{"id":21233,"date":"2022-08-17T11:53:29","date_gmt":"2022-08-17T09:53:29","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=21233"},"modified":"2022-09-13T15:23:10","modified_gmt":"2022-09-13T13:23:10","slug":"mastering-workflows-in-content-production","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/mastering-workflows-in-content-production\/","title":{"rendered":"Marketing Workflow: Mastering Workflows in Content Production"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21233\" class=\"elementor elementor-21233\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e98f260 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e98f260\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81a584d\" data-id=\"81a584d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c612475 elementor-widget elementor-widget-text-editor\" data-id=\"c612475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you planning to create a marketing workflow for your organization? Wondering what goes into it and how you can efficiently create one for different marketing projects. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca655f1 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ca655f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ca655f1\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ca655f1\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__ca655f1\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665b88d elementor-widget elementor-widget-text-editor\" data-id=\"665b88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>FACT: <\/b><span style=\"font-weight: 400;\">Running a marketing campaign is no small feat. With marketing gone multimedia, marketing teams are struggling hard to make their campaigns a success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some common problems that plague any marketing campaign are:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lack of clear goals<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lack of proper scheduling for the marketing campaign<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wasting time repeating the same instructions to your team\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ineffective campaign tracking, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-870a739 elementor-widget elementor-widget-text-editor\" data-id=\"870a739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Turns out, there is an effective solution available to fix all these gaps in any marketing campaign &#8211; a marketing workflow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, what is it, and how can it help you achieve your marketing goals? Most importantly, how can you create an effective workflow for yourself? We are going to cover these points in detail in this post.<\/span><\/p><p><span style=\"font-weight: 400\">Here we go!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a82b20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a82b20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e145b7f\" data-id=\"e145b7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37a81eb elementor-widget elementor-widget-heading\" data-id=\"37a81eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Marketing Workflow?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc263b2 elementor-widget elementor-widget-text-editor\" data-id=\"cc263b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Any project, be it marketing, administrative, or anything else, needs planning. To complete it, you must know the exact sequence of steps you need to climb to get to the top of the ladder.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And that\u2019s a workflow.<\/span><\/p><p><span style=\"font-weight: 400;\">A workflow with proper planning is the key to ensuring that everyone from stakeholders, sponsors, teams and the project manager are on the same page about the different project phases. It gives everyone enough guidance to go through each phase efficiently.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the same spirit, a good marketing workflow streamlines a project by:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identifying and sticking to its goals<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Defining the steps necessary to complete the project<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Setting deadlines\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Giving solutions to anticipated bottlenecks, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4ab73 elementor-widget elementor-widget-text-editor\" data-id=\"ee4ab73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The workflow also helps the organization develop and complete marketing projects.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In other words, it is something that gives structure to a given business process. It takes you sequentially on the path to the success of a business project, and in the case of this post, content production and marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">A workflow is anything but chaotic. It clearly defines steps 1, 2, 3, and all the others till you reach your goal. Something like this:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d7a1a elementor-widget elementor-widget-image\" data-id=\"79d7a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-1024x701.png\" class=\"attachment-large size-large wp-image-22047\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c414f8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c414f8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d3d6f3\" data-id=\"5d3d6f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ce355 elementor-widget elementor-widget-heading\" data-id=\"31ce355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of Creating a Marketing Workflow Process\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2cffe elementor-widget elementor-widget-text-editor\" data-id=\"9e2cffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Clear organization of work: <\/b><span style=\"font-weight: 400\">Once you put a workflow in process, you have put a system in place. You no more need to go back to the table to make sure things are going in the right direction, and everyone is doing what they should.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">A marketing workflow makes any marketing campaign a smooth work in progress and sees that it reaches its goal most effectively.<\/span><\/p><p><b>Everyone\u2019s in the loop: <\/b><span style=\"font-weight: 400\">Once you create a structure and assign functions to the concerned team members, there is no room for confusion. The workflow is available to everyone so everyone can see what the other person should be doing at a certain given point in the process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">For example, if it is a content marketing workflow, everyone from the content manager, content strategist, SEO specialist, content marketing writer, graphic designer, social media manager, etc., knows what they should do at each point and how they should coordinate with each other.