{"id":20849,"date":"2022-08-03T11:09:03","date_gmt":"2022-08-03T09:09:03","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=20849"},"modified":"2025-05-06T15:09:06","modified_gmt":"2025-05-06T13:09:06","slug":"5-steps-for-creating-a-perfect-social-media-content-workflow","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/","title":{"rendered":"5 Steps for Creating a Perfect Social Media Content Workflow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20849\" class=\"elementor elementor-20849\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-323931c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"323931c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be0d314\" data-id=\"be0d314\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a3c574 elementor-widget elementor-widget-text-editor\" data-id=\"2a3c574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want to improve your social media game? Looking for advice on creating a perfect social media content workflow to make it happen?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1011b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"4c1011b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4c1011b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4c1011b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__4c1011b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-873fe5c elementor-widget elementor-widget-text-editor\" data-id=\"873fe5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><strong>FACT:<\/strong> Managing social media content has never been easy. But over the last couple of years, with the rise of many new networks, media formats, and strategies, the whole thing has become almost impossible to oversee.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">And yet, we have no choice but to do it. We can\u2019t ignore social media. Even academic scholars admit that social media is the most common marketing tactic for B2B businesses. According to <\/span><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s10796-021-10106-y\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">this research<\/span><\/a><span style=\"font-weight: 400\">, for example, 83% of companies use social media to connect with and reach new customers. And 50% of them admit that social media has improved their marketing and customer experience.<\/span><\/p><p><span style=\"font-weight: 400\">So, how do you do it? How do you manage the social media presence, plan, schedule, and publish high-quality content on time across all those networks, and track the results?\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Well, that\u2019s what you\u2019ll find out in this post. You\u2019ll learn how to create a social media content workflow and get better results from your social media marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, let\u2019s take it from the top.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8f0afb1 e-flex e-con-boxed e-con e-parent\" data-id=\"8f0afb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d6463 elementor-widget elementor-widget-template\" data-id=\"a1d6463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46331\" class=\"elementor elementor-46331\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf62dfa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf62dfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56174497\" data-id=\"56174497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dcd3f3 elementor-widget elementor-widget-image\" data-id=\"57dcd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f812609\" data-id=\"f812609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e488401 elementor-widget elementor-widget-text-editor\" data-id=\"5e488401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE DAM GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420dee1 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3420dee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bd6cf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bd6cf3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6978dee\" data-id=\"6978dee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-736b626 elementor-widget elementor-widget-heading\" data-id=\"736b626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Social Media Content Workflow?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d3c61 elementor-widget elementor-widget-text-editor\" data-id=\"13d3c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The term &#8211; <\/span><i><span style=\"font-weight: 400\">social media content workflow<\/span><\/i><span style=\"font-weight: 400\"> &#8211; refers to a system defining how you and the entire social media team create, schedule, publish, and track social media posts fast and without errors.<\/span><\/p><p><span style=\"font-weight: 400\">In short, the workflow defines your social media publishing process from start to finish. With it, your team members can deliver successful content across multiple social media channels consistently and efficiently.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But as you\u2019ll see shortly, for it to work, the process must define almost every aspect of the content strategy &#8211; From roles and responsibilities, quality standards to all steps necessary to turn an idea into a published piece of content that drives your brand forward.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe3f3ea elementor-widget elementor-widget-image\" data-id=\"fe3f3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-1024x701.png\" class=\"attachment-large size-large wp-image-21385\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Task-Management-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bebc03b elementor-widget elementor-widget-text-editor\" data-id=\"bebc03b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">But great as it sounds, do you really need the workflow? Is it worth it for you to invest time and effort into creating it?<\/span><\/p><p><span style=\"font-weight: 400\">Let\u2019s take a look.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f4adb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f4adb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e3d0f6\" data-id=\"4e3d0f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d7caef elementor-widget elementor-widget-heading\" data-id=\"6d7caef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of creating a social media content workflow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4874dcd elementor-widget elementor-widget-text-editor\" data-id=\"4874dcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We\u2019ve already mentioned some of the benefits of having a workflow to manage social media content &#8211; greater productivity, for example.