{"id":41444,"date":"2024-06-13T11:47:29","date_gmt":"2024-06-13T09:47:29","guid":{"rendered":"https:\/\/www.celum.com\/en\/?post_type=event&#038;p=41444"},"modified":"2024-08-20T11:38:54","modified_gmt":"2024-08-20T09:38:54","slug":"brandfestival-2024","status":"publish","type":"event","link":"https:\/\/www.celum.com\/en\/event\/brandfestival-2024\/","title":{"rendered":"CELUM at the Brandfestival 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41444\" class=\"elementor elementor-41444\" data-elementor-post-type=\"event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742a8794 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"742a8794\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e38dc3\" data-id=\"17e38dc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ca88e9e elementor-widget elementor-widget-breadcrumbs\" data-id=\"2ca88e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44106d5f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"44106d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CELUM at the Brandfestival 2024<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ae9d5b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"29ae9d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/celum-markenfestival-24_michael-kraeftner-1024x538.png?ver=1722420608\" class=\"attachment-large size-large wp-image-41446\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/celum-markenfestival-24_michael-kraeftner-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/celum-markenfestival-24_michael-kraeftner-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/celum-markenfestival-24_michael-kraeftner-768x403.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/celum-markenfestival-24_michael-kraeftner-1536x806.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/celum-markenfestival-24_michael-kraeftner-2048x1075.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/06\/celum-markenfestival-24_michael-kraeftner-1920x1008.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4221dcd8 elementor-widget elementor-widget-text-editor\" data-id=\"4221dcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Branding needs Influence!<\/h3><p>29th of August 2024 at the MERKUR SPIEL-ARENA in D\u00fcsseldorf, Germany<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e32265b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1e32265b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.markenfestival.com\/anmeldung\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa0e91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa0e91\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe91112\" data-id=\"fe91112\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cca6c97 elementor-widget elementor-widget-text-editor\" data-id=\"cca6c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The MARKENFESTIVAL is a leading industry get-together for brand decision-makers, service providers and media representatives. On the 29th of August 2024, the industry will meet in D\u00fcsseldorf to discuss the future of brand management.<\/p>\n<p>With keynotes by SCOTT Sports &#8211; on &#8220;Consistency as a trump card in brand management&#8221;,&nbsp; Switzerland Tourism on the impact of influencer marketing or Magenta Telecom, and&nbsp; stages covering topics such as digital brand management, AI, brand positioning and sustainability, the&nbsp; MARKENFESTIVAL addresses CMOs, brand decision-makers as well as agencies and media.<\/p>\n<p>As always, the motto is &#8220;by brands for the brands&#8221;!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da4fb75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da4fb75\" data-element_type=\"section\" data-e-type=\"section\" id=\"celum-forum\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cb9ca7\" data-id=\"3cb9ca7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a5d58 elementor-widget elementor-widget-heading\" data-id=\"26a5d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EFFICIENT BRAND MANAGEMENT - CELUM Forum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb3133e elementor-widget elementor-widget-text-editor\" data-id=\"eb3133e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CELUM Forum starts at the Red Stage at 2:00 pm<\/p><h3>Brand management for industry and retail &#8211; efficient brand management even if it is not featured on every Coke bottle.<\/h3><p>Brand management is not limited to glossy consumer brands. <strong>Michael Kr\u00e4ftner, CEO of CELUM<\/strong>, will show why brand consistency is essential at every touchpoint and how consistent implementation across the entire content supply chain can put you on a par with alpha brands.<\/p><h3>SCOTT Sports &#8211; Consistency as a brand management trump card<\/h3><p>With 30,000 stores in 83 countries, 2,600 new products to launch each year and 2 terabytes of assets, delivering a consistent brand experience across all online and offline channels is a major challenge. How does SCOTT Sports manage to efficiently and consistently engage with its various stakeholders? How does this contribute to the SCOTT Sports brand? <strong>Reto Aeschbacher, CMO, SCOTT Sports,<\/strong> tells us.<\/p><h3>Marketing communications transformation: from silos to transparent collaboration<\/h3><p>Communication is in a constant state of flux &#8211; where once you could manage with 10 different advertising media, today you have well over 200. To manage this workload, you need agile teams working together in complete transparency. In her keynote speech, <strong>Nina Mack, Head of B2C Brand Communications at Magenta Telekom<\/strong>, describes how Magenta Telekom was able to meet this challenge by switching to a collaboration tool.<\/p><h3>360\u00b0 brand management &#8211; How to? | Panel discussion<\/h3><p>Brand assets in eCommerce, on different social media platforms or for below-the-line activities &#8211; Brand assets are needed for different platforms with heterogeneous requirements from different stakeholders. How complex is the (consistent) management of a brand today? How do you communicate your brand consistently? How do you ensure that stakeholders are provided with assets that are true to the brand? What tools do brands use? These questions will be addressed by:<br \/>Nina Mack, Magenta Telekom<br \/>Reto Aeschbacher, SCOTT Sports<br \/>Sandro Singer, AXA Switzerland<br \/>Michael Kr\u00e4ftner, CELUM<br \/><em>Moderator: Lukas Berger, CELUM<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05a3f7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b05a3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.markenfestival.com\/programm\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See the Festival Agenda <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e9a2b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"48e9a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33e35ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33e35ce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9053cae\" data-id=\"9053cae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-660c618 elementor-widget elementor-widget-heading\" data-id=\"660c618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speakers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-82366ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82366ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21aeff8\" data-id=\"21aeff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c31f48c elementor-widget elementor-widget-heading\" data-id=\"c31f48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Michael J. Kr\u00e4ftner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661ded0 elementor-widget elementor-widget-text-editor\" data-id=\"661ded0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CELUM Founder and CEO Michael Kraeftner has continued to engage himself deeply with matters relating to digital product communication and engagement ever since completing his studies in media informatics. He is an industry-recognised expert and regular speaker in the fields of digitisation of marketing processes and the disruption of e-commerce content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e623f9\" data-id=\"6e623f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-273c1c5 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"273c1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px.jpg\" class=\"attachment-large size-large wp-image-39908\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px.jpg 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px-300x300.