{"id":22753,"date":"2022-10-05T10:39:11","date_gmt":"2022-10-05T08:39:11","guid":{"rendered":"https:\/\/www.celum.com\/en\/?post_type=event&#038;p=22753"},"modified":"2022-11-22T14:15:53","modified_gmt":"2022-11-22T13:15:53","slug":"rosenbauer-ecommerce-fire","status":"publish","type":"event","link":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/","title":{"rendered":"How Rosenbauer lights the E-Commerce Fire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22753\" class=\"elementor elementor-22753\" data-elementor-post-type=\"event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72079cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72079cbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-604a3ddf\" data-id=\"604a3ddf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5371f46f elementor-widget elementor-widget-breadcrumbs\" data-id=\"5371f46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83d4959 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"83d4959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Rosenbauer lights the E-Commerce Fire<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6be94e elementor-widget elementor-widget-text-editor\" data-id=\"5b6be94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>E-commerce and digitization strategy<br>in B2B and B2C businesses<\/h3>\n<p>How does the world\u2019s leading manufacturer of systems for firefighting and disaster protection come up with the idea of launching an online store in the B2B and B2C business? Will firefighting vehicles be sold online from now on? Where is Rosenbauer&#8217;s e-commerce journey leading? And how is content for marketing and e-commerce produced, edited and distributed in an internationally active company with strong roots in its home market?<\/p>\n<p>In this Exclusive Insights session, J\u00fcrgen Eppinger, Managing Director of Rosenbauer E-Commerce GmbH, and Fabian Greiler talk about how Rosenbauer masters the challenge of successfully combining brand management and internationalization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19d94d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19d94d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-246b114c\" data-id=\"246b114c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e400ce0 elementor-widget elementor-widget-heading\" data-id=\"5e400ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch the recording<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c9405c elementor-widget elementor-widget-video\" data-id=\"36c9405c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/T_W4_9rQiUk&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cc7a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cc7a07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4c514f\" data-id=\"c4c514f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57a57b5 elementor-widget elementor-widget-heading\" data-id=\"57a57b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speakers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8f71b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f71b83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fe4ffe4\" data-id=\"fe4ffe4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0ebbb2 elementor-widget elementor-widget-heading\" data-id=\"e0ebbb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">J\u00fcrgen Eppinger<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7466e8d elementor-widget elementor-widget-text-editor\" data-id=\"7466e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After studying media technology and holding various marketing positions at companies and agencies around Vienna and Linz, J\u00fcrgen Eppinger is Head of Digital Marketing at <a href=\"https:\/\/www.rosenbauer.com\/\">Rosenbauer International AG<\/a> and Managing Director of Rosenbauer E-Commerce GmbH. His responsibilities include not only various marketing channels, but also the further development of digital transformation measures such as the online store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ebf648f\" data-id=\"ebf648f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0295233 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"0295233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px.png\" class=\"attachment-large size-large wp-image-22937\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px.png 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px-300x300.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px-150x150.png 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Ju\u0308rgen-Eppinger-04_2021\u2013006_800px-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-028efbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"028efbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fe2557f\" data-id=\"fe2557f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-442c437 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"442c437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Fabian-Greiler.jpg\" class=\"attachment-large size-large wp-image-20122\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Fabian-Greiler.jpg 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Fabian-Greiler-300x300.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Fabian-Greiler-150x150.jpg 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Fabian-Greiler-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4cdef9e\" data-id=\"4cdef9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96817d3 elementor-widget elementor-widget-heading\" data-id=\"96817d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fabian greiler<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-583bc30 elementor-widget elementor-widget-text-editor\" data-id=\"583bc30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fabian Greiler is responsible for the growth strategies in marketing at CELUM. He can draw on his wealth of experience in digital marketing, PR and journalism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6e5fe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6e5fe9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b30423\" data-id=\"0b30423\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52c08fd elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"52c08fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5280fc1 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"5280fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ad23e elementor-widget elementor-widget-heading\" data-id=\"f6ad23e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's it all about?