Delivering A Unified And Seamless Customer Experience

In today’s commerce landscape, rich product content is essential for a unified and seamless customer experience, as modern consumers move easily between online and in-store channels. But managing assets for multiple channels can be challenging if you don’t have the right tools. Empower your teams with CELUM’s agile content workflows to ensure product content excellence.

Empowering Commerce success with CELUM's Innovative Solutions

The Challenge

Product content management is a lot of manual work and relevant product information may be missing.

The Solution

Map all content components

Start your process by mapping out the necessary requirements for your e-commerce sales channels.

CELUM Product Content Management allows your marketing team to define in advance what they need to wow your customers. 

Add all relevant product information in advance, in bulk or import it from your PIM system. Preparing a comprehensive set of rich product content can lead to increased sales and customer satisfaction. 

The Challenge

It is hard to maintain the overview over a broad set of product content. 

The Solution


CELUM’s Product Content Management functionality gives you an instant status update at a glance, with clear visual information on what’s complete and what’s missing.

Never again ship an incomplete set of assets for a specific product line, campaign or channel, but impress your audience on the digital shelf.

The Challenge

Product content development is inefficient and costly.

The Solution

Creative Collaboration

Streamline the management of your content lifecycle with a collaborative process that makes it easy to track the progress of each item by visualising the approval flow.

Marketers who use agile project management processes are 252% more likely to report success.

CELUM Product Content Management seamlessly integrates with our Online Proofing capability to help you get everyone on the same page regarding the status of each piece of content.


Manage product assets in bulk

Use placeholders for content in production

Traffic light monitoring of content completeness

You're in great company

With CELUM as our all-round service platform for digital data, we serve our stakeholders optimally far beyond the normal scope and always have the time-limited copyrights automatically in view.

Dr. Anja Strejcek
Head of PR & Communication

With CELUM DAM, our digital architecture has been expanded by an integral building block that has now become indispensable: it’s increased the efficiency of our digital processes enormously.

Stefan Vollmer
Business Processes & Digital Media

The direct and cooperative partnership with CELUM has helped us to digitalize our processes even further. In doing so, we could greatly increase employee satisfaction and significantly improve our time-to-market.

Dominik Wollenschein
Senior Consultant, Architecture Management

We have been using CELUM DAM for a few years now to successfully present the dynamic world of sports to our stakeholders as a consistent brand experience.

Rolf Bigler
DAM & eCommerce Manager
Based on reviews on

One platform to cover the entire
content supply chain

With CELUM, marketing teams create, manage, route and excite with vast volumes of product content. Collaborate in shared project spaces. Review and approve creative work. Transform files into assets by adding metadata. Manage everything in a powerful content hub. Route into any system or channel. Curate content for specific audiences to wow them with an exceptional content exploration experience.

See CELUM in Action

Take your marketing to the next level with CELUM’s versatile Product Content Management capability – book a Demo now and experience effortless content creation, management, collaboration, and personalised curation that wows your audience!