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But there is much more to it, and here are other benefits you can experience after launching the workflow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcff783 elementor-widget elementor-widget-heading\" data-id=\"bcff783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. Incredible efficiency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbf17a elementor-widget elementor-widget-text-editor\" data-id=\"4cbf17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">You don\u2019t need a defined process to manage social media publishing, but only if you occasionally create such content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">However, if your brand is serious about social media and publishes many assets across various social media platforms, it\u2019s a completely different story, isn\u2019t it?\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Suddenly, with such an intense production, just sending an email to designers asking for a particular image won\u2019t cut it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The request will, most likely, get buried among other emails and ignored until it\u2019s already too late.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">With a system and tools to manage the process, everyone will work efficiently, getting social media content done on time and to the highest standards.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b45de5f elementor-widget elementor-widget-heading\" data-id=\"b45de5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Zero errors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123d60f elementor-widget elementor-widget-text-editor\" data-id=\"123d60f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Another common scenario &#8211; You request a particular content from the design team. You eventually receive the file, excited; you open it up only to realize that it\u2019s not what you expected.<\/span><\/p><p><span style=\"font-weight: 400\">The colors are wrong. Or the image hasn\u2019t been cropped correctly, and the typography doesn\u2019t match the company\u2019s standards.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Such issues are often a result of chaotic content production. When no one really knows who should do what, chaos ensues, and mistakes happen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The social media content workflow defines all aspects of the production process, removing such chaos and reducing the possibility of errors to a minimum.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd5711 elementor-widget elementor-widget-heading\" data-id=\"3bd5711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. Less stress<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01d8bab elementor-widget elementor-widget-text-editor\" data-id=\"01d8bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This benefit goes hand in hand with what we discussed above. A better organization of the production and greater control diminish the stress associated with projects almost to zero.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Sure, there might still be some challenges that will elevate your heart rate. However, there will be significantly fewer of them once you create the workflow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38bbe10 elementor-widget elementor-widget-heading\" data-id=\"38bbe10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Faster and more streamlined production\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119b0ed elementor-widget elementor-widget-text-editor\" data-id=\"119b0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Finally, the workflow will ensure that production will happen on time and within budget. Everyone involved will know exactly what they need to do when their work is due and what should happen next. No one will need to figure out what tasks they should focus on and whom to notify about their work.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In short, things happen without stress, chaos, and mistakes with the workflow.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4bacd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4bacd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-728b4f9\" data-id=\"728b4f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f326b5 elementor-widget elementor-widget-heading\" data-id=\"7f326b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Typical Social Media Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471a149 elementor-widget elementor-widget-text-editor\" data-id=\"471a149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Before we discuss how to create the workflow, we need to understand who\u2019s typically involved in the social media content production.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">And for most organizations, the typical social media team consists of the following members:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Content creators:<\/b><span style=\"font-weight: 400\"> These team members include <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-copywriting\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">social media copywriters<\/span><\/a><span style=\"font-weight: 400\">, designers, video creators, and anyone else involved in creating assets to post on social media.<\/span><\/li><li style=\"font-weight: 400\"><b>Social media content editors: <\/b><span style=\"font-weight: 400\">These people are responsible for overseeing the content\u2019s quality. Editors focus on asset gathering and <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-online-proofing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">online proofing<\/span><\/a><span style=\"font-weight: 400\">. They also review the content and ensure that it meets project objectives and the company\u2019s quality standards.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Social media managers:<\/b><span style=\"font-weight: 400\"> Social media managers are in charge of the organization\u2019s entire social media presence and, therefore, might want to also oversee each content production project.<\/span><\/li><li style=\"font-weight: 400\"><b>Marketing managers: <\/b><span style=\"font-weight: 400\">Often, marketing teams will also want to have input on what the social team is doing. This might include generating ideas for new campaigns or ensuring that social media content aligns with the overall marketing strategy.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>The legal team:<\/b><span style=\"font-weight: 400\"> The company\u2019s legal team might want to collaborate with you to ensure that there are no legal issues with the content you publish.