{"id":28277,"date":"2023-05-04T09:31:06","date_gmt":"2023-05-04T07:31:06","guid":{"rendered":"https:\/\/www.celum.com\/en\/?p=28277"},"modified":"2023-05-04T10:31:36","modified_gmt":"2023-05-04T08:31:36","slug":"how-to-match-up-to-your-audiences-content-expectations","status":"publish","type":"post","link":"https:\/\/www.celum.com\/en\/blog\/how-to-match-up-to-your-audiences-content-expectations\/","title":{"rendered":"How to Match Up to Your Audience\u2019s Content Expectations"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28277\" class=\"elementor elementor-28277\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e77023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e77023\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0363b0\" data-id=\"d0363b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-609c11d elementor-widget elementor-widget-text-editor\" data-id=\"609c11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW206204887 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW206204887 BCX0\">Consumers aren\u2019t just expecting a seamless, holistic, omnichannel marketing strategy<\/span><span class=\"NormalTextRun SCXW206204887 BCX0\">. They want <\/span><span class=\"NormalTextRun SCXW206204887 BCX0\">personalised<\/span><span class=\"NormalTextRun SCXW206204887 BCX0\"> content tailored to their needs and <\/span><span class=\"NormalTextRun SCXW206204887 BCX0\">interests<\/span><span class=\"NormalTextRun SCXW206204887 BCX0\">. M<\/span><span class=\"NormalTextRun SCXW206204887 BCX0\">arketers<\/span><span class=\"NormalTextRun SCXW206204887 BCX0\"> who<\/span> <span class=\"NormalTextRun SCXW206204887 BCX0\">can<\/span> <span class=\"NormalTextRun SCXW206204887 BCX0\">manage<\/span><span class=\"NormalTextRun SCXW206204887 BCX0\"> that are going<\/span> <span class=\"NormalTextRun SCXW206204887 BCX0\">to get the results they <\/span><span class=\"NormalTextRun SCXW206204887 BCX0\">want<\/span><span class=\"NormalTextRun SCXW206204887 BCX0\"> in today\u2019s market.\u00a0<\/span><\/span><span class=\"EOP SCXW206204887 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15eb7b4 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"15eb7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__15eb7b4\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__15eb7b4\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__15eb7b4\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f88b531 elementor-widget elementor-widget-text-editor\" data-id=\"f88b531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s amazing how much the requirements for marketers have changed since the digital age. Relaxed meetings over cigars and martinis like in the cult series <em>Mad Men<\/em> are over.<\/p><p><span data-contrast=\"auto\">Marketing departments are swamped with work trying to fill more channels with content than ever before: email, social media, apps, websites, and physical shops not to mention the traditional print, billboards, tv advertising etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">To up the ante even more, consumers don\u2019t just want their content <\/span><i><span data-contrast=\"auto\">where they want it<\/span><\/i><span data-contrast=\"auto\">, they want it <\/span><i><span data-contrast=\"auto\">how they want it; <\/span><\/i><span data-contrast=\"auto\">personalised to their needs and interests.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The number of different versions of content marketers need to create to fill this demand can be mind-boggling.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Unless of course, you have a good process in place to fulfil the <\/span><span data-contrast=\"auto\">personalised<\/span><span data-contrast=\"auto\"> omnichannel marketing strategy that is needed to generate the results marketers expect.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e37c3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e37c3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a73cc54\" data-id=\"a73cc54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c3637 elementor-widget elementor-widget-heading\" data-id=\"37c3637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Supply Chain Management <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94797c0 elementor-widget elementor-widget-text-editor\" data-id=\"94797c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Let\u2019s be honest. Processes aren\u2019t sexy. They can be hard to create, build up, and implement. Different departments have different needs. One process will not fulfil all. Unless the process you implement is flexible and dynamic to the needs of everyone involved. A process that makes your omnichannel, highly personalised content creation seamless, smooth, calm, and easy to manage.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That&#8217;s where <\/span><a href=\"https:\/\/www.celum.com\/en\/blog\/content-supply-chain\/\"><span data-contrast=\"none\">content supply chain<\/span><\/a><span data-contrast=\"auto\"> management comes into play.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The content supply chain is where you have the one source of truth for:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Creating and approving content between marketers, internal departments, agencies etc.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Finding and managing all assets, no matter the file type, in one place by utilising AI and metadata.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Routing and sharing by getting that content from the single source of truth out to your marketing channels at a competitive speed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Exciting and <\/span><span data-contrast=\"auto\">analysing<\/span><span data-contrast=\"auto\">, meaning that you deliver personalised content that excites and interests your audience. And you make sure of that by <\/span><span data-contrast=\"auto\">analysing<\/span><span data-contrast=\"auto\"> what content is being used and delivering more of that.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ac562c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ac562c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0966aa2\" data-id=\"0966aa2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01a24ae elementor-widget elementor-widget-heading\" data-id=\"01a24ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Excite Audiences with Your Content Offering <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82dcc51 elementor-widget elementor-widget-text-editor\" data-id=\"82dcc51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">We aren\u2019t talking about flashy videos that cost thousands to make. We are talking about proving that you are listening to, respecting, and delivering the information your target groups want. Talk about an exciting buying experience! One that encourages your audience to continue to explore what you have to offer. Moving them down the sales funnel and right to the final buying decision.