{"id":13595,"date":"2021-11-11T09:29:42","date_gmt":"2021-11-11T08:29:42","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=13595"},"modified":"2021-11-30T13:44:46","modified_gmt":"2021-11-30T12:44:46","slug":"content-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/content-marketing-guide\/","title":{"rendered":"Content Marketing Optimization with Digital Asset Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13595\" class=\"elementor elementor-13595\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fdd23a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fdd23a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d2f2b93\" data-id=\"5d2f2b93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a016c3a elementor-widget elementor-widget-text-editor\" data-id=\"a016c3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing managers tout the phrase \u201ccontent is king\u201d like a mantra. But not everything that glitters is gold: a lot of content just disappears in the abyss of the Internet because customers just ignore it due to its low quality. This guide aims to face the problems in content marketing and shows how Digital Asset Management can help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae27218 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5ae27218\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5ae27218\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5ae27218\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5ae27218\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e173ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e173ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d3b293\" data-id=\"5d3b293\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e35925 elementor-widget elementor-widget-spacer\" data-id=\"2e35925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6498bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6498bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44d5398\" data-id=\"44d5398\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-868c7b5 elementor-widget elementor-widget-heading\" data-id=\"868c7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is content marketing and what can it do?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf907f elementor-widget elementor-widget-text-editor\" data-id=\"bdf907f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compared to classical advertising, content marketing looks at customers from a different angle. While the brand and product are usually in the forefront, content marketing centers around the target groups themselves. Their interests and aims are the focus.\u00a0<\/p><p>Marketing managers are now facing major challenges. Different analysis tools provide them with a wealth of information about their customers. They get to know their customer groups better every day. But the art is in creating customized content with the appropriate approach and target group at the right time and place. The goal of content marketing is to provide interesting and useful content, whether it\u2019s case studies, videos, white papers, success stories or blog articles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-407b0224 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"407b0224\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21401819\" data-id=\"21401819\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f4f789 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"71f4f789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t91% of B2B marketers say they use content marketing in their overall strategy.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74496c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74496c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb21cbd\" data-id=\"bb21cbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-093f4aa elementor-widget elementor-widget-text-editor\" data-id=\"093f4aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The consumed content should pay off for the brand, lead to purchases, and ultimately increase revenue. And it works. <a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">91% of B2B marketers say they use content marketing in their overall strategy,<\/a> and 92% of them say their organization views content as a business asset.<\/p><p>Content marketing doesn\u2019t refer to campaign measures that pay off after a few months. It takes time and patience to identify target groups to provide them with the right message, so the desired results are achieved, such as closing a deal or selling a product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ca6602 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca6602\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-177f378\" data-id=\"177f378\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de864e elementor-widget elementor-widget-heading\" data-id=\"2de864e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The status quo in content marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f20e519 elementor-widget elementor-widget-text-editor\" data-id=\"f20e519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content marketing is a well established term in the industry. Marketing divisions are investing a lot of time and resources in videos, blogs, white papers and infographics. The Internet has almost been flooded with content. Customers often receive much more information than they need, and content production is still growing while customer attention remains the same.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e0a031 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e0a031\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26d299c\" data-id=\"26d299c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84647ad elementor-widget elementor-widget-image\" data-id=\"84647ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"639\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/The_economics_of_content.png\" class=\"attachment-large size-large wp-image-13597\" alt=\"Content production increases exponetntially.\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/The_economics_of_content.png 874w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/The_economics_of_content-300x240.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/The_economics_of_content-768x613.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-089b069 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"089b069\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cc99aa\" data-id=\"2cc99aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ee20da elementor-widget elementor-widget-text-editor\" data-id=\"3ee20da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Companies are in this regard increasingly becoming content publishers, and the competition continues to grow.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b6e81b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b6e81b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d602d7\" data-id=\"8d602d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0db48f1 elementor-widget elementor-widget-heading\" data-id=\"0db48f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content quality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bef92 elementor-widget elementor-widget-text-editor\" data-id=\"13bef92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite investments in real content engineering, disillusionment is huge. According to a survey, 60% of the content that brands offer is poorly produced. Today, customers expect high-resolution photos, animations, videos, 3D graphics and, above all, exciting stories. Customers often feel that companies don\u2019t really get it. As a result, they associate poor content with a bad customer experience. This in turn damages the brands and comes to sinking sales figures. All the money, time and resources haven\u2019t generated any added value. No marketing manager can justify such numbers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae6ebe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae6ebe9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ed6910\" data-id=\"3ed6910\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-460fe9a elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"460fe9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t60% of content brands offer their customers is poorly produced.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f9d6e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f9d6e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b6c592\" data-id=\"8b6c592\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db6b95 elementor-widget elementor-widget-heading\" data-id=\"7db6b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media discontinuity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8965ecf elementor-widget elementor-widget-text-editor\" data-id=\"8965ecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The struggle of the marketing divisions with digital attention is split across increasingly more channels. Beyond company and product websites, customers use different channels such as Instagram, YouTube, blogs and rating platforms to get information and make purchases. People rarely read a long text on a phone, but a video should be easily available.