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Trends in Marketing, Content & Collaboration

Digital Asset Management in 2018 and beyond

In this Q&A document, Nick Barber, Analyst at Forrester Research, comments on current trends in Digital Asset Management and answers questions like:


  • What should a marketing content hub offer in 2018?
  • What is the difference between PIM & DAM and why does it matter?
  • What makes the investment in DAM worth it?
  • How does a DAM support work-in-progress assets & creative collaboration?
  • How important is a vendor’s partner ecosphere?

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Further Reports