{"id":28004,"date":"2023-06-29T09:55:06","date_gmt":"2023-06-29T07:55:06","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=28004"},"modified":"2023-07-04T10:03:00","modified_gmt":"2023-07-04T08:03:00","slug":"content-supply-chain-for-manufacturing-companies","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/content-supply-chain-for-manufacturing-companies\/","title":{"rendered":"Content Supply Chain for Manufacturing Companies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28004\" class=\"elementor elementor-28004\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bf06b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bf06b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e87ef3\" data-id=\"0e87ef3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a672be elementor-widget elementor-widget-text-editor\" data-id=\"1a672be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even though we associate manufacturing companies with products, there is another thing those businesses regularly produce &#8211; digital assets.<\/span><\/p><p><span style=\"font-weight: 400;\">Product images, data sheets, and countless other digital assets not only help them increase their customer base. They also help resellers and distributors market and sell those products to end consumers.\u00a0<\/span><\/p><p><b>This means that, as a manufacturing business, you may have hundreds, if not more, digital assets in production at any given time.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">That\u2019s where a content supply chain comes into play. It\u2019s what manufacturers use to approve, manage, route and excite their audiences with their growing asset library.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, we\u2019ll show you how you can do the same. But first, let\u2019s discuss the challenge you face in more detail. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f28d6f elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6f28d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6f28d6f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6f28d6f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6f28d6f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4674fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4674fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3ff602\" data-id=\"d3ff602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acbec75 elementor-widget elementor-widget-heading\" data-id=\"acbec75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What challenges manufacturers face with content production\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b322d elementor-widget elementor-widget-text-editor\" data-id=\"16b322d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Think about how you market your products. Most of the time, you rarely speak to the end user. Your marketing efforts aim at distributors, resellers, and procurement departments. This means that, instead of talking about the benefits of the product, much of your marketing efforts focus on supporting those companies as they distribute your products to customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This, in practical terms, means creating an insane amount of content. Unfortunately, that\u2019s also where the problem starts.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>For one, you have to manage a continuously growing library of product assets.<\/b><span style=\"font-weight: 400;\"> Almost every day, your repository of product images, packaging files, videos, promotional materials, etc. is getting bigger and bigger. This results in challenges with storing, managing and finding all those file types.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>You also have many routes to the market too and a similar number of marketing channels to manage. <\/b><span style=\"font-weight: 400;\">As a result, you have to continuously ensure that relevant assets get routed to relevant channels without any errors.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Not to mention that you, most likely, work with distributed teams, <\/b><span style=\"font-weight: 400;\">with colleagues and third-party vendors scattered worldwide. This can make allowing relevant people to access files a challenge.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a7f71 elementor-widget elementor-widget-text-editor\" data-id=\"53a7f71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All these challenges mean that managing digital assets with just a shared folder or hard drive, a common way that many companies try to do this, is simply unsustainable.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sooner or later, you\u2019re going to end up with chaos in folders, files going missing, and unauthorized stakeholders using the wrong version of an asset.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s the alternative? It\u2019s to implement a content supply chain (CSC) with digital asset management (DAM) at its core for manufacturers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we show you how such a DAM system helps manufacturers streamline their content supply chain, let\u2019s see the process in practice.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07411d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07411d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3b096e\" data-id=\"e3b096e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e71bbf elementor-widget elementor-widget-heading\" data-id=\"1e71bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How manufacturing companies use digital asset management?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff3210 elementor-widget elementor-widget-text-editor\" data-id=\"7ff3210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you\u2019ve seen in the section above, as a manufacturing business, you need to continuously facilitate content creation and a large set of digital assets. Here are the three most common use cases for digital asset management in manufacturing:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e97a04 elementor-widget elementor-widget-text-editor\" data-id=\"0e97a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>To manage product assets<\/strong><\/h3><p>In this use case, the DAM system allows you to store, organise, and give stakeholders access to a whole range of product-related content assets:<\/p><ul><li aria-level=\"1\">Product imagery<\/li><li aria-level=\"1\">Packaging files and associated visuals and documents<\/li><li aria-level=\"1\">Product information sheets and brochures<\/li><li aria-level=\"1\">Product 3D visualisations\u00a0<\/li><li aria-level=\"1\">CAD files<\/li><li aria-level=\"1\">Demo videos<\/li><li aria-level=\"1\">Product manuals<\/li><li aria-level=\"1\">Product walkthroughs, and so on.<\/li><\/ul><h3><span style=\"font-weight: 400;\">To manage marketing assets<\/span><\/h3><p><span style=\"font-weight: 400;\">Manufacturing companies also use DAM to manage the creation of marketing collateral, manage any associated assets, manage the entire online proofing process, and route the finished collateral to relevant marketing channels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This includes facilitating the creation of:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project briefs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website imagery\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media content\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad content\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing assets like blog posts, guides, etc.