{"id":25797,"date":"2022-12-21T11:00:00","date_gmt":"2022-12-21T10:00:00","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=25797"},"modified":"2025-05-06T16:03:59","modified_gmt":"2025-05-06T14:03:59","slug":"what-is-digital-asset-management-workflow","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/","title":{"rendered":"What is a Digital Asset Management Workflow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25797\" class=\"elementor elementor-25797\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e075e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e075e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fd4aa0\" data-id=\"7fd4aa0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c95e31f elementor-widget elementor-widget-text-editor\" data-id=\"c95e31f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn how to develop a digital asset management workflow to manage your ever-growing content production schedule.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8caf703 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"8caf703\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8caf703\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8caf703\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__8caf703\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db75801 elementor-widget elementor-widget-text-editor\" data-id=\"db75801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Isn\u2019t it a little bit shocking?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/03\/10\/2021-emerging-trends-how-artificial-intelligence-will-affect-creative-decisions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">this article from Forbes<\/span><\/a><span style=\"font-weight: 400;\">, 85% of us marketers admit to feeling under pressure to deliver more content and do so quicker and quicker.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Then again, it makes sense. We produce more and more content, after all, and we often face an even greater demand for more.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But I also think that the bigger problem is not the pressure to create content. <strong>I<\/strong><\/span><b>t\u2019s the pressure resulting from challenges during the content production process.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">How often do you find yourself wasting time trying to locate files, images, or the newest version of some digital asset that you need right now?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For me, the answer is &#8211; quite often.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why we turn our attention to DAM systems. We do so because those systems promise to help us storing, managing, and processing digital assets easier. They can also streamline production, help us get reviews and approvals faster, and basically, deliver more content with ease.\u00a0<\/span><\/p><p><b>But there\u2019s a catch<\/b><span style=\"font-weight: 400;\"> &#8211; DAM software rarely does it all by itself. In fact, to get the most out of it, you need to create a workflow to manage digital assets, and that\u2019s what we\u2019re going to cover in this guide.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Below, you\u2019ll discover what a digital asset management (DAM) workflow is, and you\u2019ll also see what it, typically, looks like.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Intrigued? Let\u2019s take it from the top, then.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-da289c7 e-flex e-con-boxed e-con e-parent\" data-id=\"da289c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d26c8e elementor-widget elementor-widget-template\" data-id=\"2d26c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46331\" class=\"elementor elementor-46331\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf62dfa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf62dfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56174497\" data-id=\"56174497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dcd3f3 elementor-widget elementor-widget-image\" data-id=\"57dcd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f812609\" data-id=\"f812609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e488401 elementor-widget elementor-widget-text-editor\" data-id=\"5e488401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE DAM GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420dee1 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3420dee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7544acd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7544acd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98fe0a5\" data-id=\"98fe0a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4204535 elementor-widget elementor-widget-heading\" data-id=\"4204535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is the Digital Asset Management Workflow?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3010ff0 elementor-widget elementor-widget-text-editor\" data-id=\"3010ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s start by defining the word, <\/span><i><span style=\"font-weight: 400;\">workflow.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Why? Because this simple phrase contains the explanation to what we\u2019re talking about in this guide.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And so, a workflow is as a set of steps or procedures that allow to move a particular activity from conception to completion. The purpose of the workflow, as beautifully described by <\/span><span style=\"font-weight: 400;\">Kissflow<\/span><span style=\"font-weight: 400;\">, is to \u201c<\/span><i><span style=\"font-weight: 400;\">define how something goes from being undone to done, or raw to processed<\/span><\/i><span style=\"font-weight: 400;\">.\u201d\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the content creation process, a workflow would include all the steps required to turn a raw idea into a completed, and ideally, published asset. Using a blog article for example, the workflow would include steps to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define the article brief,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write the asset,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actions required to edit, review, proofread and sign it off,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On-page SEO optimization tasks,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Steps required to publish the article, and more.