{"id":1,"date":"2020-07-02T13:17:53","date_gmt":"2020-07-02T11:17:53","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=1"},"modified":"2025-05-07T10:15:51","modified_gmt":"2025-05-07T08:15:51","slug":"content-marketing-tools","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/","title":{"rendered":"16 Content Marketing Tools Your Team Really Needs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1\" class=\"elementor elementor-1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-506b2ad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"506b2ad7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-792c692c\" data-id=\"792c692c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25285d6a elementor-widget elementor-widget-text-editor\" data-id=\"25285d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2023, content marketing is still one of the most important tasks on the marketing agenda of leading agencies and companies. Content marketing tools make this process much easier. We have collected our personal favorites in this blog post, most of which are also regularly used by us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b825109 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b825109\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4509894d\" data-id=\"4509894d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-00524d5 e-flex e-con-boxed e-con e-parent\" data-id=\"00524d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f57b8 elementor-widget elementor-widget-template\" data-id=\"b2f57b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46331\" class=\"elementor elementor-46331\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf62dfa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf62dfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56174497\" data-id=\"56174497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dcd3f3 elementor-widget elementor-widget-image\" data-id=\"57dcd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f812609\" data-id=\"f812609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e488401 elementor-widget elementor-widget-text-editor\" data-id=\"5e488401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE DAM GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420dee1 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3420dee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16a0b26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16a0b26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-598cc55\" data-id=\"598cc55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f4ee7 elementor-widget elementor-widget-spacer\" data-id=\"45f4ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-331f99a5 elementor-widget elementor-widget-heading\" data-id=\"331f99a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Explosion of Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48945120 elementor-widget elementor-widget-text-editor\" data-id=\"48945120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No tool in the world can replace a sophisticated content strategy or a talented writer, but a solid technological foundation can be quite helpful in executing a strategy.<\/p>\n<p>According to a survey by <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">Hubspot<\/a>, 70% of all marketers will actively invest in content marketing in 2020. According to estimates by <a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/03\/19\/2003569\/0\/en\/Global-Content-Marketing-Industry-Anticipated-to-Reach-107-540-6-Million-by-2026.html\">ResearchDive<\/a>, nearly USD 48 billion will be spent on content marketing alone worldwide in 2020 and more in the years to come. An average annual growth rate of 14.3% is forecast for the next 5 years, in 2026 companies will invest a total of 107.54 billion USD in content marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5d32d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5d32d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa0c209\" data-id=\"fa0c209\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f2d8b elementor-widget elementor-widget-spacer\" data-id=\"04f2d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-decde54 elementor-widget elementor-widget-image\" data-id=\"decde54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/2020\/07\/Importance-Content-Marketing.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjI5ODEiLCJ1cmwiOiJodHRwczpcL1wvd3d3LmNlbHVtLmNvbVwvZW5cL3dwLWNvbnRlbnRcL3VwbG9hZHNcL3NpdGVzXC8yXC8yMDIwXC8wN1wvSW1wb3J0YW5jZS1Db250ZW50LU1hcmtldGluZy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/Importance-Content-Marketing-1024x536.jpg\" class=\"attachment-large size-large wp-image-2981\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/Importance-Content-Marketing-1024x536.jpg 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/Importance-Content-Marketing-300x157.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/Importance-Content-Marketing-768x402.jpg 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/Importance-Content-Marketing.jpg 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a14f054 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"1a14f054\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;.hide&quot;,&quot;headings_by_tags&quot;:[&quot;h3&quot;],&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tThis is our ultimate list of content marketing tools\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1a14f054\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1a14f054\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__1a14f054\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27480a88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27480a88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19c4b688\" data-id=\"19c4b688\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3c5f04 elementor-widget elementor-widget-spacer\" data-id=\"d3c5f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c35f846 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c35f846\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72047cc\" data-id=\"72047cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-997e5a5 elementor-widget elementor-widget-heading\" data-id=\"997e5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Marketing Tools to help your Team succeed <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6901e0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6901e0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a494c1f\" data-id=\"a494c1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f6d130 elementor-widget elementor-widget-heading\" data-id=\"4f6d130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEMrush for Keyword Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2031ab9 elementor-widget elementor-widget-text-editor\" data-id=\"2031ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Discover relevant keywords for your content marketing<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffcd2f2 elementor-widget elementor-widget-image\" data-id=\"ffcd2f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"775\" height=\"244\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/semrush-screenshot.jpg\" class=\"attachment-large size-large wp-image-2982\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/semrush-screenshot.jpg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/semrush-screenshot-300x94.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/semrush-screenshot-768x242.jpg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d421e55 elementor-widget elementor-widget-text-editor\" data-id=\"d421e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Keyword research helps you to identify the terms and phrases your content should contain so users will actually find it via Google and more. After all: the best content is useless unless your prospects actually find and consume it.<\/p>\n<p>In the battle for the best ranking, you will compete against numerous competitors who have long since established their position. In order for your content to be found, you must outperform your competition with highly relevant and informative content. What keywords should your content contain and what aspects should it cover to achieve this goal?