Empower your brand by enriching product information with attractive content
Tomorrow’s market leaders should be able to offer a holistic experience across all channels. Placing your brand right at the heart of any customer experience implies exquisite content. It plays a key role in this ecosystem.
SAP® Commerce™ and CELUM together bring your content efforts to full potential. They are acting as a one central media backbone for all your content orchestration activities. This enables you to create an engaging and consistent brand appearance, by enriching product information with attractive content. As a result, your team will be empowered to do product content management more effectively.
The integration is immediately applicable. Developed by jpard.
benefits
FAMILIAR INTERFACE
CELUM Connect for SAP® Commerce™ has been seamlessly integrated into the back-office of SAP® Product Content Management. Users never need to leave the interface they are familiar with.
AVOID Copies
The integration can provide assets in the form of physical copies, reference to the CELUM DAM, or reference to an existing Content Delivery Network (CDN), provided they are available in the DAM.
SAVE TIME
Automatic mapping maximizes convenience and impact for marketing. In CELUM, you can use asset-level metadata to determine which attribute of a product should be associated with that asset. In addition, you can define in SAP® whether updates should also be made automatically or manually.
USER PERMISSIONS
Based on your role in SAP®, you can access interfaces to search and allocate assets and compare versions of an asset as well as configuration and administration interfaces. When manually searching and allocating assets, the user is only offered assets that comply with their specific DAM rights.
Consistent brand presence
Efficiency through automation
High level of adaptability to customer needs
Avoiding duplicates