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f158149 elementor-widget elementor-widget-text-editor\" data-id=\"f158149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All in all, the concept is pretty simple.\u00a0<\/span><\/p><p><b>Unfortunately, it gets a little murkier when it comes to DAM workflow.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ccac6 elementor-widget elementor-widget-heading\" data-id=\"f3ccac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital asset management workflows<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d070a elementor-widget elementor-widget-text-editor\" data-id=\"56d070a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s a common mistake &#8211; Many marketers consider digital asset management workflows as steps and processes to manage how a DAM platform works. Or as processes that define how a DAM system should operate but that\u2019s not what they are.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A digital asset management workflow defines how you manage digital assets and get content projects completed. Although it focuses largely on the DAM and requires a DAM platform to implement, it has little to do with the software.\u00a0<\/span><\/p><p><b>In other words, the DAM workflow outlines how you request an asset for the system, or how you create a brief in the system, etc.<\/b><span style=\"font-weight: 400;\"> But it has nothing to do with how the system processes that information.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think of the DAM workflow as a list of common actions and processes for managing digital assets. Sure, it all happens in the DAM system but the workflow does not define the system.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This brings me to the next thing\u2026<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30784a0 elementor-widget elementor-widget-heading\" data-id=\"30784a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why your digital asset management system without a workflow is likely to fail<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1f5b0 elementor-widget elementor-widget-text-editor\" data-id=\"ea1f5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management\/\"><span style=\"font-weight: 400;\">Digital Asset Management<\/span><\/a><span style=\"font-weight: 400;\"> (DAM, for short) is a process of creating, managing, organizing, and distributing digital assets from one, content location or a hub.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9133989 elementor-widget elementor-widget-image\" data-id=\"9133989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Create-Manage-Route-Main-Graph-3x-1024x509.png\" class=\"attachment-large size-large wp-image-21276\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Create-Manage-Route-Main-Graph-3x-1024x509.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Create-Manage-Route-Main-Graph-3x-300x149.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Create-Manage-Route-Main-Graph-3x-768x382.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Create-Manage-Route-Main-Graph-3x-1536x763.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Create-Manage-Route-Main-Graph-3x-2048x1018.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Create-Manage-Route-Main-Graph-3x-1920x954.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6131ef elementor-widget elementor-widget-text-editor\" data-id=\"b6131ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The purpose of using a DAM is typically to keep track of the growing number of digital assets better, and ensure that relevant teams can find the assets they need quickly and efficiently.<\/span><\/p><p><span style=\"font-weight: 400;\">The thing is &#8211; without a solid workflow, it\u2019s almost impossible to achieve those two objectives.\u00a0<\/span><\/p><p><b>A workflow makes it easier to manage tasks relating to content creation and collecting reviews. <\/b><span style=\"font-weight: 400;\">It also makes it easier to ensure that everyone involved, and that means both your colleagues and external vendors, knows exactly what they need to do and when.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Combined with a powerful DAM system, the workflow allows you to get a detailed view of the project, monitor the progress, watch for delays, and often, eliminate those before they happen.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c55864 elementor-widget elementor-widget-image\" data-id=\"0c55864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Kanban-board-1024x701.png\" class=\"attachment-large size-large wp-image-21085\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Kanban-board-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Kanban-board-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Kanban-board-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Kanban-board-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Kanban-board-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/07\/Kanban-board-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-134a4b9 elementor-widget elementor-widget-text-editor\" data-id=\"134a4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Because of that, the workflow helps completing projects faster. <\/b><span style=\"font-weight: 400;\">With all steps relating to creation, reviews, and approvals clearly defined, there is no other option but for the content production production process to run smoothly.\u00a0<\/span><\/p><p><b>You also experience fewer mistakes with a workflow. <\/b><span style=\"font-weight: 400;\">Since everyone knows what they\u2019re supposed to do, where they\u2019re supposed to look for assets, which assets to use, and so on, the possibility of errors drops dramatically.