{"id":20695,"date":"2022-07-06T15:08:42","date_gmt":"2022-07-06T13:08:42","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=20695"},"modified":"2022-07-06T15:08:42","modified_gmt":"2022-07-06T13:08:42","slug":"how-to-set-up-a-content-review-process","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/how-to-set-up-a-content-review-process\/","title":{"rendered":"How to Set up a Content Review Process"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20695\" class=\"elementor elementor-20695\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9788635 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9788635\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df266c8\" data-id=\"df266c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d9b4ce elementor-widget elementor-widget-text-editor\" data-id=\"3d9b4ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you frustrated by the endless content feedback loop? Wondering how to set up a content review process that would help reduce the time you wait for approvals?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5e42b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"bd5e42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bd5e42b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bd5e42b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__bd5e42b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c50ff48 elementor-widget elementor-widget-text-editor\" data-id=\"c50ff48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">I bet this happens all the time for you too &#8211; You\u2019re always excited at first about every new content project landing on your lap. But then, you quickly realize that it will mean another never-ending cycle of reviews, chasing feedback, and waiting impatiently for sign-offs.<\/span><\/p><p><span style=\"font-weight: 400\">Ugh\u2026<\/span><\/p><p><span style=\"font-weight: 400\">The good news &#8211; Well, it doesn\u2019t have to be like that. In fact, it shouldn\u2019t. But to break that cycle, you need to establish a strict content review process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Another good news &#8211; You\u2019ll find out exactly how to do it in this article.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, let\u2019s take it from the top.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed9e3e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed9e3e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afb892a\" data-id=\"afb892a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-098f569 elementor-widget elementor-widget-heading\" data-id=\"098f569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Content Review Process?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95c68d elementor-widget elementor-widget-text-editor\" data-id=\"c95c68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The easiest way to explain the content review process is as <\/span><i><span style=\"font-weight: 400\">a set of steps that help you get any draft or piece of content &#8211; a blog post, visual file, video, etc. &#8211;\u00a0 approved and signed off.\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400\">I like to think of it as the company\u2019s standard for who should be involved in reviews, what they should review, and when to get work done on time and to the brief.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">However, there is more to it than that.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">For one, the content review process also helps you ensure the quality, accuracy, and relevancy of every content asset. And on top of that, the process ensures that all content your organization produces is in line with its editorial guidelines, and fits the overall content strategy of the company.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Furthermore, the process defines which content team members are responsible for providing feedback, and who has the authority to consider a particular stage of the process as completed.<\/span><\/p><p><b>In short, the <\/b><a href=\"https:\/\/www.celum.com\/en\/blog\/content-approval-workflow\/\" target=\"_blank\" rel=\"noopener\"><b>approval process<\/b><\/a><b> is your strategy to ensure that the content you produce is always of the highest quality and on-target.\u00a0<\/b><\/p><p><span style=\"font-weight: 400\">For that reason, the process must cover several aspects of the typical content production process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In fact, it is a common misconception that the review process focuses on approving the final draft. It does not. Instead, the process runs in parallel with the production, with reviews and approvals happening at different stages &#8211; from ideas and briefs to various drafts, revisions, and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The most common stages of the content review process include:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Brief revisions<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Draft review and feedback<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Revisions review and approval<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Final draft approval.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03a169 elementor-widget elementor-widget-text-editor\" data-id=\"f03a169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Having said that, there could be more. That\u2019s because the process largely depends on the content production process in your organization, and the type of content assets you create.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad4b8db elementor-widget elementor-widget-image\" data-id=\"ad4b8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-1024x701.png\" class=\"attachment-large size-large wp-image-20776\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">An example of a content review process set up in CELUM, an online proofing platform that helps streamline content approvals.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2346150 elementor-widget elementor-widget-text-editor\" data-id=\"2346150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Before I show you how to define such a process, let\u2019s go a bit deeper into why the review and approval process is an absolute necessity for any brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae32f89 elementor-widget elementor-widget-heading\" data-id=\"ae32f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why create a content review process\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885a699 elementor-widget elementor-widget-text-editor\" data-id=\"885a699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We\u2019ve covered some of the benefits of having a solid content review and approval process already.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But there are far more reasons why you should consider creating it. Here are some of the most important ones:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Much faster and more efficient content production. <\/b><span style=\"font-weight: 400\">As brands, we have to produce more and more content every month. And needless to say, it\u2019s hard to keep it going smoothly without a clearly defined process for collecting feedback and getting approvals.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>The process also saves you time. <\/b><span style=\"font-weight: 400\">As you\u2019ll see shortly, the content review process allows you to spot and eliminate all the major bottlenecks in the production process and get things moving smoothly.<\/span><\/li><li style=\"font-weight: 400\"><b>The content review process ensures quality. <\/b><span style=\"font-weight: 400\">This goes without saying &#8211; It\u2019s much easier to ensure that all content is of the highest standard with a clearly defined feedback process.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The process also <\/span><b>helps maintain consistency<\/b><span style=\"font-weight: 400\"> across all marketing collateral.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What\u2019s more, a solid process will also <\/span><b>help you spot any errors and inconsistencies <\/b><span style=\"font-weight: 400\">before publication.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Finally, the process <\/span><b>ensures a complete alignment with the company\u2019s overall marketing strategy and brand positioning<\/b><span style=\"font-weight: 400\">. This happens because all assets go through a standardized review process, which means that the right people get to evaluate relevant aspects of each content asset.