{"id":20674,"date":"2022-07-20T11:20:09","date_gmt":"2022-07-20T09:20:09","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=20674"},"modified":"2025-05-06T15:35:53","modified_gmt":"2025-05-06T13:35:53","slug":"content-management-process-explained","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/","title":{"rendered":"What Is a Content Management Process"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20674\" class=\"elementor elementor-20674\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-915c97f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"915c97f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9728db\" data-id=\"b9728db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88aa72 elementor-widget elementor-widget-text-editor\" data-id=\"d88aa72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you wondering how the content management process works? Wondering how to optimize how your organization creates and manages content?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462c1c2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"462c1c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__462c1c2\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__462c1c2\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__462c1c2\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddfba6e elementor-widget elementor-widget-text-editor\" data-id=\"ddfba6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Great content doesn\u2019t happen by accident. If we could review the most successful brands when it comes to content marketing, we\u2019d discover that all this success comes as a result of just one factor &#8211; an amazing process to create and manage content.<\/p><p>The most recent <a href=\"https:\/\/contentmarketinginstitute.com\/2021\/10\/b2b-power-content-marketing-research\/\" target=\"_blank\" rel=\"noopener\">Content Marketing Benchmark report<\/a> from the Content Marketing Institute confirms this. According to the report, 62% of brands that are the most successful with content have a documented strategy and process.<\/p><p>At the same time, only 11% of the least successful companies work to a predefined process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7670e elementor-widget elementor-widget-image\" data-id=\"6d7670e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"167\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Blog-image-for-Content-Management-Process-2-1024x214.png\" class=\"attachment-large size-large wp-image-20951\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Blog-image-for-Content-Management-Process-2-1024x214.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Blog-image-for-Content-Management-Process-2-300x63.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Blog-image-for-Content-Management-Process-2-768x160.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Blog-image-for-Content-Management-Process-2-1536x321.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Blog-image-for-Content-Management-Process-2-2048x428.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Blog-image-for-Content-Management-Process-2-1920x401.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b9cf3 elementor-widget elementor-widget-text-editor\" data-id=\"b2b9cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This guide will help you understand what the content management process is, what it looks like, and how to manage your content strategically.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, let\u2019s do it. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c924845 e-flex e-con-boxed e-con e-parent\" data-id=\"c924845\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2879b37 elementor-widget elementor-widget-template\" data-id=\"2879b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46338\" class=\"elementor elementor-46338\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48170015 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48170015\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-78206a8f\" data-id=\"78206a8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66bdb27f elementor-widget elementor-widget-image\" data-id=\"66bdb27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-78701ef3\" data-id=\"78701ef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a85e064 elementor-widget elementor-widget-text-editor\" data-id=\"7a85e064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE CONTENT SUPPLY CHAIN GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65de5199 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"65de5199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cceb1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cceb1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-908dc42\" data-id=\"908dc42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03f48a3 elementor-widget elementor-widget-heading\" data-id=\"03f48a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Content Management Process?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4feb53b elementor-widget elementor-widget-text-editor\" data-id=\"4feb53b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Content management process defines how your organization creates and manages content. It outlines specifically how things are done, and by whom in the entire content production cycle.<\/span><\/p><p><span style=\"font-weight: 400\">And so, the content management process outlines how you take each content from a new idea to a completed asset, but also, how you store it, update, if necessary, and archive.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">What\u2019s more, the process also defines how you allocate resources like people, technology, and processes to deliver a powerful content strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">At CELUM, we use the Create, Manage, Route methodology to explain the process.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2fc697 elementor-widget elementor-widget-image\" data-id=\"e2fc697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Group-26-Copy-1024x604.png\" class=\"attachment-large size-large wp-image-20945\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Group-26-Copy-1024x604.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Group-26-Copy-300x177.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Group-26-Copy-768x453.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Group-26-Copy-1536x906.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Group-26-Copy.png 1892w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The CELUM Framework<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c4cb9c elementor-widget elementor-widget-text-editor\" data-id=\"9c4cb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <\/span><b>Create<\/b><span style=\"font-weight: 400\"> part focuses on planning and delivering the perfect content for any point of the customer journey.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the <\/span><b>Manage<\/b><span style=\"font-weight: 400\"> stage you manage content end-to-end to fully utilize your marketing assets across all digital touchpoints.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finally, the <\/span><b>Route<\/b><span style=\"font-weight: 400\"> stage is all about overseeing the delivery of the content to relevant channels to fuel your sales and marketing strategies.