{"id":50853,"date":"2026-01-29T17:59:17","date_gmt":"2026-01-29T16:59:17","guid":{"rendered":"https:\/\/www.celum.com\/en\/?post_type=event&p=50853"},"modified":"2026-03-31T10:51:38","modified_gmt":"2026-03-31T08:51:38","slug":"b2b-marketing-forum-2026","status":"publish","type":"event","link":"https:\/\/www.celum.com\/en\/event\/b2b-marketing-forum-2026\/","title":{"rendered":"B2B Marketing Forum 2026"},"content":{"rendered":"\t\t
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B2B Marketing Forum 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Real B2B cases. Honest insights. Peer-level exchange.<\/h3>

Thursday, 23 April 2026
Haus der Ingeneure, Eschenbachgasse 9, 1010 Vienna, Austria<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Practical and firmly focused on B2B: Join a conference that puts real-world cases from leading organisations centre stage \u2014 along with the learnings that truly make a difference. Instead of abstract concepts, expect timely, relevant content and valuable conversations with professionals who share your challenges.<\/p>

One focused day, a clearly defined audience, and maximum relevance for your day-to-day work. Leave with fresh perspectives and actionable insights you can apply directly within your own organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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When Humans Compete for Machine Attention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CELUM fireside chat at 14:05<\/h3>

Like many companies whose websites are central to customer acquisition, CELUM is facing a growing challenge: over recent months, upper-funnel traffic has declined significantly, putting the generation of inbound leads \u2013 and, ultimately, a sustainable sales pipeline \u2013 at risk.<\/p>

In this session, Martin Babry and Alexandra Vetrovsky-Brychta share how CELUM is responding to this shift. From closer alignment between marketing and sales to treating AI as a \u201cnew customer\u201d and making smarter use of tools, they offer practical insights into how a SaaS company can adapt its approach to demand generation in an AI-driven landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Speakers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alexandra Vetrovsky-Brychta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, is responsible for the company\u2019s expansion and growth strategies. Prior to this, she served as Business Director at onlyfy by XING, leading the Solution Unit Select&Manage. Alexandra has extensive expertise in SaaS business models, go-to-market strategies, and data-driven scaling, having previously held leadership roles at Forum Verlag, Herold, Purpur Media, and Bisnode\/Dun & Bradstreet. She is also actively involved in voluntary work promoting the data-driven communications sector, serving as President of the Dialog Marketing Association Austria since March 2021.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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To make the most of your conference visit, we recommend booking a meeting with Alexandra in advance. This ensures you can discuss all your questions in peace.\u00a0Just click \u201cBook a meeting\u201d and pick the time that suits you best.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Martin Babry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Martin Babry, Chief Marketing Officer at CELUM, is responsible for the global marketing of all products. As an experienced marketer, he knows that content can only develop its full effect if the right experts, processes and tools come together. Otherwise, creating, managing and delivering first-class content can quickly become a mammoth task<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Register for the conference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The conference is organised by the DMV\u00d6 \u2013 Dialog Marketing Verband \u00d6sterreich. Please register exclusively via the official conference website, where you will also find full details on the programme, agenda, and participation fees.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Other Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Next Generation Commerce: Shop Visibility in 2026 and Beyond<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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bvik meets Industry – Frauscher Sensortechnik<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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Meet CELUM at SPORT & MARKE 2026<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n\n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sign up for the CELUM newsletter!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Real B2B cases, honest insights, and peer-level exchange. At the B2B Marketing Forum Vienna, organisations share what truly works in B2B marketing.<\/p>\n","protected":false},"author":60,"featured_media":50883,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"event_folder":[],"class_list":["post-50853","event","type-event","status-publish","has-post-thumbnail","hentry","event_category-conferences-seminars"],"yoast_head":"\nB2B Marketing Forum 2026<\/title>\n<meta name=\"description\" content=\"Meet CELUM at the B2B Marketing Forum Vienna, where organisations share what truly works in B2B marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/event\/b2b-marketing-forum-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketing Forum 2026\" \/>\n<meta property=\"og:description\" content=\"Meet CELUM at the B2B Marketing Forum Vienna, where organisations share what truly works in B2B marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/event\/b2b-marketing-forum-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T08:51:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/Meet-CELUM-B2B-Marketing-Forum-2026_1200x627px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/b2b-marketing-forum-2026\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/b2b-marketing-forum-2026\\\/\",\"name\":\"B2B Marketing Forum 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/b2b-marketing-forum-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/b2b-marketing-forum-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/01\\\/Meet-CELUM-B2B-Marketing-Forum-2026_1200x627px.png\",\"datePublished\":\"2026-01-29T16:59:17+00:00\",\"dateModified\":\"2026-03-31T08:51:38+00:00\",\"description\":\"Meet CELUM at the B2B Marketing Forum Vienna, where organisations share what truly works in B2B marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/b2b-marketing-forum-2026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/b2b-marketing-forum-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/b2b-marketing-forum-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/01\\\/Meet-CELUM-B2B-Marketing-Forum-2026_1200x627px.png\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/01\\\/Meet-CELUM-B2B-Marketing-Forum-2026_1200x627px.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/event\\\/b2b-marketing-forum-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.celum.com\\\/en\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B Marketing Forum 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. 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