\u00a0<\/span><\/p><p><b>Better project management with fewer bottlenecks and errors: <\/b><span style=\"font-weight: 400\">The benefit of a clear process is that everything goes in sync. So, continuing the example of a content marketing campaign we discussed before, your workflow tells you that the first step is to plan the content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Without planning the content, you may not appeal to your target audience or may not get the kind of actions and reactions you need to make the campaign work, etc. So many things can go wrong even if one single step is missing from the process. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c68f7 elementor-widget elementor-widget-heading\" data-id=\"96c68f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Better quality of work and time management <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0723260 elementor-widget elementor-widget-text-editor\" data-id=\"0723260\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you have a workflow ready in front of your eyes, you can manage your time better for each step to deliver quality work.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, in the content marketing workflow we talked about before, there will be a step when you put in different digital assets like visuals, graphics, GIFs, etc., to make the text interesting.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now either you have these assets ready on your <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management-systems\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DAM system<\/span><\/a><span style=\"font-weight: 400;\"> or you need to commission them. In either case, you have ample time to go through your current digital assets or order new ones, resulting in a better quality of content and timely delivery.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Plus, the concerned team, like the content manager and the graphic artist, can manage their time better in advance to avoid any last-minute rush\/ delay.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47fcf7d elementor-widget elementor-widget-heading\" data-id=\"47fcf7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Easier to focus on the creative process when there\u2019s no chaos in the production.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b16d2 elementor-widget elementor-widget-text-editor\" data-id=\"c2b16d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Every marketing project needs creativity as its most important aspect to be successful. You must have creative solutions that are specific to your business problems. You also need new and innovative ways of talking to your customers.<\/span><\/p><p><span style=\"font-weight: 400\">And you can only involve yourself in this creative process when you do not have to worry about other things. Proper marketing workflow management makes this possible and lets you explore your creativity to the fullest.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff49016 elementor-widget elementor-widget-heading\" data-id=\"ff49016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Less duplicate work and task overlaps\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9325faf elementor-widget elementor-widget-text-editor\" data-id=\"9325faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">What is the most frustrating thing about any project?\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Definitely, the duplication of tasks that results in a huge waste of resources. Isn\u2019t it?<\/span><\/p><p><span style=\"font-weight: 400\">A good workflow includes assigning all marketing tasks to the concerned team members so you don\u2019t need to worry about duplicate work and task overlaps. Just do your work and submit it for the due approval process, or if you are the manager, review and approve tasks that are submitted to you.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2a623 elementor-widget elementor-widget-heading\" data-id=\"cf2a623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Elements of a Marketing Project Workflow\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8dd2a0 elementor-widget elementor-widget-text-editor\" data-id=\"d8dd2a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">You can split a typical marketing project workflow into three steps:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The briefing process<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Project management process, and<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The approval process<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee0c8e elementor-widget elementor-widget-text-editor\" data-id=\"fee0c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The briefing process<\/b><span style=\"font-weight: 400\"> is the most crucial part of your workflow, as it sets the tone for the rest of the process. You must make it as clear and as detailed as possible. For example, if you are making an email marketing workflow, it must talk about:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Why do you need this marketing at all?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What are you trying to achieve with each email campaign?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What does success mean to you for each campaign &#8211; more leads? Brand awareness? Increased website traffic?<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How are you going to achieve your ROI, etc.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f186d elementor-widget elementor-widget-text-editor\" data-id=\"75f186d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The project management process<\/b><span style=\"font-weight: 400;\"> is the stage where you break down the project, for example, the creation of the marketing emails, into steps. Something like this:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ideating the why behind each email<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating the design<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Writing the copy\u00a0<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Commissioning the visuals or other types of digital assets needed for emails<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selecting the right email marketing campaign tool<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proofreading each email, and<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testing the overall flow of the email triggers\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b9258 elementor-widget elementor-widget-text-editor\" data-id=\"36b9258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The approval process <\/b><span style=\"font-weight: 400;\">involves people completing their work and submitting it to the respective managers for review and approval. The managers take a look, request changes, or if everything is looking good, approve it. This mostly takes place on an <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-online-proofing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online proofing<\/span><\/a><span style=\"font-weight: 400;\"> tool for the most efficiency.