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc95a27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc95a27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20bfc36\" data-id=\"20bfc36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1fd281 elementor-widget elementor-widget-heading\" data-id=\"f1fd281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Aspects of the DAM Workflow That Help Increase Productivity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfeebcd elementor-widget elementor-widget-text-editor\" data-id=\"bfeebcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you\u2019ll see shortly, DAM workflows can be quite complex. Naturally, you can start with a simple one. But as your DAM integration continues to evolve, you\u2019ll, most likely, start expanding the workflow\u2019s complexity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Before I show you what such a workflow looks like, I want to draw your attention to four aspects of the workflow that help boost productivity and increase content output in particular.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4cddc6 elementor-widget elementor-widget-heading\" data-id=\"f4cddc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1. Reducing bottlenecks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89958a0 elementor-widget elementor-widget-text-editor\" data-id=\"89958a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By their nature, workflows define steps and processes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For you, this means that they help you regain control of many seemingly random elements in the process. The approval and reviews process is a good example here. In many cases, this happens through outdated channels like email or ad hoc in-person meetings. Creative teams often have to chase other stakeholders for comments, sign offs, approvals, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A digital asset management workflow eliminates all that by helping you enforce a solid and rigid process. Not only the workflow defines who should be involved in the review process, and when they should deliver the feedback. It also communicates clearly that without completing their tasks on time, various stakeholders will hold the project from completion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a22b26 elementor-widget elementor-widget-heading\" data-id=\"4a22b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2. Keeping everyone in the loop \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46bfa6 elementor-widget elementor-widget-text-editor\" data-id=\"f46bfa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s often difficult to notify everyone involved about a new asset or revision to review, comment on, or publish. A lot of the time, someone\u2019s name will slip through the cracks, and they never hear about an update.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Again, by its nature, the workflow will prevent situations like this from happening by identifying and setting up a process (often automated) to ensure that all the right people know about the right assets.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9ed84 elementor-widget elementor-widget-heading\" data-id=\"3a9ed84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3. Preventing tasks from falling behind\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab84fa elementor-widget elementor-widget-text-editor\" data-id=\"8ab84fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Without a proper way to manage them, tasks often end up at risk of falling behind (or even not being done at all.) This is particularly true if there\u2019s no system for spotting risky tasks, and allocating them to another resource. The situation is different with a proper DAM workflow. In this case, with everyone knowing what needs to be done and when, spotting tasks at risk of falling behind is easy.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686cbb6 elementor-widget elementor-widget-heading\" data-id=\"686cbb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#4. Reducing issues from escalating<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf7eaa elementor-widget elementor-widget-text-editor\" data-id=\"ccf7eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The same goes for any issues and problems you or other team members might have with completing tasks. Having a clearly defined process for managing the work will make it easy to a.) know whom to notify of a potential issue, and b.) the process for deal with issues before they escalate.<\/span><\/p><p><span style=\"font-weight: 400;\">But enough theory. Let me show you what a typical digital asset management workflow looks like. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3a37e2e e-flex e-con-boxed e-con e-parent\" data-id=\"3a37e2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3686eed elementor-widget elementor-widget-template\" data-id=\"3686eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46332\" class=\"elementor elementor-46332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e878f56 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e878f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ccab00\" data-id=\"7ccab00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1dbdf4 elementor-widget elementor-widget-image\" data-id=\"7f1dbdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1fc8b53c\" data-id=\"1fc8b53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207f394d elementor-widget elementor-widget-text-editor\" data-id=\"207f394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read our <strong>free guide<\/strong> to learn how a Digital Asset Management (DAM) system optimizes the content supply chain to reduce complexity, cost and time to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621eb2b elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5621eb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9589ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9589ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6619d96\" data-id=\"6619d96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fad5584 elementor-widget elementor-widget-heading\" data-id=\"fad5584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Asset Management Workflow Example\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eddf20 elementor-widget elementor-widget-text-editor\" data-id=\"9eddf20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A quick note: For the purpose of this example, I\u2019m going to focus on visual asset creation. So, the DAM workflow to govern such an asset could look something like this:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9f3d0 elementor-widget elementor-widget-text-editor\" data-id=\"5a9f3d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Step 1. <\/b><span style=\"font-weight: 400;\">Asset request. This stage of the workflow would define how different departments would request assets from the creative or design teams.