Celebrating the

Future of Content
& Collaboration

in Marketing

REGISTER NOW!

20 Years of Empowering Marketers

Two decades ago CELUM was one of the first companies to venture into Digital Asset Management. Today, marketers face an insanely and ever growing amount of content to curate. Let us discover together how new approaches in digital asset management and collaboration can address this challenge.

26.03.2020

Allianz Arena, Munich

Enjoy a day full of cutting-edge digital marketing insights and best practices. You can expect new product and feature presentations, how-to examples of world-renowned brands and top-level networking. Lunch and coffee breaks are your opportunity to meet and greet like-minded people.

27.03.2020

Design Offices, Munich

On the second day, everything revolves around teaching the necessary tools for modern content creation and collaboration. Our in-house experts will showcase how to incorporate a powerful content hub and set up agile workflows in your company. The day ends with a common lunch.

CELUMIUM 2020 Agenda

THE CONFERENCE

Allianz Arena

26. March, Munich

9:00 am – 11:15 am

Welcome Reception,Guided Tour, Key Notes

CELUMIUM 2020 kicks off with a welcome reception and a guided stadium tour followed by a key note about CELUM strategy and roadmap for 2020.

11:15 am – 07:15 pm

Presentations, Success Stories, Erlebniswelt

Top brands such as Horsch, Rosenbauer, FC Bayern Munich and many more will provide us with valuable insights into their best work. Afterwards, all participants get an exclusive tour through the FC Bayern high-tech museum “Erlebniswelt”.

08:00 pm

Dinner and Drinks at Filmcasino

In the evening, we are inviting you to join us for an exclusive networking dinner at the Filmcasino Munich with drinks, music and fun. We take care of the bus transfer to and from the location.

Meet our Speakers

Benjamin Steen

Benjamin Steen

Head of Customer Care, Digital Licencing & Stadium at FC Bayern München

Ulrike Lazelsberger

Ulrike Lazelsberger

Head Of Brand Marketing at Rosenbauer Group

Daniel Brandt

Daniel Brandt

Head of Communication & Design at HORSCH

Michael J. Kräftner

Michael J. Kräftner

CEO at CELUM

MASTERCLASSES – FULLY BOOKED

Design Offices @ Highlight Towers

27. March, Munich

The masterclasses taking place simultaneously in three rooms. You can book your favourites according to your area of expertise on our registration form at the bottom of the page. Please click on the workshop for more info.

FULLY BOOKED

We are very excited about the high demand for our workshops and are already fully booked. You can still register for the first day at Allianz Arena.

If you would like to be added to the workshop waiting list, please contact our event team.

Time Slot 1:
09:00 am – 10:30 am

Flowboards Essentials

Getting faster results with agile workflows

Audience:
Business Users, Marketing Managers, DAM Champions

At a Glance:
Use cases for agile workflows
How to use flowboards
Set up custom workflows
Connecting to ContentHub
User management

Description:
In this masterclass we’ll have a deep-dive into using CELUM flowboards. Flowboards are CELUM’s answer for simple ad-hoc workflows for approval, distribution and creation of creative content.

Your Trainer:
Georg Payreder

 

Tech & Services

Overview of our support offering and trainings

Audience:
Project Manager & Implementation Partner

At a Glance:
CELUMs support offering
In-depth info for clients and partners
Technical training materials
Webinars & Training offering
Knowledgebase

Description:
CELUM offers a wide variety of educational material, in-depth information, best-practices and trainings. In this track we’ll introduce and re-iterate all available sources and offerings. The track also serves as plattform for feedback and discussion.

Your Trainer:
Christoph Zaiko

 

ContentHub I

Best Practice of the ContentHub I

Audience:
Marketing Managers, DAM Newcomers, Content Creators, Business Users

At a Glance:
Best Practice Examples
The new NOVA UI
Content distribution
Asset life-cycle management

Description:
The ContentHub is CELUMs answer for bringing order into content-chaos. We’ll share well-established best practices how to organize, distribute and publish your precious marketing content.

Your Trainer:
Ramin Movahed

 

Time Slot 2:
11:00 am – 12:30 pm

Workrooms Essentials

Boost collaboration with smart task managament and powerful content creation tools

Audience:
Business Users, Marketing Managers, Corporate Communication

At a Glance:
Use cases for agile collaboration
How to use workrooms
Create and manage a workroom
Task management
Collaboration and approvals
User management
Connecting to ContentHub

Description:
This masterclass focuses on taking away the hassle of content creation and collaboration with creatives. With a clear focus to business usage, workflows and best-practices this masterclass will help you to get the most out of CELUM workrooms.

Your Trainer:
Johanna Schipke

 

Flowboards Tech

Flowboards under the hood

Audience:
Implementation Partners & IT

At a Glance:
Management of CELUM cloud accounts
How to integrate Flowboard with ContentHub
Configuration options for Flowboard

Description:
This masterclass focuses on the technical part of flowboards and its integration into CELUM ContentHub.

Your Trainer:
Georg Payreder

 

ContentHub II

Best Practice of the ContentHub II

Audience:
Marketing Managers, DAM Newcomers, Content Creators, Business Users

At a Glance:
Best Practice Examples
The new NOVA UI
Content distribution
Asset life-cycle management

Description:
The ContentHub is CELUMs answer for bringing order into content-chaos. We’ll share well-established best practices how to organize, distribute and publish your precious marketing content.

Your Trainer:
Ramin Movahed

 

Backed by the Best

Many thanks to our sponsors for their support and their trust to achieve great things together.

Our Locations

Allianz Arena

The Munich football temple makes every athlete’s heart beat faster and attracts numerous tourists from all over the world every day. It is a perfect example of how far state-of-the-art user experience can go.

Filmcasino

A mysterious reputation precedes the hip location at Odeonsplatz. At Filmcasino, everything is served in a stylish and relaxed design from restaurant and bar to club lounge.

Design Offices

Design Offices Munich Highlight Towers are the city’s highest conference and event location with an exhilarating view over the city and all the way to Zugspitze. The right place to take a broader view in our masterclasses.

Where to Stay

Innside Parkstadt

The 4-star hotel Innside Parkstadt Schwabing is in a very short distance (90 meters) to the Design Offices Highlight Towers, which is the location for Day 2 of the conference.
We have reserved a contingent of rooms that can be booked under “CELUMIUM 2020”.

Book a Room

Novotel Suites

The 3-star hotel Novotel Suites München Parkstadt Schwabing is in a distance of 450 meters to the Design Offices Highlight Towers, which is the location for Day 2 of the conference.
We have reserved a contingent of rooms that can be booked under “CELUMIUM 2020”.

Book a Room

Ibis Munich

The 2-star hotel Ibis München Parkstadt-Schwabing is in a distance of 400 meters to the Design Offices Highlight Towers, which is the location for Day 2 of the conference.
We have reserved a contingent of rooms that can be booked under “CELUMIUM 2020”.

Book a Room

Motel One

The informal hotel Motel One München-Parkstadt Schwabing is in a distance of only 180 meters to the Design Offices Highlight Towers.
The CELUM team is staying in this hotel. There is no contigent of rooms reserved, but rooms are still available.

Book a Room