{"id":28113,"date":"2023-06-23T10:14:41","date_gmt":"2023-06-23T08:14:41","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=28113"},"modified":"2023-06-28T13:31:16","modified_gmt":"2023-06-28T11:31:16","slug":"how-content-supply-chain-with-dam-improve-customer-experience","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/how-content-supply-chain-with-dam-improve-customer-experience\/","title":{"rendered":"How Content Supply Chain with DAM Improves Customer Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28113\" class=\"elementor elementor-28113\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b01e70a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b01e70a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-277b4fd\" data-id=\"277b4fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cdeaba elementor-widget elementor-widget-text-editor\" data-id=\"5cdeaba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer experience is rapidly becoming the primary business differentiator, overtaking price and the product. As a result, to remain competitive, businesses turn to new ways to improve their customer experience. This includes turning to what is called a content supply chain (CSC) platform with powerful digital asset management (DAM) at its core.\u00a0<\/p><p>In this guide, we\u2019ll explain how a CSC with a powerful DAM at its core covers the entire digital customer experience to ensure your messaging is smooth. To make the interaction with your content unique and personalised from start to end. To differentiate your business from the competition even more.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-865f554 elementor-widget elementor-widget-video\" data-id=\"865f554\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/P27U3DjN4wg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bddd9ef elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"bddd9ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bddd9ef\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__bddd9ef\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__bddd9ef\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-930b9b9 elementor-widget elementor-widget-text-editor\" data-id=\"930b9b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>What we\u2019ll cover:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What the role of CSC and DAM in modern customer experience is.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How CSC and DAM help overcome common customer experience challenges.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to use content supply chain and digital asset management to improve customer experience.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06c0f0e elementor-widget elementor-widget-text-editor\" data-id=\"06c0f0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s a lot to cover so, let\u2019s dive in. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c50835c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c50835c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c03773\" data-id=\"7c03773\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18c1cd4 elementor-widget elementor-widget-heading\" data-id=\"18c1cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Customer Experience?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125e44e elementor-widget elementor-widget-text-editor\" data-id=\"125e44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I admit that, at first, the term &#8211; <\/span><i><span style=\"font-weight: 400;\">customer experience<\/span><\/i><span style=\"font-weight: 400;\"> (CX, for short) &#8211; can be quite difficult to grasp. For one, it\u2019s a broad term, covering all experiences and impressions a person has with a brand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we talk about customer experience, we consider all touchpoints, every interaction a person might have with a business, and so on. Not to mention that we think of the experience as a continuum, starting at the moment when someone discovers a brand, through their engagement with it, a purchase, and even what happens afterwards (i.e., customer support, and more.)<\/span><\/p>\n<p><b>In other words, customer experience is a huge and holistic concept that describes how a customer feels during their relationship with a brand.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finally, it\u2019s also something every customer notices. It is based on their experiences, after all. And it\u2019s not something any brand can overlook.&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer experience is directly linked to customer churn and attrition.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CX affects purchasing decisions too.&nbsp;<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5f598 elementor-widget elementor-widget-text-editor\" data-id=\"ff5f598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s no surprise that so many companies turn to survey methods like <\/span><a href=\"https:\/\/refiner.io\/blog\/net-promoter-score\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Net Promoter Score<\/span><\/a><span style=\"font-weight: 400;\"> and other research methods to evaluate their customer satisfaction and experience, draw necessary conclusions, and make plans to improve their results.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, these often aren\u2019t enough to solve many of the common customer experience challenges.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, that\u2019s where a content supply chain platform with powerful&nbsp;<\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/digital-asset-management\/\"><span style=\"font-weight: 400;\">digital asset management (DAM)<\/span><\/a><span style=\"font-weight: 400;\"> comes in.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79cdf58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79cdf58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca485b9\" data-id=\"ca485b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3375b30 elementor-widget elementor-widget-heading\" data-id=\"3375b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Does CSC with A DAM Fit into Today\u2019s Customer Experience Challenge\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683f4d2 elementor-widget elementor-widget-text-editor\" data-id=\"683f4d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital asset management is a process of creating and approving, managing, routing, and delivering highly personalised digital assets and making them easily accessible to stakeholders.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, with content supply chain, you:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce operating costs and ensure that creative teams no longer waste time trying to locate correct versions of whatever assets they need.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You secure your digital assets as well, making them accessible to the right people, and preventing any unauthorized use.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, you boost the potential value of your assets.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1cbc91 elementor-widget elementor-widget-text-editor\" data-id=\"d1cbc91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But these are the benefits of DAM in general terms. To see how DAM can help you boost customer experience, let\u2019s discuss the common challenges brands face when working on their CX.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3549b4c elementor-widget elementor-widget-heading\" data-id=\"3549b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Silos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078cd9a elementor-widget elementor-widget-text-editor\" data-id=\"078cd9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When different departments become separated and work independently in silos, resolving customer issues becomes a slow process. For one, silos prevent a quick information flow. Departments can\u2019t access each other&#8217;s knowledge, and struggle to access information and documentation other departments possess.