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26eef35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26eef35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33a4662\" data-id=\"33a4662\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f8fc6 elementor-widget elementor-widget-heading\" data-id=\"23f8fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Define a Content Review Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-923dbe6 elementor-widget elementor-widget-text-editor\" data-id=\"923dbe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Below is a framework you can use to define and establish a content review process for your company.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd7d8d elementor-widget elementor-widget-heading\" data-id=\"dcd7d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1. Define who should be involved in the review process\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1735443 elementor-widget elementor-widget-text-editor\" data-id=\"1735443\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Let\u2019s start by making something clear &#8211; Not everyone involved in the content creation process needs to review drafts. There is no need for input from content creators, for example. These people produce the content, after all. The review process should focus on providing feedback on their work, and so, they should be the recipients of the feedback.<\/span><\/p><p><span style=\"font-weight: 400\">At the same time, there might be team members in other departments who absolutely must have a say in a project. The legal team, for example, might need to review final drafts to ensure that there is no risk of litigation. Similarly, the CMO might not be involved in the project throughout the production cycle. But they might want to review the final product to ensure consistency with their marketing vision.<\/span><\/p><p><span style=\"font-weight: 400\">So, as the first step, define who should review the content at its various iterations. For example, some team members who might need to review the content include:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Marketing managers<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subject matter experts if they\u2019re involved in the particular project<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Editors<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Project managers<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content managers<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6af29 elementor-widget elementor-widget-text-editor\" data-id=\"7a6af29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">As mentioned above, the list might also include the legal team if you create assets that require their input or signoff, executives who want to see the status of projects, and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Finally, you need to also designate one person who would be responsible for completing the process. This person would have the authority to provide the final sign-off and move the project from production to publication.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be521c elementor-widget elementor-widget-heading\" data-id=\"1be521c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2. Create checklists to assist reviewers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f33aeab elementor-widget elementor-widget-text-editor\" data-id=\"f33aeab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Content feedback should focus on more than the person\u2019s impressions about the project. In fact, the person\u2019s impressions should play the least role in the process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Since each asset will go through several people, each of them should have clear guidelines for reviewing that align with their role.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">For example:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An editor should be reviewing the asset against various content-related factors like quality of writing, tone of voice, style, alignment with the company\u2019s brand guidelines, etc.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A subject matter expert should check the accuracy of the information relating to their field of expertise.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A marketing manager would pay attention to how well the asset fits within the overall strategy, and whether the draft meets the brief requirements, and so on.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6414209 elementor-widget elementor-widget-text-editor\" data-id=\"6414209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">But it is your role to ensure that everyone involved in the review process focuses on factors that relate to their role, and provides meaningful feedback.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">One of the simplest ways to achieve it is by creating checklists that assist reviewers in their tasks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Such checklists can be as simple as a collection of questions that help the person evaluate content against certain criteria. For example, a checklist for a marketing manager could require them to assess whether the content:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meets the brief requirements<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Follows brand and editorial guidelines<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fits the objectives of a particular marketing campaign it belongs to, etc.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961a74b elementor-widget elementor-widget-text-editor\" data-id=\"961a74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">An editor, on the other hand, may need to review the content to ensure that:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">There are no typos or grammatical errors in the content<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All facts and data are correctly attributed<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Images are relevant and align with the content, etc.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6d247 elementor-widget elementor-widget-text-editor\" data-id=\"ee6d247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">An SEO consultant might review the content to ensure that the content:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Targets the right keyword, as per the SEO brief<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Follows all the on-page optimization best practices to ensure search engine visibility<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Interlinks with other relevant assets on the site,\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Includes semantic keywords specified in the brief, etc.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca85174 elementor-widget elementor-widget-text-editor\" data-id=\"ca85174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>TIP: <\/b><span style=\"font-weight: 400\">To make the review process more actionable, set up review outcomes for every item on the list.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">You can simply ask reviewers to grade each factor against three criteria:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pass<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Needs revision (the reviewer could provide feedback here, detailing what to revise)<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Failed<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a65036 elementor-widget elementor-widget-text-editor\" data-id=\"5a65036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Even such a simple system would help bring structure to the process, and provide feedback that can be quickly acted upon.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529bfa8 elementor-widget elementor-widget-heading\" data-id=\"529bfa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3. Set timelines and due dates for providing feedback\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afebec2 elementor-widget elementor-widget-text-editor\" data-id=\"afebec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This is an incredibly crucial step in the process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">You see &#8211; Unless you provide clear timelines for providing feedback, you might end up waiting forever to hear back from reviewers. People like to procrastinate on tasks unless they are important. So, unless you add some urgency to the task, your reviewers might end up putting completing it off forever.