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ce9d6d elementor-widget elementor-widget-image\" data-id=\"6ce9d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"485\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Artboard-4-2-1024x621.png\" class=\"attachment-large size-large wp-image-20944\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Artboard-4-2-1024x621.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Artboard-4-2-300x182.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Artboard-4-2-768x466.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Artboard-4-2-1536x932.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Artboard-4-2.png 1841w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a25f45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a25f45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89a762e\" data-id=\"89a762e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e72ffe0 elementor-widget elementor-widget-heading\" data-id=\"e72ffe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The difference between content management, content strategy, and content governance.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a66782 elementor-widget elementor-widget-text-editor\" data-id=\"7a66782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ve all three terms in this guide already, and let\u2019s be honest, they look so similar that it\u2019s easy to consider them the same thing. They\u2019re not.<\/p><p>We\u2019ve already discussed that <strong>content management<\/strong> defines how content production is done in your company.<\/p><p><strong>Content strategy<\/strong>, on the other hand, outlines how you are going to meet the audience\u2019s needs with content. For that reason, the strategy focuses on what you need to publish, what goals you want to achieve with content, and so on.<\/p><p><a href=\"https:\/\/www.celum.com\/en\/blog\/content-governance\/\" target=\"_blank\" rel=\"noopener\"><b>Content governance<\/b><\/a>\u00a0however, is a system of organizing the entire content production process, from goals and objectives, project management processes, to all steps and tasks required to complete it. It covers everything from content creation to content management, to content routing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77e10e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77e10e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d3f40f\" data-id=\"1d3f40f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5137767 elementor-widget elementor-widget-heading\" data-id=\"5137767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What a Typical Content Production Process Looks Like<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6474825 elementor-widget elementor-widget-text-editor\" data-id=\"6474825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Look at the three definitions again, particularly what we\u2019ve said about content management. It\u2019s clear that it includes elements of content production and management. So, let\u2019s review how the production process happens, typically.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Before we go any further, though, please note that we\u2019re only covering the most common elements of the production process. Your organization might follow a different process. It might include some of the elements we\u2019ve listed below, but it might also require additional steps.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This is perfectly natural, of course. Each organization is different, and will require a different process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Overall, however, you can expect to see the following elements in a typical <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-content-production-process\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">content production process<\/span><\/a><span style=\"font-weight: 400\">:\u00a0<\/span><\/p><ol><li><span style=\"font-weight: 400\">Project ideation<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Briefing and planning<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Collecting and organizing<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Task planning with deadlines, due dates, and milestones<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content production workflow<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reviews, feedback, and revisions<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Final signoff<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Archiving and storing the asset<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Routing<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef3af0 elementor-widget elementor-widget-text-editor\" data-id=\"eef3af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Note that all these steps fit into the &#8220;Create &#8211; Manage &#8211; Route&#8221; framework we\u2019ve discussed above:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The first seven elements form the Create part. At this stage, the asset gets planned and created.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Element #8 relates to the Manage stage. That\u2019s when you decide where you\u2019re going to store your finished asset, upload it to that location, tag and organize with metadata, and more.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finally, the process concludes with a stage at which the finished content gets routed to its final destination. It could be the website, social media campaign, or any other channel where you plan to publish it.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb3d42 elementor-widget elementor-widget-text-editor\" data-id=\"2fb3d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lass uns also \u00fcber diese beiden Elemente n\u00e4her sprechen.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a552622 e-flex e-con-boxed e-con e-parent\" data-id=\"a552622\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e413026 elementor-widget elementor-widget-template\" data-id=\"e413026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46331\" class=\"elementor elementor-46331\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf62dfa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf62dfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56174497\" data-id=\"56174497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dcd3f3 elementor-widget elementor-widget-image\" data-id=\"57dcd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f812609\" data-id=\"f812609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e488401 elementor-widget elementor-widget-text-editor\" data-id=\"5e488401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE DAM GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420dee1 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3420dee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de91db3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de91db3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58c846f\" data-id=\"58c846f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ab851d elementor-widget elementor-widget-heading\" data-id=\"6ab851d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Manage Content Strategically\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26caba4 elementor-widget elementor-widget-text-editor\" data-id=\"26caba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We\u2019ve covered quite a lot of information about managing content in this guide already. You know what content management is, and the elements of a typical content production, for example.