{"id":21243,"date":"2022-08-31T11:43:52","date_gmt":"2022-08-31T09:43:52","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=21243"},"modified":"2022-08-31T17:32:49","modified_gmt":"2022-08-31T15:32:49","slug":"how-to-choose-a-digital-asset-management-system","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/","title":{"rendered":"How to Choose a Digital Asset Management System"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21243\" class=\"elementor elementor-21243\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4be0684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4be0684\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24a20fb\" data-id=\"24a20fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb22aba elementor-widget elementor-widget-text-editor\" data-id=\"bb22aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most digital marketing strategies today require an insane amount of digital assets in different file formats. As an organization with so many media assets, it is impossible to manage them without using dedicated software like a Digital Asset Management (DAM) solution. But how to choose a good DAM for your needs?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-405303b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"405303b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__405303b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__405303b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__405303b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3238899 elementor-widget elementor-widget-text-editor\" data-id=\"3238899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Selecting a new DAM software for your organization is an important decision. You do not want to be stuck with unexpected operational costs, poor functional fit, poor usability, dissatisfied users, inadequate ROI, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The problem is that with many options available in the market, choosing a DAM solution can become an overwhelming decision.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">In this post, you\u2019ll learn what questions to ask and what functionality to look for to pick the right digital asset management platform for your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Before we get to that, though, let\u2019s discuss one incredibly important thing\u2026<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4774f65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4774f65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-189475d\" data-id=\"189475d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5706d61 elementor-widget elementor-widget-heading\" data-id=\"5706d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Know That You Need a Digital Asset Management Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e74628 elementor-widget elementor-widget-text-editor\" data-id=\"0e74628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Think of the days when your main task is to sort the images, videos, and other files on your mobile phone. Just the thought of it is daunting, isn\u2019t it?<\/span><\/p><p><span style=\"font-weight: 400\">Now think of your organization trying to manage all the digital assets used to fulfill the marketing materials, digital product catalogs, content strategies, etc. The task of managing these digital assets can bring the mightiest to their knees because we are not just talking about photos and videos here. We are talking about:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Graphic files<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Videos<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Text files and other documents<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Audio files<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Powerpoint presentations and other slide decks<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">HTML documents, and<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">PDFs.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031cc2b elementor-widget elementor-widget-text-editor\" data-id=\"031cc2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">So, a good point to start is to see how overwhelmed (or not) the stakeholders are with managing the digital assets in your organization. You are looking to answer questions like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are the stakeholders spending too much time locating the right assets for their projects?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Is there chaos in content production, i.e., the feeling of a lack of control over the content?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are there constant requests for correct versions of assets?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are the stakeholders struggling to keep up with brand consistency through different channels?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are the digital assets stored in a controlled environment where the concerned team members can access and share them?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Is the approval and feedback process going efficiently or suffering roadblocks?<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46dfcca elementor-widget elementor-widget-text-editor\" data-id=\"46dfcca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When you answer these questions, it will be pretty clear whether you currently have efficient or poor asset management. These answers will also provide logical reasoning to the teams when they try to convince their superiors that now is the right time for getting a DAM solution.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Once you have decided that it is time for you to get DAM software, you next must evaluate your DAM needs, and here is how to do it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b148a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b148a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71b5240\" data-id=\"71b5240\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cca2316 elementor-widget elementor-widget-heading\" data-id=\"cca2316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Evaluate Your DAM Needs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82a5a47 elementor-widget elementor-widget-text-editor\" data-id=\"82a5a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">To evaluate your DAM needs, start with internal research. This research includes understanding your assets, so you can have clarity about the objective of the DAM program you are going to select later.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, for example, IT teams use digital assets in a specific format to ensure file compliance across companies\u2019 devices and tech stacks. Likewise, creative teams and marketing must manage all assets required for various campaigns and initiatives.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The point is that different teams have different uses for assets, and they use assets in different formats.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So for your organization, you need to make a note of:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The different teams that are using digital assets<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The format that they are using these assets in<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An approximate number of digital assets in each format<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What is the expected growth of these assets in the next 6 months or 1 year<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What is the intellectual value of these assets, etc.