{"id":15454,"date":"2022-01-19T16:17:23","date_gmt":"2022-01-19T15:17:23","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=15454"},"modified":"2025-05-06T15:13:01","modified_gmt":"2025-05-06T13:13:01","slug":"product-experience","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/product-experience\/","title":{"rendered":"What is Product Experience: The Ultimate Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15454\" class=\"elementor elementor-15454\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f670c49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f670c49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-632f8576\" data-id=\"632f8576\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-626541c2 elementor-widget elementor-widget-text-editor\" data-id=\"626541c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital product experience is a critical part of a customer journey that focuses on the person\u2019s experience with the product and aims to showcase how well it matches their desires, needs, or thoughts, and emotions about it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f11d38 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"50f11d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__50f11d38\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__50f11d38\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__50f11d38\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76400d76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76400d76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30facd77\" data-id=\"30facd77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73b1dd50 elementor-widget elementor-widget-text-editor\" data-id=\"73b1dd50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let\u2019s face it \u2013 As brands, we face an incredibly tricky situation.<\/p><p>On the one hand, we understand that the product makes customers loyal to us. We know that as many as 77% of customers confirm that product is the most important reason for their loyalty.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">But at the same time, we don\u2019t often have an opportunity to expose our potential customers to the product. Not in the usual ways, at least. For one, customers have embraced and often prefer a digital product experience. After all, much of the buying process has already moved online, and the current global pandemic has only fueled that process further.<\/span><\/p><p>Not to mention that customers like to shop outside of normal business hours. The peak hours for shopping are now <a href=\"https:\/\/www.salecycle.com\/blog\/stats\/when-are-people-most-likely-to-buy-online\/\">between 10, and 11 am and 8 and 9 pm<\/a>. Needless to say, that second window doesn\u2019t leave a huge opportunity for providing a traditional product experience.<\/p><p><strong>So, what could we do? How can we conquer the challenge and continue providing an incredible product experience that drives our sales amidst all these changes?<\/strong><\/p><p>That\u2019s precisely what we\u2019re going to discuss in this guide. First, we\u2019ll talk about <b>digital\u00a0<\/b><strong>product experience<\/strong> and understand its role in the buying process.<\/p><p>You\u2019ll also learn why, despite the digitization of the process, product experience increasingly matters. Then, we\u2019ll go through the types of product experiences. Finally, we will briefly go over what you need to do to create an exceptional experience with your products.<\/p><p>It\u2019s quite a lot to cover, so let\u2019s get right to it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e27e157 e-flex e-con-boxed e-con e-parent\" data-id=\"e27e157\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b670e elementor-widget elementor-widget-template\" data-id=\"d7b670e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46332\" class=\"elementor elementor-46332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e878f56 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e878f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ccab00\" data-id=\"7ccab00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1dbdf4 elementor-widget elementor-widget-image\" data-id=\"7f1dbdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1fc8b53c\" data-id=\"1fc8b53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207f394d elementor-widget elementor-widget-text-editor\" data-id=\"207f394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read our <strong>free guide<\/strong> to learn how a Digital Asset Management (DAM) system optimizes the content supply chain to reduce complexity, cost and time to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621eb2b elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5621eb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-700efb07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"700efb07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5447772a\" data-id=\"5447772a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17601062 elementor-widget elementor-widget-heading\" data-id=\"17601062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Product Experience?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e53aaea elementor-widget elementor-widget-text-editor\" data-id=\"4e53aaea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let me clear something quickly before we discuss what the term \u2013 product experience \u2013 actually means. Because you see, you can often find the term used about software products only. That can be quite misleading, though.\u00a0<\/p><p><strong>Product experience<\/strong> (note, sometimes referred to with a simple abbreviation, <strong>PX or DPX for digital product experience<\/strong>) can relate to any type of product available on the market.\u00a0<\/p><p>Sure, we might experience different product categories differently. Yet, we have a product experience with all of them, not just software.<\/p><p>So, with that out of the way, let\u2019s see what product experience means.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60025986 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60025986\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23c30834\" data-id=\"23c30834\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d1feca1 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"7d1feca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<strong>Product experience<\/strong> is a part of the <strong>customer journey<\/strong> that focuses on their experiences with the product before and after the purchase. The term refers not only to an actual, physical experience when the person gets to see, touch, and try out a product. Importantly, it also includes the customers\u2019 perceptions of the product, including their emotions, desires, and any other notions about it. \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb9319 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdb9319\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81eeef3\" data-id=\"81eeef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b6c548 elementor-widget elementor-widget-text-editor\" data-id=\"3b6c548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"background-color: #ffffff; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\" href=\"https:\/\/www.igi-global.com\/chapter\/design-desirability-collaborative-innovation-initiative\/45336\">IGI Global<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\"> calls product experience \u201cthe entire set of effects that are elicited by the interaction between a user and a product.