Content marketing used to be (relatively) simple:  You educated potential customers through various types of content.  They, in turn, repaid you by becoming more interested in your brand and products and, eventually, choosing you over the competition.  Unfortunately, that’s no longer the case. Naturally, the principles of marketing with content have remained the same. However, […]

A Content Hub helps you to get your content ready, attract more visitors and drive business performance. Find out how you can benefit from it.

Cliche as it may sound, it’s true – Content is the most effective digital marketing strategy today. In fact, 71% of marketers admit that content marketing is even more important to them than last year.  But effective as content marketing is, it’s also enormously challenging to do. Creating even the smallest content asset requires handling […]

Learn how to improve the structure of your content and generate more traffic and leads in this content marketing guide.

Discover how manufacturing companies use digital management systems to manage production. Learn what DAM for manufacturing is.

Marketing teams are under pressure to produce more content at an increasingly rapid pace. While generative AI accelerates the creation of individual assets, true scalability fails due to inefficient processes. Here, we show how Digital Asset Management eliminates bottlenecks and generates measurable ROI. Table of Contents 5 Common Bottlenecks in Content Creation Inefficient content processes […]

Imagine your team reclaiming a third of its working time. That’s exactly what happens when you eliminate the “swivel-chair effect” – the constant manual switching between CMS platforms, social media tools and file servers. The solution is not yet another isolated software tool, but intelligent connectivity. Strategic DAM integrations transform your Digital Asset Management platform […]

DAM vs. CMS might rather be a partnership than a competition. Learn about the main differences and how you can profit by combining both systems.

Danfoss A/S, a multinational engineering company based in Nordborg, Denmark, partnered with CELUM in 2016 to improve the content lifecycle of digital assets used throughout the company.

Implementing a Digital Asset Management (DAM) can be challenging, but we show you how it is done in 5 steps.