{"id":44876,"date":"2025-03-11T16:07:25","date_gmt":"2025-03-11T15:07:25","guid":{"rendered":"https:\/\/www.celum.com\/en\/?post_type=event&#038;p=44876"},"modified":"2025-03-31T16:52:23","modified_gmt":"2025-03-31T14:52:23","slug":"brand-management-fireside-talk","status":"publish","type":"event","link":"https:\/\/www.celum.com\/en\/event\/brand-management-fireside-talk\/","title":{"rendered":"Brand Management Fireside Talk"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44876\" class=\"elementor elementor-44876\" data-elementor-post-type=\"event\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17b3dea2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17b3dea2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dd84a64\" data-id=\"6dd84a64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ba869a elementor-widget elementor-widget-breadcrumbs\" data-id=\"2ba869a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2868a19a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2868a19a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Management Fireside Talk<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec38a4e elementor-widget elementor-widget-text-editor\" data-id=\"4ec38a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>CELUM Talk with marketing experts Barbara Klinser-Kammerzelt and Alexandra Vetrovsky-Brychta<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43e3c478 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43e3c478\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c76455f\" data-id=\"3c76455f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535f5191 elementor-widget elementor-widget-text-editor\" data-id=\"535f5191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although brand management is essential for business success, many companies still struggle to maintain consistency and effectively manage their brands across all channels.<\/p><p>Join our Chief Growth Officer, Alexandra Vetrovsky-Brychta, as she chats with brand management expert Barbara Klinser-Kammerzelt about how using the right tools, optimised processes, and targeted communication can help you strengthen your brand and position your company clearly in the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ca714bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ca714bf\" data-element_type=\"section\" data-e-type=\"section\" id=\"recording\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6659199\" data-id=\"6659199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e54a1fe elementor-widget elementor-widget-heading\" data-id=\"1e54a1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch the recording<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f29918a elementor-widget elementor-widget-video\" data-id=\"6f29918a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Iy45nVu_FbY&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/Fireside-Talk-Brand-Management_PPT.png&quot;,&quot;id&quot;:45199,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Fireside-Talk-Brand-Management_PPT.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26654f5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26654f5c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d415adc\" data-id=\"6d415adc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52f9b48f elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"52f9b48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4905c4ba elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4905c4ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/polygon-2-1.svg\" class=\"attachment-large size-large wp-image-133\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ddf6d9 elementor-widget elementor-widget-heading\" data-id=\"38ddf6d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Fireside talk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51243fd elementor-widget elementor-widget-text-editor\" data-id=\"51243fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Unlocking the Secrets of Brand Management: Insights from Industry Experts<\/h3><p>Have you ever wondered how leading organisations manage their brands for long-term success? Join us for an insightful and candid discussion as two seasoned industry experts share their valuable perspectives on the core principles of brand management. In this interactive session, we&#8217;ll cover:<\/p><ul><li>What is brand management, and why is it crucial for business success?<\/li><li>How do brand management strategies differ between B2C and B2B companies?<\/li><li>Which industries are setting the standard for brand management best practices?<\/li><li>What are the most common challenges faced by brand managers today?<\/li><li>What emerging trends are shaping the future of brand management?<\/li><li>How will artificial intelligence and other technologies revolutionise brand management in the coming years?<\/li><\/ul><p><strong>Don\u2019t miss this opportunity to gain practical insights, discover new strategies, and stay ahead of the curve in the rapidly evolving world of brand management.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2babe923 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2babe923\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bdfcd34\" data-id=\"3bdfcd34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31c7878e elementor-widget elementor-widget-heading\" data-id=\"31c7878e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speakers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f5248cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f5248cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4da6c7b9\" data-id=\"4da6c7b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f2e9a2b elementor-widget elementor-widget-heading\" data-id=\"4f2e9a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Barbara Klinser-Kammerzelt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3701c4d5 elementor-widget elementor-widget-text-editor\" data-id=\"3701c4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Barbara Klinser-Kammerzelt has been Vice President Brand and Marketing Communications at Magenta Telekom since August 2024. In this role, she and her team are responsible for the company\u2019s 360\u00b0 brand communication across B2C and B2B segments, as well as events and sponsorships. Before joining Magenta, she served as Managing Partner at dentsu Austria and brings 20 years of marketing experience from roles on the client, agency, and tech start-up side. Klinser-Kammerzelt also teaches courses in &#8220;Marketing &amp; Communication&#8221; and &#8220;Digital Marketing &amp; Communication&#8221; at the University of Applied Sciences St. P\u00f6lten. Magenta&#8217;s brand purpose \u2014 connecting people \u2014 is a guiding principle for her, both professionally and personally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6223c833\" data-id=\"6223c833\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663850a elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"663850a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Barbara-Klinser-Kammerzelt.png\" class=\"attachment-large size-large wp-image-44878\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Barbara-Klinser-Kammerzelt.png 800w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Barbara-Klinser-Kammerzelt-300x300.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Barbara-Klinser-Kammerzelt-150x150.png 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Barbara-Klinser-Kammerzelt-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-513f100b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"513f100b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d50093e\" data-id=\"1d50093e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63fac8d9 elementor-widget-mobile__width-auto elementor-widget elementor-widget-image\" data-id=\"63fac8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Alexandra-Vetrovsky-Brychta_Chief-Growth-Officer_CELUM-scaled-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-44492\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Alexandra-Vetrovsky-Brychta_Chief-Growth-Officer_CELUM-scaled-1-1024x1024.jpg 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Alexandra-Vetrovsky-Brychta_Chief-Growth-Officer_CELUM-scaled-1-300x300.