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-268ce97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"268ce97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c9615c\" data-id=\"6c9615c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb524be elementor-widget elementor-widget-heading\" data-id=\"bb524be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you Need to Develop a Marketing Workflow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b39171 elementor-widget elementor-widget-heading\" data-id=\"2b39171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. Identify types of projects <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-321d8e0 elementor-widget elementor-widget-text-editor\" data-id=\"321d8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Several smaller pieces of tasks make up your overall marketing strategy. And to develop a marketing workflow, you must approach these pieces separately.<\/span><\/p><p><span style=\"font-weight: 400\">For example, if you have a long-term SEO strategy, that can include a lot of smaller pieces, like<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Producing SEO-optimized videos<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Developing a content marketing strategy<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Setting up a social media presence<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creating a new landing page, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e8b96 elementor-widget elementor-widget-text-editor\" data-id=\"33e8b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Let us call them projects.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Each of these projects will have a marketing flow separately. For example, this is how your video production flow may look like:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create a brief for each video that talks about the objective of the video, what approach you want to take, and who is in the video.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Arrange for the necessary gadgets &#8211; lighting, mic, sound editors, etc.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Write the screenplay for the video\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Decide when you want to shoot each video<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shoot the video<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Edit the video<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send for approval<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promote after approval<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02147ad elementor-widget elementor-widget-text-editor\" data-id=\"02147ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">So, now we need to understand the logical way of making a clear workflow for each of the projects you choose to include in your marketing workflow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Let us get to it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5908ca8 elementor-widget elementor-widget-heading\" data-id=\"5908ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Understand the scope of each project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aaf3be elementor-widget elementor-widget-text-editor\" data-id=\"9aaf3be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">After identifying all the projects, you must set a project scope statement for each to define it in terms of time and value. Basically, put all the deliverables and the timelines for each project in one simple line, defining it in macro terms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Once you do this, it will be easier to break each project down into tasks and refine things further.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">For example, if building a new website is part of your marketing plan, the project scope statement can be, \u201cWe will produce a brand logo and ten-page website design for X by [date]\u201d.<\/span><\/p><p><span style=\"font-weight: 400\">Once you do this, you can start listing the tasks and identifying resources for each project. Here is how.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-526b6b6 elementor-widget elementor-widget-image\" data-id=\"526b6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Project-1024x701.png\" class=\"attachment-large size-large wp-image-22048\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Project-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Project-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Project-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Project-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Project-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Project-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0730478 elementor-widget elementor-widget-heading\" data-id=\"0730478\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. Identify tasks and responsibilities for each project<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7024eb elementor-widget elementor-widget-text-editor\" data-id=\"c7024eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">So, let us take up one project, for example, a design workflow to collect and manage the visual assets required for your social media strategy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Now, remember, a design workflow for a landing page or blog post will be completely different from this one, as they have different purposes. So, you need to identify tasks and fix responsibilities accordingly.<\/span><\/p><p><span style=\"font-weight: 400\">Some tasks for a social media workflow can be:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identifying the goal of the project, like increasing engagement, getting backlinks, increasing followers, etc.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Designing infographics to get backlinks<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Writing the content for the infographics<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adding numbers or data to the infographics<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Submitting for proofing<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Schedule social media posts to promote the content<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ae2ec elementor-widget elementor-widget-text-editor\" data-id=\"f5ae2ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Once you have identified the tasks, you must take account of your resources and team members. Note down their names and expertise and assign tasks accordingly.