Success Story

Piece of cake: How HABA optimized its content workflow and distribution

How do you manage over 270.000 assets and a couple of terabytes of data efficiently? The toy manufacturer HABA wanted to find out.

With global distribution and multiple brand destinations, incl their beloved print catalog, HABA wanted to optimize its workflows and streamline the process for content creation and storage.

With CELUM Digital Asset Management, alongside SAP Hybris and webshop software, HABA’s team was able to increase its productivity significantly.