20 Years of Empowering Marketers
Two decades ago CELUM was one of the first companies to venture into Digital Asset Management. Today, marketers face an insanely and ever growing amount of content to curate. Let us discover together how new approaches in digital asset management and collaboration can address this challenge.
CELUMIUM 2020 Agenda
26. March, Munich
9:00 am – 11:15 am
Welcome Reception,Guided Tour, Key Notes
CELUMIUM 2020 kicks off with a welcome reception and a guided stadium tour followed by a key note about CELUM strategy and roadmap for 2020.
11:15 am – 07:15 pm
Presentations, Success Stories, Erlebniswelt
Top brands such as Horsch, Rosenbauer, FC Bayern Munich and many more will provide us with valuable insights into their best work. Afterwards, all participants get an exclusive tour through the FC Bayern high-tech museum “Erlebniswelt”.
Dinner and Drinks at Filmcasino
In the evening, we are inviting you to join us for an exclusive networking dinner at the Filmcasino Munich with drinks, music and fun. We take care of the bus transfer to and from the location.
Meet our Speakers
Michael J. Kräftner
CEO & Founder, CELUM
Michael J. Kräftner
The Marketing Conference kicks off with a keynote presentation by our CEO Michael J. Kräftner. Participants will get a first hands-on overview of our product innovations focused on user experience and content-centric collaboration.
CEO & Founder, WERK II
Horst Huber, CEO and Founder of Werk II, deep dives into the era of experience economy and explains how Hoffmann Werkzeuge, Hansgrohe and Victorinox are following the famous quote from Bill Gates: “Content is King”.
Spokesman & Brand Lead, HORSCH
We are very happy to have Daniel Brandt on stage: The spokesman and brand lead at HORSCH shows insights into the strategy, goals, and KPIs of the award-winning campaign “FARMING HEROES”.
IT Employee, Gimborn
Karl-Josef Seidenstücker & Oliver Häusler
Karl-Josef Seidenstücker from Gimborn GmbH and Oliver Häuser from DAM United might have something for fans of cat content: They explain how Gimborn, the specialist for pet products, make sure that their retailers in over 40 countries worldwide are always provided with the full and newest portfolio of marketing materials.
Head of Brand Marketing, Rosenbauer
From Austria joins us Ulrike Lazelsberger. She presents how Rosenbauer, one of the world’s three largest manufacturers of fire-service vehicles and equipment, get their fan base emotionally involved in a 360° campaigning approach.
Head of Customer Care, Digital Licencing & Stadium, FC Bayern Munich
Last but not least Benjamin Steen provides us with tips about turning customers into loyal friends. The Head of Customer Care, Digital Licencing & Stadium of the famous football club FC Bayern Munich has definitely vast experience in this area.
Backed by the Best
Many thanks to our sponsors for their support and their trust to achieve great things together.
The Munich football temple makes every athlete’s heart beat faster and attracts numerous tourists from all over the world every day. It is a perfect example of how far state-of-the-art user experience can go.
A mysterious reputation precedes the hip location at Odeonsplatz. At Filmcasino, everything is served in a stylish and relaxed design from restaurant and bar to club lounge.
Design Offices Munich Highlight Towers are the city’s highest conference and event location with an exhilarating view over the city and all the way to Zugspitze. The right place to take a broader view in our masterclasses.