{"id":14676,"date":"2022-03-09T11:00:53","date_gmt":"2022-03-09T10:00:53","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=14676"},"modified":"2022-03-22T12:23:04","modified_gmt":"2022-03-22T11:23:04","slug":"industry-content-flood","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/industry-content-flood\/","title":{"rendered":"How industrial companies can solve the content flood"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14676\" class=\"elementor elementor-14676\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1db0cfc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db0cfc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55d149f1\" data-id=\"55d149f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b6f4edf link--inherit-styles elementor-widget elementor-widget-text-editor\" data-id=\"3b6f4edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Industrial enterprises are facing major challenges and profound changes: Digitization and mastering the flood of content are making many manufacturers sweat. An important building block in solving all these problems is Digital Asset Management (DAM).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d45b90a elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"5d45b90a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5d45b90a\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5d45b90a\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__5d45b90a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13b2cf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13b2cf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6c9006\" data-id=\"d6c9006\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7625188 elementor-widget elementor-widget-text-editor\" data-id=\"7625188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital transformation has been the \u201cbuzzword\u201d for industrial companies in the past few years. But it has moved from being a mere slogan repeated in nearly every B2B meeting to reality. Digitization involves the risk of being impacted by the competition, but at the same time, it also offers great opportunities to streamline all processes clearly and to save a great deal of money. The pressure to become an active participant is increasing every year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a004c84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a004c84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd9a2e1\" data-id=\"dd9a2e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6adcb48 elementor-widget elementor-widget-heading\" data-id=\"6adcb48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencing factors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d45ac0 elementor-widget elementor-widget-text-editor\" data-id=\"9d45ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Industrial enterprises digitalize their infrastructure with increasing speed. This is caused by increasing pressure from different groups, particularly from employees, customers, and management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7e04c elementor-widget elementor-widget-heading\" data-id=\"9e7e04c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Employees push for flexibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df4502 elementor-widget elementor-widget-text-editor\" data-id=\"0df4502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A new generation of employees expects flexibility in shaping their work. For them, a <a href=\"https:\/\/www.celum.com\/en\/blog\/better-home-office-with-dam\/\">home office is obvious<\/a>, and greater collaboration in the implementation of internal projects is common. They are also strongly networked and mobile.<\/p><p>In the war for talent, companies can still stand out, if employees can work independently regardless of the place, time zone, network, or device. This is also true when it comes to working with content.\u00a0 The result is that many IT departments are investing in a modern and company-wide centralized <strong>content management system<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bf22f elementor-widget elementor-widget-heading\" data-id=\"00bf22f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rising customer expectations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3829c elementor-widget elementor-widget-text-editor\" data-id=\"0c3829c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the same time, customer expectations are rising. As a result, product cycles are becoming ever shorter, which on the one hand requires more effective cooperation between engineering teams and external partners and, on the other hand, requires rapid availability of product-related content within the company.<\/p><p>Therefore, it is all the more important to think about organizing your content and getting rid of existing, rigid structures. This approach is no longer an option, but a requirement for manufacturers. It is the only way to overcome boundaries \u2013 whether they are of a geographical nature or the result of compartmentalized thinking in the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409c773 elementor-widget elementor-widget-heading\" data-id=\"409c773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demand for greater efficiency by management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6559a elementor-widget elementor-widget-text-editor\" data-id=\"db6559a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is a famous saying that anything that can be digitized, will be digitized. While digitization has unbeatable advantages, it also comes with an ever-growing amount of data, that can become quickly very difficult to handle.<\/p><p>Now what?<\/p><p>Without suitable infrastructure, employees are working in the midst of chaos because they will have difficulty finding files that are stored in the systems. Makeshift designs with Dropbox and Windows folder structures will collapse as the size of a company grows. In this scenario, Digital Asset Management (DAM) provides an important contribution to the digital infrastructure of a company. A DAM system simplifies significantly the managing, finding and distributing of content. A company can also boost its capacity significantly by expanding the entire digital infrastructure of the company through the integration of other systems, such as Product Information Management (PIM), Web Content Management, Enterprise Resource Planning (ERP), and eCommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c68517f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c68517f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e468ec0\" data-id=\"e468ec0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b59943 elementor-widget elementor-widget-heading\" data-id=\"3b59943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Having a DAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd3ccb elementor-widget elementor-widget-text-editor\" data-id=\"9cd3ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important <a href=\"https:\/\/www.celum.com\/en\/blog\/7-reasons-for-dam\/\">benefits of having a DAM<\/a> at a glance:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8240ab0 elementor-widget elementor-widget-text-editor\" data-id=\"8240ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Content is stored properly with a DAM: There is no data loss. Duplicates are also excluded immediately so there are no incorrect file versions. This also means a lot of time and storage capacity can be saved.