<\/p>\n<p><a href=\"https:\/\/semrush.com\/\">SEMrush<\/a> will tell you just that \u2013 within seconds, for any keyword in selected target markets.<\/p>\n<p><strong>Favorite feature:<\/strong> Related Keywords \u2013 for each keyword search made, you will also get suggestions for phrases and related keywords that should be included in a post to be created. This way you know exactly which topics you should include in your article in addition to the main (focus) keyword.<\/p>\n<p>SEMrush analyses the 100 best-ranked websites for a specific search term in the target market. Frequently used terms and phrases are listed in a detailed report. Moreover, SEM Rush can also be used to analyze competitors\u2019 websites, e.g. their strategies used in advertising, organic, and paid searches. All backlinks can be displayed.<\/p>\n<p>You can also view the advertising budgets and display ads of competitors. However, we think SEMRush is best when used to identify keywords.<\/p>\n<p><strong>Price:<\/strong> $199 \u2013 $399 \/ month<br \/><strong>The bottom line:<\/strong> SEMrush allows you to identify all the necessary keywords for your content to outrank your competitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fae10 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f2fae10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-406e383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"406e383\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d728e5\" data-id=\"5d728e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5d4b1b elementor-widget elementor-widget-heading\" data-id=\"c5d4b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CELUM for Online Collaboration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1bab4 elementor-widget elementor-widget-text-editor\" data-id=\"3d1bab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tasks, workflows and file sharing for teams in one place.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d9969 elementor-widget elementor-widget-image\" data-id=\"d5d9969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"346\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/2021-12-07-10_18_22-Window-1024x443.png\" class=\"attachment-large size-large wp-image-6638\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/2021-12-07-10_18_22-Window-1024x443.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/2021-12-07-10_18_22-Window-300x130.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/2021-12-07-10_18_22-Window-768x333.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/2021-12-07-10_18_22-Window-1536x665.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/2021-12-07-10_18_22-Window.png 1905w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866726f elementor-widget elementor-widget-text-editor\" data-id=\"866726f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Aaaaahhhhhrrrrrrrrrrgghh.<\/em> Where is the content piece I worked on? What task has priority? Did the photographer already deliver all pictures?<\/p><p>If you can relate to those questions, CELUM might offer the right tool for you. The app offers a very content-driven approach to task and project management and was made especially with the needs and challenges of content creators in mind.<\/p><p>You can easily<\/p><ul><li>set up new workflows in seconds,<\/li><li>assign tasks and responsibilities,<\/li><li>add, comment and approve videos, audios, images and text,<\/li><li>edit files locally and sync them with the CELUM Drive,<\/li><li>and organize your files within the app.<\/li><\/ul><p>For the professional storage and delivery of files, you can also combine our agile collaboration features with CELUM\u2019s <a href=\"\/en\/digital-asset-management-software\/\">Digital Asset Management<\/a> solution.<\/p><p><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size );\">Favorite feature:<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"> The Annotation Editor has 4 marking tools which makes it easy to comment on different files. It is even possible to set a marker precisely on the frame of a video you want to have changed.<\/span><\/p><p><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size );\">Price:<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><a style=\"background-color: #ffffff; font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\" href=\"https:\/\/www.celum.com\/en\/pricing\/\">See Pricing<\/a><\/p><p><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size );\">The bottom line:<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"> If Trello and Dropbox had a love child, it would be CELUM&#8217;s agile collaboration and online proofing software. Unify all your team\u2019s files, tasks, and workflows in one place.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a968262 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a968262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbb3f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbb3f49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e848eec\" data-id=\"e848eec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01b6046 elementor-widget elementor-widget-heading\" data-id=\"01b6046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flipsnack for Content Creation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9ad88 elementor-widget elementor-widget-text-editor\" data-id=\"ae9ad88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Design and customize your marketing content materials on the fly.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb18c48 elementor-widget elementor-widget-image\" data-id=\"eb18c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/flipsnack-marketing-tool-sample-1024x571.png\" class=\"attachment-large size-large wp-image-14965\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/flipsnack-marketing-tool-sample-1024x571.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/flipsnack-marketing-tool-sample-300x167.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/flipsnack-marketing-tool-sample-768x428.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/flipsnack-marketing-tool-sample.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ed503 elementor-widget elementor-widget-text-editor\" data-id=\"59ed503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When it comes to creating diverse and engaging content, Flipsnack could be your go-to<br \/>solution.<\/p><p>Flipsnack is an intuitive, drag and drop <a href=\"https:\/\/www.flipsnack.com\/marketers\/\">content creation tool<\/a> that allows users to design or<br \/>customize their marketing content materials and stunning visuals for their social media<br \/>platforms.<\/p><p>No need to worry about lacking creativity or technical abilities as this tool offers an\u00a0intuitive interface. Users can create their own flipbooks with a page-turning effect in 3 simple ways:<\/p><ul><li>by uploading a PDF document<\/li><li>creating a presentation from scratch guided by the design studio<\/li><li>using one of the many preexisting templates available<\/li><\/ul><p>\u00a0<\/p><p>With customizable templates, users can easily create engaging flipbooks by adding audio, videos, photo slideshows, GIFs, and many more interactive elements. Users can also embed Google maps into their document or add social media buttons that will guide the readers straight to the indicated platforms.<\/p><p>Forget about static documents and start creating innovative and engaging content using digital flipbooks.<\/p><p><strong>Favorite feature:<\/strong> Users can track and measure statistics, using the integrated option, or connect their presentation to a Google Analytics account.<\/p><p><strong>Price:<\/strong> from $14 \/ month<\/p><p><strong>The bottom line:<\/strong> Due to Flipsnacks\u2019 intuitive editor, creating diverse content and stunning visuals for your marketing campaigns is now as easy as a pie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572db1c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"572db1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7415cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7415cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c30771\" data-id=\"5c30771\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e22134a elementor-widget elementor-widget-heading\" data-id=\"e22134a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Traackr for identifying influencers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba8176 elementor-widget elementor-widget-text-editor\" data-id=\"0ba8176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A content marketing tool to easily find relevant influencers.