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e320875 elementor-widget elementor-widget-text-editor\" data-id=\"e320875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After this exercise, you will have a fair idea of your digital asset management functional requirements. In addition, you will be able to understand the objectives of the DAM program you should be looking at to manage your assets, like its functionality, size, maintenance costs, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You must also give a timeline by which you must have DAM to cater to your digital asset management requirements. When setting a deadline, do not forget to factor in the implementation and onboarding time.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You also need to map the IT requirements for the new DAM solution.<\/span><\/p><p><span style=\"font-weight: 400;\">To minimize a lot of time and money on IT and onboarding requirements, you must look at the tools you are already using with which you can integrate the DAM platform. For example, <\/span><a href=\"https:\/\/www.celum.com\/en\/marketplace\/\"><span style=\"font-weight: 400;\">CELUM integrates<\/span><\/a><span style=\"font-weight: 400;\"> with a number of tools that a lot of organizations already use, like WordPress, Salesforce, Hootsuite, Adobe, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Since your teams are already familiar with the platforms you are using, you can start managing your assets without having to learn new software by integrating them with a DAM system.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e625c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e625c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-679ed2a\" data-id=\"679ed2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d443d elementor-widget elementor-widget-heading\" data-id=\"10d443d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Choose the Best DAM Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f35b1 elementor-widget elementor-widget-text-editor\" data-id=\"f9f35b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">So what are the factors you should consider when evaluating and choosing a DAM solution? Here are the ones that matter:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b89740f elementor-widget elementor-widget-heading\" data-id=\"b89740f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">File formats  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d262c2 elementor-widget elementor-widget-text-editor\" data-id=\"7d262c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">As we discussed earlier in the post, different teams have different asset usability, so every organization has a variety of asset formats. So a good DAM should let you define relevant asset types and categorize your content based on a variety of formats and use cases.<\/span><\/p><p><span style=\"font-weight: 400\">Consider pitching the idea of investing in a platform that allows managing all file formats to future-proof your DAM strategy.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b01bb elementor-widget elementor-widget-heading\" data-id=\"44b01bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Importing capabilities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00fae1b elementor-widget elementor-widget-text-editor\" data-id=\"00fae1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the <\/span><a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/digital-economy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital economy<\/span><\/a><span style=\"font-weight: 400;\"> accelerating faster than ever, your digital assets are growing too. So either you are importing files from another system or adding them manually via drag &amp; drop, and your chosen DAM system should have both capabilities.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You should also be able to bulk upload files to the DAM and fetch them automatically from any connected source with a powerful content import service. The easier and more efficient the DAM makes the import process, the better. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3249459 elementor-widget elementor-widget-image\" data-id=\"3249459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Bulk-upload-1024x701.png\" class=\"attachment-large size-large wp-image-22073\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Bulk-upload-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Bulk-upload-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Bulk-upload-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Bulk-upload-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Bulk-upload-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Bulk-upload-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383c7e8 elementor-widget elementor-widget-heading\" data-id=\"383c7e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Linking and relating content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764fad5 elementor-widget elementor-widget-text-editor\" data-id=\"764fad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">With so many digital assets spread across multiple locations, it is easy to lose track of them and their relatedness. But it is important to have it in control to maintain brand consistency.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">A good DAM should let you keep track of your content, whether it is on social media or an ecommerce platform. You should be able to get usage data from connected systems and visualize where your assets are and how they relate to each other. So whenever something changes, you will know exactly where else you need to update your content.<\/span><\/p><p><span style=\"font-weight: 400\">Brand consistency is also the key to user adoption. So a good DAM should come with while-labeling options to create your own corporate branded UI of your DAM for your partners, public, and even internal purposes.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d6134 elementor-widget elementor-widget-heading\" data-id=\"66d6134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Taxonomy capabilities and metadata\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35cccca elementor-widget elementor-widget-text-editor\" data-id=\"35cccca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">One of the critical functions of a good DAM is that it should give your assets context and meaning by including metadata. Metadata includes important information about the assets like keyword, date, copyright, etc., and transforms meager nameless files into meaningful assets for your organization.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, look for fully customizable taxonomy capabilities, and if it can support multiple languages, nothing like it. Some DAMs like CELUM allow you to assign tags automatically with artificial intelligence, so your metadata is available in all your connected systems. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6032fe3 elementor-widget elementor-widget-image\" data-id=\"6032fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-tagging-1024x701.png\" class=\"attachment-large size-large wp-image-22074\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-tagging-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-tagging-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-tagging-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-tagging-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-tagging-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-tagging-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e708c7 elementor-widget elementor-widget-heading\" data-id=\"8e708c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Search capabilities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d13ea9 elementor-widget elementor-widget-text-editor\" data-id=\"9d13ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When going for a DAM, you are trying to save time finding digital assets on a daily basis. Therefore, you want to find the right assets and their latest versions in the minimum time possible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So a good DAM should have highly intelligent and powerful search widgets that can help you retrieve content quickly. So even if you are a huge organization with vast amounts of files, you should be able to find everything instantly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">It should give you asset collection capabilities, so you can make your sets and subsets of assets per the organization\u2019s needs and then filter between them. This will enable you to search within the subsets, thereby focusing the search.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2d810 elementor-widget elementor-widget-image\" data-id=\"3a2d810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Search-Capabilities-1024x701.png\" class=\"attachment-large size-large wp-image-22075\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Search-Capabilities-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Search-Capabilities-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Search-Capabilities-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Search-Capabilities-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Search-Capabilities-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Search-Capabilities-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4145ded elementor-widget elementor-widget-heading\" data-id=\"4145ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flexible access control<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ae067 elementor-widget elementor-widget-text-editor\" data-id=\"95ae067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">There is no point in having so many assets if they are not accessible to the right people at the right time. So, the system should have sophisticated access right management to make sure that the right people have access to the right data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The access management should be flexible, and you should be able to define who is allowed to see what. Good DAM will give you this capability even down to the specific metadata fields.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Also, the DAM should let you access critical assets through mobile, as stakeholders may need them on the go. So take a careful look at this capability when selecting the system.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fbab2 elementor-widget elementor-widget-heading\" data-id=\"04fbab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Version control<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a252d elementor-widget elementor-widget-text-editor\" data-id=\"50a252d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Asset duplication is one of the biggest problems in managing them. A good DM has the functionality to store multiple versions of the same asset, but it shows you only the latest one, with old ones available for comparison. <\/p><p>Also, the system should make the assets accessible through a variety of organizational patterns. This way, there will be fewer duplicates and, eventually, lesser IT costs spent on disk space for storing duplicates. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db030ee elementor-widget elementor-widget-image\" data-id=\"db030ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Version-Management-1-1024x701.png\" class=\"attachment-large size-large wp-image-22078\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Version-Management-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Version-Management-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Version-Management-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Version-Management-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Version-Management-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Version-Management-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5347663 elementor-widget elementor-widget-heading\" data-id=\"5347663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI-capabilities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0d72d elementor-widget elementor-widget-text-editor\" data-id=\"eb0d72d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Cutting-edge DAM providers like CELUM use artificial intelligence to help organizations streamline many of their DAM processes. For example, the AI helps companies find similar assets, detect duplicates, and even auto-tag your content assets to ensure that everyone can find them easily.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So while selecting the best digital asset management software, look for capabilities like:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Automatic file transcoding: Decide what outputs to auto-generate. Upload a file and let the DAM platform do the rest.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pre-defined file types\/formats: For easy image asset management, pre-define what sizes each image should be available in, and let the DAM system generate the final output.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pre-defined upload: Pre-define upload settings to automatically tag and categorize files.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018e6a3 elementor-widget elementor-widget-text-editor\" data-id=\"018e6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">With the right AI capabilities, you can save time and effort to uphold the quality of your content base.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ed5a8 elementor-widget elementor-widget-image\" data-id=\"d5ed5a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-Capabilities-1024x701.png\" class=\"attachment-large size-large wp-image-22077\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-Capabilities-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-Capabilities-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-Capabilities-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-Capabilities-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-Capabilities-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Ai-Capabilities-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05fdf14 elementor-widget elementor-widget-heading\" data-id=\"05fdf14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integrations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30eb046 elementor-widget elementor-widget-text-editor\" data-id=\"30eb046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">As we discussed before, it only makes sense to save time and money on training people if the DAM you choose can integrate with one of the tools you are already using.