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product tutorials and help guides, and so on.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cd947 elementor-widget elementor-widget-text-editor\" data-id=\"f1cd947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">To manage brand assets<\/span><\/h3><p><span style=\"font-weight: 400;\">The company\u2019s and product\u2019s brands are often your two most important assets. But given the complexity of what constitutes a brand, it\u2019s easy for all the relevant assets to get out of hand. DAM systems help manufacturing companies manage their entire brand asset collection to ensure brand consistency across all channels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Typically, those brand assets include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Color palettes\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand templates\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand guidelines\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fonts, etc<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7bcddd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7bcddd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dff6e0\" data-id=\"8dff6e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f1e1e0 elementor-widget elementor-widget-heading\" data-id=\"3f1e1e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to use DAM to manage all three use cases in your manufacturing business\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63b78c elementor-widget elementor-widget-text-editor\" data-id=\"d63b78c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">First of all, digital asset management delivers three core benefits for manufacturers:<\/span><\/p><p><b>For one, DAM helps centralise all digital assets in a single location.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Without such a system, manufacturers often resort to cumbersome ways to manage digital assets. Files get stored on shared folders across a range of computers, or on basic cloud-based solutions like SharePoint. Unfortunately, these and similar approaches often result in chaos in file management, and wasting precious time trying to locate correct versions of files. Or worse, wasting time recreating assets you cannot find.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">DAM solves this problem by providing the company with a centralised content hub where all assets get stored and organised in a logical system. This fits a wide range of file types such as:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">JPEG<\/span><\/li><li>InDesign<\/li><li>Video<\/li><li>PowerPoint<\/li><li>CAD<\/li><li>3D renderings<\/li><li>and pretty much any other file type you work with.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8171f elementor-widget elementor-widget-image\" data-id=\"1e8171f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Folder-structure-1024x701.png?ver=1755526904\" class=\"attachment-large size-large wp-image-31944\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Folder-structure-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Folder-structure-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Folder-structure-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Folder-structure-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Folder-structure-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/06\/Folder-structure-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Folder Structure in a DAM<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b743280 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b743280\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-551b5eb\" data-id=\"551b5eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42b5c03 elementor-widget elementor-widget-text-editor\" data-id=\"42b5c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>DAM also makes it easy to facilitate collaboration across remote teams.<\/b><\/p><p><span style=\"font-weight: 400;\">With DAM, relevant teams can independently access whatever assets they need whenever they need to. They can also use a visual markup system to end back-and-forth emails when content needs to be changed. As a result, these teams can complete projects without having to spend time searching for files or getting lost in &#8220;which version is this now&#8221; confusion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d662940 elementor-widget elementor-widget-image\" data-id=\"d662940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-Markup-1024x701.png\" class=\"attachment-large size-large wp-image-29762\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-Markup-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-Markup-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-Markup-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-Markup-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-Markup-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedback-Markup-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Visual markup of changes needed with chat among creators and clear version number.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a14141a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a14141a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64d9ef0\" data-id=\"64d9ef0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a91958d elementor-widget elementor-widget-heading\" data-id=\"a91958d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to use CELUM to manage digital assets in a manufacturing business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcbd72 elementor-widget elementor-widget-text-editor\" data-id=\"5bcbd72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So far, we\u2019ve talked about using DAM in marketing in more general terms. We covered why to use digital asset management, and what benefits it would deliver to your manufacturing business.<\/span><\/p><p><span style=\"font-weight: 400;\">So, now, we\u2019d like to show you how it happens, using our very own product, <\/span><a href=\"https:\/\/www.celum.com\/en\/\"><span style=\"font-weight: 400;\">CELUM<\/span><\/a><span style=\"font-weight: 400;\">, as an example.\u00a0<\/span><\/p><p><b>So, what is CELUM?<\/b><\/p><p><span style=\"font-weight: 400;\">CELUM is the first content supply chain platform with the world\u2019s most powerful DAM. Why content supply chain? Some of our very first customers were manufacturing companies. We understood their supply chain system and implemented it into a content supply chain system.<\/span><\/p><p><span style=\"font-weight: 400;\">With CELUM manufacturing marketers create and approve, find and manage, route and share, and excite and gain insights with marketing and product content.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd7f9d elementor-widget elementor-widget-image\" data-id=\"fcd7f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"304\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-1024x389.png\" class=\"attachment-large size-large wp-image-30244\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-1024x389.