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f969e elementor-widget elementor-widget-image\" data-id=\"f7f969e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"244\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/traackr-header.jpeg\" class=\"attachment-large size-large wp-image-6639\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/traackr-header.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/traackr-header-300x94.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/traackr-header-768x242.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df5b3c elementor-widget elementor-widget-text-editor\" data-id=\"0df5b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Organic reach on social media networks such as Instagram and YouTube is an important KPI in content marketing. The right influencers help you to communicate to your target audience more credibly and cost-effectively. Influencer marketing is so effective because the trust in the influencer is transferred to your company.<\/p>\n<p>However, social networks like Instagram are full of would-be influencers. Searching for suitable influencers for possible cooperation soon turns into the proverbial search for a needle in a haystack. Among thousands of wannabes, how are you supposed to find the most valuable candidates who really have a relevant, active target group in your target region?<\/p>\n<p>This is where <a href=\"https:\/\/traackr.com\/\">Traackr<\/a> comes into play.<\/p>\n<p>With Traackr, you can search social networks like Instagram and YouTube for influencers by topic or niche.<\/p>\n<p>Traackr\u2019s unique data set of about 6 million influencers with KPIs such as demographics, brand preferences, and historical growth provides this information. Moreover, you can browse profile bios and descriptions of individual posts.<\/p>\n<p><strong>Favorite feature:<\/strong> Influencer Vetting \u2013 Comprehensive analysis of individual influencers using numerous KPIs, illustrated in informative diagrams.<\/p>\n<p>Ultimately, influencer marketing only works if you cooperate with the right influencers. That\u2019s why we like Traackr\u2019s performance reporting, which shows the performance by influencers or campaigns.<\/p>\n<p><strong>Price:<\/strong> custom<\/p>\n<p><strong>The bottom line:<\/strong> With Traackr you can instantly find the really relevant influencers. Stop wasting time with wannabe influencers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ae9d5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a8ae9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caa2b2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caa2b2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c336250\" data-id=\"c336250\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7d66bb elementor-widget elementor-widget-heading\" data-id=\"d7d66bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BuzzSumo for topic selection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab0ee3 elementor-widget elementor-widget-text-editor\" data-id=\"0ab0ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Find relevant topics for your content marketing strategy.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538e4c7 elementor-widget elementor-widget-image\" data-id=\"538e4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"245\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/buzzsumo.jpeg\" class=\"attachment-large size-large wp-image-6641\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/buzzsumo.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/buzzsumo-300x95.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/buzzsumo-768x243.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b35f68d elementor-widget elementor-widget-text-editor\" data-id=\"b35f68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finding new topics for your content marketing is difficult. Often you are missing creative ideas, or you have to do a lot of research. You want to address relevant topics that have not been covered dozens of times before.<\/p>\n<p><a href=\"https:\/\/buzzsumo.com\/\">BuzzSumo<\/a> simplifies and speeds up this process significantly. Based on a selected keyword, leading posts are listed with social shares, you can see which topics and formats had the most engagement. You can segment by formats and regions. The app informs you of viral trends in real-time or by notification.<\/p>\n<p><strong>Favorite feature:<\/strong> Questions. Simply enter a keyword and the most frequently asked questions about this keyword will be listed. With the topic finding feature, related keywords and topic suggestions are displayed in a Word Cloud.<\/p>\n<p>BuzzSumo gets its data from millions of Facebook fan pages and online forums, including Quora, Amazon and Reddit. The app not only saves you a lot of time, it also helps you discover aspects of a topic you may not have considered before.<\/p>\n<p><strong>Price:<\/strong> $99 \u2013 $499 \/ month<\/p>\n<p><strong>The bottom line:<\/strong> With BuzzSumo you can collect a lot of valuable content ideas in a very short time, which makes it one very useful content marketing tool in your toolbox.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c529d0f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c529d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9a49270 e-flex e-con-boxed e-con e-parent\" data-id=\"9a49270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64f091c elementor-widget elementor-widget-template\" data-id=\"64f091c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46332\" class=\"elementor elementor-46332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e878f56 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e878f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ccab00\" data-id=\"7ccab00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1dbdf4 elementor-widget elementor-widget-image\" data-id=\"7f1dbdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1fc8b53c\" data-id=\"1fc8b53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207f394d elementor-widget elementor-widget-text-editor\" data-id=\"207f394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read our <strong>free guide<\/strong> to learn how a Digital Asset Management (DAM) system optimizes the content supply chain to reduce complexity, cost and time to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621eb2b elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5621eb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d392932 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d392932\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab6b91f\" data-id=\"ab6b91f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d40244 elementor-widget elementor-widget-heading\" data-id=\"5d40244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Seobility for Backlink Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee50ee3 elementor-widget elementor-widget-text-editor\" data-id=\"ee50ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A content marketing tool for identifying your competitors\u2018 backlinks.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42e4863 elementor-widget elementor-widget-image\" data-id=\"42e4863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"244\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/seobility.jpeg\" class=\"attachment-large size-large wp-image-6642\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/seobility.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/seobility-300x94.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/seobility-768x242.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc0065 elementor-widget elementor-widget-text-editor\" data-id=\"9cc0065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google considers backlinks from other websites to your website as one of many important factors.