\u00a0<\/p><p>The distribution of content in the right form is becoming as crucial as the quality. A study by Ligatus\u00a0 shows that anyone who wants to reach new customers needs to be where the customers really are. The most efficient thing is to publish directly in the respective channels. Numerous platforms also mean that there are often media discontinuity in the message or in the images. The result is that the brand no longer delivers a consistent message and a consistent impression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31a6442 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31a6442\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12f1718\" data-id=\"12f1718\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee38c11 elementor-widget elementor-widget-heading\" data-id=\"ee38c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Only premium content is king<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9383ce elementor-widget elementor-widget-text-editor\" data-id=\"e9383ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Companies only stand out from the flood of information, if they use new target-group analysis and better-quality content. High-quality content consists of creative ideas and exciting stories that really interest the customers and involves many people, including marketing managers, photographers, copywriters, agencies, and product managers.<\/p><p>The key to a high-quality result is good collaboration between those involved. And the content has to be at the center here. Previously, there have been countless friction losses because of deficient communication, unclear structures and the use of countless applications such as email, Slack, Dropbox, or Basecamp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91f56f elementor-widget elementor-widget-text-editor\" data-id=\"e91f56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To increase productivity, you need a tool that combines the following requirements:<\/p><ol><li>Gather all participants around one virtual table<\/li><li>Distribute and organize tasks<\/li><li>Sync files on all devices<\/li><li>Integrate your most important creative tools such as Adobe Photoshop and InDesign<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164459a elementor-widget elementor-widget-text-editor\" data-id=\"164459a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This tool allows marketing projects to organize themselves and avoid error sources. For example, an agency sends a low-resolution image. Through a series of unfortunate coincidences, the image ends up in the online store. The potential customer gets annoyed by the quality and dismisses the product.<\/p><p>Time is an additional factor. Today, companies can\u2019t just think in terms of campaigns, they have to respond to spontaneously occurring needs.<\/p><p><strong>Agile marketing<\/strong>, for which <a href=\"https:\/\/www.celum.com\/en\/agile-collaboration-software\/\">CELUM offers tools as well<\/a>, requires a quick response. Bottlenecks in content creation become especially evident. The graphic designer doesn\u2019t receive clear instructions and ultimately delivers the wrong version. In the hustle and bustle, there is no approval process and the image ends up on Twitter. The response? \u201cGreat intentions, but poorly executed.&#8221;<\/p><p>Communication and easy cooperation are the foundation for success in content marketing to significantly accelerate the workflow, avoid error sources and achieve high quality in content. Luckily, <a href=\"https:\/\/www.celum.com\/en\/blog\/content-marketing-tools\">there are many tools<\/a> that can help you in your content marketing efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c5cca3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c5cca3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7db8518\" data-id=\"7db8518\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c460eb4 elementor-widget elementor-widget-heading\" data-id=\"c460eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An omnichannel experience with a central content hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9e290 elementor-widget elementor-widget-text-editor\" data-id=\"3f9e290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What happens with finished content? It needs to be shared. But before this takes place, marketing managers should think about Digital Asset Management (DAM). You can learn more about what Digital Asset Management is and why your organization might need it <a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p><p>The analyst firm <a href=\"https:\/\/www.forrester.com\/blogs\/dam-market-set-to-top-1-billion-in-2019\/\">Forrester Research<\/a> confirms that DAM is a key pillar in the architecture of the content marketing experience. That\u2019s because it offers integration with many other systems such as web content management, marketing automation tools and e-commerce applications. In addition, DAM is the crucial piece of the puzzle for managing content across multiple systems.<\/p><p>DAM offers the opportunity to systematically associate keywords with content, which is especially important for images. The tagging brings considerable visibility in search engines, and you won&#8217;t lose content in the endlessness of the digital universe. Investing in a DAM saves costs and resources.<\/p><p><em>&#8220;The cost of not doing this is 10 times greater than we realized&#8221;<\/em>, says Shawn Burns, Senior Vice President of Digital Schneider Electric.<\/p><p>In today&#8217;s world, it is no wonder, that budgets for digital content are growing rapidly. Brands are producing more content, but at the same time, visibility and discoverability are all the most important. The likelihood also increases that valid licenses won\u2019t be on hand for the content when the structures are chaotic. This can happen easily with third-party images. Consequently, it increases the risk of lawsuits for copyright infringement, which can quickly cost millions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4aadf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4aadf1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cdc5ac\" data-id=\"5cdc5ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a715b07 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"a715b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tA DAM solution protects against licensing and copyright infringement.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf993a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf993a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7593325\" data-id=\"7593325\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26020cc elementor-widget elementor-widget-text-editor\" data-id=\"26020cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DAM is also a valuable aid for distributing content and supports numerous publishing possibilities. Marketers can precisely plan when to distribute content on which channels. This is a paradigm shift. In the past, companies spent 80% of the budget on content creation and only 20% on distribution. A ratio that will likely reverse as more paid content dominates the online landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e48a3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e48a3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49be416\" data-id=\"49be416\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-810e6ca elementor-widget elementor-widget-heading\" data-id=\"810e6ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76be43 elementor-widget elementor-widget-text-editor\" data-id=\"d76be43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anyone who wants to prove themselves in content marketing has to rely on teamwork and quality. The foundation for this is a digital infrastructure that gets more from content \u2013 from creation and management to distribution. This is the basis for efficient work and high-quality content that offers the customer a brand and product experience. It\u2019s now possible to buy exciting brand content and sell your own marketing materials again. This relieves pressure on marketing managers\u2019 budgets and also generates new target groups &#8211; and your brand will shine even brighter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e63e13c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e63e13c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cf7091\" data-id=\"4cf7091\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53eccbf elementor-widget elementor-widget-image\" data-id=\"53eccbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"689\" height=\"1024\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Checklist760x1056-689x1024.png\" class=\"attachment-large size-large wp-image-14735\" alt=\"Checklist for Content Marketing\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Checklist760x1056-689x1024.png 689w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Checklist760x1056-202x300.png 202w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/11\/Checklist760x1056.png 760w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how to improve the structure of your content and generate more traffic and leads in this content marketing guide.<\/p>\n","protected":false},"author":37,"featured_media":14134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-13595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Marketing Optimization with Digital Asset Management<\/title>\n<meta name=\"description\" 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