{"id":13883,"date":"2021-11-15T18:14:14","date_gmt":"2021-11-15T17:14:14","guid":{"rendered":"https:\/\/www.celum.com\/en\/?post_type=event&p=13883"},"modified":"2021-12-16T16:20:44","modified_gmt":"2021-12-16T15:20:44","slug":"brutkasten-shopping-experiences","status":"publish","type":"event","link":"https:\/\/www.celum.com\/en\/event\/brutkasten-shopping-experiences\/","title":{"rendered":"brutkasten Live-Talk \u201cNext Level Shopping Experiences”"},"content":{"rendered":"\t\t
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brutkasten Live-Talk \u201cNext Level Shopping Experiences”<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Online live Event<\/h3>

Monday, 13 December 2021, 4:00 pm CET
(in German)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tWatch the Recording<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In the era of digital commerce, brands and retailers in all industries and countries are expected to offer more: greater choice, faster delivery, better prices, and higher quality, without compromising on the particular shopping experience that customers have come to expect from their favorite vendors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Every interaction can lead to a purchase anywhere and at any time – making the point of sale increasingly indeterminate. Today’s eager-to-buy “connected customer” heads to the store for showrooming, compares prices “on the fly,” and then closes the transaction hours later on his mobile device. They no longer experience the brand through individual media or channels, but as a comprehensive communication and product experience.<\/p>\n

But how can the “experience gap” between in-store, mobile and online be closed?<\/p>\n

Can virtual product experiences replace “the real thing”?<\/p>\n

And what role do technologies like augmented reality, virtual reality or 360-degree content play?<\/p>\n

Michael J. Kr\u00e4ftner, founder and CEO of CELUM, will answer these and other questions in the brutkasten Live-Talk with Robert Voitleithner, Sr. Customer Program Manager ISVs\/Startups\/Unicorns from Microsoft on December 13 at 4 pm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Watch the Recording<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The live talk was hosted on brutkasten.com\/tv<\/a> and the “brutkasten’s” social media channels.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tto the RECORDING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Other Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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bvik meets Industry – Frauscher Sensortechnik<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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Meet CELUM at SPORT & MARKE 2026<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n\n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SIGN UP TO CELUM EVENT INVITATIONS!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Online live Event Monday, 13 December 2021, 4:00 pm CET(in German) Watch the Recording In the era of digital commerce, brands and retailers in all industries and countries are expected to offer more: greater choice, faster delivery, better prices, and higher quality, without compromising on the particular shopping experience that customers have come to expect […]<\/p>\n","protected":false},"author":17,"featured_media":13898,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"event_folder":[],"class_list":["post-13883","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-webinar"],"yoast_head":"\nbrutkasten Live-Talk \u201cNext Level Shopping Experiences"<\/title>\n<meta name=\"description\" content=\"Online live EventMonday, 13 December 2021, 4:00 pm CET(in German) Watch the Recording In the era of digital commerce, brands and retailers in all\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/event\/brutkasten-shopping-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"brutkasten Live-Talk \u201cNext Level Shopping Experiences"\" \/>\n<meta property=\"og:description\" content=\"Online live EventMonday, 13 December 2021, 4:00 pm CET(in German) Watch the Recording In the era of digital commerce, brands and retailers in all\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/event\/brutkasten-shopping-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T15:20:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/brutkasten-live-talk_shopping-experience_1200x630.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brutkasten-shopping-experiences\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brutkasten-shopping-experiences\\\/\",\"name\":\"brutkasten Live-Talk \u201cNext Level Shopping Experiences\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brutkasten-shopping-experiences\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brutkasten-shopping-experiences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/brutkasten-live-talk_shopping-experience_1200x630.png\",\"datePublished\":\"2021-11-15T17:14:14+00:00\",\"dateModified\":\"2021-12-16T15:20:44+00:00\",\"description\":\"Online live EventMonday, 13 December 2021, 4:00 pm CET(in German) Watch the Recording In the era of digital commerce, brands and retailers in all\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brutkasten-shopping-experiences\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brutkasten-shopping-experiences\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brutkasten-shopping-experiences\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/brutkasten-live-talk_shopping-experience_1200x630.png\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/brutkasten-live-talk_shopping-experience_1200x630.png\",\"width\":1200,\"height\":630,\"caption\":\"brutkasten Live-Talk \u201cNext Level Shopping Experiences powered by Cloud\\\" with Michael J. 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