{"id":26402,"date":"2023-02-08T11:00:17","date_gmt":"2023-02-08T10:00:17","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=26402"},"modified":"2025-05-07T10:27:07","modified_gmt":"2025-05-07T08:27:07","slug":"metadata-mapping","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/metadata-mapping\/","title":{"rendered":"Metadata Mapping: A Quick Guide for DAM Users"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26402\" class=\"elementor elementor-26402\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1e277b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1e277b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7566616\" data-id=\"7566616\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1565b76 elementor-widget elementor-widget-text-editor\" data-id=\"1565b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A solid DAM system can solve many problems. It can make finding digital assets easy, for example. With DAM, you no longer have to spend hours trying to locate the correct or most up-to-date versions of files. DAM also gives you full control over who accesses those files and when, and more. But even the most advanced digital asset management system won\u2019t be able to do much unless you first organize digital assets logically. That\u2019s where metadata mapping comes in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211dbe8 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"211dbe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__211dbe8\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__211dbe8\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__211dbe8\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3714fa0 elementor-widget elementor-widget-text-editor\" data-id=\"3714fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you search for assets in DAM, you basically scout metadata. The problem? Well, most metadata isn\u2019t universal, for one. Different systems and platforms will use different fields to denote similar information.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, unless you map it all together, you create chaos that will prevent you from using the DAM to its fullest potential.<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, we\u2019ll explain the concept of metadata mapping, and show you how to map metadata correctly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s a lot to cover so, let\u2019s do it.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0df688b e-flex e-con-boxed e-con e-parent\" data-id=\"0df688b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-662e715 elementor-widget elementor-widget-template\" data-id=\"662e715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46331\" class=\"elementor elementor-46331\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf62dfa elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf62dfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56174497\" data-id=\"56174497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dcd3f3 elementor-widget elementor-widget-image\" data-id=\"57dcd3f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-f812609\" data-id=\"f812609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e488401 elementor-widget elementor-widget-text-editor\" data-id=\"5e488401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"--l sentence_highlight\">FREE DAM GUIDE<\/span><span class=\"--r sentence_highlight\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3420dee1 elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3420dee1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-786e284 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"786e284\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2235ea6\" data-id=\"2235ea6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d3e65 elementor-widget elementor-widget-heading\" data-id=\"73d3e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Do We Mean by Mapping Metadata?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-816c6fa elementor-widget elementor-widget-text-editor\" data-id=\"816c6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In DAM, the term metadata describes all information that you\u2019ve specified about a file, including its copyright.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In practical terms, metadata works similarly to a database table, and uses itemized fields to store a specific piece of information that describes a particular aspect of the asset.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Take information about this image, for example.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf21c3 elementor-widget elementor-widget-image\" data-id=\"eaf21c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/Metadata-1024x701.png\" class=\"attachment-large size-large wp-image-25110\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/Metadata-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/Metadata-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/Metadata-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/Metadata-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/Metadata-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/12\/Metadata-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f87efb2 elementor-widget elementor-widget-text-editor\" data-id=\"f87efb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can see quite a lot of metadata information attached to the file:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s name,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset type,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset availability,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asset usage,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Status,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Language,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tags associated with it, and even,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">License information.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d501c3 elementor-widget elementor-widget-text-editor\" data-id=\"1d501c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Naturally, this is only a small snapshot of all possible metadata fields that you could create. But even this limited data set would already make the image much easier to find.\u00a0<\/p><p><span style=\"font-weight: 400;\">Not only could you search for it by name but also specify what type of asset you\u2019re looking for, and describe it further with tags.