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consider a marketing department tasked with having to run a multichannel advertising campaign at a large apparel company. This nationwide campaign would present the new clothing line to customers through digital channels as well as some print ads in relevant magazines.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To complete their work, the team would need to collate together information from several different departments &#8211; product, advertising, marketing, and even sales. Only with that knowledge would they be able to gather all necessary assets and begin creating content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But with departments working in silos, accessing the information and relevant files might prove challenging, leading to delays and errors in production. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22d1174 elementor-widget elementor-widget-heading\" data-id=\"22d1174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lack of customer centric vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6fb1de elementor-widget elementor-widget-text-editor\" data-id=\"a6fb1de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is a more strategic challenge, yet it\u2019s also one that can cause serious issues when trying to improve customer experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Without that customer centric vision, it\u2019s almost impossible to envision the different ways where good and bad experiences happen. Not to mention, instill that desire to improve on the challenging ones.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Lack of such vision also manifests itself in slow issue resolution times, inconsistency across marketing and communication channels, and more.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20cf08 elementor-widget elementor-widget-heading\" data-id=\"d20cf08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Challenges with unifying brand experience across marketing channels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a622cb9 elementor-widget elementor-widget-text-editor\" data-id=\"a622cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a nutshell, building customer experience is all about setting a certain standard and sticking to it. Unfortunately, this can be hard to do when your <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/what-is-marketing-collateral\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing collateral<\/span><\/a><span style=\"font-weight: 400;\"> doesn\u2019t present a unified story.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think of ads targeting customers early in their buying journey that depict advanced use cases for the product. More likely than not, such visuals fail to engage the person in the context of their problem.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Or print ads feature visuals that are no longer relevant due to product seasonality. Apparel brands often struggle with this problem, displaying out of season items in their advertisements.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e4c74 elementor-widget elementor-widget-text-editor\" data-id=\"36e4c74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unfortunately, such mistakes are easy to happen without a system to unify all brand assets, and organise them so that the right files get used in marketing collateral. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36e562 elementor-widget elementor-widget-heading\" data-id=\"d36e562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ca2a9 elementor-widget elementor-widget-text-editor\" data-id=\"06ca2a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Personalisation is one of the most effective ways to make customers feel more valued and inspire brand loyalty. For digital brands, this often means engaging customers with relevant visuals and information.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Again, doing so becomes a challenge when relevant digital assets remain scattered throughout shared hard drives or are difficult to find in cloud storage systems.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a84bde1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a84bde1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5de84a\" data-id=\"d5de84a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-966cc5d elementor-widget elementor-widget-heading\" data-id=\"966cc5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How CSC with DAM Helps Overcome All These Challenges and More\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0920fe elementor-widget elementor-widget-text-editor\" data-id=\"b0920fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The content supply chain with a digital asset management allow organisations to store, manage, and distribute all of their digital assets. On top of that, these systems feature capabilities that make it easy to complete creative projects faster, review and approve work, and even, personalise customer experiences.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are just some such capabilities that you can expect in content supply chain platform.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db03a44 elementor-widget elementor-widget-heading\" data-id=\"db03a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Hub\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02f4a6 elementor-widget elementor-widget-text-editor\" data-id=\"a02f4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the heart of a content supply chain is its DAM functionalities. The core feature being the <\/span><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\"><span style=\"font-weight: 400;\">content hub<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; A single place to house all your company\u2019s digital assets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With the content hub, you can store thousands and thousands of digital files &#8211; images, videos, documents even CAD files. Because of this one thing alone &#8211; <\/span><i><span style=\"font-weight: 400;\">having all digital assets in one place<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; you\u2019ll break silos between departments, and allow everyone to quickly find and access whatever assets they need.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With the content hub, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quickly identify all your organisation\u2019s assets<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organise those files into collections, folders, etc.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create flexible node structures and asset collections to find any file in an instant.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define relevant asset types and categorise your content based on a variety of formats and use cases.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bulk upload files or fetch them automatically from any connected source with a powerful content ingest service.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep track of your content, regardless if it\u2019s social media or a commerce tool.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define who should be allowed to see and access what \u2013 even down to specific metadata fields, and more.