{"id":47351,"date":"2025-05-20T11:49:44","date_gmt":"2025-05-20T09:49:44","guid":{"rendered":"https:\/\/www.celum.com\/en\/?page_id=47351"},"modified":"2026-01-02T14:08:11","modified_gmt":"2026-01-02T13:08:11","slug":"lifestyle-and-consumer-brands","status":"publish","type":"page","link":"https:\/\/www.celum.com\/en\/lifestyle-and-consumer-brands\/","title":{"rendered":"Lifestyle & Consumer Brands"},"content":{"rendered":"\t\t
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Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lifestyle & Consumer Brands<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The content backbone for brands that sell beautiful products in the face of fierce competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tExample Frontend<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Create and approve content faster and cheaper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUse CELUM’s Creative Content Collaboration capabilities to improve content creation and approval, from briefing to that one critical legal check, then enable global marketing teams to localise or adapt marketing collateral, online banners or product sheets – always brand safe!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Interact insightfully with media, employees and fans\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEngage your communities in the right way with the fitting content. Engage with sponsors, trade partners and turn your employees into your brand’s biggest fans.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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create stunning digital storefronts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tYou never get a second chance to make a first impression, so make sure you win the attention of your future customers by delivering beautiful and meaningful content across all digital channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Empower partners - globally\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMake sure that your global distribution partners always have access to exactly the right, localised content and specific product promotion content that will help them make the decisive sale!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Business Case \u2013 Swiss Bicycle Manufacturer<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Each year there are 2,600 new product items to be marketed in two product launches per industry segment. The content repository currently encompasses 325,000 assets. The 25,000 new assets each year include product and action images, videos, retailer and consumer catalogues, product descriptions, posters, banners, trade show materials, and corporate communications and PR.<\/p>

Integrated with systems such as SAP, PIM, WebToPrint, Adobe Creative Cloud, social media, CAD, ECM\/DMS, viewing platforms, web shops, portals\/CMS and other systems.<\/p>

In this way, CELUM enables to run a consistent omnichannel marketing experience for its different brands: via email, websites, social media, retailer portals and print catalogues. They all retrieve media files centrally from CELUM, partly automatically and partly via clear rules in the editorial process and corresponding workflows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The measurable impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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acceleration of creation and approval of brand content<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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increased brand adoption across the organisation safeguarding brand investment<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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reduced costs of rebranding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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increased quality and accuracy by enabling approval of high-volume brand content<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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savings per year by replacing individual solutions or standalone brand management applications as part of a bigger content supply chain system<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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reduced miscommunication with press and influencers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Related products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Review, Approval & Workflow<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tOne central, easy-to-use way to visually comment, review and approve any type of content.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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Tailored Audience Frontends<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tProvide high-performance, tailored content and excite your multiple audiences.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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Content Templates<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tSave time and money by empowering your organisation \u2013 let everyone create brand-safe ads, images, PDFs and other documents.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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Product Content Studio<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tAccelerate product time-to-market while ensuring content remains compliant and delivers maximum impact.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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CELUM AI<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tLet CELUM Content AI improve content discoverability and rights management.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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Insights & Analytics<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Application Integrations<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tCentrally governed content everywhere - CELUM as the centrepiece of your content ecosystem.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n\n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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what our customers say about us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The direct and cooperative partnership with CELUM has helped us to digitalize our processes even further. In doing so, we could greatly increase employee satisfaction and significantly improve our time-to-market.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dominik Wollenschein<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Senior Consultant, Architecture Management<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201cWith CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.\u201c<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CELUM is our web-based single source of truth, and with its APIs we were able to build realtime automated integrations into other Sartorius platforms like our website sartorius.com, our eShop and the PIM system.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Product Owner eBusiness Platforms<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Based on reviews on<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t<\/i><\/i><\/i><\/i><\/i>\t\t\t\tRated 4.5 out of 5<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing compass blog<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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DAM and ROI: Efficient Content Processes for Measurable Success<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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Brand Guidelines for a Stable Brand Presence<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n
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AI in Digital Asset Management<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t <\/div>\n <\/div>\n\n \n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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See CELUM in Action<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Learn more what CELUM can do for you. Take a deeper dive into the features and get answers to all your questions.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The content backbone for brands that sell beautiful products in the face of fierce competition..<\/p>\n","protected":false},"author":53,"featured_media":9755,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"folder":[152],"class_list":["post-47351","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nLifestyle & Consumer Brands<\/title>\n<meta name=\"description\" content=\"The content backbone for brands that sell beautiful products in the face of fierce competition..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/lifestyle-and-consumer-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifestyle & Consumer Brands\" \/>\n<meta property=\"og:description\" content=\"The content backbone for brands that sell beautiful products in the face of fierce competition..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/lifestyle-and-consumer-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-02T13:08:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/DAMFeaturedimage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/lifestyle-and-consumer-brands\/\",\"url\":\"https:\/\/www.celum.com\/en\/lifestyle-and-consumer-brands\/\",\"name\":\"Lifestyle & Consumer Brands\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/lifestyle-and-consumer-brands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/lifestyle-and-consumer-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/DAMFeaturedimage.jpg\",\"datePublished\":\"2025-05-20T09:49:44+00:00\",\"dateModified\":\"2026-01-02T13:08:11+00:00\",\"description\":\"The content backbone for brands that sell beautiful products in the face of fierce competition..\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.celum.com\/en\/lifestyle-and-consumer-brands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.celum.com\/en\/lifestyle-and-consumer-brands\/#primaryimage\",\"url\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/DAMFeaturedimage.jpg\",\"contentUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/04\/DAMFeaturedimage.jpg\",\"width\":2400,\"height\":1260},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.celum.com\/en\/#website\",\"url\":\"https:\/\/www.celum.com\/en\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. 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