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Product teams: <\/b><span style=\"font-weight: 400\">These people might want to ensure that your content represents the product correctly. As a result, they might need to be involved at some stages of the workflow or the <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-approval-workflow\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">review process<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Contractors or third-party providers:<\/b><span style=\"font-weight: 400\"> You might be using external content providers or agencies, so they should also be part of the workflow.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242bdbd elementor-widget elementor-widget-image\" data-id=\"242bdbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"538\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Social-Media-Team-V2-1-1024x689.png\" class=\"attachment-large size-large wp-image-21629\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Social-Media-Team-V2-1-1024x689.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Social-Media-Team-V2-1-300x202.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Social-Media-Team-V2-1-768x517.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Social-Media-Team-V2-1-1536x1033.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Social-Media-Team-V2-1-1920x1291.png 1920w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Social-Media-Team-V2-1.png 2016w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a2d74c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a2d74c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ae72ae\" data-id=\"3ae72ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa4d379 elementor-widget elementor-widget-heading\" data-id=\"fa4d379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8 Stages of a Typical Social Media Content Workflow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811cc28 elementor-widget elementor-widget-text-editor\" data-id=\"811cc28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Next, let\u2019s look at everything that happens during a typical social media content production.<\/span><\/p><p><i><span style=\"font-weight: 400\">A quick note before we begin<\/span><\/i><span style=\"font-weight: 400\"> &#8211; What you\u2019ll read in this section isn\u2019t the workflow yet. However, this information will form a major part of the workflow you will create soon. It defines the very elements that make up a typical social media content workflow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, without any further ado, here\u2019s what happens during a typical content production for social media.<\/span><\/p><p><b>Content ideation: <\/b><span style=\"font-weight: 400\">Every campaign starts with an idea, a concept that gets developed further until you receive a complete brief to produce. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75003e4 elementor-widget elementor-widget-image\" data-id=\"75003e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"497\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/8stagesofatypicalsocialmediacontentworkflow-1-1024x636.png\" class=\"attachment-large size-large wp-image-25862\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/8stagesofatypicalsocialmediacontentworkflow-1-1024x636.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/8stagesofatypicalsocialmediacontentworkflow-1-300x186.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/8stagesofatypicalsocialmediacontentworkflow-1-768x477.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/8stagesofatypicalsocialmediacontentworkflow-1-1536x953.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/8stagesofatypicalsocialmediacontentworkflow-1-2048x1271.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/8stagesofatypicalsocialmediacontentworkflow-1-1920x1192.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd0322 elementor-widget elementor-widget-text-editor\" data-id=\"9fd0322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Asset gathering: <\/b><span style=\"font-weight: 400\">Some social media posts require little new content to create. Others, however, might require content creators to design new visuals and other assets. Those, in turn, will require additional elements. At this stage, a person you designate to oversee the process collects information about what assets are required and gathers them in one place for creators to access.\u00a0<\/span><\/p><p><b>TIP: <\/b><span style=\"font-weight: 400\">Gathering assets is one of the most challenging aspects of the process. Without a proper file management system, assets get lost, recent versions get overwritten, teams use wrong visuals, etc. Consider using dedicated <\/span><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">digital asset management software<\/span><\/a><span style=\"font-weight: 400\"> to organize all files in a single location.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48106f4 elementor-widget elementor-widget-image\" data-id=\"48106f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Various-Assets-1024x701.png\" class=\"attachment-large size-large wp-image-21384\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Various-Assets-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Various-Assets-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Various-Assets-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Various-Assets-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Various-Assets-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Various-Assets-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b940d48 elementor-widget elementor-widget-text-editor\" data-id=\"b940d48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Content production: <\/b><span style=\"font-weight: 400\">The bulk of the process is taken by creating required assets. Content creators work on visuals, videos, copy, and other assets required at this stage.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400\">Important to understand<\/span><\/i><span style=\"font-weight: 400\"> &#8211; The result of this process is not a completed project. Teams deliver only the first draft of the content asset required at this stage. From then on, such asset needs to go through a complete <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-approval-workflow\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">content approval workflow<\/span><\/a><span style=\"font-weight: 400\"> to ensure that it meets project objectives and get sign-offs from relevant project stakeholders.