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad902e elementor-widget elementor-widget-image\" data-id=\"4ad902e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/DAM-1-1024x701.png\" class=\"attachment-large size-large wp-image-29483\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/DAM-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/DAM-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/DAM-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/DAM-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/DAM-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/DAM-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Single source of all digital assets, the content hub.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e22f7 elementor-widget elementor-widget-heading\" data-id=\"e0e22f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metadata\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ac815 elementor-widget elementor-widget-text-editor\" data-id=\"c2ac815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Metadata works similarly to a database table &#8211; It allows you to add meaning to your assets, organise them, and make them easily searchable through its different characteristics. Metadata uses itemised fields to store a specific piece of information that describes a particular aspect of the asset.<\/span><\/p><p><span style=\"font-weight: 400;\">You can see quite a lot of metadata information attached to the file &#8211; its name, asset type and availability, usage instructions, status, language, license information, and more.<\/span><\/p><p><span style=\"font-weight: 400;\">All this information is fully searchable, meaning that with metadata, you can always find the most relevant asset.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1829acc elementor-widget elementor-widget-image\" data-id=\"1829acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Metadata-2-1024x701.png\" class=\"attachment-large size-large wp-image-28238\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Metadata-2-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Metadata-2-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Metadata-2-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Metadata-2-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Metadata-2-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Metadata-2-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Always find what you are searching for with metadata.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9060dc elementor-widget elementor-widget-text-editor\" data-id=\"e9060dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>FURTHER READING: <\/b><span style=\"font-weight: 400;\">Find out more about metadata and metadata mapping from this <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/metadata-mapping\/\"><span style=\"font-weight: 400;\">quick guide to DAM users<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0cb90 elementor-widget elementor-widget-heading\" data-id=\"fb0cb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creative collaboration\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0287bfa elementor-widget elementor-widget-text-editor\" data-id=\"0287bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.celum.com\/en\/online-proofing\/\">content supply chain&#8217;s<\/a> collaboration capabilities<\/span><span style=\"font-weight: 400;\"> are another feature that will help you break down silos, bring everyone together, and complete projects not only on time but to a much higher standard.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These capabilities allow you to use agile task management, bring in all tasks, files, and teams together, and manage entire projects in one single place.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This means that everyone involved will not only be on the same page, and able to communicate with each other. They will have full access to all assets and information they require to complete their tasks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With collaboration tools, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage each project from a single location<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get everyone on the same page regarding the status of each project<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost teamwork and complete projects faster<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage all project files from a single location<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bring all tasks and files together<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Kanban board to move projects towards completion, and more.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150ef83 elementor-widget elementor-widget-image\" data-id=\"150ef83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-1024x701.png\" class=\"attachment-large size-large wp-image-29484\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/CELUMWork-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b7f0d elementor-widget elementor-widget-heading\" data-id=\"b9b7f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Workflows<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6040fb0 elementor-widget elementor-widget-text-editor\" data-id=\"6040fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Creative projects often follow a similar path. Be it designing a new ad or processing product photo shoot results, you usually follow a predefined process. <\/span><a href=\"https:\/\/www.celum.com\/en\/automation-software\/\"><span style=\"font-weight: 400;\">Workflows<\/span><\/a><span style=\"font-weight: 400;\"> in a content supply chain allow you to systematise every aspect of your creative process, from briefing, through production, to reviews and completion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, you ensure that projects move forward faster, collaborate more efficiently, and reduce potential errors and omissions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With workflows, you can:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define task transitions and how freely team members can move tasks around.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign clear responsibilities to allow only relevant users to approve and forward tasks in specific stages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up automations to adjust due dates, assign or unassign users, restrict task creation, and so on.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create personal templates for a variety of different projects to start the work faster. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e067a9c elementor-widget elementor-widget-image\" data-id=\"e067a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/AutomatedApprovalProcess-1024x701.png\" class=\"attachment-large size-large wp-image-29482\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/AutomatedApprovalProcess-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/AutomatedApprovalProcess-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/AutomatedApprovalProcess-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/AutomatedApprovalProcess-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/AutomatedApprovalProcess-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/AutomatedApprovalProcess-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983feae elementor-widget elementor-widget-heading\" data-id=\"983feae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online Proofing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924baf8 elementor-widget elementor-widget-text-editor\" data-id=\"924baf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before publication, any creative project must be reviewed and approved by relevant shareholders. Unfortunately, typically, this process involves chasing feedback, long emails chains with revisions, and overall delays in production.