<\/p>\n<p>You have already written a great blog post, but your competitors still rank higher than you? Maybe your competitors have better (and more) backlinks than you.<\/p>\n<p>But how do you determine the number and quality of your competitors\u2019 backlinks? Using <a href=\"https:\/\/www.seobility.net\/en\/\">Seobility<\/a> \u2013 quickly and easily.<\/p>\n<p>Simply enter the domain you want to analyze and click on <em>Check backlinks<\/em>. As a registered user, you will receive all information about the number of backlinks, the referring domains, and if the links are fore example dofollow or nofollow.<\/p>\n<p>Seobility also provides you answers to questions like:<\/p>\n<ul>\n<li>How valuable are individual backlinks on your website \/ your competitors\u2019 websites?<\/li>\n<li>What TLDs are the backlinks from?<\/li>\n<li>Which backlinks have been added or disappeared since the last analysis?<\/li>\n<\/ul>\n<p><br \/><strong>Favorite feature:<\/strong> With the link rating feature, a complex algorithm assigns each backlink a value between 1-10.<\/p>\n<p><strong>Price:<\/strong> \u20ac149,90 \/ month<\/p>\n<p><strong>The bottom line:<\/strong> Seobility gives you a complete overview of your and your competitors\u2019 backlinks. Strategic backlink building made simple.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e73e4d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e73e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52e3b09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52e3b09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd938d1\" data-id=\"dd938d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8546c61 elementor-widget elementor-widget-heading\" data-id=\"8546c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SpyFu for Competitor Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495fce2 elementor-widget elementor-widget-text-editor\" data-id=\"495fce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Analyze your competitors\u2019 websites within seconds.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beedb2f elementor-widget elementor-widget-image\" data-id=\"beedb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"244\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/spyfu.jpeg\" class=\"attachment-large size-large wp-image-6643\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/spyfu.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/spyfu-300x94.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/spyfu-768x242.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d208f elementor-widget elementor-widget-text-editor\" data-id=\"b7d208f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the battle for the best rankings on Google, you are always in fierce competition with competitors.<\/p>\n<p>When competing for the attention of your target group, you and your competitors probably use largely the same keywords.<\/p>\n<p>The good news is that the strategies that websites use such as keywords, internal linking, backlinks and other aspects are publicly available.<\/p>\n<p>With the right tool, these can be analyzed in no time. <a href=\"https:\/\/www.spyfu.com\/\">SpyFu<\/a> is exactly that tool. It makes competitive analysis simple and fast.<\/p>\n<p>Simply enter the website you want to analyze, click <em>Enter<\/em> and you will get answers to the following questions:<\/p>\n<ul>\n<li>Which keywords do your competitors rank best for?<\/li>\n<li>For which keywords does your competitor run paid ads?<\/li>\n<li>What percentage of your competitor\u2019s traffic is organic, what percentage is paid traffic?<\/li>\n<li>For how many keywords does the website rank exclusively, for how many are rankings shared with competitors?<\/li>\n<\/ul>\n<p><strong>Favorite feature:<\/strong> Organic Ranking History \u2013 Analyse Google rankings for up to 20 keywords over a period of up to 5 years.<\/p>\n<p><strong>Price:<\/strong> from $33 \/ month<\/p>\n<p><strong>The bottom line:<\/strong> SpyFu allows you to spy on the strengths and strategies of your competitors. Catch up on and outperform your competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-840b98f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"840b98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c7a0d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c7a0d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5b5172\" data-id=\"d5b5172\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a88030 elementor-widget elementor-widget-heading\" data-id=\"6a88030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hootsuite for Social Media Planning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c678f elementor-widget elementor-widget-text-editor\" data-id=\"c5c678f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>One of the best content marketing tools for Social Media.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0e17c elementor-widget elementor-widget-image\" data-id=\"2c0e17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"243\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hootsuite.jpeg\" class=\"attachment-large size-large wp-image-6644\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hootsuite.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hootsuite-300x94.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hootsuite-768x241.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27ae41 elementor-widget elementor-widget-text-editor\" data-id=\"a27ae41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media marketing is already hard and challenging enough. Different formats such as videos, images, infographics or plain text have to be prepared for different channels. To achieve sufficient reach, the time of posts must be considered. Several employees are involved in creating content for social networks.<\/p>\n<p>How can you coordinate the timely creation of this content? How can you automate the sharing of content across different social networks?<\/p>\n<p>The solution is the content marketing tool <a href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a>.<\/p>\n<p>The Social Media Planning tool is divided into different news streams that give you an overview of current and planned posts on each social media channel. The user management feature allows administrators to assigns tasks to individual users and coordinate content creation. We love the extensive real-time analytics, which can report the performance of individual posts by channel using KPIs such as shares, comments and reactions. One particular strength of Hootsuite is its easy integration with many other tools such as Salesforce, Zendesk, or Adobe. A professional setup for distributing your assets on Social Media is by connecting Hootsuite to a <a href=\"\/en\/digital-asset-management-software\">Digital Asset Management (DAM) system<\/a>. CELUM offers for precisely that case with <a href=\"\/en\/marketplace\/hootsuite-connect\/\">Hootsuite Connect<\/a> a good integration.<\/p>\n<p><strong>Favorite feature:<\/strong> Bulk-Scheduling \u2013 Using CSV-files, hundreds of scheduled SoMe contributions can be imported at once and scheduled in a time-saving manner<\/p>\n<p><strong>Price:<\/strong> \u20ac599 \/ month<\/p>\n<p><strong>The bottom line:<\/strong> With Hootsuite you can effectively coordinate, plan and automate your social media marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1740cee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1740cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ac9ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ac9ce5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fe4abf\" data-id=\"7fe4abf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-437430e elementor-widget elementor-widget-heading\" data-id=\"437430e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Canva for creating visual content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a290b93 elementor-widget elementor-widget-text-editor\" data-id=\"a290b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>One of the best content marketing tools to create professional visuals.