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">What we need to discuss now is how to create a content organization and management system for your organization.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Let\u2019s start with what you need &#8211; Content management tools.<\/span><\/p><p><span style=\"font-weight: 400\">To manage content properly, you will need:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d42d079 elementor-widget elementor-widget-text-editor\" data-id=\"d42d079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>#1. A content hub to store media files and assets<\/b><\/p><p><span style=\"font-weight: 400\">A DAM (digital asset management) system will help you organize all assets and media files you use when creating content &#8211; brief documents, style guidelines, visual assets, brand assets, text files, images to videos and more.<\/span><\/p><p><span style=\"font-weight: 400\">With a solid DAM software, your content creators and everyone involved in editing and publishing of your assets will have easy access to whatever files they need to complete their tasks.\u00a0<\/span><\/p><p><b>TIP: <\/b><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">CELUM<\/span><\/a><span style=\"font-weight: 400\"> (<\/span><i><span style=\"font-weight: 400\">disclaimer: this is our tool<\/span><\/i><span style=\"font-weight: 400\">) lets you store all assets you need to produce great content. With CELUM, you can organize all files, and add context with metadata, assign tags, and more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6caead0 elementor-widget elementor-widget-image\" data-id=\"6caead0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Different-content-different-data-1-1024x701.png\" class=\"attachment-large size-large wp-image-20946\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Different-content-different-data-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Different-content-different-data-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Different-content-different-data-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Different-content-different-data-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Different-content-different-data-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Different-content-different-data-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d3ff7 elementor-widget elementor-widget-text-editor\" data-id=\"73d3ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\" target=\"_blank\" rel=\"noopener\"><b>Learn more about how CELUM helps brands manage digital assets.\u00a0<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d739a5 elementor-widget elementor-widget-text-editor\" data-id=\"7d739a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>#2. A project management system to organize the work<\/b><\/p><p><span style=\"font-weight: 400\">This tool will help your teams collaborate on projects, and allow you to collect and process feedback easily.\u00a0<\/span><\/p><p><b>TIP:<\/b><span style=\"font-weight: 400\"> We\u2019ve compiled a list of <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/best-content-collaboration-platforms-and-tools\/\" target=\"_blank\" rel=\"noopener\"><b>the best content collaboration platforms on the market today <\/b><\/a><span style=\"font-weight: 400\">here.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbc74c elementor-widget elementor-widget-image\" data-id=\"2bbc74c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/CELUM-Work-1024x701.png\" class=\"attachment-large size-large wp-image-20939\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/CELUM-Work-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/CELUM-Work-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/CELUM-Work-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/CELUM-Work-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/CELUM-Work-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/CELUM-Work-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9543817 elementor-widget elementor-widget-text-editor\" data-id=\"9543817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">And here\u2019s how to use those tools to manage content:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73502c5 elementor-widget elementor-widget-heading\" data-id=\"73502c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. Specify processes and workflows to organize media assets\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225e54e elementor-widget elementor-widget-text-editor\" data-id=\"225e54e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Most content you produce requires several media assets. These could range from simple visuals like the company\u2019s logo and other brand elements, to videos, audio recordings, and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">A content hub (or DAM software) will allow you to manage thousands of files at ease.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">However, for it to work, you need to first define standards, workflows, and processes for managing content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Take file naming, for example. Without conventions, your files might end up labeled with names that only their creators can understand. As a result, others will struggle to find those files or identify recent revisions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">A defined tagging system will help you organize assets logically. Metadata will make them easier to find, and so on.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db6387 elementor-widget elementor-widget-heading\" data-id=\"8db6387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Set up a production workflow to keep the production process in check\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8eace elementor-widget elementor-widget-text-editor\" data-id=\"0d8eace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Let\u2019s not beat around the bush &#8211; You may have the best production process ever. But it will mean nothing unless project managers use it to organize their teams\u2019 work.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Dedicated content collaboration software like CELUM allows you to <\/span><a href=\"https:\/\/www.celum.com\/en\/automation-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">create workflows<\/span><\/a><span style=\"font-weight: 400\"> for all the common project types. These workflows can define how the work should happen in each project.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Project managers and owners, in turn, can use those workflows to create their projects, ensuring that everyone always follows the same predefined process.