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">You need to dazzle your audience with easy-to-access, tailored content exploration experiences to help them make that buying decision.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">This is where <a href=\"https:\/\/www.celum.com\/en\/portals\/\">CELUM Portals<\/a> comes in.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bc5076 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bc5076\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbedd6c\" data-id=\"fbedd6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff36e05 elementor-widget elementor-widget-heading\" data-id=\"ff36e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CELUM Portals <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34b2fe6 elementor-widget elementor-widget-text-editor\" data-id=\"34b2fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">With CELUM Portals, you easily showcase content to specific target groups to optimise their encounter with your brand. Be it colleagues, vendors, partners, or direct to the customer, you can wow them with an exceptional content exploration experience.\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Here\u2019s how.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Working from the <\/span><a href=\"https:\/\/www.celum.com\/en\/digital-asset-management-software\/\"><span data-contrast=\"none\">CELUM digital asset management platform<\/span><\/a><span data-contrast=\"none\">, the single source of truth for all your content, you curate the assets for any target audience you need to reach and create a portal. The portal can be for anyone you want, but a few examples are:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Retail portals to help partners access and find the content they need for their specific outlet.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Content portals for anything like corporate branding, product specifications, sales sheets etc. to make asset distribution sophisticated and smooth.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Press or media portals where journalists are empowered to have immediate access to the content they need to cover your company\u2019s news.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Insert imagination here for any other portal you might create for your specific target groups.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b8c2e elementor-widget elementor-widget-text-editor\" data-id=\"17b8c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">With the help of already established filters in the CELUM digital asset management functionality, or even creating new ones if desired, a few clicks bring your curated content right into your first portal.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Another few clicks mean you invite your target group to that portal whether that is individuals or groups, like your entire sales team.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Then you click publish and you\u2019ve got a portal chock-full of content that is tailored to your audience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Take it one step further and embed the portal into your website to make access even easier.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Portals can either be protected, meaning your audience needs a login. Or they can be open to anyone to click into, like journalists.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68f425 elementor-widget elementor-widget-image\" data-id=\"c68f425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Portalssetitupeasily-1024x701.png\" class=\"attachment-large size-large wp-image-28287\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Portalssetitupeasily-1024x701.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Portalssetitupeasily-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Portalssetitupeasily-768x526.png 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Portalssetitupeasily-1536x1052.png 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Portalssetitupeasily-2048x1402.png 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/03\/Portalssetitupeasily-1920x1315.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Backend view of CELUM Portals.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cfd25c elementor-widget elementor-widget-text-editor\" data-id=\"0cfd25c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW72964800 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW72964800 BCX0\">How many clicks w<\/span><span class=\"NormalTextRun SCXW72964800 BCX0\">as<\/span><span class=\"NormalTextRun SCXW72964800 BCX0\"> that? Meaning, CELUM <\/span><span class=\"NormalTextRun SCXW72964800 BCX0\">P<\/span><span class=\"NormalTextRun SCXW72964800 BCX0\">ortals is designed to be easy<\/span><span class=\"NormalTextRun SCXW72964800 BCX0\"> to set up.<\/span><\/span><span class=\"EOP SCXW72964800 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3c530 elementor-widget elementor-widget-heading\" data-id=\"8b3c530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make it Unique with Filter Facets <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ffa63 elementor-widget elementor-widget-text-editor\" data-id=\"86ffa63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW197453791 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW197453791 BCX0\">But let\u2019s take the unique content experience a step further.<\/span><span class=\"NormalTextRun SCXW197453791 BCX0\"> CELUM <\/span><span class=\"NormalTextRun SCXW197453791 BCX0\">P<\/span><span class=\"NormalTextRun SCXW197453791 BCX0\">ortals have filter <\/span><span class=\"NormalTextRun SCXW197453791 BCX0\">facets,<\/span><span class=\"NormalTextRun SCXW197453791 BCX0\"> which use content categories to provide structure and help your audience quickly find what they are looking for. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW197453791 BCX0\">So<\/span><span class=\"NormalTextRun SCXW197453791 BCX0\"> they never come up with a blank search result.<\/span><span class=\"NormalTextRun SCXW197453791 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW197453791 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2b367 elementor-widget elementor-widget-image\" data-id=\"dd2b367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation-1024x701.jpg\" class=\"attachment-large size-large wp-image-29546\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation-1024x701.jpg 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation-300x205.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation-768x526.jpg 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation-1536x1052.jpg 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation-2048x1402.jpg 2048w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/LibrariesPortalisation-1920x1315.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">CELUM Portals filter faucets for optimal search results.