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467ced4 elementor-widget elementor-widget-text-editor\" data-id=\"467ced4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A DAM provides special permissions management. It is possible to define roles, who is authorized to work with the respective content, and how it can be used. It also manages the licensing agreements for the respective content. For example, images can automatically be hidden to certain users after the expiration of their license. This protects against improper use and therefore against copyright infringement and possible court costs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb6dab elementor-widget elementor-widget-text-editor\" data-id=\"9bb6dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A DAM can help save time and money in the distribution of content: Companies that operate digitally now display their content on websites, landing pages, portals, print applications, mobile apps and social media channels. All the information is centrally stored in the DAM and can be used automatically with the aid of numerous integrations with other systems \u2013 without any breaks in media.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e9ec2a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e9ec2a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a131749\" data-id=\"5a131749\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60bc87fd elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"60bc87fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe cost of not having a DAM this is 10 times greater than we realized.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Shawn Burns, Senior Vice President of Digital Schneider Electric<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11d0e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11d0e62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a9c0e5\" data-id=\"8a9c0e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c10d088 elementor-widget elementor-widget-heading\" data-id=\"c10d088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of having PIM &amp; DAM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbccdb elementor-widget elementor-widget-text-editor\" data-id=\"1fbccdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Manufacturers who need to manage a wide range of information from a large number of products often use a Product Information Management System (PIM). The PIM focuses on making product information available, such as descriptions, quotations, and size and weight information, for each marketing and sales channel. A DAM in contrast focuses on the structured management of all multimedia content. This includes product images or product videos for the PIM as well as other company materials such as catalogs, graphics or internal training videos. Together, <a href=\"https:\/\/www.celum.com\/en\/blog\/pim-system-dam\/\" data-wplink-edit=\"true\">DAM and PIM<\/a> are unbeatable teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5eefa elementor-widget elementor-widget-text-editor\" data-id=\"9c5eefa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The PIM provides the customer with the relevant product data at the customer\u2019s request and enriches it with pictures and videos, which are stored in the DAM. This means the DAM and PIM combination fulfills the most crucial aspect of the customer journey because<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">\u00a0the customer receives all the information he needs about a product.<\/span><\/p><p>The analyst team at Forrester Research offers this advice: Companies should choose a PIM when they have complex product information to manage. A DAM is the first choice if the number of images, videos, or documents becomes too large for the company to keep the overview otherwise. The seamless integration of the two systems provides real added value and increases productivity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4249da7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4249da7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdd1679\" data-id=\"fdd1679\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad854c3 elementor-widget elementor-widget-heading\" data-id=\"ad854c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Study: Optimization of digital content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3649298 elementor-widget elementor-widget-image\" data-id=\"3649298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/blog\/success-story-claas\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"765\" height=\"449\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/CLAASSuccessStory.jpg\" class=\"attachment-large size-large wp-image-9821\" alt=\"CLAAS harvester\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/CLAASSuccessStory.jpg 765w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/CLAASSuccessStory-300x176.jpg 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0dbde elementor-widget elementor-widget-text-editor\" data-id=\"4c0dbde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But how do companies use Digital Asset Management in practice?<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">The agricultural machine manufacturer CLAAS is a global player: With 12 production locations worldwide and 13 distribution companies in Europe, Asia, and North and South America, the company has to cope with an enormous data volume. CLAAS marketing is responsible for 30 product brands, around 300 product types and countless product variants. So, the time and cost that had to be expended until, for example, an image from a photoshoot could be used for a marketing brochure or a website were correspondingly high. They had to create several versions of the same image in different resolutions and image sizes for various applications. There were also additional marketing materials, and the text had to be written in different languages.<\/span><\/p><p>Now, CLAAS wanted to optimize the processing and administration of digital content to implement a uniform marketing and communication strategy throughout the company. CLAAS choose CELUM for this.<\/p><p>Today the system manages more than 250,000 objects with a data volume of around six terabytes. Since its implementation in 2009, more than 1.6 million downloads have been carried out. Around 1,800 users are working with the solution, one-tenth of whom even use it daily.