<\/span><\/p><p><span style=\"font-weight: 400\">Having specific due dates for each stage of the review process will help keep the process moving forward.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Naturally, it\u2019s almost impossible to specify a review due date when you\u2019re only setting the project up in your project management system. You cannot know when exactly the draft will be ready. Sure, you might set up a due date for a particular stage but even then, it\u2019s hard to predict the exact timeline.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">What you can do, though is define timelines for review. For example, define that reviewers have three days to evaluate each stage of the project. This way, you can quickly calculate the review due date from the moment when you receive a draft of the revision.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c60e055 elementor-widget elementor-widget-heading\" data-id=\"c60e055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4. Set up the process as a workflow in your online proofing software\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c2a26 elementor-widget elementor-widget-text-editor\" data-id=\"32c2a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The first three steps above focused on defining the process. This step, however, is all about helping you execute the process for every project.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">You see, one of the biggest challenges with review processes is not defining who needs to evaluate what, etc. It\u2019s ensuring that everyone follows the process and completes their tasks on time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This is quite easy to do when you have one or two projects running in parallel. But it\u2019s practically impossible to do without using relevant tools at a typical content production level today.<\/span><\/p><p><span style=\"font-weight: 400\">Enter <\/span><a href=\"https:\/\/www.celum.com\/en\/online-proofing-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">online proofing tools<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.celum.com\/en\/online-proofing-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Online proofing software<\/span><\/a><span style=\"font-weight: 400\"> helps centralize the content review process and facilitates feedback and approvals.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290fe33 elementor-widget elementor-widget-image\" data-id=\"290fe33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-1024x701.png\" class=\"attachment-large size-large wp-image-20777\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Custom review process workflow set up in CELUM - an online proofing tool.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee23a0f elementor-widget elementor-widget-text-editor\" data-id=\"ee23a0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">With such tools, you can:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure that the process gets followed for every project.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Teams have the tools to provide feedback in-context.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">All feedback is in one place, making it easy to act on it and move projects towards completion faster.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbd338 elementor-widget elementor-widget-image\" data-id=\"5fbd338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Formal-review-decision-1-1024x701.png\" class=\"attachment-large size-large wp-image-20778\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Formal-review-decision-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Formal-review-decision-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Formal-review-decision-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Formal-review-decision-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Formal-review-decision-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Formal-review-decision-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">An example of in-context feedback annotation on a visual content asset.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c7261 elementor-widget elementor-widget-text-editor\" data-id=\"b0c7261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">So, as the last step, set up your process in an online proofing tool and invite everyone involved to collaborate on the project there.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Meet CELUM (disclaimer, this is our tool), the complete suite of online proofing and review tools<\/span><\/p><p><span style=\"font-weight: 400\">CELUM helps creative teams accelerate their projects by improving how they collect feedback, reviews, and approvals.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">CELUM boosts your review process by streamlining:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Feedback. <\/b><span style=\"font-weight: 400\">CELUM allows you to provide feedback on any file type, including videos. You can annotate images, video clips, audio files, and any other common file format.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Collaboration.<\/b><span style=\"font-weight: 400\"> With CELUM, everyone involved in a project \u2013 be it an in-house creative team or an external vendor \u2013 can collaborate and get things done easily. That\u2019s because, with CELUM, you can set advanced roles and responsibilities and also use Robots to automate many tedious management tasks.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Proofing workflows<\/b><span style=\"font-weight: 400\">. The tool features robust templating capabilities allowing you to create <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/better-workflows-for-dam\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">workflows<\/span><\/a><span style=\"font-weight: 400\"> for different project types. This way, you can ensure consistency and quality for every project.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Revision history. <\/b><span style=\"font-weight: 400\">CELUM gives you access to a complete revisions history to compare different versions of files and monitor how projects evolve.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Workflow management.<\/b><span style=\"font-weight: 400\"> Finally, with CELUM, you can manage all tasks, files, and people in one place and automate your workflow with robots.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81b7110 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81b7110\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-493beef\" data-id=\"493beef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-201a9fd elementor-widget elementor-widget-text-editor\" data-id=\"201a9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking to improve your content review process?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1a78aae\" data-id=\"1a78aae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0770d67 elementor-widget elementor-widget-text-editor\" data-id=\"0770d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>See how CELUM can help you manage content production.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfcf3fa elementor-align-left celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"cfcf3fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up for free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b80b56 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7b80b56\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74cdcd8 elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"74cdcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how to create a content review process and streamline feedback and approvals to get content done faster.<\/p>\n","protected":false},"author":37,"featured_media":20755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7,9],"tags":[],"post_folder":[],"class_list":["post-20695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wa","category-op"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Set up a Content Review Process<\/title>\n<meta name=\"description\" content=\"Discover 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