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9379a27 elementor-widget elementor-widget-heading\" data-id=\"9379a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Smooth Download Process <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4078319 elementor-widget elementor-widget-text-editor\" data-id=\"4078319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW55709357 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW55709357 BCX0\">Now that your target groups are excited by the tailored content exploration <\/span><span class=\"NormalTextRun SCXW55709357 BCX0\">experience<\/span><span class=\"NormalTextRun SCXW55709357 BCX0\">\u00a0they are having, they want to download what they found and use it. To continue to educate themselves to make good buying <\/span><span class=\"NormalTextRun SCXW55709357 BCX0\">decisions<\/span><span class=\"NormalTextRun SCXW55709357 BCX0\">. Or to get that content to help them sell your product as a retailer. Or as a journalist who finally found what they are looking for to cover your company. Don\u2019t trip at the finish line and make the download process frustrating. Let them download the content the way they want to use it. This can be size or even format like Facebook banner, video banner, etc.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7a568 elementor-widget elementor-widget-image\" data-id=\"0e7a568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"559\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals_Variants-1024x715.jpg\" class=\"attachment-large size-large wp-image-29547\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals_Variants-1024x715.jpg 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals_Variants-300x209.jpg 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals_Variants-768x536.jpg 768w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals_Variants-1536x1072.jpg 1536w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals_Variants.jpg 1808w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Allow your target group to download the content in the format they want.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b497d elementor-widget elementor-widget-heading\" data-id=\"e9b497d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyse It <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc87331 elementor-widget elementor-widget-text-editor\" data-id=\"cc87331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW53746519 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53746519 BCX0\">Now<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">,<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\"> you can create the ultimate product exploration experience and<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\"> still be startled to find that you haven\u2019t delivered exactly what your target groups want. <\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">So,<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\"> you need to be able to s<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">ee who interacted with what content, when, and how often. <\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">The<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">n<\/span> <\/span><span class=\"TextRun SCXW53746519 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53746519 BCX0\">u<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">tili<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">s<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">e<\/span><\/span><span class=\"TextRun SCXW53746519 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW53746519 BCX0\"> the information to change and improve <\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">the <\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">content to help reach your goals<\/span><span class=\"NormalTextRun SCXW53746519 BCX0\">.&nbsp;<\/span><\/span><span class=\"EOP SCXW53746519 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0be494f elementor-widget elementor-widget-image\" data-id=\"0be494f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1-scaled.png?ver=1747133380\" class=\"attachment-large size-large wp-image-29778\" alt=\"\" srcset=\"https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1-scaled.png 1024w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1-scaled-300x205.png 300w, https:\/\/www.celum.com\/en\/wp-content\/uploads\/sites\/2\/2023\/04\/Portals-Webpage-UI-4-Analytics-FINAL-1-scaled-768x526.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Analyse how your target groups interact with content to optimise it to drive results. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2303e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2303e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a1785c\" data-id=\"3a1785c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26c48bb elementor-widget elementor-widget-heading\" data-id=\"26c48bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2330c elementor-widget elementor-widget-text-editor\" data-id=\"7c2330c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW244685992 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW244685992 BCX0\">Marketing is going to get more complicated as digital development presses on. Companies that ensure teams can handle the rising <\/span><span class=\"NormalTextRun SCXW244685992 BCX0\">content demand that <\/span><span class=\"NormalTextRun SCXW244685992 BCX0\">target audiences<\/span><span class=\"NormalTextRun SCXW244685992 BCX0\"> want<\/span><span class=\"NormalTextRun SCXW244685992 BCX0\"> with a <\/span><\/span><a class=\"Hyperlink SCXW244685992 BCX0\" href=\"https:\/\/www.celum.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW244685992 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW244685992 BCX0\" data-ccp-charstyle=\"Hyperlink\">content suppl<\/span><span class=\"NormalTextRun SCXW244685992 BCX0\" data-ccp-charstyle=\"Hyperlink\">y<\/span><span class=\"NormalTextRun SCXW244685992 BCX0\" data-ccp-charstyle=\"Hyperlink\"> chain<\/span><\/span><\/a><span class=\"TextRun SCXW244685992 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW244685992 BCX0\"> in place <\/span><span class=\"NormalTextRun SCXW244685992 BCX0\">will <\/span><span class=\"NormalTextRun SCXW244685992 BCX0\">be the ones that meet their goals.\u00a0<\/span><\/span><span class=\"EOP SCXW244685992 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consumers aren\u2019t just expecting a seamless, holistic, omnichannel marketing strategy. They want personalised content tailored to their needs and interests. Marketers who can manage that are going to get the results they want in today\u2019s market.\u00a0\u00a0 Table of Contents It&#8217;s amazing how much the requirements for marketers have changed since the digital age. Relaxed meetings [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":29862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86],"tags":[],"post_folder":[],"class_list":["post-28277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-supply-chain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Match Up to Your Audience\u2019s Content Expectations<\/title>\n<meta name=\"description\" content=\"Consumers aren\u2019t just expecting a seamless, holistic, omnichannel marketing strategy. 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