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4e305 elementor-widget elementor-widget-image\" data-id=\"7c4e305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"244\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/canva.jpeg\" class=\"attachment-large size-large wp-image-6645\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/canva.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/canva-300x94.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/canva-768x242.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ed9f0 elementor-widget elementor-widget-text-editor\" data-id=\"65ed9f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visual content is often the best way to convey information. Other times it is used to support and illustrate written information. Social media posts with visual content receive exponentially higher click rates. Infographics can often convey content more effectively, go viral and generate a lot of traffic.<\/p>\n<p>The problem, however, is that creating compelling visuals can be time-consuming and nerve-wracking. You do not always have a graphic designer at hand, sometimes visuals have to be created at short notice, an article has to be published within a few hours \u2026 But you don\u2019t have to be a graphic designer to create great visual content.<\/p>\n<p>With <a href=\"https:\/\/canva.com\/\">Canva<\/a>, you can choose from thousands of design templates and create visually appealing content and graphics with a user-friendly editor.<\/p>\n<p><strong>Favorite feature:<\/strong> 1000s of templates \u2013 as a user, you can choose from thousands of design templates such as infographics, FB cover photo, IG posts, IG stories, YT video thumbnail and many more.<\/p>\n<p><strong>Price:<\/strong> \u20ac27 \/ month per user<\/p>\n<p><strong>The bottom line:<\/strong> With Canva you create attractive graphics and visuals for your content marketing \u2013without having to pay a professional designer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf608f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bcf608f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-661f225 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"661f225\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-890dd23\" data-id=\"890dd23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd2afa2 elementor-widget elementor-widget-heading\" data-id=\"fd2afa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HotJar for on-page optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a54001 elementor-widget elementor-widget-text-editor\" data-id=\"7a54001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Discover which elements of your website need to be optimized.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24492c4 elementor-widget elementor-widget-image\" data-id=\"24492c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"244\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hotjar.jpeg\" class=\"attachment-large size-large wp-image-6647\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hotjar.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hotjar-300x94.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hotjar-768x242.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d3f00 elementor-widget elementor-widget-text-editor\" data-id=\"85d3f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Backlink building and keyword optimization are not enough. Your entire website must be optimized for users and search engines. On-page optimization concerns aspects such as the use of focus keywords in page elements known as ranking factors, page speed and many more.<\/p>\n<p>How do you identify which elements of your website need optimization? And what measures can you take to achieve this?<\/p>\n<p><a href=\"https:\/\/www.hotjar.com\/\">HotJar<\/a> provides you with exactly these answers.<\/p>\n<p>More importantly: HotJar highlights website flaws using heat maps and video analysis of the user behavior of real website visitors.<\/p>\n<p><strong>Favorite feature:<\/strong> Heatmaps \u2013 Visualize website visitor behavior by displaying taps, clicks and scrolling behavior on desktop or mobile devices.<\/p>\n<p>This way you can see whether certain elements confuse your users or cause a high exit\/abandonment rate.<\/p>\n<p><strong>Price:<\/strong> from \u20ac99 \/ month (depending on page views)<\/p>\n<p><strong>The bottom line:<\/strong> HotJar lets you discover website elements that need to be optimized for usability. Optimize your website where it really matters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcc948 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bbcc948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f84790 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f84790\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-444ab2f\" data-id=\"444ab2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13acc65 elementor-widget elementor-widget-heading\" data-id=\"13acc65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mailchimp for E-Mail-Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caaec73 elementor-widget elementor-widget-text-editor\" data-id=\"caaec73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Automate your email marketing and increase your conversion rates.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17272b1 elementor-widget elementor-widget-image\" data-id=\"17272b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"244\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/mailchimp.jpeg\" class=\"attachment-large size-large wp-image-6646\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/mailchimp.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/mailchimp-300x94.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/mailchimp-768x242.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61cb8b7 elementor-widget elementor-widget-text-editor\" data-id=\"61cb8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing creates regular contact points with prospective and existing customers. Interested parties can be addressed with relevant content and gradually converted to customers. Existing customers are informed about new offers, rewarded for special promotions, and \u2013 ideally \u2013 customer retention is increased.<\/p>\n<p>However, email marketing can become very complex. Especially if you want to target thousands of contacts in your list with specific email sequences. Segmenting by past activity and setting up autoresponders is essential for effective email marketing.<\/p>\n<p><a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a> is arguably one of the most famous content marketing tools in the world. The tool gives you full control of your email marketing. You can view the KPIs of your mailings such as delivery rate, opening rate and click-through rate in clear diagrams. MailChimp supports an unlimited number of sequences and autoresponder messages and can be used particularly well in e-commerce or combined with your own online shop.<\/p>\n<p><strong>Favorite feature:<\/strong> Shopping-Integration: MailChimp can be integrated with online stores so that emails with customer-specific product recommendations can be sent automatically.<\/p>\n<p><strong>Price:<\/strong> from \u20ac14,99 \/ month<\/p>\n<p><strong>The bottom line:<\/strong> MailChimp allows you to professionalize your email marketing. Reach prospects and customers effectively and evaluate the performance of your mailings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b567ae3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b567ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-709f93c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"709f93c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ec2f6a\" data-id=\"3ec2f6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bc852a elementor-widget elementor-widget-heading\" data-id=\"1bc852a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Analytics for Traffic Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db45ab elementor-widget elementor-widget-text-editor\" data-id=\"7db45ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Real-time insights into the user behavior of your website visitors.