{"id":44420,"date":"2025-02-04T10:28:46","date_gmt":"2025-02-04T09:28:46","guid":{"rendered":"https:\/\/www.celum.com\/en\/?page_id=44420"},"modified":"2026-02-10T15:10:47","modified_gmt":"2026-02-10T14:10:47","slug":"brand-management-survey-report","status":"publish","type":"page","link":"https:\/\/www.celum.com\/en\/brand-management-survey-report\/","title":{"rendered":"Brand Management Survey Report"},"content":{"rendered":"\t\t
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The 2024 State of Brand Management Tools in Europe<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gain the latest insights into brand management with our 2024 Brand Management Survey! We surveyed marketing and brand managers from medium and large B2B and B2C organisations across Europe to understand the current state of Brand Management tools – and the results are insightful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Who participated in the survey?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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15<\/strong>
European Countries<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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45%
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47%<\/b>
Companies with 500 – 10.000+ employees<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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70%
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38%
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A Sneak Peek Into the Survey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In this comprehensive report you’ll discover:<\/p>

  • Tool usage trends:<\/strong> See which tools are dominating the market.<\/li>
  • Effectiveness Insights:<\/strong> How well do these tools really work?<\/li>
  • Digital Asset Management:<\/strong> Why it’s leading the way in brand management.<\/li>
  • Tool Diversity:<\/strong> The variety of solutions organisations are turning to.<\/li>
  • Content Delivery & Training Needs:<\/strong> Key areas for improvement in optimising brand strategies.<\/li><\/ul>

    \u00a0<\/p>

    Dive into the full report and gain a deeper understanding of how these insights can help you succeed in your brand management efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \u201cA great brand is a story that's never completely told.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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    Scott Bedbury<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Download the survey report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    DOWNLOAD THE SURVEY REPORT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The 2024 State of Brand Management Tools in Europe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Download the Report<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Gain the latest insights into brand management with our 2024 Brand Management survey report!<\/p>\n","protected":false},"author":53,"featured_media":44522,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"folder":[],"class_list":["post-44420","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2024 Brand Management Survey<\/title>\n<meta name=\"description\" content=\"Gain the latest insights into brand management with our 2024 Brand Management survey report!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/brand-management-survey-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Management Survey Report\" \/>\n<meta property=\"og:description\" content=\"Gain the latest insights into brand management with our 2024 Brand Management survey report!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/brand-management-survey-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T14:10:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/01\/ILLU_BM-Survey-Report.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/brand-management-survey-report\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/brand-management-survey-report\\\/\",\"name\":\"2024 Brand Management Survey\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/brand-management-survey-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/brand-management-survey-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/01\\\/ILLU_BM-Survey-Report.jpg\",\"datePublished\":\"2025-02-04T09:28:46+00:00\",\"dateModified\":\"2026-02-10T14:10:47+00:00\",\"description\":\"Gain the latest insights into brand management with our 2024 Brand Management survey report!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/en\\\/brand-management-survey-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/brand-management-survey-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/01\\\/ILLU_BM-Survey-Report.jpg\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/01\\\/ILLU_BM-Survey-Report.jpg\",\"width\":1921,\"height\":1081,\"caption\":\"Gain the latest insights into brand management with our 2024 Brand Management survey report!\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. 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