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px-150x150.jpg 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px-768x768.jpg 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/elementor\/thumbs\/Michael-Kraeftner_CEO-CELUM_1_800x800px-qnkf294ustfisqnhyc6xl8kwcr8wh2sxalnjgzy1eo.jpg 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb265d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb265d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cc2c362\" data-id=\"cc2c362\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e87a89b elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"e87a89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Nina-Mack_Magenta-Telekom.jpg\" class=\"attachment-large size-large wp-image-42224\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Nina-Mack_Magenta-Telekom.jpg 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Nina-Mack_Magenta-Telekom-300x300.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Nina-Mack_Magenta-Telekom-150x150.jpg 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Nina-Mack_Magenta-Telekom-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b22b7f2\" data-id=\"b22b7f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb0ba0 elementor-widget elementor-widget-heading\" data-id=\"5bb0ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nina MAck<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a957e88 elementor-widget elementor-widget-text-editor\" data-id=\"a957e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nina Mack has successfully led the Magenta Telekom advertising team as Head of B2C Communications for over 3 years. Technology and communication are her passions, which she can live out in the fast-moving telecommunications industry. She is always on the lookout for the golden nugget of communication that will turn a brand into a love brand and thus make it even more interesting for the consumer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8025b8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8025b8c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb9e36c\" data-id=\"cb9e36c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34d7c02 elementor-widget elementor-widget-heading\" data-id=\"34d7c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Festival<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c02fa elementor-widget elementor-widget-text-editor\" data-id=\"e5c02fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Brand Festival (MARKENFESTIVAL) gathers decision-makers who are responsible for the management and positioning of &#8220;their&#8221; brand in the MERKUR SPIEL-ARENA in D\u00fcsseldorf for one day. It provides the framework for a professional exchange to maintain contacts and establish new ones.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bdcc2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bdcc2e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1a7b28\" data-id=\"d1a7b28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f4997 elementor-widget elementor-widget-text-editor\" data-id=\"21f4997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Digital brands<\/li><li>Brand Management<\/li><li>Influencer, storytelling &amp; social media<\/li><li>Rights &amp; brand protection<\/li><li>Retailing &amp; eCommerce<\/li><li>Positioning, strategy &amp; brand management<\/li><li>Sustainability &amp; climate<\/li><li>Market research &amp; big data<\/li><li>Martech, adtech &amp; automation<\/li><li>Kids &amp; youth marketing<\/li><li>Audio &amp; Voice<\/li><li>Metaverse &amp; Gamification<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c873323 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c873323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.markenfestival.com\/programm\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See the Festival Agenda <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59948cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59948cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e94696\" data-id=\"7e94696\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a27d97 elementor-widget elementor-widget-heading\" data-id=\"9a27d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meet CELUM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be6ba0b elementor-widget elementor-widget-text-editor\" data-id=\"be6ba0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Michael Kr\u00e4ftner and Hannes Kollross are looking forward to meeting you at the MARKENFESTIVAL in D\u00fcsseldorf.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d7aca3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7aca3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68e3280\" data-id=\"68e3280\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbc330e elementor-widget elementor-widget-heading\" data-id=\"cbc330e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Michael J. Kraeftner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a245460 elementor-widget elementor-widget-text-editor\" data-id=\"a245460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CELUM Founder and CEO Michael Kraeftner has continued to engage himself deeply with matters relating to digital product communication and engagement ever since completing his studies in media informatics. He is an industry-recognised expert and regular speaker in the fields of digitisation of marketing processes and the disruption of e-commerce content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f8ed412\" data-id=\"f8ed412\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f2cdc8 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"1f2cdc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px.jpg\" class=\"attachment-large size-large wp-image-39908\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px.jpg 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px-300x300.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px-150x150.jpg 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/Michael-Kraeftner_CEO-CELUM_1_800x800px-768x768.jpg 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/04\/elementor\/thumbs\/Michael-Kraeftner_CEO-CELUM_1_800x800px-qnkf294ustfisqnhyc6xl8kwcr8wh2sxalnjgzy1eo.jpg 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bba0c5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bba0c5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e867ca1\" data-id=\"e867ca1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce24e33 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"ce24e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/Hannes-Kollross_CELUM_800px.jpg\" class=\"attachment-large size-large wp-image-37645\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/Hannes-Kollross_CELUM_800px.jpg 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/Hannes-Kollross_CELUM_800px-300x300.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/Hannes-Kollross_CELUM_800px-150x150.jpg 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/02\/Hannes-Kollross_CELUM_800px-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a6b7e7\" data-id=\"1a6b7e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5307c10 elementor-widget elementor-widget-heading\" data-id=\"5307c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hannes Kollross<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f9a4c elementor-widget elementor-widget-text-editor\" data-id=\"28f9a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since 2023, Hannes Kollross has been serving as a CELUM Account Executive, overseeing the development of new projects in the D-A-CH region. Hannes boasts over a decade of experience in marketing and sales for collaboration software.