ELEVATE YOUR
E-COMMERCE AND RETAIL BUSINESS
Delivering A Unified And Seamless Customer Experience
In today’s commerce landscape, rich product content is essential for a unified and seamless customer experience, as modern consumers move easily between online and in-store channels. But managing assets for multiple channels can be challenging if you don’t have the right tools. Empower your teams with CELUM’s agile content workflows to ensure product content excellence.
Empowering Commerce success with CELUM's Innovative Solutions
The Challenge
Product content management is a lot of manual work and relevant product information may be missing.
The Solution
Map all content components
Start your process by mapping out the necessary requirements for your e-commerce sales channels.
CELUM Product Content Management allows your marketing team to define in advance what they need to wow your customers.Â
Add all relevant product information in advance, in bulk or import it from your PIM system. Preparing a comprehensive set of rich product content can lead to increased sales and customer satisfaction.Â
The Challenge
It is hard to maintain the overview over a broad set of product content.Â
The Solution
SEE YOUR ASSET COMPLETENESS STATUS IN AN INSTANTÂ
CELUM’s Product Content Management functionality gives you an instant status update at a glance, with clear visual information on what’s complete and what’s missing.
Never again ship an incomplete set of assets for a specific product line, campaign or channel, but impress your audience on the digital shelf.
The Challenge
Product content development is inefficient and costly.
The Solution
Creative Collaboration
Streamline the management of your content lifecycle with a collaborative process that makes it easy to track the progress of each item by visualising the approval flow.
Marketers who use agile project management processes are 252% more likely to report success.
CELUM Product Content Management seamlessly integrates with our Online Proofing capability to help you get everyone on the same page regarding the status of each piece of content.
OTHER FEATURES
Manage product assets in bulk
Use placeholders for content in production
Traffic light monitoring of content completeness
You're in great company
With CELUM as our all-round service platform for digital data, we serve our stakeholders optimally far beyond the normal scope and always have the time-limited copyrights automatically in view.
With CELUM DAM, our digital architecture has been expanded by an integral building block that has now become indispensable: it’s increased the efficiency of our digital processes enormously.
The direct and cooperative partnership with CELUM has helped us to digitalize our processes even further. In doing so, we could greatly increase employee satisfaction and significantly improve our time-to-market.
We have been using CELUM DAM for a few years now to successfully present the dynamic world of sports to our stakeholders as a consistent brand experience.
One platform to cover the entire
content supply chain
With CELUM, marketing teams create, manage, route and excite with vast volumes of product content. Collaborate in shared project spaces. Review and approve creative work. Transform files into assets by adding metadata. Manage everything in a powerful content hub. Route into any system or channel. Curate content for specific audiences to wow them with an exceptional content exploration experience.
See CELUM in Action
Take your marketing to the next level with CELUM’s versatile Product Content Management capability – book a Demo now and experience effortless content creation, management, collaboration, and personalised curation that wows your audience!
