{"id":23361,"date":"2022-10-27T10:59:57","date_gmt":"2022-10-27T08:59:57","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=23361"},"modified":"2024-09-02T08:56:50","modified_gmt":"2024-09-02T06:56:50","slug":"how-to-create-a-digital-asset-management-workflow","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/","title":{"rendered":"How to Create a Digital Asset Management Workflow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23361\" class=\"elementor elementor-23361\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-543cdd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"543cdd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c72a344\" data-id=\"c72a344\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b6f1e elementor-widget elementor-widget-text-editor\" data-id=\"48b6f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What does usually take longer? Creating content or managing assets to even get started putting your ideas on paper? For so many of us, it\u2019s the former. And yet I bet you thought of the latter more, right? It\u2019s the most irritating part of the process, after all (and one that can consume a ridiculous amount of time too).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df9f8f3 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"df9f8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__df9f8f3\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__df9f8f3\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__df9f8f3\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b96df elementor-widget elementor-widget-text-editor\" data-id=\"94b96df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Luckily, you can eliminate it by creating a digital asset management workflow.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">In this guide, I\u2019ll show you everything you need to know about how to do it. We\u2019ll discuss what a digital asset management workflow is, how a DAM workflow will improve your creative processes, and we\u2019ll look at what a typical management workflow looks like.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, let\u2019s begin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11efb35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11efb35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c352c3\" data-id=\"4c352c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-012628b elementor-widget elementor-widget-heading\" data-id=\"012628b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Digital Asset Management Workflow?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c519091 elementor-widget elementor-widget-text-editor\" data-id=\"c519091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Look at this term &#8211; digital asset management workflow &#8211; again. Notice something about it?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019re right; it contains two different elements &#8211; <\/span><i><span style=\"font-weight: 400;\">digital asset management<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">workflow<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">And so, to understand what a DAM workflow is, we must first look at each of those elements in turn.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So\u2026<\/span><\/p><p><a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management\/\"><b>Digital Asset Management<\/b><\/a><span style=\"font-weight: 400;\"> (DAM) is a process of managing, organizing, and distributing digital assets from a single content location or a <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-hub\/\"><strong>content hub<\/strong><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The core objective of a DAM strategy is to help organizations create and manage digital content throughout the entire content lifecycle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/workflow\" target=\"_blank\" rel=\"noopener\"><b>workflow<\/b><\/a><span style=\"font-weight: 400;\">, on the other hand, is a sequence of processes necessary to complete a task.\u00a0<\/span><\/p><p><b>A DAM workflow, therefore, is a process that helps companies define, manage, (<\/b><a href=\"https:\/\/www.celum.com\/en\/automation-software\/\"><b><i>and even automate<\/i><\/b><\/a><b>) various stages of the asset lifecycle.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">In more practical terms, a digital asset management workflow defines how an organization manages its assets. It includes processes that outline how to define the asset and create the initial brief, produce it, review it, and publish and upload the assets to a dedicated DAM solution for archival.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">(Note &#8211; You\u2019ll further find an example of a complete DAM workflow in this guide.)<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Organizations create and launch their DAM workflow systems to combat several issues that typically delay content creation:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a9873 elementor-widget elementor-widget-text-editor\" data-id=\"24a9873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lack of transparency and communication over assets across departments.<\/b><span style=\"font-weight: 400;\"> In many organizations, employees don\u2019t know where even the most essential assets are and waste countless hours and resources locating them. The situation is often comical, as this one study found. According to its findings, as many as <\/span><a href=\"https:\/\/www.demandmetric.com\/content\/state-digital-asset-management-research-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">half of the employees<\/span><\/a><span style=\"font-weight: 400;\"> admitted using Google to search for their company\u2019s logo.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chaos in content production. <\/b><span style=\"font-weight: 400;\">This often happens because teams can\u2019t locate the most recent version of an asset, use outdated versions, and often overwrite the actual file with a wrong revision.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inefficient manual processes <\/b><span style=\"font-weight: 400;\">leading to the chaos in content production I mentioned above.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asset silos<\/b><span style=\"font-weight: 400;\"> in which each department creates its own asset repository and asset management system without sharing access to it with anyone else.