\u201d Furthermore, the publication defines the three core elements of product experience as:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d634f1c elementor-widget elementor-widget-text-editor\" data-id=\"d634f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Aesthetic experience<\/b> &#8211; the degree to which our senses are gratified by the product, how it looks and feels.<\/li><li><b>Experience of meaning<\/b> &#8211; the whole set of meanings we attach to the product. This is how we perceive its usefulness or the status that we might derive from owning it.<\/li><li><b>Emotional experience<\/b> &#8211; feelings and emotions that the product elicits in us customers. This is also where we manifest our expectations and desires for the product.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2df1f7 elementor-widget elementor-widget-text-editor\" data-id=\"c2df1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: transparent;\"><i>Note something interesting<\/i> &#8211; The definition clearly states that product experience begins before customers actually see or use a product.\u00a0<\/span><\/p><div>And that\u2019s how it works.<\/div><div>An ad, a visual, or another type of content can easily elicit aesthetic experience, add meaning to a product, and evoke emotions.<\/div><p>Just think of how the world reacted to this ad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e49c760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e49c760\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f19442e\" data-id=\"f19442e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84ae472 elementor-widget elementor-widget-video\" data-id=\"84ae472\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/b5P3QDm61go&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94dcb0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94dcb0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44d0832\" data-id=\"44d0832\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d194220 elementor-widget elementor-widget-text-editor\" data-id=\"d194220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It practically set the target market on fire. As a result, the product sold extremely well, and, as <a href=\"https:\/\/www.macworld.com\/article\/218460\/the-exceptional-imac-g4-ten-years-later.html\">Macworld noted<\/a>, \u201c<i>it held the consumer desktop torch with style until the launch of the comparatively homely iMac G5 two years later.<\/i>\u201d<\/p><p>And yet, when the ad aired, most customers hadn\u2019t even had a chance to experience it first hand.<\/p><p>Crazy, right?<\/p><p>But such is the power of product experience. It starts before we own a product and has an incredible power to influence our buying decisions.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-802be30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"802be30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb55f7d\" data-id=\"bb55f7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2581aa50 elementor-widget elementor-widget-heading\" data-id=\"2581aa50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The difference between Product Experience (PX) and User Experience (UX)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e31f1bb elementor-widget elementor-widget-text-editor\" data-id=\"e31f1bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As we\u2019re trying to understand what product experience is, I think it\u2019s worth covering its relation with the user experience.\u00a0<\/p><p>Because the two terms are not synonymous.\u00a0<\/p><div><div><ul><li><b>User experience (UX)<\/b>, typically, relates to the experiences a user has with a\u00a0<strong>digital good or service<\/strong>. The term is specific to the software industry. As the jokes goes, only the software industry and drug traffickers use the term \u201cusers\u201d. In contrast, we often refer to <em>all<\/em> experiences customers have with a brand \u2014 from digital touchpoints, to shipping, to support \u2014 as <strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">customer experience (CX).<\/strong><\/strong><p>\u00a0<\/p><\/li><li><b>Product experience (PX)<\/b>, is the experience a person has with a product, no matter if that is a physical product, a hybrid product (part analog, part digital), or a completely digital product. Product experience begins when a person perceives product information for the first time. It could be seeing a product in store but also, checking it out online, through content, visuals, videos, and more. Having said that, product experience will encompass what happens after the purchase as well.<\/li><\/ul><div>\u00a0<\/div><div>Why do I mention this? Well, you must understand how the two differ. It will help you avoid a common misunderstanding where companies work on their UX, whereas, in reality, they strive to improve the product experience. But with the significant difference between the two, they often fail with such an approach.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e284197 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e284197\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e3c06f\" data-id=\"7e3c06f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db9dbe8 elementor-widget elementor-widget-heading\" data-id=\"db9dbe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why DIGITAL Product Experience Matters SO MUCH (And Why It Will Matter Even More)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2037d30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2037d30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86e56af\" data-id=\"86e56af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e577ea8 elementor-widget elementor-widget-text-editor\" data-id=\"e577ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve covered quite a lot of arguments for product experience already.\u00a0<\/p><p>You know that it can affect the buying decision, and because of that, PX can have an enormous effect on your sales.\u00a0<\/p><p>But there\u2019s more. I will even risk stating that soon, product experience, particularly a digital one, will become one of the key drivers behind purchases.\u00a0<\/p><p>Think about it; Our buying behavior is rapidly moving online. We purchase more and more products without actually physically experiencing them first. Instead, we\u2019re exposed to different content assets about it.\u00a0<\/p><p>Here are just a few examples:<\/p><div><div><ul><li>Specialized landing pages provide the world-class experience of a product.