{"id":19245,"date":"2022-05-25T11:12:26","date_gmt":"2022-05-25T09:12:26","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=19245"},"modified":"2022-08-03T14:01:12","modified_gmt":"2022-08-03T12:01:12","slug":"what-is-marketing-approval-process","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/what-is-marketing-approval-process\/","title":{"rendered":"What is a Marketing Approval Process: How to Set Up Review and Approval Processes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19245\" class=\"elementor elementor-19245\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17253a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17253a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-692574a\" data-id=\"692574a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5354db elementor-widget elementor-widget-text-editor\" data-id=\"a5354db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking to set up a marketing approval process for your organization? Wondering what such a process should look like?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe5000 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"cbe5000\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cbe5000\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__cbe5000\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__cbe5000\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c550415 elementor-widget elementor-widget-text-editor\" data-id=\"c550415\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">It\u2019s one of the biggest challenges in our work, isn\u2019t it? Sometimes there are just too many people involved in the process. No matter what you do, every project seems to drag on forever.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The good news is that the solution is simple. It takes some work to implement it, but it\u2019s well worth the effort.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">What\u2019s that solution? A strong marketing approval process defines how you and everyone involved review each project.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This guide will show you exactly how to set up such a process in your marketing workflow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, let\u2019s take it from the top.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddd5a4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddd5a4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a5393\" data-id=\"e2a5393\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d21645d elementor-widget elementor-widget-heading\" data-id=\"d21645d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Marketing Approval Process?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb7722 elementor-widget elementor-widget-text-editor\" data-id=\"cbb7722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The term &#8211; <\/span><i><span style=\"font-weight: 400\">marketing approval process<\/span><\/i><span style=\"font-weight: 400\"> &#8211; refers to the strategy used to ensure consistency across all marketing assets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The process helps coordinate all stakeholders in any marketing project and ensures that their collaboration runs smoothly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But the marketing approval process goes beyond just overseeing the approvals of various content assets. It becomes a repository that content creators, graphic designers, writers, editors, stakeholders, and even the executive team can use to review the history of asset modifications, sign-offs, feedback, comments, and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In short, it\u2019s the central hub showing everything that\u2019s been happening with a particular content project, from its conception to the final sign-off.\u00a0<\/span><\/p><p><b>But that\u2019s also where companies encounter a major problem with the process.\u00a0<\/b><\/p><p><span style=\"font-weight: 400\">Because you see, you can define the best marketing approval process, but it will fail unless you use the right solution to implement and manage it. <\/span><i><span style=\"font-weight: 400\">(Luckily, more on this and the best solution to use in just a moment.)<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-327919c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"327919c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-625bfed\" data-id=\"625bfed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c088d9 elementor-widget elementor-widget-heading\" data-id=\"9c088d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the elements of a typical marketing approval process?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8eace elementor-widget elementor-widget-text-editor\" data-id=\"6e8eace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><strong>FACT:<\/strong> An <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-approval-workflow\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">approval workflow<\/span><\/a><span style=\"font-weight: 400\"> may seem simple at first. It seems that you\u2019d just need to define who and when should review and sign-off various content assets, and you\u2019re done.<\/span><\/p><p><span style=\"font-weight: 400\">Unfortunately, there\u2019s more to it than this. First of all, you need to identify all stages of the content creation process within your organization.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Here are the most common ones.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But note, you have to define them for your company and perhaps expand the list with additional steps you include in your production process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In general, however, a typical content creation process includes these five stages:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Briefing<\/b><span style=\"font-weight: 400\"> &#8211; This is where relevant stakeholders define the scope of the project,<\/span><\/li><li style=\"font-weight: 400\"><b>Assets collection<\/b><span style=\"font-weight: 400\"> focuses on collecting everything that\u2019s needed to deliver the finished piece of content,<\/span><\/li><li style=\"font-weight: 400\"><b>An initial draft<\/b><span style=\"font-weight: 400\"> that\u2019s nothing else but the first iteration of the completed project,<\/span><\/li><li style=\"font-weight: 400\"><b>Revisions<\/b><span style=\"font-weight: 400\"> of the draft to perfect it, and<\/span><\/li><li style=\"font-weight: 400\"><b>The final draft<\/b> and having the content approved.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44bd8c3 elementor-widget elementor-widget-image\" data-id=\"44bd8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"366\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Approval-Workflow@2x-1-1024x468.png\" class=\"attachment-large size-large wp-image-19986\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Approval-Workflow@2x-1-1024x468.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Approval-Workflow@2x-1-300x137.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Approval-Workflow@2x-1-768x351.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Approval-Workflow@2x-1-1536x702.