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f4c8b elementor-widget elementor-widget-image\" data-id=\"f5f4c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"250\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/google-analytics.jpeg\" class=\"attachment-large size-large wp-image-6648\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/google-analytics.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/google-analytics-300x97.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/google-analytics-768x248.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf1427 elementor-widget elementor-widget-text-editor\" data-id=\"5cf1427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital transactions can be documented and measured. As an online marketer, you can measure all interactions and clicks of users on your website. You know how many visitors were on your website, how much time they spent here where they came from and how they navigated on your site. You can also see whether your visitors browsed on PC or mobile devices, which operating system or browser version a user is using.<\/p>\n<p>But how can the resulting wealth of data points be managed and analyzed?<\/p>\n<p><a href=\"https:\/\/analytics.google.com\/\">Google Analytics<\/a> is leading, and in our opinion clearly the best analytics platform for websites.<\/p>\n<p>Best of all: it\u2019s completely free! Simply implement the tracking code on your website with a few clicks. All user interactions are logged anonymously. Of course, you must indicate this in the privacy policy and the cookie notice in accordance with the GDPR.<\/p>\n<p><strong>Favorite feature:<\/strong> User flow analysis \u2013 simply integrate into the website and analyze from which websites visitors come and which subpages they continue to surf to or where they exit the website<\/p>\n<p><strong>Price:<\/strong> free<\/p>\n<p><strong>The bottom line:<\/strong> Google Analytics tells you everything about your traffic and the browsing behavior of your website visitors. You recognize which content brings visitors and is consumed and which content needs to be improved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b92b693 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b92b693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87aae2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87aae2b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34426da\" data-id=\"34426da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c71f85 elementor-widget elementor-widget-heading\" data-id=\"9c71f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Awario for Brand Monitoring &amp; Social Listening<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a187101 elementor-widget elementor-widget-text-editor\" data-id=\"a187101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Keep an eye on your online reputation with this content marketing tool.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f7d75 elementor-widget elementor-widget-image\" data-id=\"17f7d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"245\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/awario.jpeg\" class=\"attachment-large size-large wp-image-6649\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/awario.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/awario-300x95.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/awario-768x243.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a54c2 elementor-widget elementor-widget-text-editor\" data-id=\"29a54c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Holistic content marketing is more than just publishing content. It also monitors how this content is received and influences the brand image and brand perception. Especially on social networks, a digital misstep can soon become a boomerang. A massive shitstorm is just one inappropriate posting away.<\/p>\n<p>How do customers talk about your company? How do they perceive your products or services? Was there a shitstorm you didn\u2019t even notice? Do you have blind spots in your brand perception?<\/p>\n<p><a href=\"https:\/\/awario.com\/\">Awario<\/a> is a powerful tool for brand monitoring and reputation management.<\/p>\n<p>You can track and monitor all mentions on leading social networks, blogs, forums and news websites. The integrated sentiment analysis automatically determines whether the reports are positive, neutral or negative.<\/p>\n<p>The service can monitor postings in all European languages.<\/p>\n<p><strong>Favorite feature:<\/strong> Individual reporting \u2013 the customizable dashboard can display information such as sentiment, impressions, social media engagement, influencer overview or influencing factor<\/p>\n<p><strong>Price:<\/strong> \u20ac89 \u2013 \u20ac299 \/ month<\/p>\n<p><strong>The bottom line:<\/strong> Awario lets you keep track of how customers talk about your business. You can manage your reputation and \u2013 if necessary \u2013 react.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dad2e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f8dad2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73f71cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73f71cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-485e3b9\" data-id=\"485e3b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423db8f elementor-widget elementor-widget-heading\" data-id=\"423db8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Magisto for High-Quality Video Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-493d8a8 elementor-widget elementor-widget-text-editor\" data-id=\"493d8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Create online videos in minutes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20db1ca elementor-widget elementor-widget-image\" data-id=\"20db1ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"247\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/magisto.jpeg\" class=\"attachment-large size-large wp-image-6651\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/magisto.jpeg 775w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/magisto-300x96.jpeg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/magisto-768x245.jpeg 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03771d elementor-widget elementor-widget-text-editor\" data-id=\"e03771d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some information is best explained in video format. Especially software companies should effectively show the benefits and operation of their solution.<\/p>\n<p>However, the rule is: do it professionally or not at all. Only high-quality videos with excellent picture and sound quality should be used in content marketing. Hastily recorded videos, with a noisy background or unclear transitions, cause more harm than good.<\/p>\n<p>How can you easily cut and produce professional videos yourself?<\/p>\n<p><a href=\"https:\/\/www.magisto.com\/\">Magisto<\/a> is the first end-to-end video editing solution that works with artificial intelligence. Within a few minutes, you can create high-quality and professional videos. Thousands of available templates are also available with this content marketing tool to help you with the production.<\/p>\n<p><strong>Favorite feature:<\/strong> the AI algorithm. It automatically analyzes visual and audio content from the uploaded video. Based on this, a script is created that communicates your topic and characters with effective storytelling.<br \/>Magisto can reduce the manual processing effort to a minimum.<\/p>\n<p><strong>Price:<\/strong> $9,99-$34,99 \/ month<\/p>\n<p><strong>The bottom line:<\/strong> Magisto allows you to quickly create emotionally appealing video content with AI support. Use them to support and boost your content marketing campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b0f04 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"89b0f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1fd782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1fd782\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfa62ce\" data-id=\"bfa62ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baddcf4 elementor-widget elementor-widget-heading\" data-id=\"baddcf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Hemingway App for Text Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e9d07 elementor-widget elementor-widget-text-editor\" data-id=\"39e9d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Online Writing Assistant.