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4fba24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4fba24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85a6c40\" data-id=\"85a6c40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-853c514 elementor-widget elementor-widget-heading\" data-id=\"853c514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here\u2019s How DAM Workflows Help Improve Creative Processes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f0446d elementor-widget elementor-widget-text-editor\" data-id=\"6f0446d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There\u2019s no point in denying it; as marketers, we\u2019re under enormous pressure to create more content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We also need to do it faster and more efficiently.<\/span><\/p><p><span style=\"font-weight: 400;\">I found an old piece of data that illustrates it quite well. In a 2015 research by Adobe, <\/span><a href=\"https:\/\/docplayer.net\/17143593-Proving-the-value-of-digital-asset-management-for-digital-marketers-and-creative-teams-an-idc-infobrief-sponsored-by-adobe-june-2015.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">71% of us revealed<\/span><\/a><span style=\"font-weight: 400;\"> that we\u2019re expected to produce 10x more digital assets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e860a02 elementor-widget elementor-widget-image\" data-id=\"e860a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/docplayer.net\/17143593-Proving-the-value-of-digital-asset-management-for-digital-marketers-and-creative-teams-an-idc-infobrief-sponsored-by-adobe-june-2015.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"291\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMboostsMarketingAgility-1024x373.png\" class=\"attachment-large size-large wp-image-23578\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMboostsMarketingAgility-1024x373.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMboostsMarketingAgility-300x109.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMboostsMarketingAgility-768x280.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMboostsMarketingAgility-1536x560.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMboostsMarketingAgility-2048x747.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMboostsMarketingAgility-1920x700.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24c3a3 elementor-widget elementor-widget-text-editor\" data-id=\"f24c3a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But that was seven years ago. Can you even imagine what that number would be today?<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s no surprise that organizations invest in digital asset management workflows. It\u2019s the only way to:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fbe64 elementor-widget elementor-widget-text-editor\" data-id=\"e4fbe64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve task management. <\/b><span style=\"font-weight: 400;\">A DAM workflow helps companies bring order to the typical chaos of remote and on-site workers across numerous departments accessing and managing files.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Streamline <\/b><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-online-proofing\/\" data-wplink-edit=\"true\"><b>online proofing<\/b><\/a><b> and <\/b><a href=\"https:\/\/www.celum.com\/en\/blog\/how-to-set-up-a-content-review-process\/\" data-wplink-edit=\"true\"><b>content review processes<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> By defining the approval workflow, companies can ensure consistency and move assets through the review process faster.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automate communication about new assets. <\/b><span style=\"font-weight: 400;\">DAM systems like CELUM, for example, allow brands to set up automations to ensure that all stakeholders know about new assets, where they\u2019re being stored, and how to retrieve them.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instilling transparency and consistency<\/b><span style=\"font-weight: 400;\"> across the entire content management and production processes.<\/span><\/li><li><b>Eliminating held-ups. <\/b><span style=\"font-weight: 400;\">Finally, with a DAM workflow, everyone knows what to do and when, and bottlenecks do not happen as often. As a result, content production moves smoothly, and projects get completed faster.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef792b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef792b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9106806\" data-id=\"9106806\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac6308 elementor-widget elementor-widget-heading\" data-id=\"3ac6308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Does a Typical DAM Workflow Look Like? Digital Asset Management Workflow Example<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a522861 elementor-widget elementor-widget-text-editor\" data-id=\"a522861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">DAM workflows differ between organizations. Some companies might need to include fewer steps than others. In general, however, a typical digital asset management workflow covers five distinct aspects of content production:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15bf48f elementor-widget elementor-widget-image\" data-id=\"15bf48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"201\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/MicrosoftTeams-image-14-1024x257.png\" class=\"attachment-large size-large wp-image-23573\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/MicrosoftTeams-image-14-1024x257.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/MicrosoftTeams-image-14-300x75.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/MicrosoftTeams-image-14-768x193.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/MicrosoftTeams-image-14-1536x386.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/MicrosoftTeams-image-14-2048x515.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/MicrosoftTeams-image-14-1920x482.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215fe3a elementor-widget elementor-widget-text-editor\" data-id=\"215fe3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s review those elements in detail.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f95fde elementor-widget elementor-widget-heading\" data-id=\"6f95fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1. Asset Ideation and Briefing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3840e9e elementor-widget elementor-widget-text-editor\" data-id=\"3840e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every asset starts as someone\u2019s idea.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You or another team member might suggest creating a particular file &#8211; a product image or another visual, a video, a piece of written text\u2026<\/span><\/p><p><span style=\"font-weight: 400;\">But often, ideas just get passed without defining fundamental information about what you\u2019re about to create.