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-300x114.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-768x292.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-1536x584.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-2048x779.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/True-content-supply-chain-2-1920x730.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Content supply chain flow with CELUM.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a93f1cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a93f1cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae0d2e7\" data-id=\"ae0d2e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1217f80 elementor-widget elementor-widget-text-editor\" data-id=\"1217f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size );\">On top of that, CELUM gives you access to advanced project management, file sharing, agile task management, online proofing, and other capabilities to allow you to manage the entire <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size );\">digital asset lifecycle<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Proxima Nova; font-size: var( --e-global-typography-text-font-size );\"> and more.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are just some of CELUM\u2019s amazing features that will help you track your asset usage:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy access to product assets.<\/b><span style=\"font-weight: 400;\"> With all images and other product information in one place, even the most distributed teams will have no problems with finding and retrieving whatever product assets they need.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced filtering options<\/b><span style=\"font-weight: 400;\"> that make locating the correct version of an asset easier.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced asset organisation and management.<\/b><span style=\"font-weight: 400;\"> And this goes beyond just folders. With CELUM, you can specify and <a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-enterprise-metadata-management\/\">map asset metadata<\/a>, and specify other information about each file to make it easy to find and retrieve.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User roles and permissions.<\/b><span style=\"font-weight: 400;\"> With this, you\u2019ll be always certain that no unauthorised person will access assets, and only the right people will use the right files.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The ability to set up custom content workflows<\/b><span style=\"font-weight: 400;\"> to make content production fast and seamless.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Online proofing <\/b><span style=\"font-weight: 400;\">capabilities that greatly speed up reviews, feedback collection, and project sign-offs.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Routing capabilities <\/b><span style=\"font-weight: 400;\">and integrations that ensure that relevant assets are sent to the right marketing channels.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f00d9 elementor-widget elementor-widget-image\" data-id=\"d2f00d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-1024x701.png\" class=\"attachment-large size-large wp-image-22047\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/Workflows-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">CELUM Workrooms allows you to map out content creation processes, give visual feedback, track version changes, and ensure only approved assets are used.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef8e398 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef8e398\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-372e7b5\" data-id=\"372e7b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1197b59 elementor-widget elementor-widget-text-editor\" data-id=\"1197b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All that content doesn&#8217;t do much if you don&#8217;t get it to the right people, like your sales team, retailers, and distribution partners.&nbsp;<\/p>\n<p>That&#8217;s why CELUM offers <a href=\"https:\/\/www.celum.com\/en\/portals\/\">portals<\/a>. Within just a few clicks, you curate a portal for each audience group with exactly the content they need. After all, a retailer in South America is going to need different content in a different language than a retailer in Europe.&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With CELUM Portals you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deliver unique content that is relevant to your specific audience.&nbsp;<\/b>Give them exactly what they need. Make it easy to access, search and download from.<\/li>\n<li aria-level=\"1\"><strong>Control who sees what.<\/strong> Create portals for each of your target audiences and provide access to only the assets they want. For sensitive information, request login information. This reduces the demand for complex user permissions.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e280598 elementor-widget elementor-widget-image\" data-id=\"e280598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-1024x701.png\" class=\"attachment-large size-large wp-image-29616\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation_Interface-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">CELUM Portal to deliver personalised content to retailers, sales teams, partners and more.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04dd8ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04dd8ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6da9531\" data-id=\"6da9531\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b2d0f elementor-widget elementor-widget-text-editor\" data-id=\"17b2d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So now you&#8217;ve created the content, you&#8217;ve delivered the content, but you still aren&#8217;t done. You need to have the ability to analyse how the content you&#8217;ve created and provided is performing.\u00a0<\/p><p>Are your sales team, retailers, and partners actually using the content you are giving them? If they are great, you have a better understanding of what they need to sell. If not, you can improve on the piece of content and make it work.\u00a0<\/p><ul><li>With advanced content performance insights, see who has visited your portals, most downloaded assets, highest searched terms, etc.<\/li><li>Utilise the information to analyse what is performing best and make changes and improvements to help reach your goals.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0b6ce elementor-widget elementor-widget-image\" data-id=\"0f0b6ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1-scaled.png?ver=1747133380\" class=\"attachment-large size-large wp-image-29778\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1-scaled.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1-scaled-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1-scaled-768x526.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Analyse what content is being used to optimise your offering to help retailers, sales teams and partners sell.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how manufacturing companies use digital management systems to manage production. 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