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c4ef4 elementor-widget elementor-widget-image\" data-id=\"96c4ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-1024x701.png\" class=\"attachment-large size-large wp-image-20941\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Process-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89cf77b elementor-widget elementor-widget-heading\" data-id=\"89cf77b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. Specify roles and responsibilities to ensure accountability\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc4d88 elementor-widget elementor-widget-text-editor\" data-id=\"0dc4d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">You know, it\u2019s true. When everyone knows what they need to do and when, work happens.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But there is another side to this &#8211; Roles and responsibilities make everyone accountable for their elements of a project.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">With roles, responsibilities, and deadlines, tracking everyone\u2019s input is easy. So is finding potential bottlenecks or problems with the process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This is also where workflows will help you ensure that everyone does what they need to do.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Your workflows will define roles and responsibilities, after all, and ensure that no task gets skipped because it wasn\u2019t assigned to anyone.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b580c elementor-widget elementor-widget-image\" data-id=\"25b580c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Roles-Responsibilities-1024x701.png\" class=\"attachment-large size-large wp-image-20845\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Roles-Responsibilities-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Roles-Responsibilities-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Roles-Responsibilities-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Roles-Responsibilities-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Roles-Responsibilities-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Roles-Responsibilities-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f81bc4 elementor-widget elementor-widget-heading\" data-id=\"1f81bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Streamline feedback and reviews\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e53a72 elementor-widget elementor-widget-text-editor\" data-id=\"8e53a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The review and approval process is one of the most problematic elements of content management. Many of our clients cite this as their most challenging part of the process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">For many of them, the review stage is when projects get held up. Others report that feedback is never acted on, and many important comments get lost in endless email chains.<\/span><\/p><p><span style=\"font-weight: 400\">Luckily, the solution to this problem is simple &#8211; Implementing an online proofing tool that allows you to streamline and centralize the entire <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-marketing-approval-process\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">review and approval process<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">An online proofing tool will help you:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Make decisions faster. Online proofing tools eliminate those tedious back and forth conversations over email. With all feedback centralized in one place, they make it easier to discuss projects, collect feedback, and focus on getting things done.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Manage assets, drafts, and revisions better. With proofing tools, you no longer waste time locating the latest versions of assets. Instead, everything is in one place, easily accessible to everyone.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Speed up project delivery. Streamline review processes mean that work gets done faster. Simply.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And finally, reduce project costs by eliminating mistakes and held-ups. Centralized communication and feedback result in fewer errors, delays, and reworks. This improves not only the quality of your content but also significantly drops production costs.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e6a0211 e-flex e-con-boxed e-con e-parent\" data-id=\"e6a0211\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1ec58 elementor-widget elementor-widget-template\" data-id=\"5a1ec58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46341\" class=\"elementor elementor-46341\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2969f832 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2969f832\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5301cfbe\" data-id=\"5301cfbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6475334c elementor-widget elementor-widget-image\" data-id=\"6475334c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c6411f2\" data-id=\"2c6411f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39af9372 elementor-widget elementor-widget-text-editor\" data-id=\"39af9372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our free guide, you can find out how effective <strong>Content Supply Chain management<\/strong> works and which strategies will help you optimize your process and achieve better results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d200b4 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"56d200b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover what is a content management process. Learn how a typical content management workflow works.<\/p>\n","protected":false},"author":37,"featured_media":20791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-20674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is a Content Management Process<\/title>\n<meta name=\"description\" content=\"Discover what is a content management process. 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Learn how a typical content management workflow works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-20T09:20:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T13:35:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/ContentManagementProcessWorkflow-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Dimovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Dimovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/\"},\"author\":{\"name\":\"Sara Dimovska\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/52afdcc68de65760da4ec4cd2ef7df6f\"},\"headline\":\"What Is a Content Management Process\",\"datePublished\":\"2022-07-20T09:20:09+00:00\",\"dateModified\":\"2025-05-06T13:35:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/\"},\"wordCount\":1504,\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/ContentManagementProcessWorkflow-1.png\",\"articleSection\":[\"Content Workflows\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/\",\"url\":\"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/\",\"name\":\"What Is a Content Management Process\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/content-management-process-explained\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/ContentManagementProcessWorkflow-1.png\",\"datePublished\":\"2022-07-20T09:20:09+00:00\",\"dateModified\":\"2025-05-06T13:35:53+00:00\",\"description\":\"Discover what is a content management process. 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