{"id":19966,"date":"2022-11-14T11:00:40","date_gmt":"2022-11-14T10:00:40","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=19966"},"modified":"2025-05-07T10:24:07","modified_gmt":"2025-05-07T08:24:07","slug":"digital-asset-management-best-practices","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/digital-asset-management-best-practices\/","title":{"rendered":"8 Digital Asset Management Best Practices for 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19966\" class=\"elementor elementor-19966\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-756dee43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756dee43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-763d5950\" data-id=\"763d5950\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19a5c64a elementor-widget elementor-widget-text-editor\" data-id=\"19a5c64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inflation prices hitting companies and consumers, an upcoming possible recession in the first half of the year and now you are still struggling with managing digital content. Or maybe you are looking for digital asset management best practices to help you make the most of your DAM strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33cb9f20 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"33cb9f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__33cb9f20\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__33cb9f20\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__33cb9f20\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757ae16 elementor-widget elementor-widget-text-editor\" data-id=\"757ae16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crazy, isn\u2019t it? According to a study by <\/span><a href=\"https:\/\/blog.3sharecorp.com\/how-to-use-aem-assets\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adobe\/IDC<\/span><\/a><span style=\"font-weight: 400;\">, 85% of creative professionals face more and more pressure to create digital content quickly. 71% of them admit that they need to create ten times more assets to support their organization\u2019s marketing campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But it checks out. We publish more and more content, and the number of channels we have to work with grows at an astonishing rate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">All this means that we also have more and more assets to manage, where the problem begins.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No matter how you do it, keep files on an internal server, or use dedicated <\/span><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital asset management (DAM) software<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019re bound to face challenges with your system.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">CELUM, our product, helps companies organize their brand assets, among other things. And so, below, we decided to share some best practices to follow when you\u2019re implementing a DAM system.<\/span><\/p><p><span style=\"font-weight: 400;\">Before we get to that, let\u2019s cover some basics.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-da91177 e-flex e-con-boxed e-con e-parent\" data-id=\"da91177\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-560d920 elementor-widget elementor-widget-template\" data-id=\"560d920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46331\" class=\"elementor elementor-46331\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf62dfa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf62dfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56174497\" data-id=\"56174497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dcd3f3 elementor-widget elementor-widget-image\" data-id=\"57dcd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f812609\" data-id=\"f812609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e488401 elementor-widget elementor-widget-text-editor\" data-id=\"5e488401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE DAM GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420dee1 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3420dee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b4d37c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b4d37c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25739d80\" data-id=\"25739d80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7218a9 elementor-widget elementor-widget-heading\" data-id=\"1d7218a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Digital Asset Management (DAM)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4624a578 elementor-widget elementor-widget-text-editor\" data-id=\"4624a578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The term &#8211; <\/span><i><span style=\"font-weight: 400\">digital asset management (DAM)<\/span><\/i><span style=\"font-weight: 400\"> &#8211; refers to a system that organizations implement to manage, organize and distribute digital assets from one centralized location.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The core objective of a DAM strategy is to enable organizations to create and manage their content effectively and efficiently.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60bd731 elementor-widget elementor-widget-image\" data-id=\"60bd731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/DAM-1024x701.png\" class=\"attachment-large size-large wp-image-20475\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/DAM-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/DAM-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/DAM-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/DAM-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/DAM-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/DAM-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">CELUM Content<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d05b4e elementor-widget elementor-widget-text-editor\" data-id=\"3d05b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">But wait, what are the digital assets that we\u2019re talking about? What do you actually manage in a digital asset management system?\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Digital assets are all types of content that are stored digitally. So, for example, a file containing a video clip is a digital asset. A physical cut out from a magazine, on the other hand, is not.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The most common digital assets that you encounter in a content production process include:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Photos,<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Videos,<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Audio files,<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Powerpoint presentations and other slide decks,<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MS Office documents,<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Plain-text files,<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Graphics,<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">HTML documents, and<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">PDFs.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5329733 elementor-widget elementor-widget-text-editor\" data-id=\"5329733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>TIP: <\/b><i><span style=\"font-weight: 400;\">Check out our complete guide to <\/span><\/i><a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management\/\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">digital asset management<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to learn more about this strategy.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Amazing as a DAM strategy is, it can cause challenges for companies implementing it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s talk about that now.