Trends in Marketing, Content & Collaboration
Digital Asset Management in 2018 and beyond
In this Q&A document, Nick Barber, Analyst at Forrester Research, comments on current trends in Digital Asset Management and answers questions like:
- What should a marketing content hub offer in 2018?
- What is the difference between PIM & DAM and why does it matter?
- What makes the investment in DAM worth it?
- How does a DAM support work-in-progress assets & creative collaboration?
- How important is a vendor’s partner ecosphere?