<\/span><\/p><p><span style=\"font-weight: 400\">For example, your first go-to person to supervise this operation must be the Digital Asset Manager, but we are not talking about that just now.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">There must be a number of other people who you should be distributing the tasks for this project, like graphic designers, website designers, social media managers, etc. Take note of people who will be responsible for completing each individual task.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba12cef elementor-widget elementor-widget-heading\" data-id=\"ba12cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Set timelines and milestones<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed40052 elementor-widget elementor-widget-text-editor\" data-id=\"ed40052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Ask the respective team members what timeframes they\u2019re looking at for each task, and ask them to take the help of past data on time spent on such tasks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">It can also be useful to break up the projects into phases or milestones. For example, if we take the previously mentioned example of creating a website and logo, the milestones can be<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Complete 5 mock-up logos to discuss with the team<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Complete color palette research\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Complete competitor research, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edeb2d7 elementor-widget elementor-widget-text-editor\" data-id=\"edeb2d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once you have the tasks and the milestones in your hand, start putting them on the spreadsheet and assigning timelines to it. There are different ways you can put timelines on your project, for example, <\/span><a href=\"https:\/\/www.gantt.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gantt charts<\/span><\/a><span style=\"font-weight: 400;\">. Gantt charts are quite a popular and efficient way of working out detailed timelines.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On the left of the Gantt chart is a list of the activities and along the top is a suitable time scale. Each bar represents a task; the position and length of the bar reflect the start date, duration, and end date of the activity. Something like this:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd36106 elementor-widget elementor-widget-image\" data-id=\"cd36106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gantt.com\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"778\" height=\"346\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/gantt-chart-1.jpg\" class=\"attachment-large size-large wp-image-22049\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/gantt-chart-1.jpg 778w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/gantt-chart-1-300x133.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/gantt-chart-1-768x342.jpg 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image Source: https:\/\/www.gantt.com\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7bc35a elementor-widget elementor-widget-text-editor\" data-id=\"d7bc35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">This allows you to see:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Various tasks<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When a task begins and ends<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Duration of the task<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The start and end of the whole project, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7774e29 elementor-widget elementor-widget-text-editor\" data-id=\"7774e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alternatively, use content production and management tool like CELUM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d29c9e9 elementor-widget elementor-widget-text-editor\" data-id=\"d29c9e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CELUM is a complete solution to help you manage content end-to-end in one unified platform and fully utilize your marketing assets across multiple digital touchpoints.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-006b95f elementor-widget elementor-widget-text-editor\" data-id=\"006b95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">With CELUM, you can:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create, manage, and route content fast<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Collaborate and get projects to the finishing line<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Collect feedback and add annotations to approve any file type<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Build custom workflows and automate recurring project tasks<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Manage all digital assets, including product images, videos, and docs<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And more.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edca44a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edca44a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-67a9086\" data-id=\"67a9086\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9b1fa4 elementor-widget elementor-widget-text-editor\" data-id=\"a9b1fa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking to streamline your marketing workflow?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3c5f1fe\" data-id=\"3c5f1fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0824233 elementor-widget elementor-widget-text-editor\" data-id=\"0824233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Check out CELUM, the complete content production and management solution for businesses of all sizes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b05c2 elementor-align-left celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"24b05c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get It Free Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319ec23 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"319ec23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21efd4 elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b21efd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover what a marketing workflow is, and how to use it to manage your content production process.<\/p>\n","protected":false},"author":37,"featured_media":22045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"post_folder":[],"class_list":["post-21233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Workflow: Mastering Workflows in Content Production<\/title>\n<meta name=\"description\" content=\"Discover what a marketing workflow is, and how to use it to manage your content production process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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