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Approval-Workflow@2x-1-1920x877.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a177dc3 elementor-widget elementor-widget-text-editor\" data-id=\"a177dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">But why do you need to identify what the process looks like for your company? The answer is simple &#8211; Because each of those stages requires an individual sign-off and approval. This means they become the central points of the entire marketing approval process.\u00a0<\/span><\/p><p><b>NOTE:<\/b><span style=\"font-weight: 400\"> There might be additional review steps for various stages.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">For example, various drafts might require approval from the legal team. You might need to collect feedback and approvals from subject matter experts in the company, an insight from another marketing team, if there is one, or have the content reviewed by the executive team, and so on.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400\">(Needless to say, these are also often the steps that cause delays with project approvals. Identifying and defining processes for them will immediately remove those bottlenecks.)<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03e3601 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03e3601\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-750960e\" data-id=\"750960e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d5d29f elementor-widget elementor-widget-heading\" data-id=\"8d5d29f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Other considerations for defining a marketing approval process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b009101 elementor-widget elementor-widget-text-editor\" data-id=\"b009101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">So far, we\u2019ve defined steps in the content production process and the additional approvals that you might potentially require. To create a solid marketing approval process, you need to also consider the following factors:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All the stakeholders involved in developing the content. The list should also include people who do not create content but participate in the review process, like the executive team, marketing managers, social media managers, legal teams, etc.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Types of content that you produce and individual processes you use to create them.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subject matter experts that you involve in the content creation.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Who has the final approval for each project type.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Typical project timelines.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The content workflow in each stage of the content production.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What software do you use to deliver various elements of the project. Particularly, you need to verify whether the package integrates with the approval process software.)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-423713c elementor-widget elementor-widget-text-editor\" data-id=\"423713c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Now, with all that information at hand, you can build a marketing approval process for your company.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Here\u2019s how to do it.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0104d81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0104d81\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-288cbcc\" data-id=\"288cbcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c429afd elementor-widget elementor-widget-heading\" data-id=\"c429afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Steps to Develop a Solid Marketing Approval Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06cd81d elementor-widget elementor-widget-text-editor\" data-id=\"06cd81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">If you\u2019ve collected all the information above, then most of the heavy lifting is behind you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">To define the approval process, you now need to organize that information to define how and when various stakeholders will be reviewing content at the different stages of its production.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">We recommend you do that in 4 steps.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41862d9 elementor-widget elementor-widget-heading\" data-id=\"41862d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. Identify which stages of the process need review<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb59f9 elementor-widget elementor-widget-text-editor\" data-id=\"9fb59f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Much of the information required to develop this process revolves around content production. You\u2019ve defined all the stages of the content creation process and any additional elements that might affect it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Now, it\u2019s time to use it to define when exactly you need to seek approvals.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">For example, you may need two approvals in the briefing stage:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The first one approves the idea and gives the project the green light.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The other reviews the actual brief and project objectives.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b316a elementor-widget elementor-widget-text-editor\" data-id=\"13b316a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">That said, simpler projects might merge those two stages into one, and so on.\u00a0<\/span><\/p><p><b>TIP:<\/b><span style=\"font-weight: 400\"> You can also split those approvals into internal (i.e., those that only require a review by the content creation team) and external (those that require external stakeholders &#8211; like the executive team &#8211; to approve the content.)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04d52d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04d52d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-584465f\" data-id=\"584465f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f53106 elementor-widget elementor-widget-heading\" data-id=\"6f53106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Identify key reviewers for each stage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef01d6 elementor-widget elementor-widget-text-editor\" data-id=\"aef01d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This is a relatively simple step as you already have a list of every stakeholder. So, in this step, you just need to define who is responsible for approvals, when, and whether they have the final say or not.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">You can do it very simply by marking each reviewer on the list and defining which stage of the process they\u2019re responsible for.