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83146bf elementor-widget elementor-widget-text-editor\" data-id=\"83146bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you would like to speak to Hannes at the Markenfestival,\u00a0<strong>please book an appointment directly in his calendar<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9748a27 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9748a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/hannes-kollross\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a meeting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d819041 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d819041\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57619ac\" data-id=\"57619ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd293ef elementor-widget elementor-widget-heading\" data-id=\"cd293ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lukas Berger<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66540f2 elementor-widget elementor-widget-text-editor\" data-id=\"66540f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lukas Berger is a digital marketing native. After spending nine years building his own digital media house and agency, he joined CELUM as an Account Executive in early 2024. In this role, he advises and supports a wide range of clients in driving their digital strategies and making their brand stand out on the digital shelf.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61b5099\" data-id=\"61b5099\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e86a27 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"3e86a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"799\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Lukas-Berger_800x800px.png\" class=\"attachment-large size-large wp-image-42225\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Lukas-Berger_800x800px.png 801w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Lukas-Berger_800x800px-300x300.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Lukas-Berger_800x800px-150x150.png 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/Lukas-Berger_800x800px-768x767.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/elementor\/thumbs\/Lukas-Berger_800x800px-qs9eipihca0plegnr7w438660y5xgdb4a0et5juuu8.png 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3290d01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3290d01\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-503eae8\" data-id=\"503eae8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa2a899 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"aa2a899\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb93242 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"eb93242\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-057dc48 elementor-widget elementor-widget-heading\" data-id=\"057dc48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign up for the conference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af16fa elementor-widget elementor-widget-text-editor\" data-id=\"3af16fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The MARKENFESTIVAL is organized by ESB Marketing Netzwerk. Registration is therefore only possible via the official conference website. Please find all information about the conference schedule and program as well as the costs for the participation there as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0e12e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4f0e12e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.markenfestival.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Go to Conference Page<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ca48c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ca48c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-888353d\" data-id=\"888353d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b533f88 elementor-widget elementor-widget-heading\" data-id=\"b533f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaa234 elementor-widget elementor-widget-li-widgets--dynamic-archive\" data-id=\"9eaa234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--dynamic-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"li-widgets--dynamic-archive li-widgets--dynamic-archive__grid \"\n             data-has-pagination=\"\"\n             data-page=\"0\">\n                                                <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/en\/event\/next-gen-commerce-shop-visibility-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/event\/next-gen-commerce-shop-visibility-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-51462\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta-768x403.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/Next-Generation-Commerce-_Thomas-Leskowsky_Alexandra-Vetrovsky-Brychta.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dfba4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"d3dfba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/en\/event\/next-gen-commerce-shop-visibility-2026\/\">Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/en\/event\/bvik-meets-industry\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/event\/bvik-meets-industry\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-50976\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN-768x403.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/bvik-meets-industry_Frauscher_EN.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dfba4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"d3dfba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/en\/event\/bvik-meets-industry\/\">bvik meets Industry &#8211; Frauscher Sensortechnik<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/en\/event\/sport-marke-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/event\/sport-marke-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-50972\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-768x403.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dfba4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"d3dfba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/en\/event\/sport-marke-2026\/\">Meet CELUM at SPORT &#038; MARKE 2026<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <\/div>\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9886fa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9886fa1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd8a2a9\" data-id=\"dd8a2a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fb2705 elementor-widget elementor-widget-heading\" data-id=\"6fb2705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign up to celum event invitations!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2114af2 center-form elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"2114af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--hbspt-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"li-widgets--hbspt-form\">\n            <div class=\"hbspt-form\" data-form-config='{\"region\":\"na1\",\"portalId\":\"5064577\",\"formId\":\"2f01c8b9-41cc-4aeb-a03b-f52833739c8c\"}' data-element-id=\".elementor-element-2114af2\"><\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding needs Influence! 29th of August 2024 at the MERKUR SPIEL-ARENA in D\u00fcsseldorf, Germany Sign up The MARKENFESTIVAL is a leading industry get-together for brand decision-makers, service providers and media representatives. On the 29th of August 2024, the industry will meet in D\u00fcsseldorf to discuss the future of brand management. 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