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Retail & E-Commerce

10,000 stocked inventory products, 8,500 of them available online. 4 multi-media objects with 3 additional digital product resources,  including manuals. This is a very conservative scenario. CELUM Content Technology allows you to get product delivery under control - deliveries  by multiple suppliers to Commerce Storefronts, in store, online, and/or mobile - omnichannels.

5 Key Topics

Many Files, Multiple Languages


Integration in e-Commerce & ERP

Content Delivery & Exploration

Device Optimization

Your Advantages

What Clients Achieve with CELUM

  • Direct and plug/play integration in leading e-Commerce systems
  • Preferred integration in SAP/hybris
  • Web-to-Print capabilities for smart retail campaigning
  • iOS mobile tablet app to drive increased mobile productivity
  • Out-of-the-Box CDN direct integration with additional CELUM content orchestration
Volker Neundorf

Volker Neundorf


“By using an integrated CELUM DAM and SAP hybris PIM solution, catalog  production at over 10,000 pages, and managing our 5 online shops has  become so easy a child could do it.“

Success Story

Haba - Habermaass Optimizes his catalog production

The toy manufacturer HABA benefits from CELUM Digital Asset Management. It fitted perfectly to the already existing SAP hybris and webshop. The workflow was optimized significantly for example concerning the catalog production.

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