\u00a0<\/li><li>Immersive 3D viewers give us an experience of product usage<\/li><li>In-content shopping, product comparison tools, product configurators, and more help us refine our product perception.\u00a0<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8c91c elementor-widget elementor-widget-text-editor\" data-id=\"ed8c91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );\">Those content-driven, digital product experiences are when the moment of a buying decision happens.\u00a0\u00a0<\/span><\/p><div><div><div><div>Here are a couple of other areas that product experiences can drive forward:<\/div><div>\u00a0<\/div><\/div><div><div><ul><li><b>Product adoption \u2013 <\/b>By\u00a0customer data and analyzing user behavior, you can create better content to help onboard new users, and drive product and feature adoption.\u00a0<\/li><li><b>Customer retention \u2013 <\/b>PX\u00a0can also drive customer success. In this case, you can use customer feedback to measure the overall customer experience and discover ways to reduce churn and increase the customer lifetime value.\u00a0<\/li><li><b>Market research and product development<\/b> <b>\u2013<\/b> Once again, product teams can improve their decision-making process to further drive expansion and growth by evaluating product analytics data and customer feedback.<\/li><\/ul><\/div><\/div><div>\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7dc0b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7dc0b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8566924\" data-id=\"8566924\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d3cce3 elementor-widget elementor-widget-heading\" data-id=\"2d3cce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Product Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5956dde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5956dde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70cd960\" data-id=\"70cd960\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aefec90 elementor-widget elementor-widget-text-editor\" data-id=\"aefec90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Earlier, we covered the three elements of a product experience \u2013 aesthetics, meaning, and emotion.<\/p><p>There is another way to categorize product experience, however. This one looks at how the experience happens. And we can establish at least three such ways:<\/p><ul><li><b>Sensory experience<\/b>, which includes our perception of the product through visuals, sounds, and so on. This is the category in which we experience a lot of digital content about a product.<\/li><li><b>Usage experience<\/b> happens when we\u2019re physically exposed to a product and get to see it in action. It is worth noting that this category also refers to digital products like software. Although technically, we do not hold them in our hands, we still experience software and use it.<\/li><li><b>A personalized experience<\/b> that communicates how relevant a product is to our needs. This is when elements such as personalized user onboarding, user experience, activation, and reactivation come into play.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01fc0db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01fc0db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c52bdb9\" data-id=\"c52bdb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25c8aff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25c8aff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a5a83c4\" data-id=\"a5a83c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d5a6dc elementor-widget elementor-widget-heading\" data-id=\"6d5a6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Sensory<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae4097 elementor-widget elementor-widget-text-editor\" data-id=\"cae4097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Perception of the product through our senses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2b133 elementor-widget elementor-widget-text-editor\" data-id=\"0f2b133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focuses on visuals, sounds and other content types to gain attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2afa435\" data-id=\"2afa435\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b34d10d elementor-widget elementor-widget-heading\" data-id=\"b34d10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Usage<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b43780 elementor-widget elementor-widget-text-editor\" data-id=\"9b43780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Actual usage of the product, also software.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc09b7e elementor-widget elementor-widget-text-editor\" data-id=\"dc09b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focuses on experiences resulting from the product in action.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9dcf270\" data-id=\"9dcf270\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c313d8 elementor-widget elementor-widget-heading\" data-id=\"9c313d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Personalization<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d0816 elementor-widget elementor-widget-text-editor\" data-id=\"b3d0816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Relevancy through personalization.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed67f38 elementor-widget elementor-widget-text-editor\" data-id=\"ed67f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focuses on personalizing experiences to drive product success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53b3689 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53b3689\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-638c542\" data-id=\"638c542\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b34905 elementor-widget elementor-widget-heading\" data-id=\"1b34905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who Owns DIGITAL Product Experience?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-169e6ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"169e6ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d11141b\" data-id=\"d11141b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c51f6a0 elementor-widget elementor-widget-text-editor\" data-id=\"c51f6a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If there\u2019s one thing that all we\u2019ve covered so far suggests is this &#8211; Product experience is complex. Certainly, it\u2019s not something that a single department could (or even should) manage.\u00a0<\/p><p>So, who should be involved in the product experience management, then? Well, let\u2019s break it by departments:\u00a0<\/p><div><div><ul><li><b>The product team<\/b>. These people design the product, including various aspects of the user experience.\u00a0<\/li><li><b>Marketing<\/b> &#8211; Most likely, another department that immediately comes to mind, and rightfully so. Marketing generates the content that drives much of today\u2019s product experience, after all.