\u00a0\u00a0<\/span><\/p><p><b>Review and approvals: <\/b><span style=\"font-weight: 400\">At this stage, various team members get to review and comment on the first draft. This process aims to ensure that the file meets all the project requirements and the company\u2019s quality standards. Often, this stage also includes reviews by legal and other teams to ensure that the product and company are correctly represented and there are no legal issues with the content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The approval process might include several stages of reviews. Each stage is then followed by revisions that implement the feedback. The process typically ends when all feedback is exhausted and the file is ready to be signed off by the most senior stakeholder.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a09eb elementor-widget elementor-widget-image\" data-id=\"83a09eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-1024x701.png\" class=\"attachment-large size-large wp-image-20777\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Automated-Approval-Process-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca627b elementor-widget elementor-widget-text-editor\" data-id=\"dca627b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Final sign-off: <\/b><span style=\"font-weight: 400\">Every workflow must define the one person who has the power to approve the final version of the project and move it to be scheduled for social media channels.\u00a0<\/span><\/p><p><b>Scheduling:<\/b><span style=\"font-weight: 400\"> With the content production completed, relevant teams schedule the asset to various social media channels. For most companies, this involves adding the new post to their social media calendars and scheduling it to go live at a specific time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Therefore, this part of the workflow must define the exact process for adding content to the social media schedule, from formats for various platforms to publishing guidelines, timelines, etc.\u00a0<\/span><\/p><p><b>Post promotion: <\/b><span style=\"font-weight: 400\">A major part of social media campaigns is generating content awareness. This stage focuses entirely on ensuring that your audience sees the post and engages with it fully.<\/span><\/p><p><b>Engagement analysis and data review: <\/b><span style=\"font-weight: 400\">Most social media content aims to engage with your audience. Therefore, the entire process must also include a stage during which you analyze the campaign results and draw conclusions that will help you improve your future projects.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">When defining this stage, you need to outline where to get the data from, how to interpret it, and assess the campaign\u2019s performance. Finally, the process should also define how you document your findings and how these should be used in future campaigns. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a3833 elementor-widget elementor-widget-heading\" data-id=\"09a3833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Important to note about the stages\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fba324 elementor-widget elementor-widget-text-editor\" data-id=\"5fba324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">As you can see from the overview above, each section is critical to your content\u2019s success. None of them could be skipped without sacrificing an important aspect of the project and affecting the results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But for them to work in your workflow, you need to define four particular aspects of each stage:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>A list of stakeholders involved in the stage<\/b><span style=\"font-weight: 400\">, with clearly defined roles and responsibilities. The list should also include information on whom has the authority to sign off at each stage.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Steps required to complete each stage. <\/b><span style=\"font-weight: 400\">Teams can use these steps to understand what needs to be done and in what order.<\/span><\/li><li style=\"font-weight: 400\"><b>Information on what the completed stage looks like.<\/b><span style=\"font-weight: 400\"> In other words, you need to explain the completed stage so that everyone involved knows when their work is done. This process is simple for certain stages, content production, for example. However, you also need to define when to conclude the feedback process and other stages. Otherwise, they might run forever, as no one will know when the objective of the section has been reached.<\/span><\/li><li style=\"font-weight: 400\"><b>Timelines and schedules for completion.<\/b><span style=\"font-weight: 400\"> Finally, you should provide each team with information on how long each stage should take and define a cut-off point for feedback and reviews. This information will help you prevent the review stage from taking forever (as it often does without clearly defined cutoff times).<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab16b22 elementor-widget elementor-widget-heading\" data-id=\"ab16b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A quick note about using workflows you find online<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca4c48 elementor-widget elementor-widget-text-editor\" data-id=\"9ca4c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Many websites offer ready-made workflows and templates that you could use right away and improve your social media game.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">There is nothing inherently bad about those templates except for one thing:<\/span><\/p><p><span style=\"font-weight: 400\">These templates are generic and rarely match your internal structure and processes perfectly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But the thing about workflows is that, for them to work, they need to align with your organization perfectly. And the only way to achieve this is by creating a custom workflow that focuses on your unique situation.<\/span><\/p><p><span style=\"font-weight: 400\">And here\u2019s how to do it.