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb36d0b elementor-widget elementor-widget-text-editor\" data-id=\"fb36d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2df0490d elementor-widget elementor-widget-heading\" data-id=\"2df0490d\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div class=\"elementor-widget-container\"><h3>One year of Rosenbauer Onlineshop<\/h3><p>For one year now, the Rosenbauer Online Shop has been offering the possibility of retrieving product information, configuring selected products, obtaining quotes, and ordering the products.<br \/>We will learn what the main goals of the store were respectively are now, what challenges regarding internal processes had to be overcome during the implementation, and whether it is realistic that fire departments worldwide will soon be buying their vehicles online.<\/p><h3>Content Strategy<\/h3><p>The two speakers will answer a number of intriguing questions:<\/p><ul><li>What is the content strategy of the globally operating company Rosenbauer?<\/li><li>How, where and by whom is content being generated for print campaigns, videos for websites, content for social media channels, etc.?<\/li><li>How is the content managed and distributed globally?<\/li><li>Are the individual needs of the very different markets met?<\/li><li>How does Tik-Tok work for Rosenbauer, a company with a strong B2B focus?<\/li><li>What are the goals of the various channels?<\/li><\/ul><h3>KPIs<\/h3><p>Marketing activities must deliver measurable results. But not every company evaluates KPIs the same way. Are click-through rates important? Fan numbers? Leads? Or sales? When is an online store profitable, when a campaign successful?<br \/>J\u00fcrgen Eppinger reveals which key figures are significant for Rosenbauer.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d255aba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d255aba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9f1a06\" data-id=\"f9f1a06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566fccf elementor-widget elementor-widget-heading\" data-id=\"566fccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1feb6 elementor-widget elementor-widget-li-widgets--dynamic-archive\" data-id=\"1d1feb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--dynamic-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"li-widgets--dynamic-archive li-widgets--dynamic-archive__grid \"\n             data-has-pagination=\"\"\n             data-page=\"0\">\n                                                <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/en\/event\/next-gen-commerce-shop-visibility-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/event\/next-gen-commerce-shop-visibility-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-51462\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta-768x403.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dfba4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"d3dfba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/en\/event\/next-gen-commerce-shop-visibility-2026\/\">Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/en\/event\/bvik-meets-industry\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/event\/bvik-meets-industry\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-50976\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN-768x403.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dfba4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"d3dfba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/en\/event\/bvik-meets-industry\/\">bvik meets Industry &#8211; Frauscher Sensortechnik<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/en\/event\/sport-marke-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/event\/sport-marke-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-50972\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-768x403.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dfba4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"d3dfba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/en\/event\/sport-marke-2026\/\">Meet CELUM at SPORT &#038; MARKE 2026<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <\/div>\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b108b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b108b60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f13472\" data-id=\"8f13472\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ce6fe2 elementor-widget elementor-widget-heading\" data-id=\"2ce6fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign up to celum event invitations!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f32515 center-form elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"0f32515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"2f01c8b9-41cc-4aeb-a03b-f52833739c8c\"}' data-element-id=\".elementor-element-0f32515\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-commerce and digitization strategyin B2B and B2C businesses How does the world\u2019s leading manufacturer of systems for firefighting and disaster protection come up with the idea of launching an online store in the B2B and B2C business? Will firefighting vehicles be sold online from now on? Where is Rosenbauer&#8217;s e-commerce journey leading? And how is [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":22932,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"event_folder":[],"class_list":["post-22753","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-exclusive-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Online Talk with Rosenbauer about e-commerce &amp; content strategy<\/title>\n<meta name=\"description\" content=\"Find out more about the e-commerce and content strategies of the global player Rosenbauer and their relevant marketing KPIs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Rosenbauer lights the E-Commerce Fire\" \/>\n<meta