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This step of the workflow aims to organize that and add structure to the ideation and briefing processes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This workflow would outline steps to define the project fully:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The reasons for creating the asset in the first place<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset specifications<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Timelines for completion<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publication guidelines, or even how the asset will be used in a particular campaign, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa10b42 elementor-widget elementor-widget-heading\" data-id=\"fa10b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2. Asset Creation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70164a elementor-widget elementor-widget-text-editor\" data-id=\"c70164a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">During content creation, the DAM workflow defines how organizations store and retrieve assets and files necessary to complete the project.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At this stage, the workflow can also define how various assets can be enriched with additional information such as metadata to make them easier to find and reuse.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd21d8 elementor-widget elementor-widget-heading\" data-id=\"6fd21d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3. Review and Approvals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0b928 elementor-widget elementor-widget-text-editor\" data-id=\"5e0b928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A typical digital asset management workflow also defines who can view, edit, and comment on files. Usually, this happens by defining roles and responsibilities for each phase of the review process and instilling full accountability.<\/span><\/p><p><span style=\"font-weight: 400;\">Many CELUM users define multiple review and approval steps that allow them to track each asset&#8217;s status.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81d9ba elementor-widget elementor-widget-image\" data-id=\"f81d9ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Multiple-review-steps-for-different-teams-1024x701.png\" class=\"attachment-large size-large wp-image-23391\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Multiple-review-steps-for-different-teams-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Multiple-review-steps-for-different-teams-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Multiple-review-steps-for-different-teams-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Multiple-review-steps-for-different-teams-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Multiple-review-steps-for-different-teams-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Multiple-review-steps-for-different-teams-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a654c elementor-widget elementor-widget-text-editor\" data-id=\"71a654c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many also automate various parts of the process with automatic notifications. This speeds up the process, as everyone involved knows exactly what they\u2019re supposed to be doing and when to move projects further to completion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41bf0e elementor-widget elementor-widget-heading\" data-id=\"d41bf0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4.  Finalization and Distribution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ca4d9 elementor-widget elementor-widget-text-editor\" data-id=\"32ca4d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finalization is all about creating a workflow that governs getting final sign-off and distributing the asset to its target channel (i.e., website, social media channels, etc.)<\/span><\/p><p><span style=\"font-weight: 400;\">In many cases, a DAM system you use to manage the workflow will automate several aspects of the process for you. For example, the platform can automatically convert the asset into a relevant file format, route it to a relevant channel, and more.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32326fb elementor-widget elementor-widget-heading\" data-id=\"32326fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5.  Archiving<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a4530 elementor-widget elementor-widget-text-editor\" data-id=\"53a4530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Although it\u2019s the final step of a typical DAM workflow, it\u2019s one of the most important ones. At this step, the finished asset, along with historical versions and revisions, gets stored in a digital asset management system.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To reduce the potential for errors, the workflow should define:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where various assets should be stored<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">File naming conventions to make most up-to-date versions easier to locate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Licensing information, if any<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Metadata will make the file easier to find, reuse, and more<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-069fd9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"069fd9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c17ae4c\" data-id=\"c17ae4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea4cbf elementor-widget elementor-widget-heading\" data-id=\"3ea4cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Manage a DAM Workflow Effectively?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991da5f elementor-widget elementor-widget-text-editor\" data-id=\"991da5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unfortunately, a workflow isn\u2019t something you could define once and forget.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You also need to continuously implement and manage it, and that\u2019s impossible without using a dedicated digital asset management system.\u00a0<\/span><\/p><p><b>Digital asset management systems not only help you manage files. They can also help you instill DAM workflows across the entire organization.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a20c1b2 elementor-widget elementor-widget-text-editor\" data-id=\"a20c1b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take CELUM, for example.