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0abc77c e-flex e-con-boxed e-con e-parent\" data-id=\"0abc77c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac82f4b elementor-widget elementor-widget-template\" data-id=\"ac82f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46332\" class=\"elementor elementor-46332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e878f56 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e878f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ccab00\" data-id=\"7ccab00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1dbdf4 elementor-widget elementor-widget-image\" data-id=\"7f1dbdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1fc8b53c\" data-id=\"1fc8b53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207f394d elementor-widget elementor-widget-text-editor\" data-id=\"207f394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read our <strong>free guide<\/strong> to learn how a Digital Asset Management (DAM) system optimizes the content supply chain to reduce complexity, cost and time to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621eb2b elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5621eb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0966b3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0966b3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5dae7a\" data-id=\"b5dae7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08ed376 elementor-widget elementor-widget-heading\" data-id=\"08ed376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create a Custom Social Media Workflow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a355243 elementor-widget elementor-widget-text-editor\" data-id=\"a355243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Good news first &#8211; The process is relatively straightforward, with only five major steps.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Bad news? Well, it involves a lot of planning and figuring out how things work now vs. how they should be done.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The five steps are:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Defining the team<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Specifying production stages and steps in each stage<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Defining roles and responsibilities across all workflow stages<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Defining publishing guidelines<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creating the approval process. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1986587 elementor-widget elementor-widget-text-editor\" data-id=\"1986587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Let\u2019s go through them in turn. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5e1c7 elementor-widget elementor-widget-heading\" data-id=\"1e5e1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1. Defining the Team and Getting Everyone Onboard<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe1964 elementor-widget elementor-widget-text-editor\" data-id=\"bbe1964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We discussed a typical social media team structure in an earlier section. But naturally, the list included all possible teams involved in the workflow. Your organization might not even have some of those teams. Or their interest in social media campaigns or content marketing might be minimal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, as the first step, you need to define who will be working with you on producing and scheduling social media content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But that\u2019s just the first step. Next, you also need to get all those people on board with the workflow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The best way to do it is by bringing everyone together and explaining the idea behind the workflow. Another good idea is to get various teams involved in defining their processes and steps at relevant workflow stages.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">For example:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content creators could help you define timelines for various types of content assets.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media editors could help outline the briefing stage. This way, they could ensure that briefs explain their projects correctly and provide teams with all the information they need to complete them.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Legal teams could help define steps and processes for getting content assets approved from their point of view, and so on.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And all teams could help you understand where the most common bottlenecks in their processes happen.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772af2b elementor-widget elementor-widget-heading\" data-id=\"772af2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2. Specify production stages and steps in each stage\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c1dd1 elementor-widget elementor-widget-text-editor\" data-id=\"10c1dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">We\u2019ve already covered all the typical social media content production process stages. But just like with the team structure, you need to specify how those stages should be done in <\/span><i><span style=\"font-weight: 400\">your<\/span><\/i><span style=\"font-weight: 400\"> organization.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Different organizations would complete their projects differently. One company might require additional feedback stages; another would push the content live faster.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The same applies to completing specific tasks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Some design teams work faster. Others require more time because they include additional steps and proofing stages in their processes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Many editors prefer working with a completed draft. But there are also some who want to be more involved in the production stage as well.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, this is also a good stage to get all teams involved in defining their processes. Here are some ideas for that.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Get all teams to outline how they do things, including all major steps in the process.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ask them to share with you their challenges as well. Every process has bottlenecks, and you have an opportunity to eliminate at least some of them when designing the workflow.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cross-reference these processes with other teams to see whether there are any opportunities to streamline steps. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00363ae elementor-widget elementor-widget-text-editor\" data-id=\"00363ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">At the end of this stage, you should understand all the production stages and how to complete them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">This step should end with setting all those stages up in your <\/span><a href=\"https:\/\/www.celum.com\/en\/automation-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">content production management tool<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa49cff elementor-widget elementor-widget-image\" data-id=\"fa49cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-1024x701.png\" class=\"attachment-large size-large wp-image-20776\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/06\/Workflows-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b051a elementor-widget elementor-widget-heading\" data-id=\"77b051a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stage 3. Defining roles\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2768a93 elementor-widget elementor-widget-text-editor\" data-id=\"2768a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This step has one major aspect &#8211; Defining who has the final say in each stage of the workflow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">You\u2019ll have people involved in creating and overseeing the project at every stage. Creators will work on visual assets and the copy; editors will be responsible for evaluating those assets, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But there should also be one person designated to declare a stage as completed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The person will decide when all feedback has been exhausted and the project is ready to move to the next stage.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c46130 elementor-widget elementor-widget-heading\" data-id=\"6c46130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stage 4. Defining publishing guidelines\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c0cb8 elementor-widget elementor-widget-text-editor\" data-id=\"e6c0cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This step is relatively easy, at least compared to the work you\u2019ve done so far.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">That\u2019s mostly because a lot of what you define here relates to guidelines specified by the different social media channels. Twitter, Facebook, TikTok, Instagram and others have specific guidelines for what constitutes good content, including <\/span><a href=\"https:\/\/skedsocial.com\/blog\/instagram-dimensions-and-sizes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">image sizes<\/span><\/a><span style=\"font-weight: 400\"> and more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">That said, your process here should also include information to make it easy for teams to complete projects for each network.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">And so, your publishing guidelines should also cover:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What information to publish on each network<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Audiences on each network, their characteristics, and how you will engage with them<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Most common formats and file sizes to use<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Image specs to define how to represent the brand visually<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Any legal rules to follow to avoid problems<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Assets to use, and where to find them<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And even information about whom to contact in case of issues.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6233b4 elementor-widget elementor-widget-heading\" data-id=\"a6233b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stage 5. Creating the approval process\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a8a59 elementor-widget elementor-widget-text-editor\" data-id=\"24a8a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Finally, you need to define how you\u2019re going to move from one stage of the workflow to another.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The process, typically, involves getting the work completed to date reviewed and approved by relevant stakeholders.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In an earlier step, you defined who those people are for each team. Now, you need to outline the process they will go through when collecting feedback, analyzing and acting on it, and providing the final sign-off.<\/span><\/p><p><span style=\"font-weight: 400\">NOTE &#8211; We\u2019ve outlined how to create a <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-approval-workflow\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">content approval workflow<\/span><\/a><span style=\"font-weight: 400\"> in an earlier post. Here is a quick recap (but do check out the full guide to learn all the ins and outs of the process.)<\/span><\/p><p><span style=\"font-weight: 400\">The approval process should begin before the content production begins. In fact, you should have a process for approving each project stage, from the initial idea to the completed asset.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The process should define steps for approving:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New social media content requests<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Various stages of the content production and revisions<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Editing and getting the asset ready for publication<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Distribution and scheduling the asset for the many social media platforms<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Final sign off before publication<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f82119 elementor-widget elementor-widget-text-editor\" data-id=\"5f82119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>TIP: <\/b><span style=\"font-weight: 400\">Check out our full guide to <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-approval-workflow\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">creating content approval workflows<\/span><\/a><span style=\"font-weight: 400\"> here to see examples of different approval processes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-389dd09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"389dd09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5f9e1e\" data-id=\"e5f9e1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34b9dfd elementor-widget elementor-widget-heading\" data-id=\"34b9dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Take Your Social Media Content Workflow to the Next Level<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7471ce elementor-widget elementor-widget-text-editor\" data-id=\"a7471ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">There is one more thing to consider with social media workflows &#8211; <\/span><b>how you are going to manage the entire process.