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95799a0 elementor-widget elementor-widget-image\" data-id=\"95799a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"255\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hemingway-1024x326.png\" class=\"attachment-large size-large wp-image-6652\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hemingway-1024x326.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hemingway-300x96.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hemingway-768x245.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hemingway-1536x490.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/hemingway.png 1885w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb29a87 elementor-widget elementor-widget-text-editor\" data-id=\"bb29a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are your texts really easy to understand? Should you use active or passive voice? Are you sure you didn\u2019t make any spelling or grammar mistakes? Does there go a comma or not? Do you have to capitalize this word? Most of us are not grammar geniuses\u2026<\/p>\n<p>Even the most interested readers have only a limited attention span \u2013 especially online. It is not enough to attract readers to your content. The content must appeal to your readers, move them, inform them, convince them (and often move them into action). For this purpose, you should use simple, informative and correctly formulated language.<\/p>\n<p>But how can you determine whether your text is easy to understand and correctly written?<\/p>\n<p>This is where the <a href=\"http:\/\/www.hemingwayapp.com\/\">Hemingway App<\/a> comes in handy.<\/p>\n<p>With the Hemingway App you just have to insert your copy. You will get a comprehensive text analysis, which will alert you to sentence length, formulation errors, passive constructions, impersonal language, usage of too many adjectives or passive constructions. Moreover, it will tell you how easy or hard it is to comprehend your text.<\/p>\n<p>The basis for the tool\u2019s notes is the Flesch Kincaid Readability Index. Scientifically sound, this model shows how difficult a text is to understand. For this purpose, factors such as sentence length, number of syllables, the ratio of nouns to verbs and other aspects are used.<\/p>\n<p><strong>Favorite feature:<\/strong> the various tests, such as adverbs, use of passive voice, phrasing, hard-to-read-sentences are highlighted in different colors for easier comprehension.<\/p>\n<p><strong>Price:<\/strong> free<\/p>\n<p><strong>The bottom line:<\/strong> The Hemingway App allows you to write stimulating and clear texts that not only inform your target group but really convince them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97031a2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"97031a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be72b65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be72b65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7c12e1\" data-id=\"b7c12e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-502874b elementor-widget elementor-widget-heading\" data-id=\"502874b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AnswerThePublic for generating new content ideas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91bb50e elementor-widget elementor-widget-text-editor\" data-id=\"91bb50e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Make your Content Marketing work by understanding what people really want to know.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a58f16 elementor-widget elementor-widget-image\" data-id=\"5a58f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"254\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/answerthepublic-1024x325.png\" class=\"attachment-large size-large wp-image-6656\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/answerthepublic-1024x325.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/answerthepublic-300x95.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/answerthepublic-768x244.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/answerthepublic-1536x488.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/07\/answerthepublic.png 1892w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1ad39 elementor-widget elementor-widget-text-editor\" data-id=\"0a1ad39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What should your next blog post be about? Which topic should your next VLOG cover?<\/p><p>Most of your posts will address problems, challenges and current trends that are relevant to your industry or target audience. These topics are easy to find, the questions and concerns of your customers point them out to you every day. However, sometimes it is better to look a little beyond your own nose. Quite possibly, there are a few explosive topics that you didn\u2019t even have on your radar.<\/p><p><a href=\"https:\/\/answerthepublic.com\/\">AnswerThePublic<\/a> is one of the best content marketing tools out there for precisely doing that.<\/p><p>With this free tool, you get an overview of many relevant content ideas in seconds. Just enter a keyword, select country and language and click on \u201cSearch\u201d. You\u2019ll get dozens or even hundreds of topic suggestions \u2013 clearly displayed in mind maps.<\/p><p>For best results, we recommend using very general keywords. ATP drills down into the individual sub-topics for you.<\/p><p><strong>Favorite feature:<\/strong> Data comparison. This feature makes it easy to see which keyword searches have increased in the last weeks or months. Moreover, the new search queries added in the respective period are marked green and complemented automatically. However, this is a premium feature.<\/p><p><strong>Price:<\/strong> $75 \/ month with an annual subscription<\/p><p><strong>The bottom line:<\/strong> AnswerThePublic helps you generate hundreds of content ideas and identify the most relevant topics in seconds.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a85102 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8a85102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e24533 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e24533\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9f16ff\" data-id=\"f9f16ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff4b9a9 elementor-widget elementor-widget-heading\" data-id=\"ff4b9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4748a elementor-widget elementor-widget-text-editor\" data-id=\"cd4748a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content marketing is an essential and effective tool in the arsenal of every online marketer. No wonder <strong>88%<\/strong> of all B2B marketers use it as part of their online marketing strategy.<\/p>\n<p>Most likely you are already one of them. Or perhaps you are in the process of laying the foundation and making preparations. If your content marketing is to achieve the desired success, your measures must be easy and effective to implement. These 15 content marketing tools will help you to ensure just that.<\/p>\n<p>We wish you much success!