<\/span><\/p><p><b>Step 2.<\/b><span style=\"font-weight: 400;\"> Ideation stage outlining steps needed to prepare the brief and get it signed off for production.<\/span><\/p><p><b>Step 3.<\/b><span style=\"font-weight: 400;\"> Asset creation which includes all steps required to create the initial draft version of the visual.\u00a0<\/span><\/p><p><b>Step 4.<\/b><span style=\"font-weight: 400;\"> Review and approval stage that details actions, roles and responsibilities, and timelines for collecting feedback, processing reviews, creating revisions, and repeating the process until the final approval.\u00a0<\/span><\/p><p><b>Step 5.<\/b><span style=\"font-weight: 400;\"> Routing the asset to relevant channels (i.e., website or social media)<\/span><\/p><p><b>Step 6. <\/b><span style=\"font-weight: 400;\">Asset storing and management. The workflow at this stage would define actions to take to properly tag the asset so that other teams could locate and retrieve it easily.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe820e elementor-widget elementor-widget-image\" data-id=\"fbe820e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"634\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAM_Workflow_visual_asset_creationEN-1024x812.png\" class=\"attachment-large size-large wp-image-25855\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAM_Workflow_visual_asset_creationEN-1024x812.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAM_Workflow_visual_asset_creationEN-300x238.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAM_Workflow_visual_asset_creationEN-768x609.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAM_Workflow_visual_asset_creationEN-1536x1217.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAM_Workflow_visual_asset_creationEN.png 1736w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40fab44 elementor-widget elementor-widget-heading\" data-id=\"40fab44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Two types of DAM workflows<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c1b91 elementor-widget elementor-widget-text-editor\" data-id=\"e7c1b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The example above outlined the most generic and common digital asset management workflow. However, you can also approach creating your own workflow differently. In fact, depending on your goals, you can use one of two different approaches:<\/span><\/p><p><b>#1. Asset-based workflows<\/b><\/p><p><span style=\"font-weight: 400;\">This is the approach to take if your aim is to improve how the organization manages digital assets.<\/span><\/p><p><span style=\"font-weight: 400;\">Asset-based workflows define what happens with digital assets at different stages of their lifecycle. And so, the workflow could define:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How both internal and external teams (i.e., third-party photographers) upload files to the DAM system. Where should they go to do so, etc.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where those assets need to be uploaded and how they should be categorized.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What aspects of storing an asset are controlled by the person uploading, and what happens when they\u2019ve uploaded the asset.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to describe and categorize an asset, including tags, metadata, and more.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who needs to review and approve newly uploaded items and what is the process to do so, etc.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15e1ce3 elementor-widget elementor-widget-text-editor\" data-id=\"15e1ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>#2. Project-based workflows<\/b><\/p><p><span style=\"font-weight: 400;\">Project-based workflows are very similar to the generic example I\u2019ve shown you above. These workflows focus on specifying tasks and processes that help take a particular idea from concept to completed asset.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And so, a project-based workflow will define all the steps required to create an asset (rather than store it, as per the asset-based workflow) and might include actions such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset ideation and briefing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The production process<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews, approvals, and sign off<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Routing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Storing and management, and more.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b331a19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b331a19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d518799\" data-id=\"d518799\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e005c90 elementor-widget elementor-widget-heading\" data-id=\"e005c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Do You Need to Implement a DAM Workflow?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a95181 elementor-widget elementor-widget-text-editor\" data-id=\"3a95181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve touched on this briefly already, and so you know that to implement such a workflow, you need a digital asset management system. You also know that these platforms help store, manage, retrieve, categories, and work with large amounts of digital assets easily.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, for the end, let me show you one of the leading DAM systems to consider.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e358f34 elementor-widget elementor-widget-heading\" data-id=\"e358f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introducing CELUM digital asset management software \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd745a2 elementor-widget elementor-widget-image\" data-id=\"cd745a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"330\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/unnamed-1024x422.png\" class=\"attachment-large size-large wp-image-25802\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/unnamed-1024x422.