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6844542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6844542\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0111e4f\" data-id=\"0111e4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddda736 elementor-widget elementor-widget-heading\" data-id=\"ddda736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. Alight the approval process with key approval stages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-002a6fb elementor-widget elementor-widget-text-editor\" data-id=\"002a6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This is where you bring it all together.\u00a0<\/span><span style=\"font-weight: 400\">You already have the content production process defined and key reviewers selected.\u00a0<\/span><span style=\"font-weight: 400\">Now, you need to merge the two. To do so, simply include each review stage in the content development process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Using our example of the briefing stage above, your new content development process should also define when briefs need to be reviewed and by whom.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">What we also recommend is to create decision checklists. These documents can provide more clarity to reviewers, outlining what they should be looking for when evaluating content at different stages.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Some additional things to consider:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to prioritize projects that occur simultaneously and, therefore, may need reviews at the same time.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content permissions. It\u2019s a good idea to define who can see content at different stages of the development, even if only to reduce the possibility of receiving additional, unsolicited feedback.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Timelines and deadlines for providing approvals. Sometimes projects get held up just because someone failed to provide their feedback on time. But at the same time, unless you\u2019ve defined timeliness, the person might not have been aware that they\u2019re holding the project up. Defining deadlines for feedback will greatly expedite the process and lead to fewer delays.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8f09a elementor-widget elementor-widget-text-editor\" data-id=\"4e8f09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>TIP:<\/b><span style=\"font-weight: 400\"> You can also create feedback reminders in your <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/best-online-proofing-software-list\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">online proofing software<\/span><\/a><span style=\"font-weight: 400\"> to remind reviewers about the deadline.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b06fb elementor-widget elementor-widget-image\" data-id=\"f1b06fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/CELUM-Work-capabilities-2x-2-1024x693.png\" class=\"attachment-large size-large wp-image-19994\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/CELUM-Work-capabilities-2x-2-1024x693.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/CELUM-Work-capabilities-2x-2-300x203.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/CELUM-Work-capabilities-2x-2-768x520.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/CELUM-Work-capabilities-2x-2-1536x1040.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/CELUM-Work-capabilities-2x-2-1920x1299.png 1920w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/CELUM-Work-capabilities-2x-2.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1da92d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1da92d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-517f939\" data-id=\"517f939\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccb21e9 elementor-widget elementor-widget-heading\" data-id=\"ccb21e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Set up online proofing software to manage the process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5828e9 elementor-widget elementor-widget-text-editor\" data-id=\"d5828e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><strong>FACT:<\/strong> Software is one of the process&#8217;s central and most important elements. It\u2019s practically impossible to manage it manually, after all. And so, as the last step, you need to implement a dedicated online proofing solution.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">For example, CELUM, our online proofing platform, delivers all the functionality you need to accelerate content approvals and manage the approval process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">With CELUM, you can:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Set up the entire marketing approval process,\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Collect and manage feedback across the entire content production process,\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use advanced markup tools to annotate different file formats, including images and videos.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use the Kanban board to manage the entire process,\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compare revisions and see the entire change history per file,\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Access all content marketing assets from one centralized location,\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And more. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-993f1b8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"993f1b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c6de18f\" data-id=\"c6de18f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eacde0 elementor-widget elementor-widget-text-editor\" data-id=\"5eacde0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want to streamline your approval process?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-53037d9\" data-id=\"53037d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e2a5ac elementor-widget elementor-widget-text-editor\" data-id=\"6e2a5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Try out CELUM &#8211; the complete review and approval software.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce030de elementor-align-left celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"ce030de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TRY IT OUT FOR FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e29d2c8 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e29d2c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2358481 elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"2358481\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how to set up a marketing review process. Learn how to implement a review and approval process in your organization.<\/p>\n","protected":false},"author":37,"featured_media":19673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"post_folder":[],"class_list":["post-19245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-op"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Marketing Approval Process: How to Set Up Review and Approval Processes<\/title>\n<meta name=\"description\" content=\"Discover how to set up a marketing review process. 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