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Industry

Luxury Brands

Protecting and carefully evolving a brand legacy is as challenging as uniting multiple brands under one umbrella without destroying their unique DNA. The world’s most prestigious brands use CELUM technology to allow access to content, protect valuable digital assets, and control usage in the best possible way. Those brands need to deliver gorgeous experiences that are worthy of their stunningly beautiful and highly emotional products.

5 Key Topics


High-end in-store & online experiences
User Rights
Rights Management
High quality
High Quality Product Experience

Multi Cultural Approach
Mulitibrands
Multiple Brands

Advantages

What clients achieve with CELUM

  • One central marketing hub
  • Increased brand consistency by enabling (Multi) Brand Portals
  • More flexible in choosing frontend content technologies like WCM and E-mail marketing software
  • Higher delivery quality for content, more elaborate experiences
  • 3D product demonstrations and high quality full HD and 4K Video enabled
John DeMarco

John DeMarco

3M

"CELUM is one face and one voice, it’s brand equity.  It doesn’t just save money, it makes money.”


Testimonials

Sussess Story

Silhouette International

International and digital perfectly connected: The manufacturer of glasses is active in 100 countries and manages 300.000 assets with CELUM Digital Asset Management.

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