property=\"og:description\" content=\"Find out more about the e-commerce and content strategies of the global player Rosenbauer and their relevant marketing KPIs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T13:15:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/1_Rosenbauer-lights-e-commerce-fire_CELUM-Exclusive-Insights_1200-\u00d7-630-px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/rosenbauer-ecommerce-fire\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/rosenbauer-ecommerce-fire\\\/\",\"name\":\"Online Talk with Rosenbauer about e-commerce & content strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/rosenbauer-ecommerce-fire\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/rosenbauer-ecommerce-fire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/09\\\/1_Rosenbauer-lights-e-commerce-fire_CELUM-Exclusive-Insights_1200-\u00d7-630-px.png\",\"datePublished\":\"2022-10-05T08:39:11+00:00\",\"dateModified\":\"2022-11-22T13:15:53+00:00\",\"description\":\"Find out more about the e-commerce and content strategies of the global player Rosenbauer and their relevant marketing KPIs.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/rosenbauer-ecommerce-fire\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/rosenbauer-ecommerce-fire\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/rosenbauer-ecommerce-fire\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/09\\\/1_Rosenbauer-lights-e-commerce-fire_CELUM-Exclusive-Insights_1200-\u00d7-630-px.png\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/09\\\/1_Rosenbauer-lights-e-commerce-fire_CELUM-Exclusive-Insights_1200-\u00d7-630-px.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/rosenbauer-ecommerce-fire\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.celum.com\\\/en\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Rosenbauer lights the E-Commerce Fire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. Sell Products.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.celum.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#organization\",\"name\":\"CELUM\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/01\\\/celum-header-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/01\\\/celum-header-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"CELUM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/celumcorporate\\\/\",\"https:\\\/\\\/x.com\\\/CELUM\",\"https:\\\/\\\/www.instagram.com\\\/celum_life\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/328144\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/celumTV\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Online Talk with Rosenbauer about e-commerce & content strategy","description":"Find out more about the e-commerce and content strategies of the global player Rosenbauer and their relevant marketing KPIs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/","og_locale":"en_US","og_type":"article","og_title":"How Rosenbauer lights the E-Commerce Fire","og_description":"Find out more about the e-commerce and content strategies of the global player Rosenbauer and their relevant marketing KPIs.","og_url":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/","og_site_name":"Celum","article_publisher":"https:\/\/www.facebook.com\/celumcorporate\/","article_modified_time":"2022-11-22T13:15:53+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/1_Rosenbauer-lights-e-commerce-fire_CELUM-Exclusive-Insights_1200-\u00d7-630-px.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@CELUM","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/","url":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/","name":"Online Talk with Rosenbauer about e-commerce & content strategy","isPartOf":{"@id":"https:\/\/www.celum.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/#primaryimage"},"image":{"@id":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/1_Rosenbauer-lights-e-commerce-fire_CELUM-Exclusive-Insights_1200-\u00d7-630-px.png","datePublished":"2022-10-05T08:39:11+00:00","dateModified":"2022-11-22T13:15:53+00:00","description":"Find out more about the e-commerce and content strategies of the global player Rosenbauer and their relevant marketing KPIs.","breadcrumb":{"@id":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/#primaryimage","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/1_Rosenbauer-lights-e-commerce-fire_CELUM-Exclusive-Insights_1200-\u00d7-630-px.png","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/09\/1_Rosenbauer-lights-e-commerce-fire_CELUM-Exclusive-Insights_1200-\u00d7-630-px.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.celum.com\/en\/event\/rosenbauer-ecommerce-fire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Events","item":"https:\/\/www.celum.com\/en\/events\/"},{"@type":"ListItem","position":2,"name":"How Rosenbauer lights the E-Commerce Fire"}]},{"@type":"WebSite","@id":"https:\/\/www.celum.com\/en\/#website","url":"https:\/\/www.celum.com\/en\/","name":"CELUM","description":"Make Brands. Sell Products.","publisher":{"@id":"https:\/\/www.celum.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.celum.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.celum.com\/en\/#organization","name":"CELUM","url":"https:\/\/www.celum.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","width":1,"height":1,"caption":"CELUM"},"image":{"@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/celumcorporate\/","https:\/\/x.com\/CELUM","https:\/\/www.instagram.com\/celum_life\/","https:\/\/www.linkedin.com\/company\/328144\/","https:\/\/www.youtube.com\/user\/celumTV\/"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/event\/22753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":13,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/event\/22753\/revisions"}],"predecessor-version":[{"id":24858,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/event\/22753\/revisions\/24858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media\/22932"}],"wp:attachment":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media?parent=22753"}],"wp:term":[{"taxonomy":"event_folder","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/event_folder?post=22753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}