State of Brand Management Tools 2024

Fresh Breath in Digital Asset Management at Ricola

The Swiss family business has 10 branches in Europe, the USA, and Asia. Through distribution partners, Ricola is active in more than 50 countries worldwide. Market managers and associated agencies are jointly responsible for regional marketing while adhering to centrally defined branding guidelines. All participants in the global distribution network are dependent on centrally provided digital assets.

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THE CHALLENGE:
Effective Coordination in Local Marketing

Distribution partners and Ricola employees in the respective countries were burdened by manual provision of relevant assets for regional agencies. What is more, in many cases these assets had to be requested from the marketing headquarters in Switzerland. Processing the inquiries was time-consuming, with marketing managers waiting a long time to receive assets while the headquarters had much of its valuable marketing resources bound. Moreover, the individual branches stored their created content only locally, as the company had no central asset library. Since Ricola increased its production of videos for social media marketing, a growing number of large-sized digital assets had to be organised.

Our digital assets were scattered across multiple storage locations. With the introduction of CELUM, we were able to raise the management of these valuable resources to a central and global level.
Johannes Fenner
Head of Global Digital Communication

THE SOLUTION:
A Central Hub for Content

In the fall of 2015, Ricola launched an ambitious digital strategy that included the purchase of a content supply chain platform. After an extensive evaluation, the decision was made in favor of CELUM. In addition, several marketing employees had already enjoyed working with CELUM in the past.

As a long-standing partner, brix IT Solutions from Switzerland handled the implementation for Ricola. Using specially configured brix extensions, the solution, internally branded as „RICO“, was tailored and seamlessly integrated into Ricola‘s existing systems.

Using a single sign-on process (SSO), employees can access the content relevant to them and download it independently.

A highly customisable user and rights management system ensures data confidentiality and protection.

Agencies and sales partners can upload and exchange assets via RICO.

2015
CUSTOMER SINCE

60
DIFFERENT PRODUCTS

EUROPE, THE USA & ASIA
SUBSIDIARIES

28,000
LOGINS PER YEAR

24,500
DOWNLOADS PER YEAR

All digital assets are stored and managed in one central location. RICO is also popular due to its ease of use. The branding of RICO leads to a higher identification with the company, which significantly accelerates the cooperation between marketing managers.

Brix IT Solutions and CELUM also take care of the ongoing development of RICO.

Ricola iMac

Ricola
Swiss manufacturer of herb products

Ricola was founded in 1930 in Laufen, Switzerland, and is run as a family business by the third generation.
As a pioneer in near-natural herb cultivation, Ricola exports its herbal specialties, which are produced exclusively in Laufen, to more than 50 countries in Europe, Asia, America, and the Middle East. The company employs more than 500 people, 430 of which work in Switzerland.

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Live Webinar

How DANFOSS engineers the future of product asset data management.

5 December 2023 @ 16:00 CEST

Join us and learn how Danfoss excelled in the realm of asset management.

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Guest Speaker:

Mia Rasmussen

Senior Product Owner at Danfoss

OVERVIEW

Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20
Why CELUM

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

Products
High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.

Integrations

100+ applications and extensions accessible via integrations.