<\/p><p>Previously, the group had four times the number of motifs created, edited and saved during a photoshoot. Today, the company can photograph a new product during the harvest in Hungary in July and print the brochure for it in Germany in August. This is made possible by sophisticated workflows to agencies and printers, as we explain in detail in our <a href=\"https:\/\/www.celum.com\/en\/blog\/success-story-claas\/\">CLAAS success story<\/a>.<\/p><p>This direct access to the data by the creative partners enables around 900 brochures to be produced annually in an average of 15 different languages.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8f36c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8f36c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47e1781\" data-id=\"47e1781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c21c20 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"1c21c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWith CELUM, we were able to reduce production time from shooting a product brochure to one month, at only third of the costs.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Michael Tusch, Claas Group Marketing<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a130799 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a130799\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c31e989\" data-id=\"c31e989\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae73425 elementor-widget elementor-widget-heading\" data-id=\"ae73425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Study: Creating a single source of truth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc81e3 elementor-widget elementor-widget-image\" data-id=\"ffc81e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.celum.com\/en\/blog\/success-story-voestalpine\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"765\" height=\"449\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/VoestalpineSuccessStory.jpg\" class=\"attachment-large size-large wp-image-9825\" alt=\"Voestalpine+Success+Story\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/VoestalpineSuccessStory.jpg 765w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2020\/12\/VoestalpineSuccessStory-300x176.jpg 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f1a25 elementor-widget elementor-widget-text-editor\" data-id=\"d6f1a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The steel-based technology and industrial-goods group voestalpine is also a global player: The voestalpine group, which operates around the world, is represented in more than 50 countries on five continents with around 500 group companies and locations and has around 49,000 employees. This international presence created great challenges for the group for image and document exchange: The search for usable video and photo material in their archives alone became increasingly difficult. Often, they created new recordings and productions, although good material was already available. The increased demand for disk space caused headaches for IT, and the newly created assets produced unnecessary costs.<\/p><p>Since 2004, CELUM has been providing voestalpine employees with international collaboration in the simple exchange of 170,000 documents and data such as videos and printable images. The distinction between read-only users and editors increases acceptance among users, and an ordering service guarantees rights are secured. As a result of the technical expansions, five divisions with approximately 500 international locations are now equipped with a single database called \u201cvoestalpine media worlds\u201d. 23,500 users have access to it, which illustrates the value of a DAM for voestalpine.<\/p><p>The DAM is the basis for the administration of all files and the central hub for derivation and integration into the most diverse CMS (Content Management Systems) and CDN (Content Delivery Network) networks for 200 websites and various social media platforms. The central translation management and the press portal for the voestalpine Group are also handled through the DAM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27633d0 elementor-widget elementor-widget-text-editor\" data-id=\"27633d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Asset Management plays a central role in this process. The most important benefits at a glance:<\/p><ul><li>The employees save a lot of time searching for files<\/li><li>All new files can be easily retrieved at any time and do not need to be produced again<\/li><li>Collaboration within the company has been significantly improved and made more efficient<\/li><\/ul><p>Learn more about the challenges that voestalpine faced and how the collaboration with CELUM helped them in our <a href=\"https:\/\/www.celum.com\/en\/blog\/success-story-voestalpine\/\">success story.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c92abd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c92abd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4a79f9\" data-id=\"d4a79f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c1b76a elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"8c1b76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe innovative management of our digital assets has created a real value in cross-border cooperation.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Karin Keplinger, Project Manager, Corporate Communications voestalpine<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e66c266 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e66c266\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-186a978\" data-id=\"186a978\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66d4393 elementor-widget elementor-widget-heading\" data-id=\"66d4393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4dc9f9 elementor-widget elementor-widget-text-editor\" data-id=\"b4dc9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is no longer any way for industrial companies to get around using a DAM and remain competitive on the road to digitization. Manufacturers can use a DAM to increase their productivity, increase employee acceptance, reduce costs, and gain a significant advantage over their competitors. Get a full picture of Digital Asset Management by CELUM <a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\">here<\/a>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The growing flood of content is making many industrial companies sweat. This is a problem that digital asset management can solve.<\/p>\n","protected":false},"author":33,"featured_media":17638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-14676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How industrial companies can solve the content flood<\/title>\n<meta name=\"description\" content=\"The growing flood of content is making many industrial companies sweat. 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