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a806467 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a806467\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7461b76\" data-id=\"7461b76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61a3b06b elementor-widget elementor-widget-heading\" data-id=\"61a3b06b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges Companies Face with Digital Asset Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41df6f05 elementor-widget elementor-widget-text-editor\" data-id=\"41df6f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The core idea behind having a DAM strategy is to ensure that creative teams can complete projects faster. In the case of DAM, this happens by ensuring that teams spend less time locating the latest version of a file they need and more time on the actual content creation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But here lies some challenges.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aec50f0 elementor-widget elementor-widget-heading\" data-id=\"aec50f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The continuously increasing content production often pushes DAM systems to the limit.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6552119 elementor-widget elementor-widget-text-editor\" data-id=\"6552119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Let\u2019s go back to the data we quoted at the beginning &#8211; 71% of creatives admit to facing producing ten times more content assets than before. That\u2019s an unbelievable increase in demand. What\u2019s more, that demand is only getting bigger and bigger.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This means that creatives create, store, and access many times more digital assets than before.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Let\u2019s face it; unless you\u2019ve envisioned that when setting up your current asset management system, it\u2019s likely that it is bursting at the seams.\u00a0<\/span><\/p><p><b>The result? <\/b><span style=\"font-weight: 400\">Chaos in files, a lack of a system to manage the ever-growing number of assets, and frustration.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e194e6b elementor-widget elementor-widget-heading\" data-id=\"e194e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More asset types can cause a problem too.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6e6228 elementor-widget elementor-widget-text-editor\" data-id=\"f6e6228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Similarly, you might encounter challenges because of the new file formats and types that you need to store, organize, and make available to everyone on the team.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Why do new asset types cause problems with a DAM system? For one, your system might not be set up to store those new types of assets. Or alternatively, you might lack the processes to organize and tag those files to be found easily.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c52172 elementor-widget elementor-widget-heading\" data-id=\"6c52172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Finally, the need to constantly speed up content production might cause challenges with DAM.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eec7a99 elementor-widget elementor-widget-text-editor\" data-id=\"eec7a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Not only do we need to create more content and manage new asset types, but we also need to do it faster than ever.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Most content production cycles are short. We usually don\u2019t have much time to turn an idea into a published video, social media post, or another type of content. This also causes challenges with a DAM system. Storing and organizing new and existing assets under such pressure often results in mistakes, files placed in the wrong places, and so on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Luckily, there are certain DAM best practices that you can employ to overcome the problem, save you time, and improve business processes.<\/span><\/p><p><span style=\"font-weight: 400\">So, without any further ado, here they are.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7074e44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7074e44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5c0953\" data-id=\"f5c0953\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e550d5 elementor-widget elementor-widget-heading\" data-id=\"2e550d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8 Digital Asset Management Best Practices to Future Proof Your Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf2b8e elementor-widget elementor-widget-heading\" data-id=\"cdf2b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. Audit your assets before implementing or improving the DAM strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be198d0 elementor-widget elementor-widget-text-editor\" data-id=\"be198d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">There are two aspects to this best practice, but they help you achieve the same objective: To better understand your assets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">A thorough audit of your assets will help you uncover all the different files you have, all the file formats your organization uses, and how they are used throughout the entire content production process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This is an equally important step if you are only considering DAM implementation or have a DAM system in place already.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">An audit will help you identify potential reasons for challenges with digital asset management and figure out the best way to fix them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This might include optimizing the existing system to manage new file formats better or improving tagging and metadata processes to make files easier to find. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820c55a elementor-widget elementor-widget-heading\" data-id=\"820c55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Leverage roles and permissions to streamline the process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4168ee elementor-widget elementor-widget-text-editor\" data-id=\"c4168ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">DAM is a cross-department strategy. In most cases, at least several different teams work with and manage assets at the same time. This is amazing and helps boost collaboration. But there is a downside to it too. When everyone can access everything, mistakes happen. Files get overridden, misplaced, or mislabelled.<\/span><\/p><p><span style=\"font-weight: 400\">Most DAM platforms allow you to specify roles and permissions, and control who has access to what.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In CELUM, for example, you can specify rights and management access to define who is allowed to see and access specific assets. You can even define roles on a specific metadata level, future-proofing your system in the process.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d6d04 elementor-widget elementor-widget-image\" data-id=\"43d6d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Roles-Responsibilities-1024x701.png\" class=\"attachment-large size-large wp-image-20024\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Roles-Responsibilities-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Roles-Responsibilities-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Roles-Responsibilities-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Roles-Responsibilities-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Roles-Responsibilities-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Roles-Responsibilities-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a7119 elementor-widget elementor-widget-heading\" data-id=\"41a7119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. Use AI, workflows, and automation to eliminate errors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ce6e4 elementor-widget elementor-widget-text-editor\" data-id=\"57ce6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Many DAM challenges arise as a result of simple human errors. All it takes is for someone to misplace a file or forget to tag it correctly after all, and the whole system begins to fall apart.