\u00a0<\/b><\/p><p><span style=\"font-weight: 400\">As you\u2019ve discovered from this guide, defining the workflow is a major and complicated step. But managing it and ensuring that everyone follows your plan is something even harder.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">That\u2019s why, to make sure that your workflow works and helps you get more social media content published, consider using a dedicated content collaboration and workflow software like CELUM.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.celum.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">CELUM<\/span><\/a><span style=\"font-weight: 400\"> (<\/span><i><span style=\"font-weight: 400\">full disclaimer &#8211; this is our tool<\/span><\/i><span style=\"font-weight: 400\">) is a complete content collaboration and workflow management platform for brands that are serious about their content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">With CELUM, you get access to everything you need to plan and implement social media content workflows into your organization:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Full workflow management <\/b><span style=\"font-weight: 400\">&#8211; easily build custom workflows and automate tasks for all project types you typically work on.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>Collaboration tools <\/b><span style=\"font-weight: 400\">that bring all your tasks, files, and teams together.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><b>A content hub<\/b><span style=\"font-weight: 400\"> to organize and store digital assets in one place.<\/span><\/li><li style=\"font-weight: 400\"><b>Online proofing tools<\/b><span style=\"font-weight: 400\"> for collecting and processing feedback.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And more.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a030f64 e-flex e-con-boxed e-con e-parent\" data-id=\"a030f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1bb300 elementor-widget elementor-widget-template\" data-id=\"c1bb300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46335\" class=\"elementor elementor-46335\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-408f5e99 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"408f5e99\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1174a3a0\" data-id=\"1174a3a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72f77d63 elementor-widget elementor-widget-image\" data-id=\"72f77d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-794d58f6\" data-id=\"794d58f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-779af809 elementor-widget elementor-widget-text-editor\" data-id=\"779af809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">Our<\/span> <strong><span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">Digital<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">Asset<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">Management<\/span><\/strong> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">e<\/span><span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">&#8211;<\/span><span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">book<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">provides<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">detailed<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">insights<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">and<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">proven<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">strategies<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">to<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">help<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">your<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">organization<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">empower<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">your<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">team<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">and<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">unlock<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">new<\/span> <span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">opportunities<\/span><span class=\"--l --r hover:bg-blue-100 hover:dark:bg-blue-600\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3051e02e elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3051e02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover the best social media content workflow. Learn how to define social media workflow for your organization.<\/p>\n","protected":false},"author":37,"featured_media":21356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-20849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Steps for Creating a Perfect Social Media Content Workflow<\/title>\n<meta name=\"description\" content=\"Discover the best social media content workflow. Learn how to define social media workflow for your organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Steps for Creating a Perfect Social Media Content Workflow\" \/>\n<meta property=\"og:description\" content=\"Discover the best social media content workflow. Learn how to define social media workflow for your organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-03T09:09:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T13:09:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/SocialMediaContentWorkflow-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Dimovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Dimovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/\"},\"author\":{\"name\":\"Sara Dimovska\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/52afdcc68de65760da4ec4cd2ef7df6f\"},\"headline\":\"5 Steps for Creating a Perfect Social Media Content Workflow\",\"datePublished\":\"2022-08-03T09:09:03+00:00\",\"dateModified\":\"2025-05-06T13:09:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/\"},\"wordCount\":3133,\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/SocialMediaContentWorkflow-1.png\",\"articleSection\":[\"Content Workflows\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/\",\"url\":\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/\",\"name\":\"5 Steps for Creating a Perfect Social Media Content Workflow\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/5-steps-for-creating-a-perfect-social-media-content-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/SocialMediaContentWorkflow-1.png\",\"datePublished\":\"2022-08-03T09:09:03+00:00\",\"dateModified\":\"2025-05-06T13:09:06+00:00\",\"description\":\"Discover the best social media content workflow. 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