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01dea28 elementor-widget elementor-widget-image\" data-id=\"01dea28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Searchcapabilitiessearchbar-1024x701.png\" class=\"attachment-large size-large wp-image-27095\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Searchcapabilitiessearchbar-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Searchcapabilitiessearchbar-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Searchcapabilitiessearchbar-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Searchcapabilitiessearchbar-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Searchcapabilitiessearchbar-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Searchcapabilitiessearchbar-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d733e8c elementor-widget elementor-widget-text-editor\" data-id=\"d733e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But this is also where the problem starts. Actually, there are several challenges here.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">First one is that specifying metadata information for each file manually would be a slow and tedious process. It\u2019s possible, of course, and it\u2019s something you do when you upload just a single file. But it\u2019s almost impossible to do when you batch upload hundreds of images from a photo shoot, for example.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Going through each of those files one by one would take far too much time and effort.<\/span><\/p><p><span style=\"font-weight: 400;\">The other problem is that various systems would use their own labels for metadata. So, what one system might call \u201cAsset Type\u201d another would label as \u201cAsset\u2019s Purpose.\u201d Again, this isn\u2019t a major problem when you\u2019re uploading only a handful of files at the same time. But it becomes a challenge when you do so with hundreds, if not more, assets.\u00a0<\/span><\/p><p><b>Metadata mapping is a process that allows you to automatically assign information from one source to another, and ensure that all equivalent metadata fields are mapped out correctly.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950e77c elementor-widget elementor-widget-text-editor\" data-id=\"950e77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let me show you an example of how it works.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s say that your design department receives a project to produce a product sheet. The first thing they need to do, obviously, is collect all the project\u2019s assets. This includes the approved copy, the brief and project overview, associated images, and so on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The design team uses InDesign. But obviously that\u2019s not where their assets are. Other departments responsible for them have uploaded those files to the DAM system and archived them according to the company\u2019s <\/span><span style=\"font-weight: 400;\">DAM processes<\/span><span style=\"font-weight: 400;\">. But because they also specified all metadata relating to those files, and that information is mapped correctly (such as product ID, description or copyright availability), the design team doesn\u2019t actually have to go to the DAM to retrieve them. They use the tool\u2019s integration with InDesign, and immediately access relevant files.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This happens because all equivalent metadata fields are mapped correctly across those systems. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1504680 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1504680\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-940af13\" data-id=\"940af13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78094c4 elementor-widget elementor-widget-heading\" data-id=\"78094c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But Why Bother? Why Is Having Metadata Mapped Correctly So Critical?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc133aa elementor-widget elementor-widget-text-editor\" data-id=\"bc133aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To explain this, let me illustrate what happens when the opposite is true &#8211; When you\u2019ve just uploaded all your assets, without ensuring that metadata is matched across systems.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Firstly, you\u2019re going to have a pretty hard time finding assets. Just think about it, without the correct mapping, you\u2019re, most likely, going to miss out a lot of assets in your search simply because their metadata fields don\u2019t match what you\u2019re searching for.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s going to be hard to integrate your DAM with other tools, like content creation platforms, web publishing tools, etc. Again, these platforms will struggle to forward the correct information from one system to another, simply because metadata doesn\u2019t match.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You risk information loss. Many assets will have metadata already assigned to them. Take photos and EXIF\/IPTC\/XMP information. Without correct metadata mapping, you risk losing that information during file upload.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0dba35 elementor-widget elementor-widget-text-editor\" data-id=\"f0dba35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>But luckily, the opposite is true when you create a metadata mapping system in your DAM.<\/b><span style=\"font-weight: 400;\"> You\u2019ll save a lot of time trying to find assets. Your DAM will integrate with other tools well. And you\u2019re going to retain all the necessary information about each file.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s see how to do it, in practice.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ca173a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ca173a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2233d68\" data-id=\"2233d68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ece0b elementor-widget elementor-widget-heading\" data-id=\"45ece0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Map Metadata Correctly in a DAM System<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4fbed8 elementor-widget elementor-widget-text-editor\" data-id=\"a4fbed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In practical terms, metadata mapping revolves around assigning (or mapping) tags to various metadata fields to create a cohesive system for storing and retrieving assets<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s go back to the example of metadata attached to an image.