Content not found? Published the wrong versions of photographs, or even had to pay a fine for copyright infringement? Many companies continue to struggle with digital transformation: customers are asking for more and more content for products, or want to be entertained on social media channels. A lot of companies are becoming content publishers. With the large quantity of digital files that a company has to manage, you can quickly lose sight of the big picture. Some companies resort to emergency solutions like Dropbox.
This means that chaos is almost guaranteed as data quantities get larger. There is a solution for this problem: Digital Asset Management (DAM) is software that can arrange, compare, archive and distribute assets i.e. valuable content. Large companies are already relying on these solutions. DAM is an integral part of their digital architecture.
1. DAM makes sure that assets are properly stored. This means: data doesn’t get lost. Duplicates are eliminated, so there are no incorrect versions of your assets. This creates a clear overview, saving time as well as server space.
2. Unusual file types or huge data collections of photos, images, documents or videos can easily be processed by a DAM system. Scalability in terms of data quantity has no upper limit.
3. A good DAM system will show you how you can easily use your assets in a variety of ways: you can use the search function to find assets, and then assign the relevant content to different channels. You’ll always know exactly where and when the asset has been displayed and when it was hidden again.
4. Rights management is a real trump card. Different roles can be assigned to control who has what level of access to assets and how they can be viewed. DAM also manages license agreements for these assets. This means that photos are automatically hidden once the license has expired. This offers protection from copyright cases and therefore possible legal costs.
5. DAM can also help with format changes: designers use Adobe programs, whereas developers use XML, APIS or JSON. The system takes care of the complex technology required without involving regular users. This means you can work with all kinds of assets without expensive specialist software, training or having to pay for licenses.
6. The distribution of content over several marketing channels via a DAM system is very time-efficient and cost-efficient. The more channels being operated, the more sense it makes. Because: companies that act digitally often operate microsites, websites, landing pages, social media channels, Xing, Linkedin etc. Thanks to countless integrations with other systems such as CMS, PIM or Cloud services, information is stored centrally in a DAM system. With the help of connectors to the relevant channels, they can easily be displayed without any media interruption. Do you see the potential?
7. Temporary solutions such as CMS or Microsoft Sharepoint cannot replicate the depth of a DAM system. The technical effort required to adjust and set up the software would be substantial. And it can be clear that these half-baked solutions have been cobbled together: they’re missing a range of functions when compared to a DAM system, which has been specifically designed for this purpose.
8. A central structure is enormously important: If, for example, only the Marketing Manager knows where certain images are in an intricate folder system on Dropbox, this knowledge is isolated. Unless the manager is on sick leave or leaves their position. Then what? All the work and money put into these images is then wasted, as the images can’t be found. A DAM system becomes a content hub, making assets available to all.
9. Metadata brings order. The more specific the keywords that are allocated to assets, the easier they can be found. This does require some work when entering the data, but it pays off during ongoing business.
If your company isn’t very digitally active or manages a negligible number of assets, a DAM system won’t help you.
All other companies should consider whether purchasing a DAM system would provide a significant building block of their digital strategy. The moment you can’t find a Photoshop file or have to carry out the same change on an image for the third time because it keeps getting lost in the chaos, that’s the time to act!
Still not convinced?
The following Whitepaper will persuade you