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Marketing-oriented international companies today are often faced with the challenge of providing their e-commerce platforms with timely and consistent multimedia content. Questions that marketers ask themselves include: What allows me to centrally manage and synchronize my content? How do I prevent duplicates of this content? How can I save time to focus more on my core business?


CELUM's SAP Hybris Connector supports customers in the creation and administration of specific product information and combines the strengths of CELUM Digital Asset Management as a central media hub with the strengths of SAP Hybris as a central e-commerce platform.


The new version of the connector, SAP Hybris Connect NG, integrates with Hybris Commerce – SAP Hybris Product Content Management (on-premise and Commerce Cloud) and uses the Hybris Backoffice Framework. As of CELUM version 5.13.3, all DAM customers can use the new SAP Hybris Backoffice Product Cockpit and populate it with content from the DAM.


You decide

  • which SAP Hybris attributes shall be enhanced with DAM content,
  • whether you prefer to make changes in the DAM manually or automatically
  • and whether you want to use files or references to CDN's/Public URLs in SAP Hybris.

The new SAP Hybris Connector has been seamlessly integrated into the SAP Hybris Backoffice, giving users the feeling of never leaving SAP Hybris. Depending on your role, different interfaces and asset assignments are available for comparing versions of an asset, but also for configuration and administration.


When it comes to supporting your business in the best possible way, it sometimes makes sense to develop a tailor-made solution. SAP Hybris Connect NG will support you in this by making this adaptability a central requirement right from the start.


Contact CELUM if you would like to switch from the old SAP Hybris Product Cockpit (likely supported up to version 6.9) to the new one. SAP Hybris Connect NG is available from SAP Hybris Version 6.5, which can be operated in addition to the current SAP Hybris Connector, making a seamless migration that is coordinated with you, possible without any problems.