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/unnamed-300x124.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/unnamed-768x317.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/unnamed-1536x634.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/unnamed.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef069a3 elementor-widget elementor-widget-text-editor\" data-id=\"ef069a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\" data-wplink-edit=\"true\"><span style=\"font-weight: 400;\">CELUM<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">disclaimer: this is our tool<\/span><\/i><span style=\"font-weight: 400;\">) is a complete digital asset management solution for organizations of all sizes. Because of that, CELUM offers all the capabilities you\u2019d expect from the most robust tool on the market:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to store, organize, and manage even the largest digital asset collection in one central location.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Working with multiple file formats, including documents, audio, video, and other digital content assets.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced asset management capabilities including folders, collections, metadata, tags, and more.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible node structures and asset collections so that you and other team members can go through vast amounts of files and find anything in an instant.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defining relevant asset types and categorizing your content based on a variety of formats and use cases.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collecting usage data from connected systems to visualize where your assets are and how they are related to each other.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review and approval workflows.\u00a0\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access control and rights management to ensure that only the right people can access the right assets.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ai-based capabilities to assist your teams with finding similar assets, detecting duplicates and auto-tagging your content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Powerful integrations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset routing to various marketing channels that you use in your campaigns, and more.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a913de9 e-flex e-con-boxed e-con e-parent\" data-id=\"a913de9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c01442 elementor-widget elementor-widget-template\" data-id=\"3c01442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46341\" class=\"elementor elementor-46341\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2969f832 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2969f832\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5301cfbe\" data-id=\"5301cfbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6475334c elementor-widget elementor-widget-image\" data-id=\"6475334c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png\" class=\"attachment-medium_large size-medium_large wp-image-46327\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2025\/04\/CSC-ebook-Mockup-EN-without-shadow-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c6411f2\" data-id=\"2c6411f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39af9372 elementor-widget elementor-widget-text-editor\" data-id=\"39af9372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our free guide, you can find out how effective <strong>Content Supply Chain management<\/strong> works and which strategies will help you optimize your process and achieve better results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d200b4 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"56d200b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/the-essential-guide-to-content-supply-chain-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover what goes into a typical digital asset management workflow. Learn the elements of a workflow for DAM.<\/p>\n","protected":false},"author":37,"featured_media":25798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86,1],"tags":[],"post_folder":[],"class_list":["post-25797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Digital Asset Management Workflow<\/title>\n<meta name=\"description\" content=\"Discover what goes into a typical digital asset management workflow. Learn the elements of a workflow for DAM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Digital Asset Management Workflow\" \/>\n<meta property=\"og:description\" content=\"Discover what goes into a typical digital asset management workflow. Learn the elements of a workflow for DAM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/\" \/>\n<meta property=\"og:site_name\" content=\"Celum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/celumcorporate\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-21T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T14:03:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Dimovska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CELUM\" \/>\n<meta name=\"twitter:site\" content=\"@CELUM\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Dimovska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/\"},\"author\":{\"name\":\"Sara Dimovska\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/52afdcc68de65760da4ec4cd2ef7df6f\"},\"headline\":\"What is a Digital Asset Management Workflow\",\"datePublished\":\"2022-12-21T10:00:00+00:00\",\"dateModified\":\"2025-05-06T14:03:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/\"},\"wordCount\":1943,\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png\",\"articleSection\":[\"Content Supply Chain\",\"Digital Asset Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/\",\"url\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/\",\"name\":\"What is a Digital Asset Management Workflow\",\"isPartOf\":{\"@id\":\"https:\/\/www.celum.