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Alexandra-Vetrovsky-Brychta_Chief-Growth-Officer_CELUM-scaled-1-150x150.jpg 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Alexandra-Vetrovsky-Brychta_Chief-Growth-Officer_CELUM-scaled-1-768x768.jpg 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Alexandra-Vetrovsky-Brychta_Chief-Growth-Officer_CELUM-scaled-1-1536x1536.jpg 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Alexandra-Vetrovsky-Brychta_Chief-Growth-Officer_CELUM-scaled-1-2048x2048.jpg 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/Alexandra-Vetrovsky-Brychta_Chief-Growth-Officer_CELUM-scaled-1-1920x1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a4e22fb\" data-id=\"1a4e22fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85e433d elementor-widget elementor-widget-heading\" data-id=\"85e433d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alexandra Vetrovsky-Brychta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e15bc86 elementor-widget elementor-widget-text-editor\" data-id=\"5e15bc86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, is responsible for the company\u2019s expansion and growth strategies. Prior to this, she served as Business Director at onlyfy by XING, leading the Solution Unit Select&amp;Manage. Alexandra has extensive expertise in SaaS business models, go-to-market strategies, and data-driven scaling, having previously held leadership roles at Forum Verlag, Herold, Purpur Media, and Bisnode\/Dun &amp; Bradstreet. She is also actively involved in voluntary work promoting the data-driven communications sector, serving as President of the Dialog Marketing Association Austria since March 2021.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f172d51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f172d51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6610341b\" data-id=\"6610341b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26a022f elementor-widget elementor-widget-heading\" data-id=\"26a022f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3706a810 elementor-widget elementor-widget-li-widgets--dynamic-archive\" data-id=\"3706a810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"li-widgets--dynamic-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                <div class=\"li-widgets--dynamic-archive li-widgets--dynamic-archive__grid \"\n             data-has-pagination=\"\"\n             data-page=\"0\">\n                                                <div 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data-column-clickable=\"https:\/\/www.celum.com\/en\/event\/next-gen-commerce-shop-visibility-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/event\/next-gen-commerce-shop-visibility-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" 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\/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dfba4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"d3dfba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/en\/event\/next-gen-commerce-shop-visibility-2026\/\">Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <div class=\"li-widgets--dynamic-archive__post--grid  \">\n                        \t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"274\" class=\"elementor elementor-274\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc0d07 elementor-section-height-min-height elementor-section-items-stretch exclude-from-toc elementor-section-boxed elementor-section-height-default\" data-id=\"2fc0d07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"make-column-clickable-elementor elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/en\/event\/bvik-meets-industry\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div 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elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4147a\" style=\"cursor: pointer;\" data-column-clickable=\"https:\/\/www.celum.com\/en\/event\/sport-marke-2026\/\" data-column-clickable-blank=\"_self\" data-id=\"df4147a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de87d05 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"de87d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/event\/sport-marke-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-768x403.png\" class=\"attachment-medium_large size-medium_large wp-image-50972\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-768x403.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-300x158.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN-1024x538.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Sport-Marke-2026_EN.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dfba4 hover-effects--text searchable elementor-widget elementor-widget-heading\" data-id=\"d3dfba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.celum.com\/en\/event\/sport-marke-2026\/\">Meet CELUM at SPORT &#038; MARKE 2026<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t                    <\/div>\n                                    <\/div>\n\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1baf9557 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1baf9557\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14d17fb3\" data-id=\"14d17fb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a28d315 elementor-widget elementor-widget-heading\" data-id=\"1a28d315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sign up to celum event invitations!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55236b0a center-form elementor-widget elementor-widget-li-widgets--hbspt-form\" data-id=\"55236b0a\" data-element_type=\"widget\" data-e-type=\"widget\" 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Join our Chief Growth Officer, Alexandra Vetrovsky-Brychta, as she chats with brand management expert Barbara Klinser-Kammerzelt about how using the right tools, [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":44899,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"event_folder":[],"class_list":["post-44876","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-exclusive-insights","event_category-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Management Fireside Talk<\/title>\n<meta name=\"description\" content=\"CELUM Talk with marketing experts Barbara Klinser-Kammerzelt and Alexandra Vetrovsky-BrychtaAlthough brand management is essential for business success,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/event\/brand-management-fireside-talk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Management Fireside Talk\" \/>\n<meta property=\"og:description\" content=\"CELUM Talk with marketing experts Barbara Klinser-Kammerzelt and Alexandra Vetrovsky-BrychtaAlthough brand management is essential for business success,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/event\/brand-management-fireside-talk\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T14:52:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/Fireside-Talk_1200x630px.png?ver=1741856911\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brand-management-fireside-talk\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brand-management-fireside-talk\\\/\",\"name\":\"Brand Management Fireside Talk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brand-management-fireside-talk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brand-management-fireside-talk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/Fireside-Talk_1200x630px.png?ver=1741856911\",\"datePublished\":\"2025-03-11T15:07:25+00:00\",\"dateModified\":\"2025-03-31T14:52:23+00:00\",\"description\":\"CELUM Talk with marketing experts Barbara Klinser-Kammerzelt and Alexandra Vetrovsky-BrychtaAlthough brand management is essential for business success,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brand-management-fireside-talk\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brand-management-fireside-talk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brand-management-fireside-talk\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/Fireside-Talk_1200x630px.png?ver=1741856911\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/Fireside-Talk_1200x630px.png?ver=1741856911\",\"width\":2400,\"height\":1260,\"caption\":\"Brand Management Talk\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/brand-management-fireside-talk\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.celum.com\\\/en\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Management Fireside Talk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. 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