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b538f elementor-widget elementor-widget-image\" data-id=\"58b538f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Metadata-1024x701.png\" class=\"attachment-large size-large wp-image-23384\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Metadata-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Metadata-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Metadata-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Metadata-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Metadata-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Metadata-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7115da7 elementor-widget elementor-widget-text-editor\" data-id=\"7115da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The CELUM Digital Asset Management platform (<i>Disclaimer &#8211; CELUM is our tool<\/i>) enables businesses to upload, store, manage, share, and update digital assets from one single source.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s more, CELUM is equipped to handle high volumes of files and users and <\/span><a href=\"https:\/\/www.celum.com\/en\/marketplace\/\"><span style=\"font-weight: 400;\">integrates seamlessly<\/span><\/a><span style=\"font-weight: 400;\"> with the tools you\u2019re using already &#8211; Adobe Creative Suite, Sitecore, Sharepoint, and more.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a81ca elementor-widget elementor-widget-image\" data-id=\"37a81ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Integrations_V2-1024x701.png\" class=\"attachment-large size-large wp-image-23389\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Integrations_V2-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Integrations_V2-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Integrations_V2-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Integrations_V2-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Integrations_V2-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/Integrations_V2-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d353fe elementor-widget elementor-widget-text-editor\" data-id=\"0d353fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With CELUM, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Store and organize all your marketing and product assets in one place<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find any file with powerful search capabilities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate tagging and add metadata with the help of AI<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically translate asset information<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up role-based permissions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bulk upload files<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set licensing rights and restrictions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamically convert files into different formats<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically distribute files to different touchpoints and more.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dbdafca elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbdafca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-092d72f\" data-id=\"092d72f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbd28c5 elementor-widget elementor-widget-text-editor\" data-id=\"fbd28c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Looking for a platform to help you manage the DAM workflow?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8f47fef\" data-id=\"8f47fef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c78cd56 elementor-widget elementor-widget-text-editor\" data-id=\"c78cd56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Check out CELUM to easily manage files and instill DAM workflows across the entire organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bc839 elementor-align-left celum-button celum-button--secondary elementor-widget elementor-widget-button\" data-id=\"81bc839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/get-started\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get CELUM For Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6bc876 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f6bc876\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d1c2c elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"15d1c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/03\/NEW-Dark.svg\" class=\"attachment-medium size-medium wp-image-7524\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover everything about creating digital asset management workflows. See how a DAM system will help you move content production forward.<\/p>\n","protected":false},"author":37,"featured_media":23602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86,1],"tags":[],"post_folder":[],"class_list":["post-23361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Digital Asset Management Workflow<\/title>\n<meta name=\"description\" content=\"Discover everything about creating digital asset management workflows. See how a DAM system will help you move content production forward.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Digital Asset Management Workflow\" \/>\n<meta property=\"og:description\" content=\"Discover everything about creating digital asset management workflows. See how a DAM system will help you move content production forward.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T08:59:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-02T06:56:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMWorkflow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Dimovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Dimovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/\"},\"author\":{\"name\":\"Sara Dimovska\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/52afdcc68de65760da4ec4cd2ef7df6f\"},\"headline\":\"How to Create a Digital Asset Management Workflow\",\"datePublished\":\"2022-10-27T08:59:57+00:00\",\"dateModified\":\"2024-09-02T06:56:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/\"},\"wordCount\":1399,\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMWorkflow.png\",\"articleSection\":[\"Content Supply Chain\",\"Digital Asset Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/\",\"url\":\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/\",\"name\":\"How to Create a Digital Asset Management Workflow\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/how-to-create-a-digital-asset-management-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/10\/DAMWorkflow.png\",\"datePublished\":\"2022-10-27T08:59:57+00:00\",\"dateModified\":\"2024-09-02T06:56:50+00:00\",\"description\":\"Discover everything about creating digital asset management workflows. 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