\u00a0<\/li><li><b>Sales teams<\/b> conduct demos and move leads further down the sales funnel. They use product information to do this, expose customers to the product, and also set many of their expectations about it.<\/li><li><b>The support team <\/b>provides much-needed help when customers face challenges with using the product. Their responsiveness and assistance can also affect the post-purchase experience.\u00a0<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f520a4 elementor-widget elementor-widget-image\" data-id=\"7f520a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/01\/ProductExperience_Departments2x-1024x1024.png\" class=\"attachment-large size-large wp-image-16044\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/01\/ProductExperience_Departments2x-1024x1024.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/01\/ProductExperience_Departments2x-300x300.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/01\/ProductExperience_Departments2x-150x150.png 150w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/01\/ProductExperience_Departments2x-768x768.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/01\/ProductExperience_Departments2x-1536x1536.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/01\/ProductExperience_Departments2x-2048x2048.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/01\/ProductExperience_Departments2x-1920x1920.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f0fb19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f0fb19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a43a080\" data-id=\"a43a080\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89370ad elementor-widget elementor-widget-heading\" data-id=\"89370ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create and Manage DIGITAL Product Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4eb22 elementor-widget elementor-widget-text-editor\" data-id=\"9f4eb22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here are a few ideas on how to use the data collected via the three methods above:<\/p><p><b>Content<\/b>. Provide relevant content along all customer touchpoints. By doing so, you can ensure that customers experience the product in many different ways, and at many different stages of their buying experience.\u00a0<\/p><p><b>TIP<\/b>: This is where having a strong <a href=\"https:\/\/www.celum.com\/en\/blog\/content-supply-chain\/\">content supply chain<\/a> comes into play.\u00a0<\/p><p>A content supply chain helps you define and manage the core elements of content production. With it, you can plan, create, manage, and route content to all desired channels. In short, the supply chain helps you ensure that your brand provides a consistent product experience regardless of how a customer comes into contact with your content.\u00a0<\/p><p><b>Analytics<\/b>. Using data to analyze the customer journey to identify user activity. The purpose here is to develop a complete picture of user behavior at different stages of the buying cycle, feature adoption levels, and more.<\/p><p><b>Funnel analysis<\/b> that can reveal how customers experience the product at different stages of their buying journey and product engagement.\u00a0<\/p><p><b>Customer feedback<\/b> reveals what customers think, feel, and want from your product. Use surveys, conduct customer interviews, and continuously review product analytics to understand the customers\u2019 sentiment towards the product.\u00a0<\/p><p><b>Brand Consistency<\/b>. Boosting product experiences by using the same visual assets across the entire marketing and brand communication channels &#8211; both online and in print.<\/p><p><b>Digital Signage<\/b>. Hybrid. Providing your shoppers better experiences in your stores with digital signage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-367606c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"367606c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c766e1\" data-id=\"2c766e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172d752 elementor-widget elementor-widget-heading\" data-id=\"172d752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Scale DIGITAL Product Experience with CELUM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e138e9f elementor-widget elementor-widget-text-editor\" data-id=\"e138e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If there\u2019s one thing that helps drive a better product experience, particularly in today\u2019s multi-channel world, it\u2019s consistency. It\u2019s when customers are exposed to the same brand assets, regardless of the channel, they begin to experience the product the way you intended it.\u00a0<\/p><p>CELUM helps you manage and deploy the right product content at the right time, everywhere. <a href=\"https:\/\/www.celum.com\/en\/get-started\/\">Get started now.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-18717eb e-flex e-con-boxed e-con e-parent\" data-id=\"18717eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b772cc elementor-widget elementor-widget-template\" data-id=\"6b772cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46341\" class=\"elementor elementor-46341\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2969f832 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2969f832\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5301cfbe\" data-id=\"5301cfbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6475334c elementor-widget elementor-widget-image\" data-id=\"6475334c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c6411f2\" data-id=\"2c6411f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39af9372 elementor-widget elementor-widget-text-editor\" data-id=\"39af9372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our free guide, you can find out how effective <strong>Content Supply Chain management<\/strong> works and which strategies will help you optimize your process and achieve better results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d200b4 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"56d200b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product experience is a part of the customer journey that focuses on their experiences with the product before and after the purchase.<\/p>\n","protected":false},"author":13,"featured_media":16034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86],"tags":[],"post_folder":[],"class_list":["post-15454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Product Experience and the Importance of Digital Product Experience Today<\/title>\n<meta name=\"description\" content=\"Discover what product experience is. Learn how digital product experience affects the modern buying journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/product-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Product Experience: The Ultimate Guide\" \/>\n<meta property=\"og:description\" content=\"Discover what product experience is. 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