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png\",\"datePublished\":\"2022-12-21T10:00:00+00:00\",\"dateModified\":\"2025-05-06T14:03:59+00:00\",\"description\":\"Discover what goes into a typical digital asset management workflow. Learn the elements of a workflow for DAM.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#primaryimage\",\"url\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png\",\"contentUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png\",\"width\":1201,\"height\":631},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Digital Asset Management\",\"item\":\"https:\/\/www.celum.com\/en\/blog\/category\/dam\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is a Digital Asset Management Workflow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.celum.com\/en\/#website\",\"url\":\"https:\/\/www.celum.com\/en\/\",\"name\":\"CELUM\",\"description\":\"Make Brands. Sell Products.\",\"publisher\":{\"@id\":\"https:\/\/www.celum.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.celum.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.celum.com\/en\/#organization\",\"name\":\"CELUM\",\"url\":\"https:\/\/www.celum.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg\",\"contentUrl\":\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"CELUM\"},\"image\":{\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/celumcorporate\/\",\"https:\/\/x.com\/CELUM\",\"https:\/\/www.instagram.com\/celum_life\/\",\"https:\/\/www.linkedin.com\/company\/328144\/\",\"https:\/\/www.youtube.com\/user\/celumTV\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.celum.com\/en\/#\/schema\/person\/52afdcc68de65760da4ec4cd2ef7df6f\",\"name\":\"Sara Dimovska\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is a Digital Asset Management Workflow","description":"Discover what goes into a typical digital asset management workflow. Learn the elements of a workflow for DAM.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/","og_locale":"en_US","og_type":"article","og_title":"What is a Digital Asset Management Workflow","og_description":"Discover what goes into a typical digital asset management workflow. Learn the elements of a workflow for DAM.","og_url":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/","og_site_name":"Celum","article_publisher":"https:\/\/www.facebook.com\/celumcorporate\/","article_published_time":"2022-12-21T10:00:00+00:00","article_modified_time":"2025-05-06T14:03:59+00:00","og_image":[{"width":1201,"height":631,"url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png","type":"image\/png"}],"author":"Sara Dimovska","twitter_card":"summary_large_image","twitter_creator":"@CELUM","twitter_site":"@CELUM","twitter_misc":{"Written by":"Sara Dimovska","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#article","isPartOf":{"@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/"},"author":{"name":"Sara Dimovska","@id":"https:\/\/www.celum.com\/en\/#\/schema\/person\/52afdcc68de65760da4ec4cd2ef7df6f"},"headline":"What is a Digital Asset Management Workflow","datePublished":"2022-12-21T10:00:00+00:00","dateModified":"2025-05-06T14:03:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/"},"wordCount":1943,"publisher":{"@id":"https:\/\/www.celum.com\/en\/#organization"},"image":{"@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png","articleSection":["Content Supply Chain","Digital Asset Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/","url":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/","name":"What is a Digital Asset Management Workflow","isPartOf":{"@id":"https:\/\/www.celum.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#primaryimage"},"image":{"@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#primaryimage"},"thumbnailUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png","datePublished":"2022-12-21T10:00:00+00:00","dateModified":"2025-05-06T14:03:59+00:00","description":"Discover what goes into a typical digital asset management workflow. Learn the elements of a workflow for DAM.","breadcrumb":{"@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#primaryimage","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/DAMWorkflow.png","width":1201,"height":631},{"@type":"BreadcrumbList","@id":"https:\/\/www.celum.com\/en\/blog\/what-is-digital-asset-management-workflow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Digital Asset Management","item":"https:\/\/www.celum.com\/en\/blog\/category\/dam\/"},{"@type":"ListItem","position":2,"name":"What is a Digital Asset Management Workflow"}]},{"@type":"WebSite","@id":"https:\/\/www.celum.com\/en\/#website","url":"https:\/\/www.celum.com\/en\/","name":"CELUM","description":"Make Brands. Sell Products.","publisher":{"@id":"https:\/\/www.celum.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.celum.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.celum.com\/en\/#organization","name":"CELUM","url":"https:\/\/www.celum.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","contentUrl":"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2021\/01\/celum-header-logo.svg","width":1,"height":1,"caption":"CELUM"},"image":{"@id":"https:\/\/www.celum.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/celumcorporate\/","https:\/\/x.com\/CELUM","https:\/\/www.instagram.com\/celum_life\/","https:\/\/www.linkedin.com\/company\/328144\/","https:\/\/www.youtube.com\/user\/celumTV\/"]},{"@type":"Person","@id":"https:\/\/www.celum.com\/en\/#\/schema\/person\/52afdcc68de65760da4ec4cd2ef7df6f","name":"Sara Dimovska"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/25797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/comments?post=25797"}],"version-history":[{"count":20,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/25797\/revisions"}],"predecessor-version":[{"id":46963,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/posts\/25797\/revisions\/46963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media\/25798"}],"wp:attachment":[{"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/media?parent=25797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/categories?post=25797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/tags?post=25797"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.celum.com\/en\/wp-json\/wp\/v2\/post_folder?post=25797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}