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But unfortunately, mistakes happen. It\u2019s easy to forget about particular metadata when uploading a file. Or name it incorrectly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Luckily, you can automate many digital asset management and content production aspects and reduce the potential for human error.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">CELUM uses artificial intelligence to help organizations streamline many of their DAM processes. Our AI helps companies find similar assets, detect duplicates, and even auto-tag your content assets to ensure that everyone can find them easily.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727893c elementor-widget elementor-widget-image\" data-id=\"727893c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Ai-Capabilities-1024x701.png\" class=\"attachment-large size-large wp-image-20025\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Ai-Capabilities-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Ai-Capabilities-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Ai-Capabilities-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Ai-Capabilities-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Ai-Capabilities-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Ai-Capabilities-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d6154 elementor-widget elementor-widget-text-editor\" data-id=\"32d6154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/automation-software\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Workflows<\/span><\/a><span style=\"font-weight: 400;\">, on the other hand, help streamline creative processes. With the feature, you can enable your team to do more in less time, optimize every step of the creative process, and push the work forward. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0871be3 elementor-widget elementor-widget-image\" data-id=\"0871be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Automated-Approval-Process-1-1024x701.png\" class=\"attachment-large size-large wp-image-20026\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Automated-Approval-Process-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Automated-Approval-Process-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Automated-Approval-Process-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Automated-Approval-Process-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Automated-Approval-Process-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Automated-Approval-Process-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488ea56 elementor-widget elementor-widget-heading\" data-id=\"488ea56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Collaborate on files within the DAM platform<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa18ae7 elementor-widget elementor-widget-text-editor\" data-id=\"fa18ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can approach collaboration in many ways. You can use dedicated communication tools to chat about the project and exchange ideas. You can use <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/best-online-proofing-software-list\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">online proofing software<\/span><\/a><span style=\"font-weight: 400;\"> to collect feedback and gather sign-offs and use a DAM platform to manage assets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But you will achieve the best results if you bring it all together.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Collaborate, comment on files, review drafts, and collect feedback directly on your DAM platform. Here\u2019s why.<\/span><\/p><ul><li style=\"font-weight: 400;\"><b>You\u2019ll deliver projects faster. <\/b><span style=\"font-weight: 400;\">When all project-related data, information, and assets reside in a single location, you waste no time looking for anything. As a result, the work happens and projects get done quickly.<\/span><\/li><li style=\"font-weight: 400;\"><b>Your team will make fewer mistakes.<\/b><span style=\"font-weight: 400;\"> Once again, this will happen because by bringing everything together, you reduce the possibility of things going missing.\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><b>You\u2019ll increase the consistency of your output.<\/b><span style=\"font-weight: 400;\"> Since everything is in the same place, it\u2019s easier to retain the same quality across all different types of projects.<\/span><\/li><li style=\"font-weight: 400;\"><b>Transparency and due diligence.<\/b><span style=\"font-weight: 400;\"> When you use DAM to manage assets and production, you increase the due diligence across departments. Everyone involved knows what their responsibilities are, what tasks they should complete, and when.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3f027 elementor-widget elementor-widget-heading\" data-id=\"ac3f027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#5. Create standards for metadata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e993f60 elementor-widget elementor-widget-text-editor\" data-id=\"e993f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">It goes without saying, metadata is critical in any DAM system. It\u2019s that one factor that can cause your entire asset management strategy to succeed or fail. Why, because when assets are tagged correctly, your teams can find and access them easily.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But make even a simple mistake when defining its metadata and you\u2019ll render the file impossible to find and cause problems with any projects that need it.<\/span><\/p><p><span style=\"font-weight: 400\">To avoid such problems, specify standards for various metadata fields. This can include defining what metadata to specify for various file formats, as well as the language to use when filling in those fields.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This way, you\u2019ll ensure that all metadata is consistent. As a result, teams will not have to use different approaches to locate any asset.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4d362 elementor-widget elementor-widget-image\" data-id=\"8d4d362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/celum\/149157\/149157_2_1-1024x701.png\" class=\"attachment-large size-large wp-image-19974\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/celum\/149157\/149157_2_1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/celum\/149157\/149157_2_1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/celum\/149157\/149157_2_1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/celum\/149157\/149157_2_1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/celum\/149157\/149157_2_1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/celum\/149157\/149157_2_1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78705bf elementor-widget elementor-widget-heading\" data-id=\"78705bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#6. Set up naming conventions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e8ce8 elementor-widget elementor-widget-text-editor\" data-id=\"71e8ce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Your file naming system is another aspect of DAM that can either turn out to be a life-saver for teams or a bottleneck.