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Also, integrating the DAM with your present systems also means that your team will not be going back and forth between tools, saving a ton of energy on their part.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So, you can maximize the productivity of your stakeholders by choosing a DAM that integrates with widely used systems in your organization.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e6e22 elementor-widget elementor-widget-heading\" data-id=\"c7e6e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Restrictions and expiration dates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9614969 elementor-widget elementor-widget-text-editor\" data-id=\"9614969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">No organization, however big, creates all its digital assets itself. Also, using graphics, free image websites, and recycling your images have a limit too. This means that you may be sourcing your digital assets from stock images or photo shoots and have licensing issues to consider.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">The DAM must let you feed in all the restrictions and expiration dates related to these assets, so they are only used as intended.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca24e19 elementor-widget elementor-widget-image\" data-id=\"ca24e19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Copyrights-1024x701.png\" class=\"attachment-large size-large wp-image-21250\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Copyrights-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Copyrights-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Copyrights-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Copyrights-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Copyrights-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Copyrights-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baa322 elementor-widget elementor-widget-heading\" data-id=\"7baa322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Security\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff06afc elementor-widget elementor-widget-text-editor\" data-id=\"ff06afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For any software, <\/span><a href=\"https:\/\/cpl.thalesgroup.com\/software-monetization\/what-is-software-security\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">security is paramount<\/span><\/a><span style=\"font-weight: 400;\">, and digital asset management software is no different. You do not want your confidential digital assets to be compromised or duplicated.<\/span><\/p><p><span style=\"font-weight: 400;\">The DAM you are selecting must use proper encryption and security protocols, and explain this to you in detail. You must know where your data is stored, whether the system is cloud-based, and the backup arrangements.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc6dbea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc6dbea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9068d86\" data-id=\"9068d86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcfe71a elementor-widget elementor-widget-heading\" data-id=\"fcfe71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Closing Thoughts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a623c6 elementor-widget elementor-widget-text-editor\" data-id=\"1a623c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, in case you are looking for an easy answer to your question of what is <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management-systems\/\"><span style=\"font-weight: 400;\">the best digital asset management software<\/span><\/a><span style=\"font-weight: 400;\">, we would say one that is an all-in-one tool like CELUM.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Along with the functionalities mentioned above, a good DAM should help you Create, Manage, and Route your digital assets. An ideal DAM solution should give you end-to-end asset management capability, including their distribution to crucial touchpoints.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-165a7a2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"165a7a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0c42ff4\" data-id=\"0c42ff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a598ae elementor-widget elementor-widget-text-editor\" data-id=\"6a598ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking for a Digital Asset Management Solution?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-45e4164\" data-id=\"45e4164\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db8e01e elementor-widget elementor-widget-text-editor\" data-id=\"db8e01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Check out CELUM, the most advanced AI-powered platform for storing and managing digital assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d369f elementor-align-left celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"66d369f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc98bc elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5cc98bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e5086 elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"08e5086\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how to choose a digital asset management system for your brand. Learn what to consider when selecting a DAM platform.<\/p>\n","protected":false},"author":37,"featured_media":22163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-21243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Choose a Digital Asset Management System<\/title>\n<meta name=\"description\" content=\"Discover how to choose a digital asset management system for your brand. Learn what to consider when selecting a DAM platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Choose a Digital Asset Management System\" \/>\n<meta property=\"og:description\" content=\"Discover how to choose a digital asset management system for your brand. Learn what to consider when selecting a DAM platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T09:43:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T15:32:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/HowtochooseaDAMsystem1200x630@2x-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2401\" \/>\n\t<meta property=\"og:image:height\" content=\"1261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Dimovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Dimovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/\"},\"author\":{\"name\":\"Sara Dimovska\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/52afdcc68de65760da4ec4cd2ef7df6f\"},\"headline\":\"How to Choose a Digital Asset Management System\",\"datePublished\":\"2022-08-31T09:43:52+00:00\",\"dateModified\":\"2022-08-31T15:32:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/\"},\"wordCount\":1944,\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/HowtochooseaDAMsystem1200x630@2x-1.png\",\"articleSection\":[\"Digital Asset Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/\",\"url\":\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/\",\"name\":\"How to Choose a Digital Asset Management System\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-choose-a-digital-asset-management-system\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/HowtochooseaDAMsystem1200x630@2x-1.png\",\"datePublished\":\"2022-08-31T09:43:52+00:00\",\"dateModified\":\"2022-08-31T15:32:49+00:00\",\"description\":\"Discover how to choose a digital asset management system for your brand. 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