Product Content Management

Stay on top of your product assets and data

Give your audience the product presentation they need for their buying journey. With CELUM you can collaborate effectively when launching new products, managing multiple product lines or working on product catalogues.

Why do you need CELUM Product Content Management?

Keep your product data consistent, your product assets in one place and everything connected to all your channels.


Simplify complexity

Turn complexity into revenue opportunity. Effortlessly import data from other systems, efficiently manage and update product asset data across a multitude of files and eliminate the cumbersome manual addition of product attributes.


Structure your process

In today’s world, one product demands a lot of content. Images, videos, product data, etc. Where to start? With an agile process that let’s you begin pretty much anywhere, gives a clear overview of what assets are still outstanding, and connects them so you can manage them in bulk.  

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Seamless integrations

Enjoy seamless upstream integrations to retrieve product asset data from PIM systems and downstream integrations that automatically pass on product assets and attributes to CRM and shop systems for impeccable product content syndication.

Connect Your Product With Its Content

To properly market your product, it’s important to assign the necessary assets that will showcase it effectively. This includes multiple images from different angles (front, back, and side), videos that highlight its features, product information sheets, and any other relevant media that can help potential customers understand its value. By preparing a comprehensive set of assets, you can ensure that your product is presented in the best possible light, which can lead to increased sales and customer satisfaction. 

Obtain a Clear Overview

By assigning the necessary assets for your product to go to market, you now have a comprehensive overview of what has been completed and what is still pending. This approach provides an excellent opportunity to ensure that your product presentation is thorough, precise, and compelling, which will effectively engage your audience. 

Utilise Asset Placeholders

If you’re ready to begin your project but lacking media or files, you can simply employ an asset placeholder. This allows you to input essential metadata while content is still in production. Once the content is added, the metadata is automatically applied, allowing for the parallel creation of media and tagging. This streamlined process expedites the creation of rich product content, resulting in faster go-to-market times.

Let Everyone See What To Do With Kanban Transparency

Visualise work at various stages of your process and utilise Kanban boards as a powerful foundation for creative collaboration.

Kanban is the lean method to manage and improve work across human systems. This approach aims to manage work by balancing demands with available capacity.

Approve Any File With Visual Markers

No more guesswork. Share precise and actionable feedback and annotate images, videos, audio and docs with markup tools.

Multiple reviewers can contribute, making creative content collaboration a new and effective way to work.

With CELUM, our digital architecture has been expanded by an integral building block that has now become indispensable.

Stefan Vollmer, Hansgrohe

Manage Assets in Bulk

Effortlessly managing numerous product assets is possible without the need for repetitive manual assignments. By attributing the necessary information to the added content, the hassle of manual entries is reduced. This streamlined process makes it easy to keep track of all assets and ensures smooth management of hundreds of product assets together in bulk. 

Metadata inheritance

Asset data inheritance allows you to construct intricate folder structures while ensuring that assets inherit attributes from their parent, streamlining your data management process. 

Asset Types

CELUM’s asset types empower you to create templates for your product asset data and seamlessly apply them to new or existing files. Global management of asset types eradicates the need for manual updates across numerous files.

Deliver the Right Content to the Right Audience

With CELUM Portals, easily showcase your product portfolio assets to specific target groups to deliver an exciting content experience.

Enable your audience to access, search, and download the content you curated just for them.

Seamless Integrations

CELUM offers a robust array of integrations with top-tier software solutions. Enjoy the convenience of seamless upstream integrations to retrieve product asset data from PIM systems. Furthermore, our downstream integrations seamlessly pass on assets and attributes to CRM and shop systems, ensuring impeccable product asset syndication.

See CELUM in Action

Learn more what CELUM can do for you. Take a deeper dive into the features and get answers to all your questions. 

What our customers say about us

Kistler e-commerce
Kistler logo

“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“

Christoph Keller
Corporate Program & Project Manager

“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”

Torsten Mühlhoff ABUS
Torsten Mühlhoff
Corporate Projects

Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.

Werner Ammerer
Head of Global Marketing

“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”

Mia Rasmussen
Senior Product Owner, DAM

With CELUM as our all-round service platform for digital data, we serve our stakeholders optimally far beyond the normal scope and always have the time-limited copyrights automatically in view.

Dr. Anja Strejcek
Head of PR & Communication

With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.


Joris Gruber
IT Manager

With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.

Geoffrey Browell
Head of Archives Services
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