<\/span><\/p><p><span style=\"font-weight: 400\">Keep the naming convention structured and teams will be able to locate assets quickly. But leave it to everyone to decide how to name a file, and you\u2019ll only let chaos into the system.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Now, your file naming convention will be based on your workflows and the types of content you produce. In general, however, it should focus on ensuring that file names are easy to understand and clearly outline which asset is the latest and more relevant one for the project. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7cb181 elementor-widget elementor-widget-heading\" data-id=\"c7cb181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#7. Perform periodic content audits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6817c elementor-widget elementor-widget-text-editor\" data-id=\"bc6817c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Let\u2019s face it; even if you implement automations, conventions, and workflows, mistakes are still bound to happen. It\u2019s only natural, and even the smartest AI might not catch every duplicate or mislabeled file.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">That\u2019s because DAM is a live system. It grows with every file added to the system, and as a result, mistakes are bound to accumulate over time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Regular content and asset audits will help you identify unnecessary files, fix any errors in metadata, detect and remove duplicates, correct permissions, clean any naming issues, and more.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b1c5f elementor-widget elementor-widget-heading\" data-id=\"83b1c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#8. Manage copyrights within DAM \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff38a0d elementor-widget elementor-widget-text-editor\" data-id=\"ff38a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Not all assets require licensing. But the chances are that your organization will use at least some visuals &#8211; rights-managed stock photos, for example &#8211; or other files that do.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This could lead to potential legal issues if these get accessed and used by other departments or embedded in campaigns you haven\u2019t had rights to use those assets for.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Luckily, many DAM platforms allow for managing copyrights directly from the system.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In CELUM, for example, you can set restrictions to prevent licensed images to be used outside of what you\u2019ve gotten them for. You can also set up expiration dates for licenses, and ensure that the content is only used as intended.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2db83f elementor-widget elementor-widget-image\" data-id=\"b2db83f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Copyrights-1024x701.png\" class=\"attachment-large size-large wp-image-20031\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Copyrights-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Copyrights-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Copyrights-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Copyrights-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Copyrights-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/Copyrights-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b21e5d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b21e5d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-027e47e\" data-id=\"027e47e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c6d985 elementor-widget elementor-widget-heading\" data-id=\"9c6d985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">And there you have it\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d3985 elementor-widget elementor-widget-text-editor\" data-id=\"a6d3985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Eight DAM best practices that will help you take your asset management strategy to a whole new level.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-10412c2 e-flex e-con-boxed e-con e-parent\" data-id=\"10412c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d777d elementor-widget elementor-widget-template\" data-id=\"f2d777d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46332\" class=\"elementor elementor-46332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e878f56 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e878f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ccab00\" data-id=\"7ccab00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1dbdf4 elementor-widget elementor-widget-image\" data-id=\"7f1dbdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1fc8b53c\" data-id=\"1fc8b53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207f394d elementor-widget elementor-widget-text-editor\" data-id=\"207f394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read our <strong>free guide<\/strong> to learn how a Digital Asset Management (DAM) system optimizes the content supply chain to reduce complexity, cost and time to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621eb2b elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5621eb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the best practices for implementing digital asset management strategy. Ideas to take your DAM strategy to a next level.<\/p>\n","protected":false},"author":37,"featured_media":20479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-19966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Digital Asset Management Best Practices for 2023<\/title>\n<meta name=\"description\" content=\"Discover the best practices for implementing digital asset management strategy. 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Ideas to take your DAM strategy to a next level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T10:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T08:24:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/05\/1200x630DAMBlogfeaturedimage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Dimovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Dimovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/digital-asset-management-best-practices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/digital-asset-management-best-practices\\\/\"},\"author\":{\"name\":\"Sara Dimovska\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#\\\/schema\\\/person\\\/52afdcc68de65760da4ec4cd2ef7df6f\"},\"headline\":\"8 Digital Asset Management Best Practices for 2023\",\"datePublished\":\"2022-11-14T10:00:40+00:00\",\"dateModified\":\"2025-05-07T08:24:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/digital-asset-management-best-practices\\\/\"},\"wordCount\":1873,\"publisher\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/digital-asset-management-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/05\\\/1200x630DAMBlogfeaturedimage.jpg\",\"articleSection\":[\"Digital Asset Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/digital-asset-management-best-practices\\\/\",\"url\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/digital-asset-management-best-practices\\\/\",\"name\":\"8 Digital Asset Management Best Practices for 2023\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/digital-asset-management-best-practices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.celum.com\\\/en\\\/blog\\\/digital-asset-management-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.celum.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/05\\\/1200x630DAMBlogfeaturedimage.jpg\",\"datePublished\":\"2022-11-14T10:00:40+00:00\",\"dateModified\":\"2025-05-07T08:24:07+00:00\",\"description\":\"Discover the best practices for implementing digital asset management strategy. 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