg.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66149a6 elementor-widget elementor-widget-text-editor\" data-id=\"66149a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit CELUM und SharePoint k\u00f6nnen wir die digitalen Assets unserer vielf\u00e4ltigen hochtechnischen Produkte einfach managen, ohne ein digitales Feuer zu entfachen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e1e55a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1e55a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3eb07f8\" data-id=\"3eb07f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e33296 elementor-widget elementor-widget-image\" data-id=\"1e33296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/U8T3727-1-683x1024.jpg\" class=\"attachment-large size-large wp-image-16906\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/U8T3727-1-683x1024.jpg 683w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/U8T3727-1-200x300.jpg 200w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/U8T3727-1-768x1152.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/U8T3727-1-1024x1536.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/U8T3727-1-1365x2048.jpg 1365w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/04\/U8T3727-1-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9054974\" data-id=\"9054974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d053293 elementor-widget elementor-widget-heading\" data-id=\"d053293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Joris Gruber<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ab34b elementor-widget elementor-widget-heading\" data-id=\"19ab34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">IT Manager <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92eb88 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c92eb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/blog\/rosenbauer-success-story\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erfolgsgeschichte lesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                <\/div>\n                                <div class=\"swiper-slide\">\n                    \t\t<div data-elementor-type=\"section\" data-elementor-id=\"1934\" class=\"elementor elementor-1934\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9139923 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9139923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf3868a\" data-id=\"cf3868a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ded376a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"ded376a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-097b7d2\" data-id=\"097b7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdebb5c elementor-widget elementor-widget-image\" data-id=\"fdebb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"652\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Picture1.jpg\" class=\"attachment-large size-large wp-image-16382\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Picture1.jpg 940w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Picture1-300x244.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Picture1-768x626.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd4e705 slider--content-column\" data-id=\"dd4e705\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d32d44d elementor-widget elementor-widget-image\" data-id=\"d32d44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"766\" height=\"584\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/KCL_logo.jpg\" class=\"attachment-large size-large wp-image-16335\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/KCL_logo.jpg 766w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/KCL_logo-300x229.jpg 300w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66149a6 elementor-widget elementor-widget-text-editor\" data-id=\"66149a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit CELUM ist es m\u00f6glich, verborgene Content-Sch\u00e4tze f\u00fcr Forschung und Lehre sowie f\u00fcr die \u00f6ffentliche Wahrnehmung unserer Traditionsgeschichte sichtbar zu machen und auf diese zuzugreifen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e1e55a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1e55a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3eb07f8\" data-id=\"3eb07f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e33296 elementor-widget elementor-widget-image\" data-id=\"1e33296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/photogeoff-576x1024.jpg\" class=\"attachment-large size-large wp-image-16336\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/photogeoff-576x1024.jpg 576w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/photogeoff-169x300.jpg 169w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/photogeoff-768x1365.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/photogeoff-864x1536.jpg 864w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/photogeoff.jpg 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9054974\" data-id=\"9054974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d053293 elementor-widget elementor-widget-heading\" data-id=\"d053293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Geoffrey Browell<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ab34b elementor-widget elementor-widget-heading\" data-id=\"19ab34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Head of Archives Services<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92eb88 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c92eb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/blog\/erfolgsgeschichte-kings-college\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erfolgsgeschichte lesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                <\/div>\n                                <div class=\"swiper-slide\">\n                    \t\t<div data-elementor-type=\"section\" data-elementor-id=\"1934\" class=\"elementor elementor-1934\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9139923 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9139923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf3868a\" data-id=\"cf3868a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ded376a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"ded376a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-097b7d2\" data-id=\"097b7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdebb5c elementor-widget elementor-widget-image\" data-id=\"fdebb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"598\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/204812_MUE_KK_Gruppe2_53682_2.jpg\" class=\"attachment-large size-large wp-image-16180\" alt=\"\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/204812_MUE_KK_Gruppe2_53682_2.jpg 1000w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/204812_MUE_KK_Gruppe2_53682_2-300x224.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/204812_MUE_KK_Gruppe2_53682_2-768x574.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd4e705 slider--content-column\" data-id=\"dd4e705\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d32d44d elementor-widget elementor-widget-image\" data-id=\"d32d44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"142\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/024297_RadebGruppeLogoBierkultur_4c.png\" class=\"attachment-large size-large wp-image-16175\" alt=\"RadebGruppeLogo\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/024297_RadebGruppeLogoBierkultur_4c.png 425w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/024297_RadebGruppeLogoBierkultur_4c-300x100.png 300w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66149a6 elementor-widget elementor-widget-text-editor\" data-id=\"66149a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir haben die Content Supply Chain f\u00fcr unser Portfolio von \u00fcber 40 Marken mit CELUM optimiert und so unsere Effizienz und Produktivit\u00e4t gesteigert.