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-68efbfe e-flex e-con-boxed e-con e-parent\" data-id=\"68efbfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9e296 elementor-widget elementor-widget-template\" data-id=\"2a9e296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46341\" class=\"elementor elementor-46341\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2969f832 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2969f832\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5301cfbe\" data-id=\"5301cfbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6475334c elementor-widget elementor-widget-image\" data-id=\"6475334c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c6411f2\" data-id=\"2c6411f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39af9372 elementor-widget elementor-widget-text-editor\" data-id=\"39af9372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our free guide, you can find out how effective <strong>Content Supply Chain management<\/strong> works and which strategies will help you optimize your process and achieve better results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d200b4 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"56d200b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In 2023, content marketing is still one of the most important tasks on the marketing agenda of leading agencies and companies. Content marketing tools make this process much easier. We have collected our personal favorites in this blog post, most of which are also regularly used by us. The Explosion of Content Marketing No tool [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>16 Content Marketing Tools Your Team Really Needs<\/title>\n<meta name=\"description\" content=\"Content marketing is one of the most important topics for marketers today. Discover what content marketing tools help you succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"16 Content Marketing Tools Your Team Really Needs\" \/>\n<meta property=\"og:description\" content=\"Content marketing is one of the most important topics for marketers today. Discover what content marketing tools help you succeed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-02T11:17:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T08:15:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Content-Marketing-Tools.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fabian Greiler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabian Greiler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/\"},\"author\":{\"name\":\"Fabian Greiler\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#\\\/schema\\\/person\\\/6775208a7fb2e8a1ba83419d6e3e4692\"},\"headline\":\"16 Content Marketing Tools Your Team Really Needs\",\"datePublished\":\"2020-07-02T11:17:53+00:00\",\"dateModified\":\"2025-05-07T08:15:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/\"},\"wordCount\":3765,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/Content-Marketing-Tools.png\",\"articleSection\":[\"Digital Asset Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/\",\"name\":\"16 Content Marketing Tools Your Team Really Needs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/Content-Marketing-Tools.png\",\"datePublished\":\"2020-07-02T11:17:53+00:00\",\"dateModified\":\"2025-05-07T08:15:51+00:00\",\"description\":\"Content marketing is one of the most important topics for marketers today. Discover what content marketing tools help you succeed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/Content-Marketing-Tools.png\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/11\\\/Content-Marketing-Tools.png\",\"width\":2400,\"height\":1260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/content-marketing-tools\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Asset Management\",\"item\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/category\\\/dam\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"16 Content Marketing Tools Your Team Really Needs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. Sell Products.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.celum.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#organization\",\"name\":\"CELUM\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/01\\\/celum-header-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/01\\\/celum-header-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"CELUM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/celumcorporate\\\/\",\"https:\\\/\\\/x.com\\\/CELUM\",\"https:\\\/\\\/www.instagram.com\\\/celum_life\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/328144\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/celumTV\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#\\\/schema\\\/person\\\/6775208a7fb2e8a1ba83419d6e3e4692\",\"name\":\"Fabian Greiler\",\"description\":\"VP of Marketing @ CELUM | Loves to create digital content with actual value for readers.\",\"sameAs\":[\"https:\\\/\\\/derfabian.at\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"16 Content Marketing Tools Your Team Really Needs","description":"Content marketing is one of the most important topics for marketers today. Discover what content marketing tools help you succeed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/","og_locale":"en_US","og_type":"article","og_title":"16 Content Marketing Tools Your Team Really Needs","og_description":"Content marketing is one of the most important topics for marketers today. Discover what content marketing tools help you succeed.","og_url":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/","og_site_name":"Celum","article_publisher":"https:\/\/www.facebook.com\/celumcorporate\/","article_published_time":"2020-07-02T11:17:53+00:00","article_modified_time":"2025-05-07T08:15:51+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Content-Marketing-Tools.png","type":"image\/png"}],"author":"Fabian Greiler","twitter_card":"summary_large_image","twitter_creator":"@CELUM","twitter_site":"@CELUM","twitter_misc":{"Written by":"Fabian Greiler","Est. reading time":"23 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/#article","isPartOf":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/"},"author":{"name":"Fabian Greiler","@id":"https:\/\/www.celum.com\/en\/#\/schema\/person\/6775208a7fb2e8a1ba83419d6e3e4692"},"headline":"16 Content Marketing Tools Your Team Really Needs","datePublished":"2020-07-02T11:17:53+00:00","dateModified":"2025-05-07T08:15:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/"},"wordCount":3765,"commentCount":0,"publisher":{"@id":"https:\/\/www.celum.com\/en\/#organization"},"image":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Content-Marketing-Tools.png","articleSection":["Digital Asset Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/","url":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/","name":"16 Content Marketing Tools Your Team Really Needs","isPartOf":{"@id":"https:\/\/www.celum.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/#primaryimage"},"image":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Content-Marketing-Tools.png","datePublished":"2020-07-02T11:17:53+00:00","dateModified":"2025-05-07T08:15:51+00:00","description":"Content marketing is one of the most important topics for marketers today. Discover what content marketing tools help you succeed.","breadcrumb":{"@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/#primaryimage","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Content-Marketing-Tools.png","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Content-Marketing-Tools.png","width":2400,"height":1260},{"@type":"BreadcrumbList","@id":"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Asset Management","item":"https:\/\/www.celum.com\/en\/blog\/category\/dam\/"},{"@type":"ListItem","position":2,"name":"16 Content Marketing Tools Your Team Really Needs"}]},{"@type":"WebSite","@id":"https:\/\/www.celum.com\/en\/#website","url":"https:\/\/www.celum.com\/en\/","name":"CELUM","description":"Make Brands. Sell Products.","publisher":{"@id":"https:\/\/www.celum.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.celum.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.celum.com\/en\/#organization","name":"CELUM","url":"https:\/\/www.celum.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","width":1,"height":1,"caption":"CELUM"},"image":{"@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/celumcorporate\/","https:\/\/x.com\/CELUM","https:\/\/www.instagram.com\/celum_life\/","https:\/\/www.linkedin.com\/company\/328144\/","https:\/\/www.youtube.com\/user\/celumTV\/"]},{"@type":"Person","@id":"https:\/\/www.celum.com\/en\/#\/schema\/person\/6775208a7fb2e8a1ba83419d6e3e4692","name":"Fabian Greiler","description":"VP of Marketing @ CELUM | Loves to create digital content with actual value for readers.","sameAs":["https:\/\/derfabian.at"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":20,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":47028,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/1\/revisions\/47028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media\/13609"}],"wp:attachment":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/tags?post=1"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/post_folder?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}