State of Brand Management Tools 2024

SAP Commerce

SAP® Commerce™ and CELUM together bring your content efforts to full potential. They act as a one central media backbone for all your content orchestration activities.
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Empower your brand by enriching product information with attractive content

Tomorrow’s market leaders should be able to offer a holistic experience across all channels. Placing your brand right at the heart of any customer experience implies exquisite content. It plays a key role in this ecosystem.

SAP® Commerce™ and CELUM together bring your content efforts to full potential. They are acting as a one central media backbone for all your content orchestration activities. This enables you to create an engaging and consistent brand appearance, by enriching product information with attractive content. As a result, your team will be empowered to do product content management more effectively.

The integration is immediately applicable. Developed by jpard.

SAP Connector for Digital Asset Management (DAM)

benefits

FAMILIAR INTERFACE

CELUM Connect for SAP® Commerce™ has been seamlessly integrated into the back-office of SAP® Product Content Management. Users never need to leave the interface they are familiar with.

AVOID Copies

The integration can provide assets in the form of physical copies, reference to the CELUM DAM, or reference to an existing Content Delivery Network (CDN), provided they are available in the DAM.

SAVE TIME

Automatic mapping maximizes convenience and impact for marketing. In CELUM, you can use asset-level metadata to determine which attribute of a product should be associated with that asset. In addition, you can define in SAP® whether updates should also be made automatically or manually.

USER PERMISSIONS

Based on your role in SAP®, you can access interfaces to search and allocate assets and compare versions of an asset as well as configuration and administration interfaces. When manually searching and allocating assets, the user is only offered assets that comply with their specific DAM rights.

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Consistent brand presence

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Efficiency through automation

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High level of adaptability to customer needs

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Avoiding duplicates

Learn more about the BENEFITS of
CELUM & SAP

See how CELUM seamlessly works with SAP Commerce.
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OVERVIEW

Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

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Why CELUM

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

Products
High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.

Integrations

100+ applications and extensions accessible via integrations.