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e1e55a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1e55a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3eb07f8\" data-id=\"3eb07f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e33296 elementor-widget elementor-widget-image\" data-id=\"1e33296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Radegerberg-logo-icon.png\" class=\"attachment-large size-large wp-image-28216\" alt=\"Radegerberg logo icon\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Radegerberg-logo-icon.png 200w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Radegerberg-logo-icon-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9054974\" data-id=\"9054974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d053293 elementor-widget elementor-widget-heading\" data-id=\"d053293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Radeberger Gruppe KG<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ab34b elementor-widget elementor-widget-heading\" data-id=\"19ab34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Deutsche Bierkultur<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92eb88 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c92eb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/blog\/radeberger-success-story\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erfolgsgeschichte lesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                <\/div>\n                                <div class=\"swiper-slide\">\n                    \t\t<div data-elementor-type=\"section\" data-elementor-id=\"1934\" class=\"elementor elementor-1934\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9139923 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9139923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf3868a\" data-id=\"cf3868a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ded376a elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"ded376a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-097b7d2\" data-id=\"097b7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdebb5c elementor-widget elementor-widget-image\" data-id=\"fdebb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/02\/MicrosoftTeams-image-137-1024x683.jpg\" class=\"attachment-large size-large wp-image-15987\" alt=\"HOCHTIEF Tunnel\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/02\/MicrosoftTeams-image-137-1024x683.jpg 1024w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/02\/MicrosoftTeams-image-137-300x200.jpg 300w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/02\/MicrosoftTeams-image-137-768x512.jpg 768w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/02\/MicrosoftTeams-image-137-1536x1024.jpg 1536w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/02\/MicrosoftTeams-image-137-2048x1365.jpg 2048w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/02\/MicrosoftTeams-image-137-1920x1280.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd4e705 slider--content-column\" data-id=\"dd4e705\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d32d44d elementor-widget elementor-widget-image\" data-id=\"d32d44d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"232\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/HOCHTIEF-Logo-4c_kurz.png\" class=\"attachment-large size-large wp-image-16139\" alt=\"HOCHTIEF-Logo\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/HOCHTIEF-Logo-4c_kurz.png 719w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/HOCHTIEF-Logo-4c_kurz-300x97.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66149a6 elementor-widget elementor-widget-text-editor\" data-id=\"66149a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das benutzerfreundliche und intuitive User Interface sowie die offene Architektur von CELUM unterst\u00fctzen den Know-how-Transfer in unserem Firmennetzwerk.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e1e55a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1e55a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3eb07f8\" data-id=\"3eb07f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e33296 elementor-widget elementor-widget-image\" data-id=\"1e33296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"945\" src=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Christoph-Schroll-HOCHTIEF.jpg\" class=\"attachment-large size-large wp-image-16140\" alt=\"Christoph Schroll-HOCHTIEF\" srcset=\"https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Christoph-Schroll-HOCHTIEF.jpg 709w, https:\/\/www.celum.com\/de\/wp-content\/uploads\/sites\/3\/2022\/03\/Christoph-Schroll-HOCHTIEF-225x300.jpg 225w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9054974\" data-id=\"9054974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d053293 elementor-widget elementor-widget-heading\" data-id=\"d053293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Christoph Schroll<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ab34b elementor-widget elementor-widget-heading\" data-id=\"19ab34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Project Manager Digital Communication Design<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92eb88 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c92eb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/de\/blog\/hochtief-success-story\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erfolgsgeschichte lesen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                <\/div>\n                    <\/div>\n    <!-- If we need pagination -->\n    <div class=\"swiper-pagination\"><\/div>\n\n    <!-- If we need navigation buttons -->\n    <div class=\"slider-button swiper-button-prev\"><\/div>\n    <div class=\"slider-button swiper-button-next\"><\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In einer vollst\u00e4ndig digitalisierten Welt wird es f\u00fcr Unternehmen immer schwieriger, all ihre digitalen Inhalte, sogenannten \u201edigitalen Assets\u201c, effizient zu strukturieren, zu finden und zu teilen. Digital Asset Management (DAM) Software hilft Unternehmen dabei, Konsistenz, Markenintegrit\u00e4t und Effizienz in allen Content-Prozessen zu gew\u00e4hrleisten. Inhalt Was ist Digital Asset Management? Digital Asset Management (kurz: DAM) ist [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":36928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Was ist Digital Asset Management (DAM)?<\/title>\n<meta name=\"description\" content=\"Digital Asset Management bezeichnet den Prozess sowie die Softwarel\u00f6sung zur zentralen Verwaltung, Organisation und Verteilung von digitalen Inhalten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/de\/blog\/digital-asset-management\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Digital Asset Management (DAM)?\" \/>\n<meta property=\"og:description\" content=\"Digital Asset Management bezeichnet den Prozess sowie die Softwarel\u00f6sung zur zentralen Verwaltung, Organisation und Verteilung von digitalen Inhalten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/de\/blog\/digital-asset-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-08T11:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T09:44:16+00:00\" \/>\n<meta property=\"og:image\" 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