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83d968 elementor-widget elementor-widget-image\" data-id=\"f83d968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Metadata_of_the_file-1024x701.png\" class=\"attachment-large size-large wp-image-27096\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Metadata_of_the_file-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Metadata_of_the_file-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Metadata_of_the_file-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Metadata_of_the_file-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Metadata_of_the_file-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/02\/Metadata_of_the_file-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfdc63 elementor-widget elementor-widget-text-editor\" data-id=\"fcfdc63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each of these metadata fields needs to be specified for the image. The same process applies to other assets you\u2019d be uploading to the DAM.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, to do that correctly, you need to create a metadata structure or <\/span><span style=\"font-weight: 400;\">DAM taxonomy<\/span><span style=\"font-weight: 400;\">. Then, you need to follow that structure as you upload each file or files in bulk.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Luckily, it\u2019s very easy to do.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c654b elementor-widget elementor-widget-heading\" data-id=\"96c654b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Understand what the metadata you have already across all systems<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95911e elementor-widget elementor-widget-text-editor\" data-id=\"e95911e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first step is to take a complete stock of all the metadata you have across all systems.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Keep in mind that this task involves more than just listing the metadata you use in the DAM.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Many assets will also have their own metadata attached to them &#8211; stock photography, for instance. Your product information management (PIM) system will assign metadata as well, so will your content system, and so on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, review all sources and the metadata they assign. This way, you\u2019ll have a clear picture of what metadata already exists and what you need to map in your DAM.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a40d6 elementor-widget elementor-widget-heading\" data-id=\"c4a40d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Review what metadata import options you have available\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae44c3 elementor-widget elementor-widget-text-editor\" data-id=\"2ae44c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Typically, there are three types of imports:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>One-time metadata uploads <\/b><span style=\"font-weight: 400;\">that allow you to map metadata from different files. In this case, you specify metadata mapping before the import with an XLS or CSV file that includes all metadata. During the import, that file is used to populate the metadata in the DAM system.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Metadata mapping based on naming conventions. <\/b><span style=\"font-weight: 400;\">In this case, you specify a framework that uses file names to map metadata to assets.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatic imports of the common formats.<\/b> This option is ideal if you receive a lot of assets from digital photographers. Their equipment and platforms automatically assign metadata information &#8211; XMP, EXIF, RAW, or IPTC. Your DAM platform can automatically upload and map this information correctly.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-13144f0 e-flex e-con-boxed e-con e-parent\" data-id=\"13144f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80b490e elementor-widget elementor-widget-template\" data-id=\"80b490e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"46332\" class=\"elementor elementor-46332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e878f56 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e878f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ccab00\" data-id=\"7ccab00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1dbdf4 elementor-widget elementor-widget-image\" data-id=\"7f1dbdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"591\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png?ver=1744794309\" class=\"attachment-medium_large size-medium_large wp-image-45681\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-768x591.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-300x231.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1024x788.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1536x1182.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-2048x1576.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/11\/DAM-Ebook-cover-EN-1920x1477.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1fc8b53c\" data-id=\"1fc8b53c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207f394d elementor-widget elementor-widget-text-editor\" data-id=\"207f394d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read our <strong>free guide<\/strong> to learn how a Digital Asset Management (DAM) system optimizes the content supply chain to reduce complexity, cost and time to market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5621eb2b elementor-align-left celum-button celum-button--secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5621eb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.celum.com\/en\/guide-creating-great-content-experiences-with-dam\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover what metadata mapping is. Learn why it is so critical to maximizing your digital asset management processes.<\/p>\n","protected":false},"author":37,"featured_media":27106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-26402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Metadata Mapping: A Quick Guide for DAM Users<\/title>\n<meta name=\"description\" content=\"Discover what metadata mapping is. Learn why it is so critical to maximizing your digital asset management processes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/metadata-mapping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metadata Mapping: A Quick Guide for DAM Users\" \/>\n<meta property=\"og:description\" content=\"Discover what metadata mapping is. 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