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The content supply chain&#8217;s\u00a0<\/span><a href=\"https:\/\/www.celum.com\/en\/online-proofing-software\/\"><span style=\"font-weight: 400;\">online proofing<\/span><\/a><span style=\"font-weight: 400;\"> capabilities allow you to manage the entire feedback and review process from a single place, collect comments, process revisions, and get to the sign-off much quicker.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With online proofing features, you can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notify relevant shareholders about projects they need to review.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use annotation tools to leave precise and actionable feedback directly on assets.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create consistent proofing workflows to automate the process.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa65d0 elementor-widget elementor-widget-image\" data-id=\"7fa65d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedbackannotation-1024x701.png\" class=\"attachment-large size-large wp-image-29481\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedbackannotation-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedbackannotation-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedbackannotation-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedbackannotation-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedbackannotation-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Feedbackannotation-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Visual feedback makes it easier for everyone to understand what's needed.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fdd50 elementor-widget elementor-widget-heading\" data-id=\"c8fdd50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">File Sharing and Routing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-001cef1 elementor-widget elementor-widget-text-editor\" data-id=\"001cef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the only content supply chain platform, CELUM offers industry-leading integrations that help you safely share files across departments and with third-party vendors. Other integrations will help you route content to relevant channels &#8211; social media, your website CMS, etc. &#8211; to ensure that it reaches customers fast.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d13b06 elementor-widget elementor-widget-image\" data-id=\"3d13b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-1024x701.png\" class=\"attachment-large size-large wp-image-29480\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/SharingRouting-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Break up content silos with industry-leading integrations and route your content wherever needed.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2cbc15 elementor-widget elementor-widget-heading\" data-id=\"f2cbc15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Delivering Personalised Content That Excites<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67db81 elementor-widget elementor-widget-text-editor\" data-id=\"a67db81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How we market changes at the speed of light. Current consumers are not just expecting a seamless, holistic, omnichannel marketing strategy, they want the content you deliver to them to be highly targeted to their needs and interests.<br \/><br \/>But how do you do that with the already huge amount of content that you are creating? Easy.<br \/><br \/>With\u00a0<a href=\"https:\/\/www.celum.com\/en\/portals\/\">CELUM Portals<\/a>, you easily showcase assets to specific target groups to optimise content experiences. Be it colleagues, vendors, partners, or direct to the customer, you can wow them with an exceptional content exploration experience. And that\u2019s what\u2019s going to drive the results you need in today\u2019s market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9443ae3 elementor-widget elementor-widget-image\" data-id=\"9443ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/LibrariesPortalisation_Interface-1-1024x701.png\" class=\"attachment-large size-large wp-image-28713\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/LibrariesPortalisation_Interface-1-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/LibrariesPortalisation_Interface-1-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/LibrariesPortalisation_Interface-1-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/LibrariesPortalisation_Interface-1-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/LibrariesPortalisation_Interface-1-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/LibrariesPortalisation_Interface-1-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Easily create a portal with personalised content for each of your target groups.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5a0946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5a0946\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-773b1d5\" data-id=\"773b1d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7714d96 elementor-widget elementor-widget-heading\" data-id=\"7714d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why use CSC when boosting customer experience\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207f164 elementor-widget elementor-widget-text-editor\" data-id=\"207f164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Building customer experiences largely depends on the right content reaching customers through the right channels. Naturally, this means that the content needs to be created first, and then, routed wherever it needs to go.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the section above, we\u2019ve shown you how a content supply chain (CSC) helps solve various challenges you face with content production. Here, we want to reiterate several benefits of incorporating a content supply chain into your customer experience projects.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And so, CSC\u2026<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensures brand consistency.<\/b><span style=\"font-weight: 400;\"> With a DAM system, the potential for teams using wrong or outdated files is nonexistent, resulting in a much stronger and the most up-to-date brand image across all channels.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brings consistency to your marketing communications<\/b><span style=\"font-weight: 400;\">. Similarly, with teams using the same files across all projects, your marketing communications become unified and consistent across all campaigns and projects.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduces mistakes in content production<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allows for better content <strong>personalisation<\/strong>.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how digital asset management assists in improving and providing incredible customer experience. Tips on using DAM for CX.<\/p>\n","protected":false},"author":33,"featured_media":29478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86],"tags":[],"post_folder":[],"class_list":["post-28113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Content Supply Chain with DAM Improves Customer Experience<\/title>\n<meta name=\"description\" content=\"Discover how digital asset management assists in improving and providing incredible customer experience. Tips on using DAM for CX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.celum.com\/en\/blog\/how-content-supply-chain-with-dam-improve-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Content Supply Chain with DAM Improves Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Discover how digital asset management assists in improving and providing incredible customer experience. 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